Tally Solutions announced its latest digital film under the campaign of ‘Champions of Growth’. Tally is synonymous with business accounting software for small and medium businesses in the country having supported and enabled businesses with simple yet delightful accounting and inventory management tools for over 30 years.
Continuing its association and strong support towards the SME’s, the digital film celebrates the passion and success of millions of entrepreneurs, who decide to walk down the path, and be the champion of their own story. The film revolves around the story of a champion, who breaks barriers, faces multiple hardships, to fulfil her dream. Narrating her journey of ambition and success, the film, in a story telling format, celebrates the making of an entrepreneur across the diverse fields.
The film is part of a campaign that highlights inspiring real-life stories of SME entrepreneurs from different industries across India and UAE and is amix of social, video content and brand integration across various platforms.
Talking about the newly launched film Ms.Jayati Singh, Global Head- Marketing, Tally Solutions said, “At Tally, the interest of SMEs is always at the centre of all that we do. Our efforts are always directed towards assisting them in making their business operations and lives simpler. SMEs form the backbone of the economy, contributing towards the GDP, job creation, exports etc. It is time that we recognize these efforts and celebrate their success. Through this campaign and film, we salute the dreamers, achievers and the real champions of growth and their undying spirit of entrepreneurship.”
“Our creative agency has done a great job in conceptualising and executing this digital film. It’s a simple and relevant film to acknowledge their s hardships and success and extend our gratitude towards this sector”, she added.
The campaign has been ideated and executed by Happymcgarrybowen the integrated creative solutions agency. Commenting on the thought behind the film, Mr. Samarjit Choudhry, President, Happy mcgarrybowen said, “Sure, MSMEs are the largest job creators, but apart from a small subset of people, how many really know about this? We see them every day but never realise what they truly are. But the moment you hear their stories, their monumental contributions, it hits you hard. And that’s exactly what we tried to do when Tally Solutions asked us to create a campaign for MSME day – we spearheaded with stories. With Champions of Growth, we celebrate the real heroes and their unheard stories for the world to know. The film talks about one such girl and her undying will to learn, grow and to do something for herself and society. But there are literally thousands of stories around us. Tally is truly a champion for MSMEs and for them we hope to get these stories out there, one story at a time.”
The film has already received over 2.5 million views on Youtube and Facebook. Maximizing the reach and celebrations of International MSME day, the brand is hosting multiple engagement events in Delhi, Mumbai, Bangalore and Kolkata via talks on well-being of self and business. These events are hosted in collaboration with prestigious industry associations like FKCCI, CIMSME, FASCII etc.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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