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TAITRA Launches New Taiwan Product Centre in Mumbai




TAITRA Launched Its Taiwan Product Centre (TPC) In Mumbai, India. The Product Centre Is An Extension Of The Varied Efforts That Taiwan Is Undertaking To Increase Its Footprint In India.

The Centre Displays A Range Of State-Of-The-Art Products From Reputed Taiwanese Companies And Provides A Superb Platform For People To Experience The Best From Varied Fields. There Are A Host Of Products And Brands In Smart ICT, Smart Healthcare, Internet Of Things (Iot) Solutions And Smart-Life Device Industries.

Several Taiwan-Based Companies Are Well Known For The Smart Solutions They Have Created For Various Noteworthy Smart Projects Around The World. Taiwanese Companies Have Been Seeing Great Potential In Expanding Its Trade Association In The Technology Space In Various Sectors Like For Smart City, Pharma, Agriculture, Food, Machineries, ICT Etc. Taiwan Is Keen To Share These Skills And Proficiency With Countries Like India That Are Now On The Economic Forefront With Ambitious Projects Like The Smart Cities Mission. Taiwan Has Been Contributing To Various Projects Of The Indian Government Including Smart Cities Mission, Make In India, Skills India And Digital India.

While There Has Been A Rise In Bilateral Trade Between India And Taiwan In The Recent Past, TAITRA Believes That Trading With India Has Given A Great Impetus To Both Countries To Build The Smart Nations. TPC Is A Strategic Move And A Step Further For Smooth Exchange Of Business Between The Two Countries.

At The TPC Mumbai, Several Renowned Taiwanese Brands Are Showcasing Their Excellent Products. Automation, Electrical And Engineering Company Shihlin Electric Is Displaying A Product Line Related To Factory Automation And Circuit Breaker Like HMI, Servo Motor, VFD, MCB, MCCB, RCB, Magnetic Contactors, Relay, Temp Controller Etc. Automobile GiantkmcChains Have Put Up Products Like Motorcycle Chain, Motorcycle Sprocket, Timing Chain. Heathcare&Engineering Leaders Magtech Magnetic Are Displaying Permanent Magnets, Ferrite Magnets, NdfebMagnets, SmcoMagnets, Alnico Magnets, Plastic Magnets, Flexible Rubber Magnets, Minus-Ion Magnets, Bio-Magnets, And Magnetic Holder &Applications &Energy Converter Etc.

Home Appliance &HVAC Leaders Tatung Co Sport Rice Cookers, Water Cooled And Air-Cooled Chillers Etc. Passive Components Giants Emtek Co. Ltd Are Displaying EMI Filter, Power Inductor, Low Profile Power Inductor, Chip Inductor, High Frequency Chip Inductor &Multilayer Chip – Chip Bead Inductor. Hand Tools Manufacturer Rekrow Industrial Incare Showcasing Portable Hand Tools Like Micro Torch, Soldering Iron, Micro Burner, Lab Burner, Smart Stove Etc Which Are A Breakthrough In Innovation. Automobile Leaders YI GUAN PRECISION CO. LTD (CMB) Are Displaying Car A/C Compressors And Parts For Car A/C Compressors. Automobile And Home Décor Leaders Aromate Have Showcased Aroma Diffuser, Reed Diffuser, Naturals Essential Oils, Fragrance Candles, Fragrance Spray, Membrane Air Freshener, Auto Perfume, Scented Polymer, Scented Plush, Organic Scent Can Etc. Home Décor Pioneers Homewood International Corp Have Displayed Bathroom Set, Cannisters, Makeup Box Etc. Dental Convenience Solution Provider Densmart Dental Co Ltd Have Put Up X-Ray Holder And RVG Sensor Holder While Glory Leepin Enterprises Co LTD, Dental Spare Parts Manufacturer Have Showcased Spare Parts For Dental Chair. Industrial &Engineering Company Alpro-Metals Have Displayed Screws, Nuts, Bolts And Washers. Agricultural Company An Jarl Enterprise Co; Ltd Have Showcased Rain Pipe, Mulching Paper, Sprinkler, Plastic Adjustable Impulse Sprinkler, Wings Rain Pipe, Drip Irrigation System, Array Net House, Seedling Tray, Greenhouse Film, Fog Nozzle Base, Pipe Connect Spring, Pesticide Sprayer Gun, High Pressure Hose, Micro Jet.

Smart Solution – Infrastructure Company Microprogram Have Displayed Parking Fee Payment System, Parking Information Service System, Desktop Reader, Bluetooth, T&A Series, Active RFID Solutions, Passive RFID Solutions, Secushare, MAILGATES Mail Protection System, MP-180L Network Access Control Terminal, NFC Reader Etc. Health Care Giants Saint Global Are Showcasing Sleeping Pad, Seat Cushions, Mini Heating Carpet, Far Infrared Spa Capsule, Pet Pad, Eye Mask, Neck Support, Waist Support, Heel Warmer, Shoulder Warmer, Belly Warmer, Foot Warmer, Hand Warmer, Shoe Dryer Etc.

Speaking about the Launch of theTPC, Mr. Alex Pen, Director – Taipei World Trade Centre Liaison Office, Mumbai Said, “Opening of the New TPC Is a Part ofTAITRA’s Efforts to Expand Business Ties withIndia — Asia’s Third Largest Economy. India AndTaiwan’s Bilateral Trade Is Expanding Steadily. Taiwan AndIndian Business Cooperation Have Also Become Particularly Active In The Past 2-3 Years Because With Taiwan’s New Southbound Policy, The Focus Is On India. Currently, TAITRA Is Actively Offering Smart Solutions, Hardware, Software, And Electronics Among Others Driving Bilateral Trade And Investment Between The Two Countries.”

Last Year, An India Centre Was Launched In Taipei To Promote Awareness AboutIndia’s Business Ecosystem In Taiwan. TAITRA Also Opened Its New Office In New Delhi In May This Year. It Already Has Offices In Mumbai, Chennai And Kolkata.

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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