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Study Shows Indian Consumers are More Likely to Prioritize Convenience Over Security in Their App Experience

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Indian consumers are more likely to trade off on app security for convenience, according to a study commissioned by F5 Networks ‘The Curve of Convenience – the trade-off between security and convenience’. While Indian consumers as a whole prioritized security over convenience, they were, on the flipside, also more likely than other Asia Pacific markets to prioritize convenience in their app experience. This leads to the question of how businesses can balance the requirements of security and convenience to provide the ideal app experience for users.

Asia’s digital generation is making waves in shaping the global economy—from driving consumer markets to delivering innovative business models. To gauge the perceptions and attitudes of Asia Pacific consumers toward application usage, F5, in partnership with YouGov, surveyed over 700 respondents in India, and over 3,700 respondents across the region.

The research revealed that security was a priority for Indians, with 49 percent of Indian respondents prioritizing security over the functionality and convenience of an app. However, this figure was also the lowest in Asia, showing that across Asia Pacific, Indians were the most likely to look for convenience in their app experience.  Furthermore, 26 percent Indians in comparison to Asia – Pacific are more likely to prioritize convenience despite potentially high vulnerabilities in personal data leakage and cyber-threats, such as the recent leak of the Aadhar data that happened early this year in March.

“As a country that is on its path to becoming an app-first economy, it is a little worrying that app convenience is still preferred over security. As the number of apps increase, security becomes of paramount concern,” said Parag Khurana, Managing Director, India and SAARC, F5 Networks. “The results from our survey are pretty clear. While Indians still see security as a significant aspect of their app experience, convenience and functionality are just as important for them. As apps continue to dominate India, it is critical that businesses understand where their customers stand on the Curve of Convenience to deliver the right user experiences or risk losing them.”

Giving up security for convenience

Security remains the top consideration for Indians across all digital activities—with close to half of Indians (49 percent) prioritizing security over convenience, and 47 percent believing that a more secure experience would be the biggest factor in enhancing their digital experience in the next five years. Additionally, 53 percent of Indians will leave an app which has had its security breached.

Despite the scrutiny over social networks’ use of personal data and vulnerability to hacks—with the recent Facebook and Cambridge Analytica scandal coming to mind—social networks still remain as the most used app type, and perhaps more worryingly, the second most trusted app type in the region. The functionality and convenience afforded by social networks—enabling users to effortlessly keep up with updates from friends and family, while providing users with a Single Sign-On (SSO) option for numerous other applications, from mobile games to eCommerce sites, are likely causes of this. This implies that users are prepared to give up their personal information in exchange for convenience and functionality, often without thinking twice about the security implications of their actions.

App expectations evolve across markets

While our research in India shows a preference for security over convenience, we still see varying attitudes across the region—in other words, there are many Asians within Asia. In mobile-first economies where the majority of users’ first engagement with digital comes from mobile, emerging market enthusiasm and excitement translates into an experience first, security second mindset.

Consumers from emerging markets such as Indonesia, India and Philippines, prioritize convenience, while consumers from developed markets, such as Australia and Singapore, prioritize security. In fact, users in Indonesia, India and Philippines are 14 percent more likely to prioritize convenience over security, as compared to the countries with a more established digital presence such as Australia and Singapore, where 63 percent and 67 percent, respectively, emphasize security over convenience.

Millennials sacrifice security for convenience

Millennials (aged 18 – 34) make up roughly 46 percent of the workforce in India, and will ultimately become the demographic that influences the business of apps, setting expectations for businesses to cater to their preferences.

However, despite being born with technology, Millennials might prove to be the best exploit for attackers, as this digital generation takes security for granted. While Millennials generally showed more awareness toward potential data security risks, they are less likely to be concerned about them.  Nearly half (44 percent) of Indian Millennials and 49 percent of Gen X (aged 35–54) surveyed showed similar attitudes towards security while 64 percent of baby boomers (aged 55 and above) showed more caution. As future leaders, Millennials also need to understand the level of security risk they are under, as their nonchalance toward security could be detrimental and be the primary reason for security breaches.

With applications now the face of many businesses, the Curve of Convenience represents the user’s journey to app enlightenment, as they better understand the tug and pull between app security and convenience—and how having one of them often means giving up the other. The challenge for businesses today is to strike a balance between convenience and security—and avoid the convenience chasm, where users are neither satisfied with the convenience, nor security of the app.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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Top Gaming Accessories for Ultimate Gaming Experience

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Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.

While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level

Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at Amazon.in at an offer price of INR 5995 .

Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a  performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at Amazon.in at an offer price of INR 4995

Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in Amazon.in at an offer price of INR 1985.

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