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Rapoo Eyes to Become No. 1 Brand in The Indian Accessories Market by 2020




The digital gaming has come a long way in India as today gaming is not limited to our homes but it has become one of the most opted career options for youth. The gaming sector is on the boom and growing very significantly. Rapoo is one of the market players that offer gaming devices & peripherals under affordable price range. Rapoo has performed really well in India during last few years under the leadership of Mukesh Chaudhary,Country Head for India & SAARC at Rapoo. Riding on the recent success in India, brands now eyes to capture major market share by 2020.

Journey and Achievements

The gaming industry is flourishing rapidly and some of the factors like the smartphone gaming, console gaming, PC gaming also availability of low-cost internet supporting the growth of the gaming market in India. By leveraging the emerging opportunities, Rapoo offered quality gaming products and earned a large base of consumers.

Mukesh Chaudhary, Country Head, India & SAARC, Rapoo said, “Rapoo’s journey has been quite exciting but yes with its own share of challenges. We have established a very strong benchmark in the Industry with its products that define quality and design excellence, credited for its distinctive technology. The Brand has also successfully entered the Audio space, and has got a very strong response for its Headphones and Speakers. The Brand inspite of the very strong and dynamic competition, has seen a strong YOY growth.”

“India is a vast market and that has been a given. With the immense potential that the country brings, it also brings the challenge to reach the audience effectively. Inspite of which, Rapoo has been extremely successful in meeting the partner’s expectation, taking them in to confidence and helping their business to grow along with the brand. Additionally, we have always been at par with the consumer expectations and have delivered products matching the Indian needs with global standards. Last but not the Least, the audience expectations and acceptance to the Gaming arm of Rapoo, reaffirms the Brand’s growth Plans for India” added Mukesh Chaudhary.

Support of Traditional Partners

Indian market is still dominated by traditional markets. Though LFR(Large Format Retail) and E-Commerce is growing rapidly, traditional market will lead the business due to geographical distribution and consumer buying behavior. Therefore, Traditional route shall always have stronger importance at Rapoo.

Mukesh Chaudhary said, “For us, we have always been a channel friendly brand that believes in growing with the partners. Apart from the expert advice on market trends and global situations, we help them grow. We are having a great relationship with our traditional partner across the country. We always tend to set the KPIs and match it with rewards creating a WIN – WIN partnership. Also, we do not look for instant gratification. Along with the partners, we look at cross – sell and up-sell opportunities within the ecosystem, that allows partners to maximize footprint in a customer. We always provide the best possible solution to our partner to grow the business. In sync with the Brand Motto, ‘Together we grow’.”

Strategy & Targets for 2020

“RAPOO has strongly translated its Global footprints to India. With the cutting-edge Industrial design and international – standard quality, Rapoo with its offerings, has been successful to present innovative and state of the art technologies at the right value to Enterprise and Retail Segments. We also aim to surpass the industry standards with every new innovation while maintaining the signature reliability of all our products” commented Mukesh Chaudhary.

He further added, “Our mission goes simple, to be establishedas no. 1 Brand in the Accessories segment by 2020. RApoo in India has already progressed in that direction with innovative product offerings, competitive price range for the end customer & Omni channel strategy to tap the untapped market.Apart from the peripheral products, we shall also be focusing on eSports and gaming accessories in India aggressively with VPro. eSports & Gaming accessories is currently a huge market in India, and is buzzing with action.”

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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