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Mozilla Announces ‘Firefox Lite’ And Forges New Partnerships In India To Enhance Browsing Experiences For Users

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Mozilla officially unveiled ‘Firefox Lite’ to fulfill user needs for a fast and lightweight mobile browsing in India. Mozilla has entered into strategic partnerships with Times Internet and DB Digital to deliver the best-in-class content to its users. It has also on-boarded MoMagic, a leading intelligent marketing company as distribution partners to expand its reach.

Firefox Lite is an incredibly fast and lightweight Android browser which is less than 4MB, with outstanding privacy-focused browsing features. Speaking at the event, Joe Cheng, Head of Product Mozilla Asia said, “India is the second largest online market worldwide and a mobile first country and is projected to grow to 666.4 million in 2023. Majority of India’s Internet users are mobile phone Internet users who take advantage of entry-level alternatives to expensive landline connections that require desktop PCs and infrastructure. This presents us with a huge opportunity to empower them with better than ever mobile browsing experiences.”

Key Highlights of Firefox Lite:

  • Fast: Firefox Lite’s standout feature, ‘Turbo Mode,’ blocks third-party trackers. This renders less data consumption and websites load up faster.
  • Lightweight: Firefox Lite is less than 4MB, which is less than 10% of the size of other browsers in the market. Given its lightweight, users can stay updated on latest offerings from Firefox Lite without worrying about spending a lot of data to update the app.
  • Private: Advertisers or websites often use web trackers for broad user data collection and targeted advertising. Firefox Lite is equipped with private browsing and tracking protection to help users browse without a trace.

“We continue to focus on providing tools and capabilities to our users and are always on a quest to discover and engage with newer partners to make our platform more agile. We aim to make Firefox Lite not just the best app for browsing and searching online but make it more engaging for our users and offer quality content such as news, games, shopping, travel deals and more,” added Joe Cheng.

New Strategic Partnerships in India

Firefox Lite is now available in 15 markets in Asia including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the Philippines, and Vietnam.

“Mozilla understands that the best way to fulfill different local user needs and make the product relevant is through partnership. Mozilla has signed up with Times Internet and DB Digital as the first official news content partners in the Asian market to provide its users with a variety of quality content,” said Charles P.C. ChenHead of Business Development, Mozilla Asia.

Mr. Arun Gupta, CEO and Founder MoMAGIC said, “We are delighted to be on board as a strategic partner to Mozilla Asia and bring in value with our unique edge in not only driving new user acquisition but also providing business intelligence with our offline -online data integration platform. This will result in giving deeper insights on end-user behaviour, and help Mozilla in its future product enhancement and in re strategizing its marketing and promotional strategy.”

Radhika Shukla, Head of Business Development – NewsPoint said “At NewsPoint, we believe in offering users quick and seamless access to authentic news and entertainment content from around the world. Our integration with Mozilla would enable Firefox Lite users to access a stream of engaging news, photos and videos from 450+ trusted sources on the home screen of their mobile browser.”

Pradeep Singh, Business Head, DB Digital said, “Being the dominating content player in the Hindi speaking market, we are extremely delighted to extend our partner network with Mozilla Firefox. With the upgraded features of Firefox Lite browser, the readers will now be better equipped to manage their content consumption which will mutually benefit both Mozilla and DB Digital”.

“Through such strong partnerships, we will continue to explore new features/services that provide value to our users in India and deliver again our brand promise of empowering user agency in Asia. We would also like to invite more India partners across Asia to join the business ecosystem with Mozilla to fight for the open Web,” added Charles Chen.

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

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Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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