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LG Expands Display ‘Signage’ With Flexible 63 Curved Oled Panels

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In yet another feat in the field of display technology, LG Electronics India introduced another innovative Signage. The Landmark Signage is unique and innovative of a kind in India made using 63 custom-made curved OLED panels. This innovative Signage display is conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS and key Ambience Group Associates. This is second landmark signage executed by LG in India; 1st one was installed in Ambience mall Gurgaon. With its elegant form, this is the ideal way for retailers to catch the visitor’s interest. Besides that, its curved flexibility maximizes the space design versatilities, which makes this product ideal for various promotion purposes, such as advertising high-end products.

The Landmark Signage has been installed at Ambience Mall, Vasant Kunj Delhi. Along with presenting top-notch 4K content, the Signage can be used for creating immersive Augmented Reality experiences. The norms of conventional design and aesthetics have been challenged and stepped-up to create a display technology never seen before. The mammoth Landmark Signage weighs 4.8 ton and has been suspended by punching 6 rigging points into the huge pillars of the Ambience Mall building structure. The LG OLED signage provides exclusive flexibility in design and therefore can be customized into different shapes and sizes. This unconventional display content technology has opened new doors for the industry as well as for marketers. The LG Landmark Signage is a unique form of display technology, can be leveraged by brands to reach their consumers like never-before.

On this joyous occasion, Mr. Kim Ki Wan, Managing Director, LG Electronics India, said, “We are extremely overwhelmed to announce the launch of Landmark Signage which is custom made with flexible 63 curved LG OLED panels.  LG OLED Panels offer a lot of design flexibility and can therefore be customized into different shapes and sizes. We are confident that this innovative display technology using flexible 63 curved LG OLED panels put together, will be a magnificent viewing experience for consumers. With this step, we have opened a plethora of marketing possibilities using LG’s display technology. We would further like to create zones where consumer can experience OLED capabilities. Landmark signage sets a new benchmark in the industry.  LG remains more committed than ever to improving consumers’ quality of life by pushing the boundaries of innovation with optimized solutions.”

The technology of the LG OLED Signage is innovative and revolutionary. They deliver an unmatched viewing experience to the users by presenting life-like picture quality with perfect blacks, infinite contrast and an enhanced range of color reproduction. The Commercial OLED Signages comes with faster response time which provides clear images without image blurring. The 55EF5C is an open-frame curved Signage Model which can be used in a variety of sizes and shapes in many different spaces due to its extendable nature and curved format. Also, by adding impact to the space, it will become a perfect Landmark. The OLED panels have organic, self-lighting pixels and hence are ultra-thin, lightweight and have a very wide viewing angle.

 

 

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

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Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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