Junglee Games announced its association with a creative agency, Influx, to helm its plans for rebranding.
The decision for rebranding follows Junglee’s evolution into a powerhouse gaming company and the brand’s prime focus on skill-based games. In addition to rebranding, Junglee plans to continue its association with Influx and leverage the creative agency’s expertise for its individual gaming brands.
Commenting on rebranding, Ankush Gera, Founder & CEO of Junglee Games said, “We founded Junglee Games back in 2012. At the time, it was a one-man show in San Francisco. As we found ourselves navigating the challenging, but exciting, market in India, we wanted to be seen and known as playful, fun and entertaining. Our brand, logos, and presence on the web have all largely been representative of that playful identity. Games of skill are a large part of our business and the catalyst to our success has been deep trust from our players in our platform and service. As we find ourselves on the forefront as one of the leading gaming businesses in India, we felt that our old brand was no longer conducive to the business we are today.”
In the seven years since its inceptions, Junglee Games has gone on to build entertaining but highly-skilled, real-money gaming platforms like Rummy and Fantasy Sports. Their rummy game, Junglee Rummy, has more than 10 million downloads so far. The company has clocked-in 80-100% growth year-on-year and is now a team of 200 spanning 7 countries. Furthermore, Junglee Games is expected to cross 20 million users across all our games this year, with hundreds of millions of dollars estimated to be transacted at its platform.
The idea of rebranding was simple; Junglee was in pursuit of establishing a brand presence and identity that not only represents who we are today but also hold strong and true to the legacy it aspires to establish. The company also wished to challenge the status quo and represent play and fun, skill and thrill, all at once. The company also wished to give the rest of the world an inside look into the company, the core values that the company swears by, and the conscious culture that it has built. After four months into the process, Junglee Games finally unveiled its brand new identity.
Junglee Games has built beautiful social games and RPGs, while games of skill are core to its DNA. Thus, the company wanted to design a logo that would represent play and fun but also showcase the element of skill. The brand new logo of Junglee Games is a twist on a dice, which has a door. While dice represents the fun and excitement of gaming, the door can only be opened with the right skill. Furthermore, the door allows gamers to escape and get immersed in a fun, artistic, entertaining experience.
Commenting on the association, Ankush Gera added, “Given our size, it’s easy to work with larger agencies, but we’re a company that makes a lot of decisions with heart. So we wanted to find an agency that would look at our rebrand beyond a client project. We wanted someone who would challenge us creatively but also fully align with our vision. We found that in Influx. We knew from our first meeting that the team had the heart to understand how important a rebrand was for Junglee Games and the expertise to translate ideas into actuality. Needless to say, we are extremely thrilled at the association and are looking forward to working with them again on our individual gaming brands.”
Harish Thilankan from Influx added, “The game-developer space is a crowded one. In Junglee Games, we saw a really driven team that had scaled at an impressive rate and had a story that deserved to be told. It was important to represent Junglee as a “grown-up” teenager, with the exuberance of youth but balanced with the clarity of thought and vision. We believe this identity speaks volumes of their infectious work-culture.”
Every section Junglee’s website has been crafted to touch on things that matter, including plenty of open positions, alongside a deep dive into its culture and values. The brand new corporate identity reverberates with elements that move and pulsate and immerse users in a gamified experience.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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