Connect with us


Iris Computers Growing Consistently & Aims Big Market Share By 2020




Sanjiv Krishen, a well-known IT leader since the early 90’s, has always made headlines by achievingimpossible goals during his professional career. After establishing Iris Computers as the backbone of an Indian IT distribution ecosystem, Sanjiv sold the company to Dragon Group, a Singapore based company a few years ago. But the company was not growing as per his expectations under this global leadership. To save his dream company, he bought back Iris Computers in 2017 from Dragon. Within a year after taking charge, the company is doing extremely well again and is on the path to become a leader in the Indian distribution business.

A Dream, Conquered

IT business in the early 90’s was not a common goal like today. Very few people in India showed the courage to establish an IT distribution company, as opportunities were very few. The IT revolution in India was at the initial stage at that time. But Sanjiv had great farsightedness and was aware of its potential. He founded Iris Computers Ltd to offer distribution servicesto larger global brands who were looking for partners to spread their business in the Indian market. “Iris Computers was started in the year 1996 to help IT brands establish their products in India. We helped brands like Compaq, HP, IBM, Acer, Dell and APC to sell their PCs in India. Within a few years of initial challenges, we established ourselves as a key distribution house who had nurtured a huge channel network across India,” says, Sanjiv Krishen, CMD, Iris Computers Ltd.

The dream which Sanjiv saw was conquered finally. Foralmost two decades, Iris Computers remained a leading distribution house in India and had almost all leading ICT brands under its large product offerings. Iris showed consistent business growth for almost 20 years.

Turning Point

Dragon Singapore, a John Sculley company, had acquired controlling stake in Iris Computers through Inflexion Point in the year 2013. Requiring fresh investment for further expansion of the company Iris Computers tied up with Dragon, Singapore for additional limits. However, in September 2016 Dragon closed down in Singapore and was unable to fulfil its obligations. Sanjiv Krishen brought the company back into his hands to save his dream. He bought back Iris Computers in 2017 from Dragon. His key concern was to save Iris employees, to save the Company and build a stronger relationship between brands and resellers. Sanjiv also brought back his old team into action for making a quick breakthrough. Apart from Sanjiv, the original management team of Kamini Talwar, Som Arya, Sameer Chaudhary and Himanshu Chawla laid out the plan to push the growth cycle. The company started grabbing big orders within a few months in their second innings. So, the well-planned strategy worked successfully and the company started recovering lost glory.

Consistent Growth   

Describing their journey and growth, Sanjiv Krishen, Founder & CMD, Iris Computers said, “Since 1996, we, at Iris, have thrived on our reputation as a top-notch IT Distributor, with our solutions covering a wide range of IT categories. Driven by a team of highly skilled professionals and supported by a robust infrastructure, we have expanded our footprint in 35+ markets through 27 subsidiary offices. With our revenue at over Rs 1300 Crore FY 2018-19 reflecting a 30% growth over the previous year, we areprojecting to reach Rs 1600 Cr in FY 2020.

Vision by 2020

Iris Computers has already chalked out a strong ‘go to market’ strategy to achieve their set targets. Sanjiv Krishen said, “By 2020, we are planning to deep dive into tier 3 & 4 cities. Our target will be to open more well-equipped warehouses & offices and also to add manpower in many more cities. Apart from adding manpower, we are also very seriously thinking aboutadding some new age product lines, so that we shall be able to give a complete umbrella of IT products.”

They are also focusing on getting into Government business, both direct as well as through GEMs with branded PCs. Some of the ideas already explored and tapped into are:

  • Robotics
  • Solar Panel powered Tube wells
  • Computer Rental Services
  • Microsoft Cloud Services
  • Mobility

It is important for Iris Computers to work towards steady and sustainable growth. “To achieve this, IRIS has channelled its energies towards increased profitability and generally running a tighter ship. The months ahead will show even stronger positive results,” concluded Sanjiv Krishen.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

Continue Reading


ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

Continue Reading


Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

Continue Reading

Best Buyer Guide

Gadgets3 days ago

Best Tech Devices for Smart Homes

The concept of smart home is not a dream anymore for many Indian households. India is leading the adoption rate...

Trending4 days ago

Check Out The Top 5 Essentials for Work From Home

The second wave of COVID-19 took everyone by surprise and with speculations being rife around an upcoming third wave, this...

Gadgets1 week ago

Top 5 Best Earphones Under Rs 1,000 in India

In today’s world, budget in-ear earphones are an essential piece of accessory required by every individual. Headphones have become an...

Gadgets2 weeks ago

Check out These Top Accessories for Ideal Work From Home Setup

As it gets common now a days that people work and school from home, it’s essential to setup an environment...

Devices2 weeks ago

Here Are The Best Sustainable Commercial PCs

In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the...

Gadgets2 weeks ago

Need More Storage? Here Are The Best Storage Devices for You

For the last five years, consumers across the globe – on any operating system have relied on limited internal phone...

Gadgets2 weeks ago

The Best Back-up and Storage Solutions to Buy in 2021

In the fast-moving digital world, backing up precious personal data and keeping it secure has become a very challenging task....

TV3 weeks ago

Here are The Best TVs to Recreate Theatre Experience At Home

Every day there is an increase in the number of reported cases in India and the only alternative left is...

Smart Home3 weeks ago

Top Six Smart Tech Gadgets for a Smart Home

Technology is embedded into every pocket of our daily lives. From watching television, to working, to working out — smart...

Gadgets4 weeks ago

Top 5 Tech Gadgets to Help You Stay Fit & Healthy

With gyms and fitness centres being the first ones to shut down during the pandemic, the trend to religiously workout...