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India Audio Accessories Market Has Grown At Robust Double Digit Growth Rate

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The report titled “India Audio Accessories Market Outlook to 2023 – By Type (Headphones, Earphones, Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By Region (North, South East and West)”provides comprehensive information on the India Audio Accessories market by Type of Devices (Headphone/Earphone, Bluetooth Speaker, and 2.1 Speaker), by Branded and Fake/Non Labeled, by Earphone and Headphone, by Wired and Wireless, by Price Category, by Region (North, South, East and West) by Metro and Non Metro.

The report also covers market ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing an audio accessory. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding the market.

India Audio Accessories Market Size and Overview

Audio accessories market in India is still in its growth phase with a large untapped potential. The market has grown at robust double digit growth rate especially in the consumer audio accessories segment. Constant evolution of integration and audio technology, rising smartphone penetration and discontinued practise of providing the earphones as part of bundled offering with mobile phones are key drivers for high demand for audio accessories.

India Audio Accessories Market Segmentation

By Earphones and Headphones: Earphones segment is the dominant category in the market. Majority of the earphones sold are wired and comes in with microphone. Significant decline in demand is expected in years to come with the transition to wireless technology as it is fast moving into consumer choices due to easy to handle, compact, more ergonomically designed with better aesthetic looks. Premium products within a higher price range are in demand from the metros. Sennheiser, Sony, JBL are some of the key brands sold in the metros. The market is largely dominated by online sales and contribution from offline sales is on constant decline. MBOs and EBOs serve as experience point for premium quality headphones and the price variation in the premium category is much lower as compared to more popular segments focusing on low margin high volume sales.

By Bluetooth Speakers: Proliferation of smart devices and increased usage of data streaming networks, wireless connectivity and portability have become a popular consideration before making the purchase decision for bluetooth speakers. Metro cities accounted for majority of the sales in bluetooth speakers market. An estimated more than two third of the speakers sold in the region with Delhi, Mumbai, Kolkata, Bangalore Hyderabad and Chennai being the major metro cities. This is mainly due to better consumer spending, easy accessibility to connecting devices and compact size. High priced products in price range of around INR 3,000 are more popular due to their high volume capacity and better IPX rating. JBL GO is the most sought after speaker in terms of volume sales due to its low price and high brand value. The discount offered on online platform during special sales days is also a very key factor for the high sales. Smart speakers will be the key drivers in the next few years. Many companies including Bose, JBL, Boat and other are working on integrating smart features of Google assistant in their bluetooth speakers.

By 2.1 Speakers: Declining growth in demand is registered for 2.1 speakers. The price of the product has increased slightly during the period. Demand for 2.1 speakers have declined in metro cities mainly due to high adoption rate of portable bluetooth speakers and declining demand for desktops. These speakers are mainly sold through offline retail stores, demand from online segment is low mainly due to high volumetric volume of the package and little price benefit. Northern region is the most dominant market for 2.1 speakers in India. High population coupled with rapid urbanization, strong presence in the labor force and limited resources of entertainment has promoted the sales of 2.1 speakers in Tier 2, Tier 3 and villages. Product innovation is expected to be witnessed in this category and majority of the demand for 2.1 speakers will be replaced by single speaker with woofer or 2.1/5.1 speaker of bluetooth type which will replace the product in the market.

Comparative Landscape in India Audio Accessories Market  

India branded Audio accessories market is moderately competitive with presence of 12-15 major players and is home to more than 100+ registered audio accessories companies. There is no clear market leader that has dominant presence in the Audio accessories market. Industry specific players such as Bose and Sennheiser are smaller players as compared to well known electronic and communication companies such as Sony, Zebronics, and Samsung.

India Audio Accessories Market Future Outlook and Projections: Bluetooth speakers market is expected to register highest CAGR during the period of (2018-2023). The market which is currently in growth phase is expected to reach maturity by the end of 2020. It will largely cannibalize the 2.1 and partly the 5.1 speakers segment. Smart speakers will be in high demand in years to come. Earphones are expected to continue their dominance in the future as well due to their compactness and ease of storage and carry. Wireless earbuds, airpods and products imitating airpods are gaining popularity in India and are expected to have positive impact on the revenue. Design evolution and feature addition will largely drive the market in low and medium price segment. In premium segment, audio quality and experience will be major driver.

Key Segments Covered:-

By Accessories

Headphone and Earphone, Blue tooth Speaker, and 2.1 Speaker

By Branded and Fake/Non Labeled

By Headphone and Earphone Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

By Bluetooth Speaker Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

By 2.1 Speaker Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Bose

Sony

Sennheiser

Zebronics

Portronics

Jabra

Intex

Harman

JBL

Apple

Samsung

Sony

Boat

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

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Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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