India HCP market shipped 3.5 million units in CY2019 and registered a year-over-year (YoY) decline of 4.7% due to weak consumer segment demand. In 4Q19 the market shipped 0.79 million units, a YoY decline of 7.3%, as per the latest IDC Worldwide Quarterly Hardcopy Peripherals Tracker , 4Q19. 4Q19 witnessed low demand, which was a result of overstocking of the channel in 3Q19 and prevailing consumer sentiment.
The annual decline was primarily from laser printers (excluding copiers) declining by 11.8%, as the market continued to be impacted by weak demand as well as migration to Ink Tank printers. The laser copier market grew by 6.9% with strong corporate demand and continuing decline of refurbished copier market. The inkjet market remained stable with a decline of 0.1%. The year ended with the inkjet market commanding more than half of the market.
“Two segments weathered the challenging market conditions in 2019. Ink Tank printers grew by 7.0% and now command 73.2% of the inkjet market. The Ink Tank segment overtook the overall laser printer segment for the first time in 2H19. The laser copier segment also noted a growth of 6.9%. In 2018, Government’s strict regulation on the refurbished Copier (RC) market through tight monitoring and increased seizing of illegal units at major ports gave a boost to the original copier segment, which continued in 2019 as well. However, by 2H19 the market resumed its normal pace of growth as the effect of RC market stabilized,” says Bani Johri, Market Analyst, IPDS, IDC India.
Inkjet printer shipments declined by 2.9% YoY with a contribution of 52.3% to the overall India HCP market. The decline in inkjet printer shipments was led by ink cartridge printers, which recorded a steep YoY decline of 23.8%. The overall laser printer market declined YoY with the laser copier declining by 12.4%, its sharpest decline since 4Q16, as the market normalizes post the spurt in 2018 following the closure of the refurbished copier market.
4Q19 witnessed the sharpest quarter-over-quarter ( QoQ) decline of 24.4% a result of a combination of factors. Firstly, in 3Q19 multiple vendors overstocked the channel prior to the festive season online sales in 4Q19. Also, low sell out due to muted consumer demand affected the entire channel’s credit system causing distributors to hold back on purchasing fresh stock till the previous inventory was cleared.
Top 3 Brand Highlights:
HP Inc. (Excluding Samsung) maintained its leadership in CY2019 HCP market with a market share of 39.1%, while posting a YoY decline of 7.4%. HP’s Ink Tank shipment grew by 14% YoY as a result of strong channel schemes and end-user promotions. It’s Laser A4 segment witnessed a decline of 9.7% YoY, its highest decline since CY2009. On the bright side, HP’s share in the copier segment grew by 29.4% YoY owing to strong channel push.
Epson maintained its 2nd position in the overall CY2019 HCP market with 26.8% market share. It also continued to hold its leadership in the inkjet segment with a market share of 45.7% and YoY growth of 1.4%. Epson’s stable numbers despite muted market sentiments can be primarily attributed to Epson’s strong brand recall, channel depth and multiple channel schemes in the first half of the year.
Canon recorded YoY decline of 6.3% in CY2019 and maintained its 3rd position in the HCP market. In the copier segment, it maintained its leadership position with a 29% unit market share as a result of its strong corporate connect and steady flow of government orders. In the Ink Tank segment, Canon witnessed a strong YoY growth of 15.7% because of its increased focus on the Ink Tank segment with launch of new models, attractive channel schemes and end-user promotional campaigns. In 2H19, Canon overtook HP to become the 2nd largest player in the Ink Tank segment.
IDC India Market Outlook:
“IDC expects the overall HCP market to remain stable in 1Q20 led largely by Ink tank printers as vendors continue pushing them aggressively, while laser printers will continue to decline. We also expect demand from the SMB segment to improve in 2020 as the credit situation improves. Government demand is likely to be robust as several departments rush to spend their allocated budget in 1Q20 leading to strong demand for laser copiers,” says Nishant Bansal, Research Manager, IPDS, IDC India.
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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