The India traditional Personal Computing (PC) market declined for the third consecutive quarter in 2019Q1 according to IDC’s Asia/Pacific Quarterly Personal Computing Device Tracker, 2019Q1. The market witnessed a year-on-year (YoY) drop of 8.3 percent with shipments reaching 2.15 million units in 2019Q1.
The market remained weak outside big commercial deals due to weak consumer demand, high inventory from previous quarters, and supply issues for Intel chips. The announcement of central elections on March 10th, 2019 resulted in the model code of conduct coming into immediate effect further resulting in a delay in execution of government projects and impacting the commercial segment.
Notebook category contributing 61.4 percent of the overall India traditional PC market shipments witnessed a 9.8 percent YoY decline. Within Notebooks, Ultraslim category, with a 25.3% share of the market, grew by 86.5%.
The India consumer PC market witnessed a 26.5 percent dip compared to 2018Q1. The dip in the consumer segment was mainly because of low discretionary spending and seasonality. The low discretionary was partially also because of macroeconomic factors such as shrinking industrial output and slowdown in consumer spending. Demand from Online channel was also muted as it has been dealing with excess inventory pile up from the previous two quarters. Inventory correction from 2018Q3 stockpile up continued in 2019Q1 and is expected to be normal by Q2 end. However, the Gaming PC segment saw good traction through both online and retail as vendors decreased GPU prices resulting in a spike in demand.
“Spending towards Ultraslim notebooks is increasing as owing to factors such as improved mobility due to the thinness of the product and enhanced aesthetics,” says Bharath Shenoy, Market Analyst, PCs, IDC India.
The overall commercial PC market saw a total shipment of 1.35 million units in 2019Q1, a growth of 7.3 percent YoY. The growth in the commercial segment was primarily driven by ELCOT shipments of around 159000 units which got partially executed in 2019Q1.
“Business sentiment has been on the lower side as enterprises look to wait and watch before taking any major decision due to ongoing elections in 2019Q2; the model code of conduct came into the picture in 2019Q1, thereby delaying the Government and Education projects. Demand from BFSI and IT/ITES sector remained good in 2019Q1 but the main segment driver was ELCOT,” adds Shenoy.
Top 3 Company Highlights:
While HP Inc. maintained its leadership with an overall market share of 28.1 percent in 2019Q1, it saw a year-on-year decline of 9.7 percent mainly due to consumer segment which declined by 21.3 percent over 2018Q1. However, HP’s Ultraslim notebooks witnessed steady consumer traction from its exclusive stores and large format retailers. In the commercial segment, however, HP did not see any major dip in shipment despite elections leading to delayed projects.
Dell Inc. retained the second position with a 25.9 percent market share in the overall India traditional PC market in 2019Q1; with a year-on-year growth of 2.2 percent and a quarter-on-quarter growth of 26.7 percent. Dell Inc.’s commercial business witnessed a 25.9 percent year-on-year growth owing to prioritization of India market by Dell to provide the necessary supply of Intel chips resulting in the execution of some projects which were delayed in 2018Q4 due to same issues and also helping them improve their performance in Government, BFSI and IT/ITeS sector.
Lenovo remained at third position, with a market share of 25.2 percent in 2019Q1 in overall India traditional PC market, observing a 6.2 percent year-on-year growth and a growth of 29.2 percent sequentially. The vendor also witnessed a dip in consumer segment like all other vendors, while on the commercial segment, it witnessed a massive quarterly growth of 70.8 percent driven by partial execution of ELCOT deal, since Lenovo is the sole executor of this project.
India PC Market Forecast:
IDC anticipates the overall India traditional India PC market to witness a growth in 2019Q2 over last quarter driven by further shipment of ELCOT. The commercial market is expected to pick up post new government formation in end of May.
“The consumer market is expected to pick up largely driven by back to school campaign by vendors and online sales creating a pull to attract consumers through various schemes and financial incentives such as EMIs/Cashbacks,” says Nishant Bansal, Senior Research Manager, IPDS & PCD, IDC India.
“Commercial spending due to refresh and fresh demand by large and medium enterprises is expected to continue led by Education, BFSI, and IT/ITeS sector. The public sector is expected to pick up post elections, once the new Government comes into power,” adds Bansal.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
Top Gaming Accessories for Ultimate Gaming Experience
Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.
While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level
Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at Amazon.in at an offer price of INR 5995 .
Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at Amazon.in at an offer price of INR 4995
Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in Amazon.in at an offer price of INR 1985.
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