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Dell Emerges As Leader in Indian Server Market 25.3% Market Share




The overall server market in India witnessed a year-over-year (YoY) decline of 17.2 percent in terms of revenue to reach $308.2 million in Q4 2018 versus $372.1 million in Q4 2017, according tothe latest IDC Asia/Pacific excluding Japan (APEJ) Quarterly Server Tracker, Q4 2018. The x86 server market accounts for 86.7 percent of the overall server market in terms of revenue. The contribution in the x86 market mostly came from the professional services vertical followed by manufacturing, telcos, and Government.

Investments in the infrastructure remain as the top priority for enterprise business applications, data management, content and collaboration, web infrastructure and application development and testing workloads.

The Intel-based x86 platforms are robust and provide the price-performance balance for enterprises looking to deploy these applications for their end users. However, the large enterprises from the data-intensive industries such as banking and telcos still prefer to use the non-x86 platforms to run their core applications demanding higher availability and performance.

The x86 server market in terms of revenue declined YoY by 17.2 percent to reach $267.1 million in Q4 2018 from $322.6 million in Q4 2017. Professional services, manufacturing, communications and media, and Government accounted for 84.8 percent of overall x86 server market revenue. Government saw the biggest Y/Y growth of 104.4 percent owing to the investments coming from various federal government departments and local state Government projects. The blade and rack servers which contributes for 78.6 percent revenue share has seen a surge in their ASPs due to the higher core, memory and processing configurations for newer workloads demanding higher IOPS.

The non x86 server market also declined YoY by 17.1 percent to reach $41.1 million revenue, in Q4 2018. IBM tops the market with a revenue share of 74.3 percent, followed by HPE with share of 23.9 and Oracle with 1.8 percent during Q4 2018. Banking remains top vertical with 52.0 percent revenue share followed by manufacturing and professional services with 18.9 percent, and 9.0 percent respectively, during Q4 2018.

“In India, the “cloud-first” approach is gaining traction for new-age applications where investments on cloud infrastructure are focused towards building scalability, agility, simplified orchestration and minimizing cost,” says Ranganath Sadasiva, Director, Enterprise Solutions, IDC India.

In Q4 2018, Dell Inc and Hewlett Packard Enterprise (HPE) tied for the pole position in the India x86 server market with revenue share of 25.3 percent and 24.6 percent to reach $67.6 million and $65.7 million respectively. Dell Inc continued to show its good performance throughout 2018 as a result their business grew YoY by 44.2 percent at end Q4 2018. Cisco was able to register the revenue share of 8.1 percent followed by Lenovo who stood at 6.6 percent revenue share at the end of Q4 2018. ODM direct continued supporting the DC capacity expansion of tier-1 cloud providers in India and now accounts for 26.2 percent revenue share in Q4 2018.

“The increase in server ASPs across major verticals such as Professional services, telcos, and banks indicates that newer workloads are gaining traction allowing the scale-up approach, resulting in the higher configuration of servers,” says Harshal Udatewar, Market Analyst, Server, IDC India.

IDC India Forecast

Spending from Central Government was an all-time high in Q4 2018 owing to the initiation of new projects related to various ministries under the central Government. First quarter of 2019 is expected to be big due to large projects in the Government sector across education and smart cities segments, while the general election in 2019 would slow down the overall growth of server market during 2019.

We are expecting telecommunications spending to come from the initiatives such as IMS stack for VoLTE, VRAN, 5G testbed programs towards 5G development and network expansion. Some of the banks refresh are expected to keep banking vertical stable for 2019 whereas manufacturing spend would be focussed towards implementation of ERP, SCM and CRM applications.

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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