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Dell EMC Unleashes PowerEdge MX Server to Easily Adapt to Future Technologies

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Dell EMC is launching Dell EMC PowerEdge MX, the industry’s newest high performance, modular infrastructure, designed to support a wide variety of traditional and emerging data center workloads. PowerEdge MX offers the first modular infrastructure architecture designed to easily adapt to future technologies and server disaggregation.

With its unique kinetic infrastructure, customers can break free from the bounds of technology silos and time-consuming, routine operational management while also dynamically assigning IT to optimally match different applications and needs.

“While emerging technologies, such as artificial intelligence, IoT, software-defined storage and networking offer competitive benefits, their workloads can be difficult to predict and can pose new challenges for IT departments. PowerEdge MX enables a modular approach to flexibly build and combine compute, storage and networking, so organizations can transform their IT in a way that optimizes resources and offers investment protection for future generations of technological advances. We believe that PowerEdge MX portfolio will play the role of a catalyst in fostering digital & IT transformation for enterprises in India.” Said Manish Gupta, Senior Director & General Manager, Infrastructure Solutions Group, Dell EMC India. “Our industry leadership coupled with our cutting-edge product portfolio, positions us well to enable the Indian enterprises in adopting their digital future.”

Dell EMC PowerEdge MX portfolio, designed with kinetic infrastructure

The PowerEdge MX ecosystem includes a newly designed chassis and precisely-sized resource blocks of servers and storage that connect to the infrastructure through a smart I/O fabric.

The PowerEdge MX is designed for the software-defined data center—able to support a combination of dense virtualization, software-defined storage, software-defined networking, artificial intelligence and big data projects. Designed to support the latest low latency NVMe drives and native 25GbE connectivity, customers can tailor compute and storage configurations to their own requirements and benefit from shared pools of disaggregated resources to respond to changing needs as they happen. By creating on-the-fly hardware capacity, overprovisioning and stranded assets are reduced as performance and efficiency are optimized.

PowerEdge MX, with its kinetic infrastructure, is uniquely designed without a mid-plane, enabling support for multiple generations of technology releases—processor technologies, new storage types and new connectivity innovations—well into the future. Specifically, the absence of a mid-plane enables direct compute to I/O module connections, allowing for future technology upgrades without disrupting customer operations and without a mid-plane upgrade. With this approach, PowerEdge MX is prepared to one day support fully disaggregated components, down to memory-centric devices, such as storage class memory, GPUs and FPGAs, to offer customers full composability.

Customers have the flexibility to customize their PowerEdge MX with a robust portfolio of components:

  • Dell EMC PowerEdge MX7000 chassis– Offers an efficient hardware foundation with support for multiple server processor generations, in a scalable system with end-to-end lifecycle management and a single interface for all components, enabling organizations to focus more on their business priorities than IT maintenance. This 7U chassis includes eight bays to accommodate a variety of single- and double-width compute and storage combinations.
  • Dell EMC PowerEdge MX740c and MX840c compute sleds– Two- and four-socket blade sleds deliver full-featured, no compromise compute, with exceptional performance and a rich set of storage options including NVMe drives. The single-width MX740c and double-width MX840c support the full Intel® Xeon Scalable Processor family with up to six terabytes of memory. The MX740c is the industry’s only single-width, two socket, modular server that can house and tier up to six 2.5” NVMe, SAS or SATA drives. The MX840c can hold up to and tier eight drives.
  • Dell EMC PowerEdge MX5016s storage sled– Dense, full-width, scale-out storage sleds complement MX servers, holding up to 16 hot-pluggable SAS storage hard disk drives, with a maximum of seven MX5016s sleds in the MX chassis for up to 112 drives of direct-attached storage. These drives can be individually mapped to one or more servers, offering the ideal storage ratio needed for specific use cases.
  • Dell EMC PowerEdge MX Ethernet and Fibre Channel switching modules– These new low latency, high-bandwidth switching modules for multi-chassis environments include automated processes for topology compliance, quality of service and autonomous healing for peak network performance with the PowerEdge MX single management interface. PowerEdge MX is the industry’s first modular infrastructure to deliver end-to-end 25Gpbs Ethernet (GbE) and 32Gbps Fibre Channel host connectivity. Combined with 100GbE and 32G Fibre Channel uplinks, customers can expect up to a 55% reduction in switching latency for highly-scalable, multi-chassis fabric architectures.

The PowerEdge MX also benefits from comprehensive in-system management, including Dell EMC OpenManage Enterprise – Modular Edition, which delivers key functions of OpenManage Enterprise management within the server chassis for the entire environment. Customers can perform full lifecycle management on all PowerEdge MX components across multiple chassis at once; roll-out changes and templates faster; and access servers remotely with the Dell EMC OpenManage Mobile application and the new Quick Sync 2 feature. OpenManage Enterprise also offers management of rack and modular solutions via a single interface.

With PowerEdge MX designed for flexible customization, Dell EMC’s end-to-end support and deployment services range from delivery of a fully integrated modular solution to customized deployment and configuration to meet individual customer needs. Services also include ProSupport Plus1, which offers around the clock support, direct access to senior ProSupport Plus engineers and a designated Technology Service Manager for full system support.

Availability

  • Dell EMC PowerEdge MX will be available globally beginning Sept. 12.

Matt Eastwood, senior vice president, Enterprise Datacenter, Cloud Infrastructure and Developers, IDCsaid, “Computing platforms continue their fundamental transformation in line with the digital transformation journey that most firms have embarked on. Dell EMC PowerEdge MX is a poster child for this transformation as customers look for highly efficient and agile architectures that can easily adapt to a multitude of workloads and future technology

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

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Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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