ASUSRepublic of Gamers (ROG), announced a partnership with Activision, for the upcoming release of Call of Duty®: Black Ops 4 on PC. From September 10th to October 12th, ROG will be the first digital PC game bundling provider of Call of Duty®: Back Ops 4. Consumers can gain access to the game by purchasing an eligible ROG product during the promotion period. With a strong dedication to PC gamers, the Call of Duty team and ROG have worked closely on a unique collaboration with their AURA Sync technology across multiple product lines.
“We are beyond thrilled to be partnering with ASUS Republic of Gamers in an unprecedented way for Black Ops 4,” said Ander Nickell, Director of Partnerships at Activision. “Our development teams are hard at work making this the best PC Call of Duty game yet. ASUS ROG shares that commitment to the community, so it was a natural fit to bring our brands together to deliver something special to fans.”
“ASUS Republic of Gamers and Activision have enjoyed great successes over many years, within their respective markets, and we are excited to bring the two together,” said Vivian Lien, Head of Global Marketing for Gaming at Republic of Gamers, and Chief Marketing Officer at ASUS North America. “ROG consistently delivers great gaming experiences by working closely with partners and publishers, both on the technology side and on the business side. We’ve collaborated with the eSports teams we sponsor to gain unique insight to provide leading performance and game-ruling innovation. And, similarly, we worked closely with Activision to integrate our RGB-lighting technology, AURA Sync, into this latest version of Call of Duty, to further enhance gameplay. Now, we’re pleased to deliver eligible ROG products bundled together with one of the most anticipated titles of the year, Call of Duty®: Black Ops 4 on PC.”
Dominate the Battle with AURA Sync integration into Call of Duty: Black Ops 4 for an enhanced gaming experience
ROG worked with Activision to incorporate customized AURA Sync capabilities and effects within Call of Duty: Black Ops 4 for PC to AURA Sync capable devices. AURA Sync coordinates colors and effects with compatible RGB-lit products like desktops, headsets, keyboards, motherboards, notebooks, and mice, among others, making it easy for users to personalize their entire gaming set up to a consistent look and feel that reflects their gaming persona or the feel of the game being played. With the AURA Sync integration within Call of Duty: Black Ops 4, actions within the game trigger the RGB light effects to enhance gameplay, reflecting the intensity of the game through the user’s PCs and components, creating a more immersive experience.
ROG and Call of Duty: Black Ops 4 Bundle
Consumers, who purchase an eligible product during the limited promotion period, beginning September 10th, will receive access to the Digital Standard Edition of the game. For up to date information, including the list of products eligible for the Call of Duty: Black Ops 4 bundle, where to buy links, and redemption information, please visit:www.ROGxBO4.com
Dinesh Nair Appointed as Director for Consumer Business Lenovo India
Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India.
Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India.
“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.
ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament
ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.
The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.
The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion.
The tournament will be played in three stages played over the course of 2 months:
- Country qualifiers
- Country finals
- Asia Pacific finals
Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.
Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals.
Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.
3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:
|ROG Masters APAC Championship||APAC Finals (USD/ team)|
Registration and Official Tournament Website
Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.
Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.
Garena Launches Free Fire South Asia Showdown: Battle of the Stars
Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.
The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.
The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region.
The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively.
The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia.
The team captains for each nation are:
- Total Gaming (19.4 Million YT Subs)
- Desi Gamers (7.8 Million YT Subs)
- Two-Side Gamers (6.85 Million YT Subs)
- Gaming with Nayeem (1.6 Million YT Subs)
- Illusionist YT (479K YT Subs)
- Gaming With Zihad (698K YT Subs)
- Sooneeta (3.26 Million YT Subs)
- Bshow Mgr (399K YT Subs)
- Tonde Gamer (2.37 Million YT Subs)
- RKG ARMY (1.77 Million YT Subs)
- Unusual Gamer (81K YT Subs)
- The Skinzo FF (75.5K YT Subs)
Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!.
To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.
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