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Astrum See Huge Potential to Grow Multi Fold in Indian Market

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Astrum is among few global brands that have been introducing consumers to new technologies. Astrum has put all the efforts to break the trade-off between innovation, quality and cost. Astrum is known to provide robust, reliable – yet affordable high tech devices all around the globe. Astrum in India has seen massive growth with vision and industry experience of Hong Kong based Mr. Manoj Kumar Pansari-Chairman& Managing Director of Astrum Holdings Limited.

The Journey

Astrum journey in India specifically has been quite exciting. They have seen tremendous growth and potential in last few months. Commenting on success of Astrum brand in India, Manoj Kumar Pansari, says, “Our global range of products which is quite popular in many countries worldwide has been well accepted and appreciated in India too. This also signifies that Indian consumer is shifting from low price bracket to good quality at reasonable price segment” said Manoj Kumar Pansari, Chairman, Astrum Holdings Limited.“We at Astrum are committed to bring new innovative technology at reasonable and affordable price to consumers not only in India but globally. As the trend of smart phones and 4G/5G is growing, which is generating demand and interest for smart gadgets in India, we at Astrum are focusing on this growing segment. All our efforts in developing new products and manufacturing going towards futuristic products. India accessories market is growing by 30-35% year over year and this growth rate is expected to be higher in coming years, Astrum surely will be a part of this India growth story and journey. We see a huge potential for Astrum to grow multi fold in Indian market and have its share in and space in India accessories market.”

Achievements

Astrum as a brand and also its products are highly appreciated in Indian markets at all regions, apart from that the confidence of channel on our brand is extremely high. “We understand this can be termed at big achievement for us and we thank all our channel partners, consumers and team for same. Having said that, the expectations from Astrum is also very high in maintaining that confidence and growth. Our teams from innovations to production, production to quality control, quality control to marketing and marketing to sales are fully aware and share the responsibilities. As much we enjoy our success and achievements, we also enjoy the challenges thrown on us to keep innovate and bring new products.With all the success in our stride we also feel there is still a huge potential for Astrum in India market and many growth opportunities we have. There are segments like Smart Gadgets, Audio & Power categories we are going to launch new and aggressive products in coming months. We already have wide range of products in these categories but our new range will give us the edge over others,” added by Manoj.

Channel Partner’s Support

Astrum’s value-added partners have been the most important and strong pillars for their growth journey in India. Appreciating partner’s effort, Mr. Kumar says, “I am personally very grateful to them for all the support and their confidence on Astrum. They have been part of our success and they will be part of our growth journey too. Our partnership is only going to be stronger and more profitable than before, that’s our commitment to them.

“Our partners suggestions are helping us improve and making our brand even stronger” commented Manoj Kumar Pansari. “Astrum is proud to be present across all states. Many partners have joined this journey in last few months and I welcome them all to Astrum family. Our teams are adding more partners everyday which shows how popular is Astrum now in India. We understand that adding more partners in system is easy but making sure they are aligned all time and growing with profitability is not an easy task. Our handholding and regular interactions with partners keeps us aligned. Our team works very closely with each of our partners to understand the gaps and explore growth opportunities. Whenever in India myself with my team, we try and meet some of our key partners and understand their expectations and suggestions on brand, it is our pleasure to hear them.”

Targets by 2020

They have planned a higher growth in India for FY 19-20 compare to previous year. This growth plan is based on the overall initiatives they are taking in India in terms of global innovation centre and the production unit coming in Tirupati.

“We have already acquired 5 acres land in Tirupati and soon construction will start on same. Meantime our current production facility will start production very soon; this production unit will give us the advantage of not only Make in India products but also reduce the lead time. We will be able offer more innovative products at more affordable prices to Indian consumer. Our innovation centre setup is taking shape in India and within next few weeks it will be ready to start innovating new and smart technology for the world. These new initiatives of its kind will help Astrum develop own technological products than manufacture them too. Having already a strong team of quality control and products will be an added advantage for us,” concluded by Manoj.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament

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ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.

Prizes

3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)
1st$10,000
2nd$3,500
3rd$1,500

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars

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Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 

India

  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)

Bangladesh

  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)

Nepal 

  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)

Pakistan

  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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Top Gaming Accessories for Ultimate Gaming Experience

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Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.

While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level

Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at Amazon.in at an offer price of INR 5995 .

Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a  performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at Amazon.in at an offer price of INR 4995

Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in Amazon.in at an offer price of INR 1985.

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