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ASIRT Hosts Lenovo and Enjay IT Solutions as Part of Their Monthly Techday for December




As the last Techday for the calendar year 2018, Association of System Integrators and Retailers in Technology (ASIRT), hosted an insightful evening for Members, with sessions on CRM and other efficiency-enhancing software from Enjay IT Solutions and Storage and Data Centre management offerings from Lenovo. The Evolve session of the evening was an inspiring and methodological approach to Time Management by Mr. Siddharth Shah – Author, Entrepreneur, TedX Speaker, and Business Coach from Napoleon Hill Foundation – USA.

The evening began with an interactive session by Mr. Limesh Parekh of Enjay IT Solutions. A friendly face and a popular Member of ASIRT, Mr. Parekh shared insightful innovations in the Mobile CRM domain, with special NFR product package offering 75% discount exclusively for ASIRT Members and Partners. Through the presentation and the product demo, Mr. Parekh highlighted the need for businesses to adopt CRM for creating an organized and updated database that would assist sales and marketing staff to have a better rate of lead generation and thus grow business. Among his other offerings, he spoke of Enjay’s Telephony, Tally on Cloud, Thin Client and Linux on Desktop solutions, all designed to meet the requirements of Indian businesses and entrepreneurs. Mr. Parekh also introduced two new solutions – the attendance system and the mobile quotation system for Indian SME’s and MSME’s. Speaking about his range of products and his commitment to leverage technology to provide the winning edge to small businesses, Mr Limesh Parekhsaid, “All ENJAY products are designed and developed keeping in mind the ease of functioning and mindset of the Indian businesses. Our goal is to create an ecosystem where Indian businesses can easily leverage the latest technology offerings and grow their business exponentially. In the coming year, we at ENJAY will be focusing on building a strong channel partner network through aggressive cross-selling and upselling of products and services. Our products offer great profit margins with scope for recurring earnings, where every time a customer renews its service with ENJAY, the Partners get paid, like a SIP account. Apart from the CRM packages for Partners and SME’s, Tally on Cloud is the largest growing segment in India and will also be the focus for structured expansion of ENJAY through channel Partners. Additionally, for 2019, we also plan on exploring emerging technologies like AI and Chatbots and integrate them in innovative ENJAY products and services, that can be accessible to Indian SME’s and Start-up’s.”

The next session for the evening was led by Mr Rohit Sharma, Regional Channel Manager, and Mr Ashmar Kalangottil, Technical Sales Consultant, DCG, both of Lenovo Global Technology (India) Pvt. Ltd., who shared an insightful presentation on Lenovo’s Servers, Data Centre Management, and Engineering Solutions. Highlighting the portfolio Mr Ashmar spoke about Lenovo’s Data Centre solutions through the ThinkSystem series for Server, Storage and Networking and ThinkAgile – the Next Generation Software Defined Infrastructure.

Lenovo Ranked No. 1 in global reliability survey as per research by ITIC 2017 and No. 24 in Supply chain by Gartner, Lenovo offers an intuitive range of unified product and service portfolio spread across 5 key categories, namely the Hyper-scale, SDDC, High-Performance Computing, Data Center Infrastructure and Services. Further, Lenovo strongly believes in being a highly complementary service provider, such that their solutions can be easily installed to function in conjugation with several leading OEM’s (viz NUTANIX, VMware, Microsoft, Red Hat, Suse etc) in the market.

Some of the key innovations by Lenovo presented to the ASIRT Members included the first of its kind Warm Water-Cooled Super Computer and the award-winning SAP HANA Certified innovative Lenovo Server.  Speaking about Lenovo’s growth strategy and go-to-market plans, especially with regards to Channel Partners, Mr. Ashish Taneja, Channels Head – DCG, Lenovo said, “Lenovo is today the fastest growing Servers and Data Centre solutions providing company in India, growing at a rate of 50%, QOQ. The channel partners and the SI’s contribute 95% of our business, making them crucial to our success and growth. Thus all our future marketing and sales strategies and investments are focussed on the SI community and we are thus glad to have a platform like ASIRT to reach out to the channel partners in Mumbai. We look forward to the continuous support and mutual growth.”

The evening then progressed to the EVOLVE session on ‘Time Management in the New Millennium’ by Business and Life Coach, Mr. Siddharth Shah from Napoleon Hill Foundation – USA.  Highlighting the need for creating a balanced, productive, and satisfied life, Mr. Shah spoke about the concept of time management from the perspective of ‘personal’ approach to managing priorities, people, and crises. Explaining the significance of the universally accepted ‘Time Management Matrix’, Mr. Shah demonstrated the common loopholes and challenges faced by modern entrepreneurs and, through interactive sessions, showcased a step by step format of achieving the desired results in productive and successful life through effective management of time. He also highlighted the programs offered by the Napoleon Hill Foundation in India and shared a special package exclusively for ASIRT members. Speaking about the need for such sessions and how through the Napoleon Hill Foundation he aims at creating a wider base for supporting Indian entrepreneurs, Mr. Shah said, “Time management and how much one respects and values time, is a crucial differentiator in success. Be it superstars and billionaires or budding entrepreneurs, all your knowledge and 4 year management degrees cannot guarantee success as much as a consistent, disciplined approach to time management, which is the essential key to leveraging success along with world-class principles of ‘Think and Grow Rich’ by Napolean Hill. These can empower & help every entrepreneur or start-up, with skill sets required to make them successful in the 21st century.”

The session was highly engaging and Members participated wholeheartedly, taking away significant insights into creating a more fulfilling personal and professional life.

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Dinesh Nair Appointed as Director for Consumer Business Lenovo India

NDM Network



Global technology leader Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Dinesh succeeds Mr. Shailendra Katyal, who has recently been appointed Site Leader for Lenovo India and Managing Director of Lenovo’s PC and smart device business in India. 

Dinesh Nair has been an integral part of the Lenovo India consumer business for more than 11 years and has worked successfully across several roles. His most recent role was as the sales & channel management lead for Lenovo’s consumer segment in India. He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, eCommerce, large format retail and category management, and has been a key contributor to the company’s growth journey in India. 

“During this difficult time in India, we are working hard to ensure the safety of our employees, partners and customers and I am grateful that we have excellent leaders in place to bring our team together and offer this support. I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Shailendra Katyal, Managing Director, Lenovo India.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament





ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars





Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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