Bharti Airtel launched an innovative digital campaign #PassTheTorchto mark the 11th edition of the Airtel Delhi Half Marathon (ADHM).
#PassTheTorch celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.
The campaign is designed around the core philosophy of ADHM, which is to bring people together for a cause. It breaks barriers by taking take the spirit of ADHM to every corner of the country through the digital flame and providing a platform to citizens to make a positive impact on the society. As part of the campaign, runners can pass on the digital flame to the next individual or group. Corresponding to the number of kilometers accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them use of computers and internet.
Airtel has partnered with leading fitness mobile app, Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period. Airtel will engage with over 400 top running clubs in the country to expand the reach of the campaign and clock in more kilometers on the app. Campaign activations will also include on-ground activities across multiple cities.
As part of the campaign launch, a digital torch will be lit tomorrow at the Airtel Headquarters in Gurgaon. Gautam Anand, Chief People Officer (India & South Asia), Bharti Airtel along with Airtel employees and members from top running groups in the country will light the digital torch which will then be passed on from runner to runner over their smartphones. Volunteers can share the digital torch across the country to make the initiative a nationwide campaign.
To participate in the #PasstheTorch campaign:
- Download the Airtel Mobiefit app on your smartphone and register as an individual or group
- Click on the Torch (Mnemonic) Screen to go to the challenge page
- Click on the start icon
- You can now record your run. When you finish a kilometer, the torch (mnemonic) will turn green
- Once green, the torch will be shareable. You can share or post your achievement across social media platforms like Twitter, Facebook, Instagram, Snapchat etc and encourage/challenge others to participate.
Ravindra Negi, CEO – Delhi/NCR, Bharti Airtel said, “With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause. As a brand, we constantly support the millions who are still not connected, with this campaign we aim to do our bit digitally literate more people from this audience. We request people to come forward and share their run to make a real, tangible difference.”
Airtel had roll out a similar initiative titled ‘Make Your Run Count’ in 2016, requesting people across the country to capture screenshots of their run on running apps and upload on social media platforms. Over 10K people in rural areas benefitted from the campaign and were empowered with digital literacy as they learnt the power of internet for the first time through the initiative.
This year marks the 11th anniversary of Airtel’s association with ADHM, which is now one of the most prestigious running events across the world. The race is expected to witness participation from over 35,000 people this year who will run in 5 categories including the Half Marathon (21.097km), Great Delhi Run (6km), Open 10K, Senior Citizens Run (4.3km) and Champions with Disability (2.4Km).
It’s Time to Win Big with CRED This IPL
The excitement for India’s marquee cricket event Indian Premier League 2021 is increasing as we inch closer to the daily nail-biting thrillers. To make the experience unforgettable for its members, CRED, the official sponsor of the event, is back, making it more rewarding not just for players but members too. CRED has introduced thrilling rewards every day that will allow the members to make the most of their CRED Coins, much more than ever. All the members have to do is pay their credit card bills on time to earn CRED coins that they can then use to make these deals sweeter during the 16-day carnival, starting September 19 onwards.
More the merrier
The rewards are so exciting that CRED members will look forward to paying their credit card bills on time as they will be rewarded with CRED Coins. Spending their CRED coins will help them get access to deals and discounts on in-app products such as CRED pay, CRED rewards, CRED travel and CRED Store members stand to earn mind-blowing prizes every day from till September 25. These prizes range from an elegant BMW G310R sports bike to a Bitcoin worth INR 5 lakh. CRED has partnered with premium brands, including BMW Bikes, Tanishq, Coins DCX, Stockal, Home Centre, among others, to bring the best experience to its members to enjoy the sporting season from the safety of their homes. And it does not end here! From September 27, members will stand a chance to win even more unbelievable rewards as CRED will reveal its upcoming, and the biggest ever, flagship campaign. Stay tuned!
Since IPL 2021 was paused in May, CRED and its community have grown together. After the ongoing season was brought to a halt due the second wave of the Covid-19 pandemic, CRED members joined hands to support the ones who were affected through its Oxygen campaign to deploy 1 billion litres of oxygen to healthcare foundations and hospitals. Later in August, CRED members came together again to provide over 1 million dry ration kits to underprivileged families who were majorly affected by the pandemic. CRED members donated their CRED coins for these important and timely initiatives to help the community when needed most.
Kunal Shah, Founder & CEO, CRED said, “The second instalment of IPL 2021 is kicking off, and we wanted to make it rewarding for the CRED members tuning in. Members stand a chance to win big by using their CRED coins, which they are rewarded with for good financial behaviour. Such exciting rewards are what makes a mundane task like paying credit card bills in a timely manner more exciting. The celebration is going to be bigger on the CRED App.”
Windows 11 Update Coming to These ASUS Laptops
ASUS announced that it is partnering with Microsoft to ensure users of new and existing ASUS PCs are primed for the launch of Windows 11 after it is available.
As an internationally-respected and trusted manufacturer of Windows PCs, ASUS is proud to be a leading proponent of Windows 11 — the forthcoming latest version of the world’s most popular operating system. In preparation for this exciting launch, ASUS is readying a raft of new and existing devices for a free upgrade to Windows 11.
From today, all newly-purchased ASUS Windows 10 devices that are featured on our upgrade list, along with many existing eligible ASUS Windows 10 devices, will qualify for an upgrade after Windows 11 is released. As an example, both existing users and new purchasers of Zenbook Pro Duo 15 OLED (UX582), Zenbook Duo 14 (UX482), Zenbook Flip 13 OLED (UX363) and Zenbook 13 OLED (UX325) models will all be eligible for an upgrade to Windows 11 — so prospective buyers can buy today safe in the knowledge that a free upgrade is just around the corner.
Hundreds of other ASUS models that shipped with Windows 10 will also qualify for a free upgrade to Windows 11, including ProArt Studiobook, Zenbook and Vivobook laptops, ROG Strix, ROG Zephyrus and ROG Flow gaming laptops and TUF Gaming laptops and desktops. Many ExpertBook laptops and ExpertCenter desktops will also be eligible, along with many Zen AiO and Vivo AiO models and ASUS Mini PCs.
Windows 11: Get a fresh perspective
With the upcoming launch of Windows 11, Microsoft is set to introduce a new Windows experience that will bring users closer to the people and things they love. For more information on Windows 11, go to the Windows blog.
Prepare to upgrade: Simple steps to ready ASUS PCs for the new operating system
Windows 11 isn’t here yet, but it will be coming later this year. We know that users of ASUS devices will be excited by this prospect, and would wish to prepare for its arrival. There are a number of things owners can do in order to get ready.
- See if a PC can upgrade
Use the PC Health Check app to see if an existing PC meets the requirements to run Windows 11. If so, it is possible to get a free upgrade after it starts to roll out.
- Shop for a new PC
Need a new PC now? Great! ASUS has an extensive range of Windows 10 PCs that can upgrade for free after Windows 11 rolls out.
- Perform a PC backup
It’s so much easier to transfer to a new PC when files and photos from a current PC are backed up to OneDrive.
VingaJoy GVT-298 Junior Tower Bluetooth Speaker Launched in India
VingaJoy has announced the launch of its all new GVT-298 Junior Tower Bluetooth Speaker, priced at Rs 2,999. The speaker comes with an elegant design and premium look and also offers USB playing for ease. It is a compact and lightweight bluetooth speaker and thus is ideal to be carried along. Designed for music lovers, VingaJoy GVT-298 is a real treat with a powerful combination of crystal-clear highquality sound and long-lasting battery life. The speaker is available in 3 different colours so that you can pick the one that suits your requirement.
This new speaker comes with the latest Bluetooth feature V5.0 and the device can be connected to bluetooth devices within 11 metres of range. It is backed by a 1200 mAh battery which is rechargeable and delivers up to 5 hours of music playing. It is compatible and can easily be paired with iPhone, Android devices, and laptops as well. This speaker has multiple pairing mode options, such as FM Radio/Aux/TF Function and USP playing. The Junior Tower VingaJoy Bluetooth Speaker is a hassle-free companion for your parties or leisure time.
Commenting on the launch, Mr. Lalit Arora, Co-Founder, VingaJoy said, “We are extremely happy to expand our Bluetooth Speaker portfolio with the launch of our Junior Tower Bluetooth Speaker. It is specially designed keeping in mind the music requirements of the millennial. The Bluetooth Speaker looks good, sounds great and is enriched with features that suit the expectations of our customers.”
Available with 6 months’ warranty, VingaJoy GVT-298 Junior Tower Bluetooth Speaker will be available at your nearest retail store as well as online platforms.
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