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Agrahyah Technologies Honored as The “Agency of the Year” at Amazon AI Conclave



Agrahyah Technologies, the Mumbai based software technology and content solution provider for the emerging voice platforms like Amazon Alexa, has been awarded as ‘Alexa Agency of the Year’ at the Amazon AI conclave held on 13th December 2018 at Bengaluru, India.

The award has been purely won on merit for all the collective work done in 2018 and was adjudged by a jury of eminent industry professionals besides Amazon.

Agrahyah has been working closely with Amazon’s Alexa teams in India including ASK (Alexa skills kit) to design, develop and build solutions for an array of brands and enterprise clients including SBI Life Insurance, Red Chillies Entertainment, Puraniks Builders among other clients and AVS (Alexa voice services) to create Alexa end points on home appliances such as TV and sound systems which allows end users to use voice commands to control their appliances.

Agrahyah is among the few qualified software companies who are listed as recommended partners for Alexa Skills development in India; and it has many firsts in its account. Collectively, Skills developed by Agrahyah is used over 300,000 times in India so far, earning a top percentile spot in usage, reviews and ratings. The award comes as a validation to Agrahyah’s commitment to develop more voice first products which holds the promising potential to increase digital inclusion.

Agrahyah Technologies was founded in early 2017 with the vision to ‘make technology useful for all’ by creating products, solutions, and content ground up. The applied artificial intelligence (AI) in voice assistant like Alexa makes it conducive for building better products that resonates with non-English speaking users as well. Enterprise clients and brands wanting to innovate and unlock previously untapped economic values with new wave of internet users find Alexa as a compelling proposition and Agrahyah comes as a catalyst to bridge this journey.

Agrahyah was cited as India’s first Voice agency’ earlier this year for its uncanny ability to offer a single point solution to clients in voice by combining advanced AI based technology prowess that traditionally rested with pure play tech companies; along with ability to understand brand proposition and create a sustainable content strategy to engage a brands’ audience, which was usually left to advertising agencies.

The prestigious award conferred by Amazon comes as an acknowledgment to Agrahyah’s contributions to grow entire voice as a category in India and influencing all stakeholders including brands, agencies, developers, and marketers to foray into a voice first world, where Alexa is at the centre. The award marks a significant milestone; first it was being listed as a ‘Preferred Agency in India for developing Alexa skills’ followed by ‘Agency of the Year, Top Influencer’ award in October 2018.

Speaking about their association with Amazon and the work done for Alexa, Mr. Sreeraman Thiagarajan, Co-Founder, Agrahyah Technologies said, “We at Agrahyah are extremely honored to be awarded the Alexa Agency of the year award by Amazon. Voice assistants – the latest inventions of Artificial Intelligence powered virtual assistants, have been one of the most significant technology developments of modern times, and is touted as the big step in the direction of AI, IoT and automation. Technology giants like Amazon are playing a pivotal role in making this technology accessible and customer friendly, for a mass audience. However, like the web and mobile, voice as a platform too is skewed largely towards English as a medium. We at Agrahyah Technologies, understand the significance of Alexa’s capabilities to understand intent, respond smartly and leverage that to build products that are culturally and contextually relevant to the market we operate in.

Building Alexa skills to cater to the Indian cultural and linguistic sensibilities is vital for the product to thrive and succeed. The award has been an acknowledgement of our efforts and will motivate us further to continue our work in building content that can connect with local communities and help technology percolate into their lives for a better tomorrow.”

Uppal Shah, co-founder of Agrahyah dedicated the award to the entire developer and product team at Agrahyah.

2019 is likely to be the year where voice hits a crescendo, and entire team at Agrahyah is poised to play the right notes.

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ASUS ROG Announces ROG Masters Asia Pacific eSports Tournament




ASUS ROG will host its first ROG Masters Asia Pacific eSports tournament from March to April 2021. Due to COVID-19 pandemic affecting travel around the region, the tournament will be conducted entirely online, with quarterfinal to final matches livestreamed.

The ROG Masters tournament will feature Counter-Strike: Global Offensive (CS:GO) as the official game title will provide opportunity to teams with enthusiastic players to pitch their skills against each other, as well as the best professional teams from their market and in the region.

Tournament Structure

The tournament will see various teams from 15 markets across the region vying for the chance to be crowned as the first ROG Masters Asia Pacific Edition CS:GO Champion. 

The tournament will be played in three stages played over the course of 2 months:

  • Country qualifiers
  • Country finals
  • Asia Pacific finals

Country qualifiers matches for India will start in the second week of April 2021; 8th April and the finals to be held on the 10th April. The India finals to find the top three teams to represent the country will be livestreamed live on 10th April.

Professional teams from across the region will be automatically placed into seeded positions in the country finals. This gives a greater chance for non-professional, enthusiast teams from India to get through the qualifiers and meet the pro teams in the country finals. 

Country Champions will then go on to experience battling winning teams from other APAC markets in the finals that will be livestreamed during 22nd to 25th April 2021.


3 qualifying teams from India finals will stand to win US$800 for first place, US$400 for second place, US$200 for third place. They will then go on to the Asia Pacific finals with the chance to win the following prizes for the championship:

ROG Masters APAC ChampionshipAPAC Finals (USD/ team)

Registration and Official Tournament Website

Registration for the first ROG Masters Asia Pacific tournament opens on February 8, 2021 at the tournament’s official website.

Registration closes on February 28, 2021 Further details, match schedules, pro team information as well as rules and regulations can also be found on the tournament website.

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Garena Launches Free Fire South Asia Showdown: Battle of the Stars




Garena has announced the Free Fire South Asia Showdown: Battle of the Stars, Free Fire’s first-ever esports tournament for the South Asia region. Taking place on 6 February, the tournament will feature some of the gaming community’s favourite Free Fire streamers and personalities from India, Pakistan, Nepal, and Bangladesh.

The Free Fire community has continued to expand in South Asia and across the world, with the mobile battle royale game the most downloaded mobile game globally in 2020, according to App Annie. Through the Free Fire South Asia Showdown: Battle of the Stars, Garena will look to continue its efforts to excite and delight its fast-growing South Asian community with exciting Free Fire content, and to support and develop the incredible online community in the region.

Tournament Format

The Free Fire South Asia Showdown: Battle of the Stars will feature a total of 12 teams. Each team will be led by one of the top 3 streamers from each of the 4 participating nations – chosen by public voting – in this epic clash to determine the best in the region. 

The 12 teams will compete in the Battle Royale Squad mode for a slice of the 1 million diamond prize pool. The ultimate winner of this star-studded tournament will receive 500,000 in-game diamonds; the first and and second runners-up will be awarded 300,000 and 200,000 diamonds respectively. 

Invited Teams

The Free Fire South Asia Showdown: Battle of the Stars will feature some of the most popular streamers and personalities from across South Asia. 

The team captains for each nation are: 


  • Total Gaming (19.4 Million YT Subs)
  • Desi Gamers (7.8 Million YT Subs)
  • Two-Side Gamers (6.85 Million YT Subs)


  • Gaming with Nayeem (1.6 Million YT Subs)
  • Illusionist YT (479K YT Subs)
  • Gaming With Zihad (698K YT Subs)


  • Sooneeta (3.26 Million YT Subs)
  • Bshow Mgr (399K YT Subs)
  • Tonde Gamer (2.37 Million YT Subs)


  • RKG ARMY (1.77 Million YT Subs)
  • Unusual Gamer (81K YT Subs)
  • The Skinzo FF (75.5K YT Subs)

Broadcast Details:

Fans can witness all the high-octane action by tuning in to the live broadcasts of the Free Fire South Asia Showdown: Battle of the Stars. These will be hosted on Free Fire Esports India YouTube and Facebook, Free Fire Bangladesh Official YouTube and Facebook, as well as on BOOYAH!. 

To cater to the diverse South Asian community, the matches will be streamed with live commentary in 5 languages – Bengali, English, Hindi, Nepali and Urdu.

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Top Gaming Accessories for Ultimate Gaming Experience




Witnessing the consumer behaviour being impacted drastically last year, the year 2021 has welcomed an immense lifestyle change for gamers. Gaming has been one of the sectors that witnessed a spike like never before. From casual gamers to professional gamers, the segment realised immense growth in a matter of a few months. A lot of people opted for gaming for the first time with more time in hand, while amateur gamers worked on their skills to shift to pro-level. Owing to ‘isolate and chill’ mode to beat the anxiety and paranoia, a lot of people moved to ‘Play@Home’ and for many, it was rekindling their old gaming habits with the bountiful time in their grasp.

While gaming serves as a boosting engagement, it is important to have the kit and accessories to ensure the seamless and immersive experience of gaming. Especially for those who have just adopted gaming as a new hobby and do not want to invest steeply in buying the expensive accessories, we bring a perfect start-up kit to you that is sure to pave your path to the next level

Logitech G331: Enjoy the whole experience of all your favorite games with Logitech G331 gaming headset that produces big sound to get you into the game. Experience the thrill of a complete gaming experience where you hear everything and everyone hears you. The 6 mm mic ensures that your squad-mates can hear you clear and distinct. It also has an option of Flip-to-mute boom that silences you when you don’t want to be heard. The headphone is all set to work with your PC or Mac or with gaming consoles including PlayStation 4™, Xbox One™, Nintendo Switch™, and mobile devices via 3.5 mm cable. In fact, everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears that is available at at an offer price of INR 5995 .

Logitech G213: Sitting at your gaming desk in front of your gaming monitor might be the way for most PC gamers, but unless you’ve got a killer set-up with a solid keyboard, it may still not satiate your gaming soul. With a RGB color spectrum illumination lets you easily personalize up to 5 lighting zones from over 16.8 million colors to match your style and gaming gear, the Logitech G213 ensures you have a great customisable gaming experience. The G213 comes with a  performance that is up to 4x faster than standard keyboards and features keys that are specially tuned to deliver a superior tactile experience. The dedicated media control allows you to quickly play, pause, skip and adjust the volume of music right from the keyboard. the brilliant color spectrum. The G213 also offers 12 function keys with custom commands and more with free Logitech gaming software. This keyboard is available at at an offer price of INR 4995

Logitech G102 LIGHTSYNC: It is of paramount importance to have an exact grip and size while using a gaming mice. With LIGHTSYNC RGB lighting across, Logitech G102 is designed to work seamlessly in any system to enhance your gaming experience. The classic six-button design provides both comfort and confidence that can be customised across 16.8 million colours so you can explore, cast spells, and play just like you want. With 8,000 DPI sensor – The gaming-grade sensor responds precisely to your movements. But if you’re looking to fine-tune controls, free-to-download customization software is easy to use and set up with Logitech G HUB software. it is a complete customization suite that allows you to personalize lighting, sensitivity, and button commands on your G102 mouse. It is available in at an offer price of INR 1985.

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