Kratikal, an end-to-end product-based cybersecurity solutions provider has recently raised $1 million in pre-series A funding led by Gilda VC, Art Venture and Rajeev Chitrabhanu. Madhusudan Gopinath, Shangrila Infotech LLP, Equentia Natural Resources, Artha Ventures & LetsVenture also participated in the round. The fresh capital will be utilized to streamline product development and deployment, as well as to drive feet-on-the-street marketing and field merchandising initiatives.
The latest capital infusion will also help Kratikal augment its business expansion strategy and scale up its workforce, improve its tech infrastructure, and enhance R&D of cybersecurity products – while also unlocking access to stronger business support and network. The association with Gilda VC will help the company capitalise on emerging business opportunities in the Middle East market, while Art Venture will assist its expansion in the BFSI sector. Mr. Rajeev Chitrabhanu, one of the top financial experts in India, will also guide the company as it seeks to achieve positive ROIs.
Pavan Kushwaha, CEO – Kratikal, said, “Our latest funding round is an important milestone for us, as it underlines the strength of our product innovation capabilities, robust unit economics, and deep cybersecurity expertise. It also brings the right mix of domain expertise and business networking opportunities to the table. This capital funding will help us to unlock the next phase of our business growth by optimising operations and rapidly scaling up our market footprint, both in India and across other high-growth international markets.”
Gilda VC is a Dubai-based venture capital firm that provides a growth platform to early-stage companies, thus helping them to flourish in their respective businesses. Some of the most well-known start-ups funded by Gilda VC include Bombay Play, IamHere, Sensiwise and InstaCar. ART Venture is owned 100% by The Three Sisters: Institutional Office (TTSIO) and has played a major role in helping Kratikal expand its operations across the BFSI sector.
The third lead investor, Mr. Rajeev Chitrabhanu who is known for his enterprising spirit, creativity, and business acumen in the finance domain, has backed several successful start-ups such as Rentomojo, Safari, Lenskart, Fisdom, Beato and Livspace, amongst others.
Mr. Rajeev Chitrabhanu, Founder, Magnetic added “With its co-founder team, marquee client list, and market-leading products, Kratikal is well-positioned to take advantage of the growing push towards stronger cybersecurity. As one of the few cybersecurity companies to have achieved even cashflows in a short span since its operational launch, I believe that it is bound to achieve exponential success. We need more players like Kratikal to keep businesses and systems secure from advanced cyber threats across the globe.”
Kratikal was founded by alumni of NIT Allahabad, Pavan Kushwaha (CEO), Paratosh Bansal (CTO) and Dip Jung Thapa (COO) in 2013. Since its inception, Kratikal has launched various innovative security solutions to tackle the growing threat risk in cyberspace. These include ThreatCop, an AI and ML-based simulation product designed for employee risk assessment & cyber awareness, and KDMARC, a revolutionary email authentication and anti-spoofing tool that aims to address the cyber threats posed by email-based attacks. The company is catering to 100+ clients including Kotak Mahindra Bank, Aditya Birla Capital, Himalaya Wellness, PVR Cinemas, Fortis Healthcare, Cars24, Pine Labs and Drivezy, among others.
The latest funding will give a major fillip to Kratikal’s long-term vision while helping it deliver more unmatched cybersecurity products and solutions to tackle the ever-evolving threat landscape. With offices established in Noida, Mumbai, and Bangalore, the company is now looking to expand its footprint to three more cities – including the emerging IT hubs of Hyderabad, Chennai, and Pune – within the next 2 months.
Fyool App Launches New User Interface
FYOOL, a unique cashback app that hit the android market last year, offering up to 50% cashback on petrol, diesel, CNG, LPG, restaurant along with all types of wine and beer now once again makes a buzz. It now boasts of a new user interface in which school fee, groceries, travel, hospital, pharmacy, saloon, apparel, online bill payments and a lot more has been included in 50% cashback offerings.
Looking at the growing user base the App is all set to kick off with its dedicated ‘Rupay card’ which will be used for all the shopping and cashback. The card can be easily booked by a request made through the application itself. The card will work like a prepaid debit card and valid for all online shopping and swipe machines. It will give added comfort to the users as they no longer have to upload bills in the new version. All the transaction and shopping will be made through the card.
The card needs to be recharged like any prepaid card. Users can recharge cards from the application. The app will be setting limitations on the monthly cash back and the Cashback can be redeemed by claiming any product from the app without paying any cash by the user.Fyool Rupay prepaid Card was recently launched by TV Celebrities Delanz Irani & Pankit Thakkar.
Commenting on the new development, Raunak Sharma, Founder FYOOL said, “We have upgraded to the new version as we are getting a very good user response and felt that the time is apt to move to the next level of offering. Our intention is in sync with our core philosophy of reducing the financial stress of the common man that this difficult time has pressed upon us. We want to ease the financial drain on the middle-class people who have been severely hit by the pandemic situation hence we have now added the grocery category too. We all know in the current scenario; the lower income group continue to feel thepinch while buying daily household items. We want the housewives also to benefit by using the cashback for grocery items.
So, keep yourself-updated with the new trend of saving money by downloading FYOOL app from play store or app store. Register yourself with name, mobile no. and email id and book FYOOL prepaid card today!
Once you receive the card, set your card pin from the FYOOL app. Load money in your card by selecting top-up in FYOOL app. Use your card anywhere offline or online like petrol, diesel, CNG, LPG, groceries, medical bills, school fees, online bill payments etc. Get 50% cashback on every transaction. And you can redeem your cashback by claiming the products like air conditioners, air purifiers, home theatres, and laptops, LED TV, mobile phones, refrigerators, scooty,
bikes and many more from the shopping cart of FYOOL app. It’s that simple!
FYOOL was created with the intention to uplift the lives of overburdened customers with the price hike owing to the unexpected pandemic and lockdown in 2020. The FYOOL cashback app is one of its kind in the market and instrumental in creating an additional income for the lower-income groups and housewives.
This creative venture is the brainchild of Mr. Raunak Sharma and the app is completely ‘make in India’, thus promoting the Atmanirbhar Bharat scheme started by the Government of India.
Fyool App, Fyool App Interface, User Interface, Cashback, IT News, Technology News, Telecom Today
Tech Startup Xencov Software Venturing to Advanced Technologies- AI, ML & IoT
Xencov Software announced that it is venturing to new-age technologies such as Artificial Intelligence, Machine Learning & IoT. This initiative is a result of several enterprises taking steps in incorporating new-age technologies in business operations as a result of Covid-19 pandemic. This helps enterprises to save money, boost efficiency, generate insights, and create new markets. With a focus on product development based on Artificial Intelligence, Machine Learning, IoT & intuitive Design, Xencov Software aims to scale up the business to 2x.
Today, it is imperative for enterprises to tap opportunities in data analytics, Artificial Intelligence (AI), Machine learning, IoT, etc. to remain relevant & stay ahead.
The sector has a more prominent role in the future with the increased dependency on these technologies & will have a greater impact on the businesses.
According to Suroor Wijdan, Founder of Xencov Software, “In the near future given the current pandemic situation, there will be an increased dependency on digital tools. Moreover, technology companies and start-ups have realized the need for AI, Machine Learning & other new technologies in solving the business needs. “
He further added that with changing trends, Xencov started working on these technologies which is a growth opportunity for us.
According to a report, the global artificial intelligence (AI) market size will grow by US$ 75.54 billion during 2019-2023. McKinsey predicts that AI will boost productivity way more than the steam engine was able to in the 1800s. AI’s impact on the global economy is that it will have generated US$13 trillion in economic activity across the world by 2030, says McKinsey. It also expects that AI will add about 1.2 per cent of additional GDP growth per year through to 2030.
Retail Startup Perpule Announces the Expansion of Its Footprints in Southeast Asian Market
Following the massive rise in demand of ecommerce enablement solutions globally, Perpule expanding its footprint to the Southeast Asian market with its ecommerce enablement product Perpule E-Commerce+. Through this expansion, the company is targeting modern retailers – spanning across categories like fashion, grocery, electronics, food & others – operating in Indonesia, Malaysia, Vietnam, Thailand, Singapore & Philippines.
The retail market in Southeast Asia is over $700 billion but is yet to adopt modern technologies and become heavy on ecommerce. COVID-19 has further exacerbated the situation by disrupting the businesses of several offline retailers who are now facing a slowdown in sales and operations. Perpule E-Commerce+ strives to address these challenges by driving ecommerce readiness and thereby helping the retailer community restart their operations afresh in the post-COVID world. The company aims to secure around 20% of the ecommerce market share and help offline retailers switch to an online model in minimum time.
Perpule Ecommerce+ is truly built with a next gen approach to facilitate ecommerce smoothly from offline stores and has all the necessary integration with leading payment gateways, logistics players, ERP, POS, Loyalty etc. to make ecommerce enablement much easier for retailers. Perpule’s homegrown Progressive Web Apps (PWA) technology is a game-changer in ecommerce for retailers. It offers users a superior browsing experience even on poor internet connections and works completely offline thereby improving conversion rates by over 40%.
Commenting on the expansion, Abhinav Pathak, CEO & Cofounder, Perpule said, “While the entire world stands disrupted by the unprecedented impact of COVID-19, the retailer community has been impacted the most. At Perpule, we aim to equip retailers with an advanced, new-age online platform and provide them with a major fillip to effectively and profitably run their businesses, even during a crisis like this. We are delighted to foray into the Southeast Asian market and will endeavor to serve customers in the best possible manner through our tech-driven platform.”
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