Realme announced at its 2024 media preview event in Las Vegas that the realme 12 Pro Series will include a flagship periscope telephoto lens. During the event, realme showcased its advanced periscope telephoto technology and Luxury Watch Design. Attendees were given a firsthand look at the upcoming realme 12 Pro Series 5G, with some suggesting that it could potentially lead the category in imaging capabilities.
realme's Founder and CEO, Sky Li, recently penned an open letter, marking 2024 as the year of brand refreshment for the company. Accompanying this announcement, realme unveiled its new slogan, 'Make it real,' thereby repositioning itself as a tech brand that better understands young users. Under this fresh brand positioning, the realme number series is set to represent the future of next-gen imaging. This media event marked realme's initial official communication following its brand refreshment.
Empowering Young Users with Next-Gen Imagery through the Flagship Periscope Telephoto Lens
Research conducted by realme indicates a preference among young users for telephoto lenses with 3X zoom or more, as opposed to just 2X. To accommodate high zoom levels in slim phones, a periscope telephoto lens is the only feasible option. However, this technology poses technical challenges and incurs high costs, typically making it exclusive to flagship phones. realme aims to bridge this gap by bringing the flagship-exclusive periscope telephoto technology to a wider audience of young users.
realme has engineered a proprietary periscope telephoto formula to ensure top-quality imaging under diverse conditions. This formula was first introduced in the realme GT5 Pro, launched in November 2023, and it positioned realme GT5's telephoto performance at the forefront of the industry. The upcoming realme 12 Pro Series 5G will adopt this same approach, incorporating a leading sensor size, a high-performance platform, and an advanced algorithm to deliver superior imaging performance.
The Next-gen Telephoto: Best Periscope Telephoto Lens in the Segment
The realme 12 Pro Series 5G enhances night shot clarity and stability while minimizing flare and ghosting. It achieves this using a unique combination of prism tilt OIS, sub-wavelength structure coating, and a wave-shaped lens hood - technologies also utilized in the GT5 Pro. The series features a 3X Portrait Mode with a 71mm golden portrait focal length, which creates a naturally shallow depth of field ideal for portraits. Additionally, the realme 12 Pro Series 5G leads its class in telephoto capabilities, offering up to 120X digital zoom.
The Next-Gen Sensor: Largest Periscope Telephoto Sensor in the Segment
The realme 12 Pro Series 5G boasts the segment's largest periscope telephoto sensor, featuring the OV64B flagship sensor, which outshines its competitors and matches other top-tier flagships. With a 1/2-inch size, it's over twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and light intake, the realme 12 Pro Series 5G telephoto lens is nearly three times more light-sensitive than that of the iPhone 15 Pro.
The Next-gen Lossless Zoom: Flagship Full-Focal-Length Lossless Zoom Imaging Capability
realme 12 Pro Series 5G main camera features Sony IMX890 OIS, which enhances night-time photography. This camera has a 1/1.56'' large sensor, a 24mm equivalent focal length, and a wide f/1.8 Aperture, making it well-suited for nighttime photography. With OIS support, it excels in providing stable video recording and optimizing the success rate of photos. Additionally, realme 12 Pro Series 5G features a periscope telephoto and ultra wide-angle camera. It offers lossless zoom at 0.6x, 1x, 2x, 3x, and 6x, providing a full-focal-length lossless zoom photographic experience comparable to that of a flagship device.
The Next-gen Algorithm: Exclusive Customization of the MasterShot Algorithm
In collaboration with Qualcomm, realme has enhanced its image processing with the MasterShot Algorithm. The realme 12 Pro Series 5G is the first and only device in its segment to process RAW domains, ensuring top clarity, dynamic range, and realism in cinematic portraits. The next-generation omni-focal MasterShot Algorithm is a flagship-level architecture that offers the industry's most advanced computational photography. It integrates the LightFusion Engine for enhanced clarity and tone, plus the NightEye Engine for superior night photography. The series also features a unique movie portrait filter, allowing effortless capture of striking portraits.
Partnered with an international luxury watch designer to create a luxury watch design
The realme number series aims to offer young people Next-gen imaging experiences and aesthetically designed products. Along with the flagship image technology, realme also collaborated with Ollivier Savéo, the international luxury watch design master, to create an exclusive luxury watch design for the realme 12 Pro Series 5G.
Ollivier Savéo, renowned for his leadership in high-end watch and jewelry groups, has previously collaborated with prestigious Swiss watch brands, including Rolex, Roger Dubuis, Piaget, Breitling, and Quentin. His expertise has played a pivotal role in the creation of a light luxury watch design that elevates the realme 12 Pro Series 5G to new heights of sophistication.
Taking inspiration from classic luxury watches, realme and Ollivier Savéo embarked on a journey to deconstruct their design and craftsmanship. This collaboration has resulted in the infusion of refined elements into the industrial design of the realme 12 Pro Series 5G, redefining the concept of light luxury.
Golden Fluted Bezel:
Crafted using CNC machine cutting, the Golden Fluted Bezel achieves a 360° luxury watch-level precision texture with 300 meticulously designed metal lines.
Polished Sunburst Dial:
The Polished Sunburst Dial showcases a light cone texture and gradient UV texture seamlessly blended to present over 500 sunburst patterns interwoven with light and shadow.
Premium Vegan Leather:
The use of the latest silicone materials results in a silky feel and dirt-resistant Premium Vegan Leather, combining high-end aesthetics with practicality.
3D Jubilee Bracelet:
Featuring three-dimensional rhomboid precision splicing, the 3D Jubilee Bracelet creates a metallic strap texture that adds a touch of luxury to the realme 12 Pro Series 5G.
The realme 12 Pro Series 5G is scheduled to launch in January. In addition to imaging, the realme 12 Pro Series 5G boasts other attractive features.