The ZENO series welcomes a powerful new member - ZENO 20 - a new device that combines ultra-durability, super smart AI assistance, and stylish design at an accessible price point. Touted as one of the toughest smartphones in its category, the ZENO 20 comes with an IP54 rated protection that resists dust and water, a rare feature in this segment, which also comes with a drop resistant case.
It introduces users to Aivana 2.0, ZENO’s inbuilt AI voice assistant that brings voice-led convenience and creativity to the fingertips of first-time smartphone users. Available in attractive colours of Starlit Black, Space Titanium, and Aurora Blue, the ZENO 20 will be exclusively available on Amazon starting from just Rs. 5999. Additionally, there is a limited time coupon worth Rs. 250 for the 3GB variant and Rs. 300 for the 4GB variant, which would be applicable once the sale goes live on 25th August.
Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India said, “The ZENO series is a statement of vision and innovation - built for India’s modern youth who are different, creative, bold, and ready to shape the future. The latest addition to this series, ZENO 20, is a smartphone where durability meets advanced AI features. At the core of our brand lies the 3P Promise – enabling protection against dust, water, and drop - ensuring lasting durability. With Aivana 2.0, we are making AI more approachable, conversational, and meaningful for first-time smartphone users. This smartphone is a strong testament to our continuous mission of democratizing technology for Bharat.”
Taking accessibility a step further, the ZENO 20 is powered by Aivana 2.0, an intuitive voice assistant that enables users to perform everyday tasks, from opening apps and making WhatsApp calls to changing phone settings, describing images, and even solving math problems, all through simple voice commands.
It also understands Hindi, breaking language barriers for a wider user base, and features a smart writing assistant for social media captions, messages and more. Aivana 2.0 goes beyond expectations - it can answer your questions using documents, set alarms, describe and explain images from your gallery, make WhatsApp voice and video calls, and solve complex math problems effortlessly.
Designed to be both reliable and feature-rich, the ZENO 20 boasts a 6.6” HD+ display with 90Hz refresh rate, powerful DTS sound technology, a 13MP HDR rear camera, and a 5000mAh battery with Type-C charging. Built for smooth multitasking, the phone comes in two powerful variants: 64GB ROM with 8GB RAM (3+5GB*) and 128GB ROM with 12GB RAM (4+8GB*), promising a three-year fluency guarantee. The signature camera deco, combined with immersive DTS Sound, gives it a premium feel beyond its price segment. It also offers utility features such as Find My Phone, Landscape Mode, and Dynamic Bar, making it a complete value package.
