MOVA announced the launch of its flagship V50 Ultra Robot Vacuum in India, bringing powerful, fully automated cleaning designed for the everyday challenges of Indian homes.
With rising dust levels, mixed flooring, and increasingly fast-paced urban lifestyles, maintaining a consistently clean home has become both time-consuming and effort-intensive. The V50 Ultra is built to address this shift, combining ultra-high suction, intelligent navigation, and true hands-free automation to transform cleaning into a seamless, background task.
Priced at INR 89,999, the MOVA V50 Ultra is now available on Amazon India in White and Black. Consumers can now upgrade to a smarter, more efficient way of cleaning where performance meets complete convenience.
At the core of the V50 Ultra is a 24,000 Pa ultra-high suction system, engineered to capture fine dust, debris, and pet hair across both hard floors and carpets. Whether it’s everyday dust accumulation or heavier dirt after daily activity, the device ensures a consistently deep clean with every run.
Beyond power, the V50 Ultra is designed to adapt. Equipped with FlexiRise retractable LiDAR navigation and AI-powered DToF sensors, it maps spaces with precision, moves smoothly under low furniture, avoids obstacles in real time, and optimizes its cleaning path continuously. This makes it highly effective in Indian homes, where layouts are often compact, dynamic, and furniture-heavy.
Commenting on the launch, Jacey Zheng, General Manager of MOVA APAC said: “Indian consumers are increasingly prioritizing convenience without compromising on performance. With the V50 Ultra, we are delivering a solution that combines powerful cleaning with true automation, allowing users to maintain a clean home effortlessly, even in dust-heavy environments.”
MOVA continues to expand its portfolio of intelligent home solutions, focused on solving real-life challenges through innovation, automation, and user-centric design.
Adding to this, Anuj Bhatia, Founder, eTrade, said: "The smart home appliances segment in India is seeing a clear surge, with consumers increasingly prioritizing convenience, automation, and performance. Products like the V50 Ultra are well-timed for this shift, bringing together powerful suction, intelligent navigation, and a truly hands-free experience. As demand continues to evolve, solutions that seamlessly blend technology with everyday living are set to see strong adoption, and the V50 Ultra fits squarely into this emerging consumer mindset."
Further strengthening its global brand presence, MOVA recently partnered with football legend Luka Modrić as its Brand Ambassador.
Speaking about the collaboration, Modrić said:"Their products are transforming people's lifestyles, which perfectly aligns with my pursuit of excellence. From indoors to outdoors, MOVA is creating a powerful, smart ecosystem that transforms the way people live like a football midfielder, orchestrating every play to keep the whole team in sync. This mirrors my approach on the pitch, where I strive for precise control with skill and strategy."
With a presence in over 20+ countries and a rapidly growing global customer base, MOVA is seeing strong traction worldwide, with multiple products ranking among the Top 10 Best Sellers on Amazon in their category.
The V50 Ultra, MOVA continues to redefine smart living, blending intelligent design, automation, and performance.
