Panasonic Launches India’s Truly Smart Washing Machine
Panasonic Life Solutions India (PLSIND) launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie,the new range of top-load smart washing machines come with unique smart features along with premium design.
The new models come in multiple capacities ranging from 6.5 kg, 7kg to 8 kg starting at INR 19,690, and are available at all Panasonic brand shops, large format retail outlets across the country, and online platform Amazon. in. Panasonic has also launched an exciting digital campaign, bringing back the iconic Gupta Ji, across all Panasonic India handles on Instagram, Youtube, Facebook and Twitter, LinkedIn to engage consumers.
Commenting on the launch, Mr. Sandeep Sehgal, Business Head – Home Appliances, Panasonic Life Solutions India said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81% are willing to pay a bit extra for connected features. The insight study further tells us that over 50% of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30% growth in the washing machine segment in FY 2022-23.”
To create awareness about the new range of Miraie top load washing machines, Panasonic has launched a holistic digital marketing campaign #India’sTrulySmartWashingMachine. With the entire world switching to smarter technologies, it’s time washing clothes get smarter too. Panasonic Washing Machines loaded with a host of interesting features like Built-in Heater, Wash Wizard & Stain Genius, powered by Miraie,are making the chore of washing clothes truly smart and effortless. Conceptualized and executed by Dentsu Creative, the digital campaign is a series of short films where the protagonist Naveen introduces Gupta Ji to a smarter way of washing clothes. A quirky banter between the protagonists highlights the features of the washing machine in a fun and interesting manner. Panasonic’s truly smart washing machines not only remove the toughest of stains with Stain Genius and Wash Wizard feature but also keeps one’s clothes germ-free with its in-built heater technology.
Talking about the campaign, Mr. Shirish Agarwal, Head- Brand & Marketing Communications, Panasonic Life Solutions India, said, “Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”
Other key features
- Smart Built-In Heater – Safe & sanitized wash, Kills up to 99.99%* Bacteria
- Econavi Technology – Econavi sensors automatically selects optimal setting for wash cycle and helps save upto 20% water & 20% electricity consumption
- Wash Wizard – Get expert wash recommendations based on cloth types, color, dirt level & stains
- Stain Genius, that allows users to select from a list of 50+ stains to receive specific pre-treatment suggestions for best washing result
- Auto Pause – Pause the washing program and add clothes at designated stages in the washing cycle
- Miraie app allows users to manage e-warranties and receive regular notifications about service requests, track your energy and water consumption for each wash cycle. Get regular local weather based alerts on your smartphone to plan your laundry and regular maintenance alerts for tub, lint filter, and input valve cleaning
- Stain Master+ – 5 pre-set stain removal courses for superior washing result
- Active Foam system – This helps creates fine, high-density foam before the washing cycle starts. Fine foam lifts, separates and removes dirt from deep in fibers to deliver excellent washing results
- White course – Extra white results with 2-step cold & hot wash. Powerful water flow and hot water thoroughly remove mud, dirt, and sebum to keep the whites shining
- Gentle hand wash mechanism – With dedicated net accessory designed for the washing of delicate garments including the ones with heavy designer work and embroidery
- Sophisticated design and durability – Superior design, fitted with soft closures, and best-in-class durable glass lid to add style and comfort to your home
- Panasonic’s new range of smart washing machines can be operated via voice assistants such as Alexa and Hey Google
Daiwa Brings New Energy Efficient Aqua Wash Deluxe Washing Machines
Daiwa introduces its new range of Aqua Wash Deluxe washing machines with Spiral Wash Pulsator Technology in India. All three models D68WMP01A, D68WMG01A, and D75WMG01A come with a comprehensive warranty of 2 years and 5 years of wash motor warranty.
The brand, committed to bringing the latest technology to India at budgeted prices, has introduced Spiral Wash Pulsator Technology, giving the perfect friction for clothes to remove dirt and knotty stains, thereby enabling a powerful wash in each wash cycle. D68WMP01A, D68WMG01A, with a load capacity of 6.8kg, and D75WMG01A of 7.5 kg, the washing machines manage all your laundry needs. The washing machines also come with two wash programs – heavy and gentle, as well as 15 minutes of wash and 5 minutes of spin dry cycle, giving the consumers a quick and easy experience.
On the design front, the made-in-India Washing Machine is crafted with a premium design boasting a rust-proof body, making it optimum for the Indian weather conditions and ensuring durability in the long run. The machines are RoHS Compliant making them free from hazardous materials, which ultimately suits the green environment. Furthermore, the washing machines are enabled with thermal protection for the motor, as an additional protection designed to prevent dangerous overheating that can cause motor failure.
The models D68WMG01A, D75WMG01A feature a Toughened Glass Design, whereas the economical D68WMP01A model has a plastic build catering to the various preferences of the consumers. Additionally, all three models have an inbuilt Shockproof and Waterproof Panel that ensures user safety during the washing process. Lastly, the washing machines also come with multidirectional wheels enabling ease of movement, as well as end of cycle buzzer that helps you manage your time more efficiently.
D68WMG01A and D75WMG01A are available in Dual Tone Purple and Pink Design, and D68WMP01A is available in maroon colour. Priced at Rs. 9490, 10490 and 8490/- the washing machines are energy efficient & offer consumers a smooth and seamless experience.
TCL Brings New Washing Machines with Digital Display
TCL Electronics launched its new range of washing machines on Flipkart. As a brand working to bring innovation and technology together, TCL’s range of washing machines are designed to deliver exceptional laundry experience. The TCL’s new range of washing machines is available in three colours and sizes with the starting price of Rs. 15,990.
“TCL over the years has been committed to delivering the best in class technology coupled with innovation and design thinking. With the exciting momentum driven over the years, now is the perfect time to introduce TCL’s new range of washing machines on leading e-commerce platform,” said Mike Chen],[Country Manager, TCL India.” We believe that our range of washing machines will make the entire laundry process easier for our consumers.”
TCL Range of Washing Machines
Designed for the ever evolving Indian consumers this new range of washing machines from TCL comes with Auto Error Diagnosis Technology that automatically detects the error and displays the possible causes and rectification method.
The Digital Display makes it easy for the consumers to understand and set wash timers. This is also helpful when the user wishes to delay his laundry and run it at a desired time.
TCL’s new range of washing machines comes with ERP A+++ rating which means that the machine is highly energy efficient and can take care of all your laundry needs without burning a hole in your pocket.
The unique Honeycomb structure of the washing drum treats your delicate fabrics with optimum care. The Honeycomb drum creates a thin layer of water between the laundry and the drum that allows the laundry to glide gently over this layer and protect the fibers of your fabrics.
One of the major issues that the consumer face while using the washing machine is cleaning the drum due to scaling effect. TCL’s new range of washing machines comes with Auto Drum Clean Technology that will forever eliminate your hassle of cleaning the drum. Also, dual detergent case helps customer to choose any type of detergent with the machine.
TCL Washing Machine Product Lineup
Here is the product lineup of the new range of washing machines from TCL:
· Front Load- 7kg- Available in White and Silver Colour
· Front Load- 8kg- Available in White and Silver Colour
· Top Load- 8.5kg- Available in White and Grey Colour
Key features include:
· ERP A+++ Rating
· Honeycomb Crystal Drum
· Auto Drum Clean Technology
· Digital Display
· Dual Detergent Case
· Auto Error Diagnosis