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Mi Launches New Campaign for its Robot Vacuum Mop-P

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At Mi India, our aim is to bring premium cutting edge technology for everyone, enabling consumers to enjoy a better life. While our mission is to make quality technology accessible, we also strive to communicate technology in a way that is interesting and easily understandable. With this campaign too, we are trying to address the questions that our fans and consumers might have regarding the Mi Robot Vacuum Mop-P.

The lockdowns across many cities has made a lot of families seek out gadgets that can help automate & reduce their workload at home. One of those gadgets that’s getting a lot of interest is the Robot vacuum cleaner which can autonomously clean homes with minimal assistance by the members of the household. However, given that Indian homes are accustomed to traditional ways of cleaning, there are major concerns around its functionality and practical usage. This ranges from – can it not just vacuum but also mop? Can it clean the corners? Can it stop itself from falling off the stairs?  Can it autonomously clean the household as per a set schedule?

Addressing all the concerns and busting all the myths around the usage of such devices, Mi India, along with much favourite Biswa Kalyan Rath, presents you the most interesting campaign of the year – ‘Mast Admi’  with a mast gadget!  The fun and quirky content features mast aadmi Biswa, a renowned stand-up comedian and a not-so-cleanliness freak, whose will to clean the house everyday during the lockdown has gone fishing like most of us. Reminiscing about his bachelor days, and recalling the small amount of time he spent cleaning during the lockdown, he was looking for a device that seamlessly fits into his daily life. With his ‘cutie’ (aka Mi Robot Vacuum Mop-P) in the house, he mentions how his house has become ‘too clean’. He puts the smart Mi Robot Vacuum Mop-P through tough situations but it manages to pass through all tests and reaches the farthest corners with ease like a Columbus. It mops the whole house in one go; detects obstacles extremely efficiently, and automatically goes back to the charging spot on its own. With its expanded functionality and practical usage, Biswa realises that if you can’t beat the Mi Robot Vacuum Mop-P better to befriend him.

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iRobot Unveils Roomba i3 and i3+ Robotic Vacuum Cleaners

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iRobot expanded its Roomba®robot vacuum lineup with the launch of the new Roomba iSeries products i3 and  i3+ in India. Puresight Systems, the exclusive and official distributor of iRobot products in India brings the  pack of stylish robotic vacuum cleaners with advanced features available for customers at their offline  and online stores. Starting at INR 69,900/- the Roomba i3+ offers intelligent navigation, self-emptying  capability with Clean Base® Automatic Dirt Disposal, and an expanded range of personalized cleaning  features powered by the recently launched iRobot Genius™ Home Intelligence. For customers interested  in purchasing the robotic vacuum cleaner without the Clean Base® feature, the Roomba i3 is also available  at a selling price of INR 49,900/-. 

Adding on to the customer delight, iRobot has announced a limited period launch offer on the two smart  home appliances. As part of the exclusive offer, the Roomba i3 will be available at INR 39,900/- and the Roomba i3+ at INR 59,900 /-. 

“Innovative cleaning experiences have been, and always will be, the core aim of our product offerings,”  said Keith Hartsfield, Executive Vice President, and Chief Product Officer at iRobot. “We have a proven  track record of delivering products that make consumers’ lives easier. The Roomba i3+ expands our lineup  to offer not only exceptional cleaning performance but greater personalization and control delivered by  iRobot Genius. The iRobot Genius platform also allows the new Roomba i3+ to evolve and get smarter  over time, providing new ways for customers to clean their unique homes.” 

Take vacuuming off your plate  

Similar to the iRobot Roomba i7+ and Roomba s9+ robot vacuums, the Roomba i3+ comes equipped with  the Clean Base® Automatic Dirt Disposal. With Clean Base Automatic Dirt Disposal, the robot empties  debris on its own, with no intervention from the user. Consumers don’t have to think about emptying the  bin for months at a time or worrying the robot won’t finish the job due to a full bin. The Roomba i3+  automatically empties up to 60 days’ worth of dirt and debris into the Clean Base, which doubles as the  robot’s charging station. The debris is then locked away in the Clean Base’s enclosed AllergenLock™ bag  that uses four layers of allergen blocking material to trap 99 percent of pollen and mold.

The Roomba i3+ purposefully and logically cleans in neat rows to navigate multiple rooms within the  home, across hard floors and carpet. If the robot’s battery runs low, the Roomba i3+ will automatically  recharge and resume cleaning until the job is complete.  

The Roomba i3+ is also equipped with a High-Efficiency Filter that captures 99 percent of pollen, mold,  dust mites, and cat and dog allergens. The robot’s 3-Stage Cleaning System consists of Dual Multi-Surface  Rubber Brushes that work together to effectively clean, a specially designed Edge-Sweeping Brush to get  into corners, and 10X the Power-Lifting Suction as compared to Roomba 600 Series. Using patented Dirt  Detect™ technology, the Roomba i3+ knows where dirt builds up and focuses cleaning in those specific  areas. 

Adapts to your life, listens to your voice  

The Roomba i3+ brings a thoughtful new design that fits well into consumers’ homes, with a durable,  woven texture that minimizes fingerprints and collects less dust. The hidden-until-lit light ring helps the  robot blend into the background, only lighting up to communicate robot behaviors or notifications when  the robot is actively cleaning. 

Users can also get more out of their Roomba i3+ with the newly redesigned iRobot Home App, powered  by iRobot Genius™, which takes users beyond standard app control to give them a personalized cleaning  experience. Available for iOS and Android devices, iRobot’s state-of-the-art artificial intelligence and home  understanding capabilities enable the Roomba i3+ to learn how you like to clean. The Roomba i3+ will  offer personalized suggestions via the iRobot Home App, such as recommended cleaning schedules based  on past cleaning jobs and helpful cleaning suggestions during pet-shedding or allergy seasons.  

Event-based automation can be set up directly within the iRobot Home App, an exclusive capability for  iRobot customers that is powered by iRobot Genius™ and IFTTT Connect. Whether you’re heading off to  work or going for a hike, the Roomba i3+ can begin cleaning when prompted by smart home devices, like  the August Wi-Fi Smart Lock. When paired with Alexa-enabled devices or Google, users can control the  Roomba i3+ with just the sound of their voice. The Roomba i3+ also supports Imprint Link™ Technology  so that it can team up with the iRobot Braava jet® m6 mopping robot to deliver an extra level of clean. 

Pricing and Availability 

The Roomba i3+ robot vacuum is available for purchase online in India for INR 69,900 and the Roomba i3  robot vacuum can also be purchased without the Clean Base®starting at a selling price of INR 49,900. 

As an exclusive launch offer to the consumers for a limited time period, iRobot has priced the Roomba  i3+ at INR 59,900 /- and the Roomba i3 at INR 39,900/-.  Roomba i3 and i3+ will be available at all physical iRobot official stores in India. Customers can avail of  these online from www.irobot.in and ecommerce platforms Amazon and Flipkart. From April, 2021 the  products can also be bought at the Croma and Reliance Digital stores. 

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