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Sony Launches BRAVIA X90J Cognitive Intelligence TV

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Sony India announced the new BRAVIA X90J, world’s first cognitive intelligence TV series, which thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series produces supreme realism and an incredibly detailed picture better than ever delivered before. 


World’s first cognitive intelligence television series powered by XR Cognitive Processor, designed to think like a human brain and replicate the way human see and hear

The new X90J series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the BRAVIA TV’s use a completely new processing method that goes beyond conventional AI. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.

Experience brighter highlights and deeper blacks with Full Array LED panel and XR Contrast Booster

The BRAVIA X90J series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90J series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights.

XR TRILUMINOS Pro reproduces brighter colours that please your eyes 

By widening the colour spectrum with 3D colour algorithms, XR TRILUMINOS Pro powered by XR Cognitive Processor reproduces more and brighter colours than a conventional television. It analyses and processes data in every image to make colours even more natural. With extended hue and saturation, vivid shades, and realistic texture pictures are closer to real life. Now enjoy immersive big screen entertainment and breath-taking contrast with four times the resolution. 


Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur

On some screens, sports and fast action scenes can seem to go by in a blur. The latest LED XR Motion Clarity technology in X90J series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so that you won’t miss any detail.

With XR Surround, 3D Surround upscaling and Acoustic Multi-Audio enjoy immersive sound experience that matches perfectly with visuals

With BRAVIA X90J, everything you watch gets the true surround sound treatment. XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enables sound that is in perfect harmony with what’s on the screen. The new X90J series also boasts of Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Supreme pictures and sound in every environment with Ambient optimization and Acoustic auto calibration technology

The X90J with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC

With HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in X90J, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and dedicated Game Mode for responsive gameplay.

Google TV voice search powered by Google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit

The new lineup of BRAVIA X90J televisions seamlessly integrates Google TV, allowing you to browse up to 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your Sony TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.

Minimalist design with Flush Surface bezel so that all your focus is on what’s important; the stunning picture

The minimalist design of X90J maximises the screen and minimises the bezel so you stay focused on what’s important which is the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall. As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it. The slimline stand has been designed to perfectly match the TV and harmonise with your room and its decor.

Price and Availability 

ModelBest Buy (in INR)Availability Date
XR-55X90JRs. 139,990/-10th June 2021 onwards

This will be available across all Sony Centers, major electronic stores and e-commerce portals in India. 

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Infinix X140-inch Android Smart TV Launched in India

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Infinix has launched its latest Android SMART TV INFINIX X1 40-inch. Backed by EyeCare Technology, it promises safest viewing experience by controlling the blue light wavelengths emitted during watching TV. The Smart TV will go on sale on Flipkart from August 8th at an introductory price of INR 19999.

BEZEL-LESS DESIGN: Infinix X1 40-inch Smart TV comes in a true bezel-less frame-less design, which gives it an elegant look and provides very high screen-to-body ratio for an immersive viewing experience. This sleek design of the smart TV can complement your living room as well as an office setting by adding a sophisticated and luxurious touch to the overall interiors.

Optimal viewing experience with Infinix EPIC 2.0 Image Engine: EPIC 2.0 Image Engine uses algorithms to enhance the overall picture quality and improves the sharpness, colour, contrast, and clarity to deliver a vibrant picture quality. The TV supports HDR 10 that enables it to deliver natural wider range of colours and depth in contrast between lighter and dark shades. A combination of HDR 10 with 350 NITS brightness helps in (auto switching) dimming and adjusting brightness levels to produce clear and brighter pictures at the highest nit levels.

SAFEST VIEWING EXPERIENCE: The Infinix X1 40 inch TV comes with blue light reduction technology, which reduces the harmful blue rays emitted from it that can cause serious damage to the eyes over a period.  EyeCare technology implementation on Infinix TV has been done at the LED panel hardware and software level to provide the safest viewing experience.

IMMERSIVE SOUND: Infinix X1 series come with in-built Box speakers for superior sound experience with higher base effect. A powerful combination of 24W box speakers with Dolby Audio delivers a rich, clear, powerful cinematic surround sound experience.

POWERFUL PERFORMANCE: The ANDROID smart TV is powered by the latest MediaTek 64 bit Quad Core chipset with 1GB of RAM and 8 GB of ROM. This ensures the viewers to enjoy high performance with low energy consumption.

CERTIFIED ANDROID: INFINIX X1 40-inch come loaded with built-in Chromecast for seamless connectivity to your favourite video apps such as Netflix, Amazon Prime, YouTube and 5000+ of them from the app store. You can turn the TV into a dancefloor, racetrack, and more and even use your smartphones as controllers while watching any action live on the big screen. Meanwhile, the one-touch Google Assistant offers a personalised and hands-free experience.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “At Infinix, we have been constantly innovating and building products that perfectly match the evolving entertainment requirements of the customers. After receiving a phenomenal response on our 32” and 43” TVs launched last year and an impressive 4.2-star rating on Flipkart, we are now all set to introduce the all-new 40” FHD display Smart TV, which is highly competitive on specifications as well as the price. This perfect blend of hardware and software will not just ensure a safe viewing experience but also enhance the overall visual appeal of a home or office space interiors. Users can not only access over 5000+ google apps but also mirror their smartphone and laptop screens to watch any form of entertainment on the big screen. The Infinix X1 Smart TV series caters to aspirational users who refuse to compromise on style and specifications while also looking for a value for money offering. We are confident that the Indian masses are going to enjoy this new Smart TV that promises immersive entertainment and goes easy on the eyes even after long hours.”

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Check Out The Top 5 LED TVs Under 30,000

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There’s a wide range of available options for smart TVs in the market. It becomes arduous to select one for yourself. Along with the availability, the prices for these smart TVs have also become quite competitive.  Here we bought you a list of some smart TVs within a budget of INR 30,000. The list has all the key specifications of each model included in it.

Realme Smart TV Full HD (32″)

Realme Smart TV Full HD 32”, high on looks and picture quality  brings an ultimate viewing experience with ultra-bright FHD display and has an excellent colour display and comes with a ultra-wide gamut of upto 85% NTSC. realme Smart TV FHD 32” is also equipped with a premium bezel-less design with bezels as thin as 8.7mm, even thinner than a smartphone, giving users an immersive viewing experience. The smart TV comes with 24W Quad Stereo Speakers with Dolby Atmos® immersive audio to bring more interesting, vivid sound to the TV. The Smart TV also features a premium bezel-less design, powerful MediaTek 64-bit Quad-core Processor, all-in-one smart remote and multiple connectivity and ports.

Price: INR 17, 999

Realme Smart TV 4K (43”)

Realme Smart TV 4K brings a spectacular viewing experience with Dolby Vision® imaging technology. It also offers a smooth experience with the chroma boost function and restores the true details, brightness and colours close to human eyes through a unique human visual model of the algorithm engine. The 4K smart TV features a LED screen and has Dolby Atmos® immersive audio, Google hands-free voice control, powerful 64-bit MediaTek quad-core processor, ultra bezel-less design and TÜV Rheinland Low blue light certification. With the latest Android 10.0 version in realme Smart TV 4K, viewers will have access to unlimited  content like Prime Video, Netflix, YouTube and Google Play. Its exciting features make it a tough competition at this price point.

Price: INR 29, 999

Mi LED TV 4A PRO (43”)

Xiaomi Mi TV 4A Pro 43-inch Full HD smart TV is energy-efficient and sleek and comes with a full HD panel with a 60Hz refresh rate. The improved graphics engine reduces noise, enhances brightness and renders a rich range of colors.  It has 3 HDMI ports, 2 USB ports, Bluetooth and wifi as connectivity options. The Mi TV 4A Pro also comes with built in Google voice search to help you manage your content search conveniently.

Price: INR 26, 999

Motorola ZX2 FHD Smart TV (40”)

Motorola ZX2 smart TV is powered by a MediaTek CA53 quad-core processor. It runs on Android 10 out-of-the-box and will have Google Assistant and Chromecast support built-in. The smart TV is also equipped with 40W speakers including 20W high bass speakers and 20W tweeter. Motorola ZX2 smart TV comes with an FHD panel, dual 2.4GHz and 5GHz WiFi, Bluetooth, Ethernet port for connectivity.

Price: INR 26, 999

OnePlus TV Y Series Y1 (32”)

The 40-inch variant of OnePlus TV Y Series Y1 has thin bezels around the edges, resulting in a 93.8 percent screen-to-body ratio. It comes with 20W stereo speakers with Dolby Audio and a 64-bit processor with 1GB of RAM and 8GB of internal storage. The TV runs on Android TV 9.0 and also features support for Google Assistant and Alexa support. The OnePlus TV Y Series Y1 40 inch comes with Oxygen Play, which is OnePlus’ content discovery platform offering easy access to a range of movies and web series. It also comes with two HDMI, two USB 2.0 ports, WiFi 2.4GHz, and Bluetooth 5.0.

Price: INR 17, 999

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Hisense Launches New Smart TV with Amazing Features

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Hisense has launched two Smart TVs to elevate the large-screen viewing experience. The Hisense 70” UHD TV – 70A71F with Dolby Vision, will be available from 10th July on all leading e-commerce platforms and retail stores in India at an inaugural special price of INR 91,990/- with a special 4-year comprehensive warranty for the first 5 days. 

In addition to this, the company is also launching the 65″ Hisense Tornado TV with 102W JBL six speaker system and will be available by the end of July at INR 71,990/-. 

Talking about the launch Mr. Rishi Tandon, COO, Hisense India said, “We are bringing big screen home entertainment to our Indian consumers with class leading features that sets Hisense apart. Our aim is to be a tech first consumer brand that brings new technologies and features to the Indian consumers to meet their ever-growing needs and aspirations.”

Hisense is expanding their range of TVs, and introducing products with top-notch features, at a value price to redefine the overall TV viewing experience for the consumers. Their latest 4K Smart TV – 70A71F comes with a mammoth 70” screen equipped with Dolby Vision for an immersive and dynamic viewing experience and ATMOS technology with powerful 36W sound delivers crystal-clear sound. Coupled with ultra-vivid, high-contrast panels, the viewing experience is much more elevated than a conventional TV, and transports you right in the middle of the action.

Mega Picture-

You can enjoy high-quality High Dynamic Range (HDR) content, while the noise reduction feature on the 70A71F ensures sharper and cleaner pictures. The customized contrast enhancement curves of Ultra Dimming technology across the entire screen provides brighter whites and darker blacks enhancing the overall viewing experience. Now you can also upgrade normal HD content into ultra HD 4K like picture quality using the UHD AI Upscaler on the 70A71F.

Mega Size-

The 70A71F has a massive 70” screen, which is almost 2 times the viewing area of a 50” TV. To give you that mega experience no matter what you are watching. Get a full theater like immersion in your living room.

Mega Sound-

70A71F sports 18 watts of two bottom firing speaker to give you a powerful output of 36 watts of pristine, clear and punchy sound experience. Coupled with Dolby Atmos to give you experience of multi dimension sound to enhance your experience whether it is movies, music or games.

Mega Design-

Hisense 70A71F sports a minimalistic and near-bezel less design that gives it a sleek look. This amazingly stylish TV is the perfect addition to enhance the décor of your living room.

Mega Smart-

The 70A71F is truly smart, and allows you discover content, apps and games, as well as control devices much more effectively and seamlessly with the Android TV 9.0 PIE. Convenience is now at your fingertips with a one-touch easy access option to access popular streaming apps like Netflix, YouTube, Disney+, Prime Video and more. 

70A71F also has a Built-in Chromecast and Google Assistant to easily access and stream various 4K UHD content without a hitch. You can also access 5000+ apps and games on the big screen with the official Google Play Store.

Mega Assurance-

Hisense has a robust service center network spread out across India covering over 18500 pin codes, 450 plus service centers with door step service and hassle-free delivery experience. When choosing Hisense you can be rest assured that we are there for you.

As a follow up to their hugely popular range of TVs – the Tornado Series, Hisense will also launch the 65” variant, which boasts of 102 W powerful sound and a 6-speaker system by JBL. The Dolby Vision HDR enabled TV gives astonishing brightness, expanded contrast & ultra-vivid colors, offering a dynamic television viewing experience. The smart television range has a Built-in Google Assistant and a Built-in Chromecast so that you can easily access and stream 4K content in style.

Hisense India, Hisense TV, Hisense Smart TV, Hisense 70A71F TV, Smart TV, LED TV, UHD TV, Hisense UHD TV, Hisense 70A71F TV Price, Telecom Today

Gadget + Home Feature

Huawei Unveils Band 6 with Two-week Battery Life

Huawei Consumer Business Group announced the newest member of its HUAWEI Band Series, HUAWEI Band 6. With consumers increasingly demanding more from their wearable devices, the new HUAWEI Band 6 has been greatly enhanced in terms of health and fitness monitoring, design and battery life to provide a smartwatch-like experience at the friendlier price point of a smart band.

All-day SpO2 Monitoring

Health monitoring features are one of the most popular features for smart band users. Thanks to the hardware modules optimised, based on the Huawei TruSeenTM 4.0 and new smart power-saving algorithm, the HUAWEI Band 6 now supports All Day SpO2 monitoring. It monitors users’ health and generates an alarm when the blood oxygen level is low, helping them take swift action and manage their health more proactively. HUAWEI Band 6 also provides continuous, real-time, and accurate heart rate, sleep and stress monitoring. It will also alerts the user if the resting heart rate is too high or too low.

1.47-inch FullView AMOLED Display

HUAWEI Band 6 is Huawei’s first smart band to include a 1.47-inch AMOLED FullView Display with a 64 percent screen-to-body ratio, meaning it can display more information while remaining stylish.

HUAWEI Band 6 comes with a 1.47-inch AMOLED FullView Display with a resolution of 194*368 and 282PPI for vivid content. The colourful screen display provides users with greater clarity of information and gives workout and health data in a more user-friendly display ratio. Users can easily swipe up and down, left and right, just like using a smartphone touchscreen.

Two-week battery life

Supported by a high-efficiency chipset and smart power-saving algorithms, the HUAWEI Band 6 enables continuous heart rate and sleep monitoring with a 14-day battery life for uninterrupted use. On top of this, the HUAWEI Band 6 supports fast charging via a magnetic charger. One five-minute charge can sustain the smart band for two days of typical use. Weighing only 18g, the HUAWEI Band 6 is a remarkable piece of kit.

A new lifestyle featuring proactive fitness management

The fitness features of HUAWEI Band 6 also bring a whole new experience to users. The 96 workout modes include 11 professional workout modes such as indoor and outdoor running, cycling, and rope skipping, and 85 more customized modes, including fitness, ball games, and dancing types, offering wide coverage of workout tracking. The HUAWEI Band 6 adopts Huawei-developed HUAWEI TruSportTM professional exercise algorithm to deeply analyse users’ exercise capabilities based on multi-dimensional parameters such as heart rate variability data and exercise data, providing them with scientific assessment and suggestions on their exercise capabilities.

A smart companion on the wrist

With its incredible battery life and lightweight design, the HUAWEI Band 6 is designed to provide its users with essential and smart features for extended periods of time in various scenarios. The HUAWEI Band 6 can intelligently identify unfamiliar numbers, control music playback and remote camera shutter.

HUAWEI Band 6 is not only leading the way in reshaping the conventional form of a smart band, but also the most versatile entry-level wearable product on the market. . With the HUAWEI Band 6, users can easily establish new ways to live a healthy and active lifestyle.

Availability and offers

The HUAWEI Band 6 will be available exclusively on Amazon.in for customers in India. The product will be up for sale starting July 12, 2021 during the prime day sales priced at INR 4490 with exciting offers. Furthermore, as a limited period offer*, customers buying the all new HUAWEI Band 6 during July 12- July 14, 2021 will get a HUAWEI Mini Bluetooth Speaker worth INR 1,990 as a free gift.

HUAWEI Band 6 comes in four stylish colours: Graphite Black, Sakura Pink, Amber Sunrise and Forest Green, which broadens the options to satisfy more tastes.

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