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Samsung’s ‘The Frame 2021’ QLED 4K TV Launched in India

NDM Network



Samsung is introducing the 2021 edition of its most stylish and much desired lifestyle TV, The Frame, which is a TV when it’s on and Art when it’s off. The Frame has been tastefully designed to make your luxury living spaces more distinctive and allow you to make your own style statement with stunning and customizable bezel options. The 43-inch The Frame makes its debut this year, bringing design to life in stylish compact spaces. 

The Frame 2021 will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting June 12. Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21. 

“Consumers today are looking for products that are an amalgamation of great design and premium technology. When they are designing their homes, they want technology to add to their distinctive and personalised elements of their lifestyle. With The Frame 2021, we are empowering our consumers to transform their living space with customizable bezel options, while also delivering brilliant picture quality through our QLED technology. The new edition will surely be a connoisseur’s delight, elevating the design of any living space,” Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India, said.

Create Own Your Style

The Frame 2021 will take the aesthetic quotient of your home a notch higher, giving you the freedom to choose bezel colour and bezel style options to complement each space in a unique way. The Frame bezel can be customized with two colour options: White and Teak and offer a tasteful contrast and subtle aesthetic complement whether you are designing based on a room’s location or a unique colour pattern. It also comes with a new height adjustable TV stand especially meant to accommodate the sound bar for a clutter free look.

For the Art Connoisseur in You

One of the most unique and spectacular features of The Frame is that when it is not being used as a TV, it moves into Art Mode. The Frame 2021 comes with additional original artworks to match individual tastes and lets you curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. 

It also includes AI-based auto-curation technology that recommends artwork based on your selections. The Frame 2021 now offers increased photo storage space, up from 500 megabytes earlier to 6 gigabytes, so you can store up to 1,200 photos in UHD quality.

Price, Offers & Where to Buy 

The new Frame will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop starting at INR 61,990. It will come in four screen sizes – 43-inch, 50-inch, 55-inch and 65-inch, from June 12, 2021. 

Early bird consumers of The Frame will get complementary bezel worth up to INR 9,900, from June 12 to June 21. 

Consumers can also avail a cashback of up to INR 3,000 on No Cost EMIs on HDFC debit and credit cards. It comes with exciting no-cost EMI options up to 24 months on leading banks. 

Detailed Features of Samsung The Frame

Style Your Own TV: Change the ambience of your living space to suit your personal style. The latest version of The Frame allows you to customize it as you want. You can ‘make your own TV’ with easy-to-replace magnetic bezels that come in two different colours. The modern bezel design can go well with any home interior design and can make your place unique and classy. 

Slim Fit Wall Mount and One Invisible Connection: With Slim Fit Wall-Mount, The Frame hangs like a real frame on your wall and looks gorgeous from all sides and fits perfectly in your space. With one invisible connection, get rid of messy wires once and for all. The single, translucent cable seamlessly connects devices to your TV. You can finally find a more discreet place for your TV peripherals with the help of the One Connect Box.

See the world in QLED: The Frame delivers on the promise with 100% colour volume that shows realistic colours no matter how bright or dark the scene gets.The Frame is powered by Samsung’s own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience. With an additional set of warm tone LEDs, The Frame’s Dual LED backlight expresses more sophisticated colour tone combinations in your visuals, bringing every scene to life in full colour realism, enhanced contrast and improved viewing angles.

Intelligent sensors: The Frame comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

SpaceFit Sound: Using data generated from The Frame’s built-in mic, SpaceFit Sound analyzes both the room’s acoustics and its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.

Voice Assistants: You can talk to The Frame. The Frame works with Bixby and Alexa to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Multi View: The Frame lets you watch 2 screens at the same time, so you can work out while streaming your favorite show or movie. Connect your smartphone and make sure you are doing the exercises accurately. Customize video size and audio options and take full control of what and how you watch.

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TCL All Set to Launch New Smart TVs for Indian Customers

NDM Network



TCL has successfully launched multiple smart TVs with innovative technologies designed for tech-savvy Indians at affordable rates. Delivering on this mission, the brand is now gearing up for another brand-new smart Mini LED TV launch, which is claimed to feature industry leading Quantum Dot Technology with over 100% color volume. It also promises to be an excellent value for consumers seeking high-quality, interactive home entertainment experience.

With another exclusive feature called MagiConnect, TCL will enable users to operate the TV via smartphone more seamlessly than ever. It will allow them to take screenshots of LIVE TV, share content via social media, cast audio/video, and much more from their mobile phones. According to the brand, the new launch will redefine the smart TV experience and empower users to lead a more connected and smarter lifestyle.

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Sony Launches BRAVIA X90J Cognitive Intelligence TV

NDM Network



Sony India announced the new BRAVIA X90J, world’s first cognitive intelligence TV series, which thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series produces supreme realism and an incredibly detailed picture better than ever delivered before. 

World’s first cognitive intelligence television series powered by XR Cognitive Processor, designed to think like a human brain and replicate the way human see and hear

The new X90J series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the BRAVIA TV’s use a completely new processing method that goes beyond conventional AI. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.

Experience brighter highlights and deeper blacks with Full Array LED panel and XR Contrast Booster

The BRAVIA X90J series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90J series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights.

XR TRILUMINOS Pro reproduces brighter colours that please your eyes 

By widening the colour spectrum with 3D colour algorithms, XR TRILUMINOS Pro powered by XR Cognitive Processor reproduces more and brighter colours than a conventional television. It analyses and processes data in every image to make colours even more natural. With extended hue and saturation, vivid shades, and realistic texture pictures are closer to real life. Now enjoy immersive big screen entertainment and breath-taking contrast with four times the resolution. 

Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur

On some screens, sports and fast action scenes can seem to go by in a blur. The latest LED XR Motion Clarity technology in X90J series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so that you won’t miss any detail.

With XR Surround, 3D Surround upscaling and Acoustic Multi-Audio enjoy immersive sound experience that matches perfectly with visuals

With BRAVIA X90J, everything you watch gets the true surround sound treatment. XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enables sound that is in perfect harmony with what’s on the screen. The new X90J series also boasts of Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Supreme pictures and sound in every environment with Ambient optimization and Acoustic auto calibration technology

The X90J with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC

With HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in X90J, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and dedicated Game Mode for responsive gameplay.

Google TV voice search powered by Google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit

The new lineup of BRAVIA X90J televisions seamlessly integrates Google TV, allowing you to browse up to 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your Sony TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.

Minimalist design with Flush Surface bezel so that all your focus is on what’s important; the stunning picture

The minimalist design of X90J maximises the screen and minimises the bezel so you stay focused on what’s important which is the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall. As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it. The slimline stand has been designed to perfectly match the TV and harmonise with your room and its decor.

Price and Availability 

ModelBest Buy (in INR)Availability Date
XR-55X90JRs. 139,990/-10th June 2021 onwards

This will be available across all Sony Centers, major electronic stores and e-commerce portals in India. 

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Mi TV 4A 40 Horizon Edition Launched in India

NDM Network



Mi India expanded their new Horizon Edition TV series with Mi TV 4A 40 Horizon Edition. Introducing a fresh look with premium metal bezel-less design, the stunning 40” horizon display adds to the aesthetic of any room while taking the home entertainment experience a notch higher with impeccable detail and wider viewing angles.

Immersive horizon display

Mi TV 4A 40 Horizon Edition carries a bezel-less elegant design and an immersive viewing experience. It features a 93.7% screen to body ratio and 178 degree viewing angle, easily creating more room for entertainment. Following the impeccable details of the design, it brings in better and wider viewing angles.

Carrying forward the legacy, Mi TV 4A 40 Horizon Edition also features Mi’s proprietary Vivid Picture Engine (VPE) technology ensuring stunning visuals and true-to-life colours. The VPE technology is tuned to perfection over the years to provide an accurate screen calibration, deeper contrasts, and pinpoint precision in color reproduction. 

Commenting on the launch, Mr. Eshwar Nilakantan, Category lead – TVs, Mi India, mentioned, “At Mi India, Smart TVs are one of the biggest categories for us. We are always working towards bringing in specifications and features based on our customers’ feedback to best suit the market needs.”

With people consuming more content lately, we are providing an immersive work of art in a different size and form factor with the launch of Mi TV 4A 40 Horizon Edition. Tuned to perfection with bright and vivid display and the most loved bezel-less design, we are confident that it is going to be an enticing option for our consumers and Mi fans.”

PatchWall and Android TV 9.0

This new entrant in the Mi TV Horizon series is powered with an enhanced version of PatchWall that allows users to navigate through the universe of varied content from more than 25 content partners such as Disney+ Hotstar, Prime Video, and many others. PatchWall is India’s most comprehensive content library specifically designed for Indian consumers. It works as a guiding light, helping consumers discover, manage, sort & experience content unlike any other experience, ever.

PatchWall comes with number of unique features such as:

  • Universal Search: Lets you find your favourite show/movie on all the possible platforms that you can watch  with just one click
  • Kids Mode: A special kids mode with parental lock to assure your kids watch suitable content, even in universal search
  • Live TV & Sports: Access Live Sports, Live News across regional languages and linear TV channels from Hungama, Epic On, Hoichoi and Sun NXT. 
  • Smart Recommendations: PatchWall helps you discover the latest and trending content with features such as India Top 10 Today, Collections and Celebrity Watchlists. It also helps in bucketing the different types of content on the basis of language and across categories such as movies, originals, TV shows, fitness and documentaries.
  • User Centre: User centre works as a personal hub for users to create a unique personalized space with unique features like My Watchlist for access to your favourite content across OTT apps. One can also find latest trailers, upcoming shows and exclusive content offers here.
  • Mi Home: PatchWall also brings together a smarter experience with the connected home hub. Users can now control home AIoT devices from the comfort of their couch with the all new Mi Home App.

To further elevate the experience, Mi TV 4A 40 Horizon comes with the Android TV 9.0 that packs quality enhancements in terms of navigation, a pleasing visual interface, and simplified controls. It brings access to over 5,000 apps with built-in Chromecast and Google Assistant. 


Mi TV 4A 40 Horizon Edition offers a truly cinematic experience with an immersive audio visual experience. It supports20W stereo speakers with DTS-HD® and an array of ports available at the back including a 3.5mm audio out, SPDIF and three HDMI ports. This helps in connecting to multiple devices like soundbar, home theatre etc. easily.

Sporting Mi Quick Wake feature, it allows you to resume watching your favorite shows in just 5 seconds. It also comes with Mi Quick Mute feature that allows users to mute the TV by simply double tapping the volume down key button.

Price and Availability

Mi TV 4A 40 Horizon Edition is priced at INR 23,999and will be available on, Mi Home, Flipkart, Mi Studio & Retail partner stores.

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