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Enjoy Unmatched Viewing Experience with Sony Sony BRAVIA X80K TV Series

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Sony India announced the launch of BRAVIA X80K television series with gorgeous picture quality and amazing sound. The new X80K series takes vision and sound to the next level and offers world of entertainment with Google TV, brought to life in beautiful color by the realism of our picture and sound technology. 

*Experience exceptional picture quality with X1 4K HDR Picture Processor

Sony’s new TV series available in 189 cm (75), 165 cm (65), 140 cm (55), 126 cm (50) and 108 cm (43) for X80K series. Sony X80K encompasses of X1 4K HDR picture processor delivering an immersive viewing experience with Object-based HDR remaster, the color in individual objects on-screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

The  new X80K series with TRILUMINOS™ Pro display reproduces life like colour experience  

The X80K series comes with a wide color gamut and unique TRILUMINOS PRO™ algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You’ll enjoy colors that are closer to those seen in the real world. 

With X80K series, just say what you want to see with Handsfree voice search feature

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing, you just have to ask. The built-in microphones on the TV will allow viewers to have a truly hands-free experience. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote 

Enjoy the immersive sound experience with X-Balanced Speaker in X80K series

X-balanced speaker feature is designed in X80K series to complement the sound quality and slimness of the televisions with its unique new shape, the drives movies and music with clear sound. 


Experience supreme picture and sound in every environment with Ambient optimization and Sound optimization technology

The X80K with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Transform your gaming experience with HDMI 2.1 compatibility, Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping and Auto Genre Picture Mode

With Auto Low Latency Mode in HDMI 2.1, the X80K recognises when a console is connected and powered on and automatically switches to low latency mode. You’ll enjoy smoother, more responsive game play which is vital for fast-moving, high-intensity games. With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s  initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen. The TV will automatically switch into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on picture processing for more expressive scenes.

Enjoy the thrills of the cinema with Dolby Vision™ and Dolby Atmos™ 

The new BRAVIA X80K lineup powered with Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home bringing scenes to life with striking highlights, deeper darks, and vibrant colours. With Dolby Atmos, sound from the new BRAVIA X80K 4K televisions come from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.  

Experience an incredibly smart user experience with  Google TV voice search powered by google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit*

Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA X80K, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place. BRAVIA X80K support Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming. 

Explore an array of fun new TV experiences with BRAVIA CAM* including gesture controls and much more

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

With Minimalist Flush surface design, living decor feature and sleek smart remote X80K seamlessly blends with your living room 

In X80K the bezel is extremely narrow, so your eyes naturally focus on the picture, not what’s around it. It also has a versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves. The Living decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Price and Availability:

ModelBest Buy (in INR)Availability Date
KD-43X80KTo be announced soon
KD-50X80KTo be announced soon
KD-55X80K94,990/-20th  May 2022 onwards
KD-65X80KTo be announced soon
KD-75X80KTo be announced soon

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Now Enjoy Theatre-like Experience at Home with Daiwa’s New Smart TVs

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Daiwa introduces its first premium bezel-less designed with in-built voice assistant, HD and Full HD Smart TV’s in India. Both the 80cm (32) and 109cm (43) TVs include LED -backlit (DLED Panel) and the Android 9.0 operating system, as well as a metallic built for the 109cm (43).

The TVs come with built-in Voice Assistance, making operations smooth and seamless.  Priced at Rs. 12990/- (D32HCVA1) & 22990/- (D43FCVA1) respectively, the Smart TVs are already available at leading retail stores in India with a 12 months complete warranty and additional 12 months on Panel warranty.

Engineered in super slim bezel less design, with 1366*768 pixel resolution for the 80cm (32) and 1920*1080 for the 109cm (43), A+ Grade DLED Panel and Quantum Luminit Technology along with 16.7 million colors in 80cm (32) and 1.07 billion colours in 109cm (43), the smart TVs exudes premium picture quality and looks.

The smart TVs support professional display technology – ADS display (Advanced Super Dimension switch) that offers higher transmittance, brightness and contrast. This enhances the picture quality with a wider visual angle. Supporting the Cinema Mode and Cricket mode, the Smart TVs enriches each picture by reproducing colors to create a cinematic and stadium experience.

With 20W Surround Sound Stereo speakers for 80cm (32) and Full HD stereo surround sound box speakers for 109cm (43) and 5 sound modes, Smart TVs become the best TV option for serious home cinema aficionados. On the connectivity front, the TVs feature 2 HDMI, 2 USB ports, Bluetooth, Wifi, Ethernet, optical output and cast function for screen mirroring.

Enhancing the user experience, the Smart TVs run on Cloud TV OS. The TVs come with its own user-friendly, UI – ‘The BIGWALL’ that offers bundle of applications on TV, worldwide content, and more. The UI brings 25,00,000+ hours of content, alongside unlimited free movies with movie box in multiple unique genres and languages tailored to every user.

The UI’s content discovery engine simplifies content search and displays trending material on the home screen. Prime Video, Disney+ Hotstar, Sony Liv, Zee5, Voot, Sun Nxt, Jio Cinema, Jio Pages, Eros Now, Hungama, Alt Balaji, Shemaroo me, Epic on, Docubay, Yupp TV, Gemplex, Flickstree, Watcho, Chaupal, Adda times and many more are among the certified apps. AI and OTA upgrades are also supported by the Smart TVs.

The Cloud TV powered Smart TVs run on Android 9.0 operating system and the A-53 Quad Core Processor, and include 1 GB RAM and 8 GB ROM of internal storage with a smooth refresh rate of 60 Hz for a seamless user experience.

Arjun Bajaj, CEO of Daiwa TV said, “We are pleased about the debut of our new Smart TVs in India. Daiwa’s new releases boast high-end features such as bezel-less design, voice assistance, Cloud TV OS, and more, all at a reasonable price. We are glad to announce that the new device’s technology and R&D was thoroughly researched in India.”

“Inspite of the Indian market seeing many challenges in terms of inflation, Daiwa is committed to bring out the best for our customers, tailored to their needs at the right price points.” he further adds.

The Smart TVs have a sleek and premium-designed voice remote that responds to voice commands. Goodbye, TV remote annoyances, and welcome, one simple voice controller. The remote also has dedicated hot keys for Prime Video and Disney+Hotstar.

Daiwa, in addition to the Voice assistance and Bluetooth connectivity line of Smart TVs, unveiled two new variations of non-voice assistant Smart TVs with the same power-packed features – D32HCA1 (32) and D43FCA1 (43)– to meet the rising demand for smart affordable TVs. Both televisions are priced at Rs. 12490/- and 21990/-, respectively.

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Enjoy Theatre Like Experience at Home with Elista’s New Smart TVs with Dolby Audio

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Elista announced the debut of its ultra-premium Smart LED TVs. Powered by webOS TV, these television feature a bezel-less design and offer an immersive viewing experience. Elista is recognized for providing cutting-edge technology at an affordable price point to its consumers, and these Smart LED TVs are a true embodiment of that.

Available in three screen sizes – 43-inch (109 cm), 50-inch (124 cm), and 55-inch (140 cm), Elista Smart LED TVs feature ThinQ AI which engages with consumers in a two-way conversation and makes it easy for the user to use the Smart TV through his mobile. With this technology, users can easily access the built-in Alexa and manage the device with voice commands. They can also browse their favourite OTT apps with voice commands.

The Elista Smart LED TVs powered by webOS TV come bundled with an intuitive, easy-to-use Magic remote with a dedicated hotkey for Netflix & Prime Video, allowing users to get to their favourite shows and apps faster.  These TVs are packed in 400nits of peak brightness, 4K Quantum Lucent, and 1.07 billion colours. Users can enjoy truly blur-free visuals through Low-Frame rate content and MEMC @60HZ.  This, coupled with Future-Ready Technology, ALLM (Automatic Low Latency Mode), gives less than 5 ms input lag for an outstanding action-packed viewing experience. 

Commenting on the launch, Pawan Kumar, CEO, Elista said, “The Smart TV industry in India has been evolving at a fast pace. Consumers today are looking for a better experience, better technology and a seamless experience within their budget. Our success stems from focusing on delivering the best-performing products to consumers and offering them premium products that are within their reach. We are one of the fastest-growing companies in the smart TV category, and with the launch of our Elista Smart LED TVs, powered by webOS TV, we plan to take our success in this category a notch higher. We are hopeful that through our Smart LED TVs we will reach consumers willing to upgrade to an unparalleled viewing experience at a budget-friendly cost.”

Backed by Dolby audio, these three models enhance the music listening experience and feature high-fidelity surround sound. From a connectivity standpoint, Elista Smart LED TVs come with Dual-band Wi-Fi to support seamless streaming. All the three models are priced attractively at ₹48,990/- for 43-inch (109 cm) and ₹59,990/- for 50-inch (124 cm), and the 55-inch (140 cm) model will retail for ₹70,990/-. The Elista Smart LED TVs are available at all leading consumer electronics shops and online platforms.

Elista’s portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. The company’s initiatives are motivated by the dual objectives of ‘being vocal for local’ and ‘creating employment possibilities in India. As an Indian consumer electronics company, Elista is driven by the ambition to better people’s lives while establishing the brand.

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Elevate Home Entertainment Experience with New BRAVIA XR X90K Series Smart TVs

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Sony India announced the new BRAVIA XR X90K series powered by the Next Gen Cognitive Processor XR. The newly launched series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality. 

Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content

The new X90K series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the X90K TV uses a completely new processing method that goes beyond conventional AI. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture. 

While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.

Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster delivers supreme realism with deep blacks and intense brightness with wider colour gamut.

The BRAVIA X90K series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90K series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights. Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

With the latest XR 4K Upscaling and XR Motion Clarity technology enjoy 4K action that stays smooth, bright and clear with no blur

The X90K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. On some screens, sports and fast action scenes can seem to go by in a blur but with LED XR Motion Clarity technology in the X90K series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so that you won’t miss any detail. 

Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC

The X90K series is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and auto Game Mode for responsive gameplay.

Create your own cinema at home with exceptional visual and audio experience with Dolby Vision, Dolby Atmos and IMAX Enhanced

For the ultimate in picture quality, the X90K pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With IMAX Enhanced this TV reproduces all the drama and excitement of the director’s imagination. 

Introducing BRAVIA CORE, enjoy the largest collection of IMAX enhanced movies with highest quality Pure Stream 80mbps on BRAVIA XR TVs

The BRAVIA Core app is a pre-loaded movie service that allows for redemption of up to 5 current releases and classic blockbusters films, and 12 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Enjoy immersive sound experience that matches perfectly with visuals with technologies such as XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround upscaling 

With new X90K, experience improved pictures and sound harmony. Under the XR Sound Position, the Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound. With XR Surround technology, offering the 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience.

Supreme pictures and sound in every environment with Ambient optimization, Light sensor and Acoustic auto calibration technology

The X90K with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Enjoy superfluid Google TV user interface with handsfree voice search offering endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit

Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA X90K, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place.

Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your BRAVIA X90K TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.  With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. All you need is to say, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.

Explore an array of fun new TV experiences with BRAVIA CAM* including gesture control, video calls and much more

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including Gesture control, proximity alert, power saving, optimization, video chat and much more.

Minimalist design with Flush Surface bezel so that all your focus is on what’s important; the stunning picture

The minimalist design of X90K maximises the screen and minimises the bezel so you stay focused on what’s important, which is the picture. A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it. The living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Price and Availability 

ModelBest Buy (in INR)Availability Date
XR-55X90K129,990/-6th June,2022 onwards
XR-65X90K179,990/-6th June,2022 onwards
XR-75X90KTo be announced soon

This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.

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