Sony India today announced the new BRAVIA XR MASTER Series A95K OLED powered by the Cognitive Processor XR with new OLED panel. This award-winning OLED TV introduces new and improved technology that help deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. The ingenious Cognitive Processor XR processor thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also includes new features that customise and enhance at-home entertainment.
- Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content
The new BRAVIA XR MASTER Series A95K OLED is currently available in only one screen size 164 cm (65). The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours. Thanks to the unique Cognitive Processor XR™, your favorite content is recreated in a way that’s so real you can feel it. Whatever you’re watching, will be upscaled close to 4K quality by the XR Processor XR™. Enjoy striking contrast on the OLED screen that’s expertly controlled by the unique technology to deliver real life depth and pure blacks in every scene
- Feel more depth and texture with pure blacks and dazzling light with XR OLED Contrast Pro
The BRAVIA XR OLED A95K TV has XR OLED Contrast Pro powers the OLED panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.
- XR TRILUMINOS MAX reproduces 3D colour depth with human intelligence for naturally beautiful colours with new OLED Panel
The Cognitive Processor XR™ also powers A95K’s new OLED panel with XR Triluminos Max, which enables A95K to deliver widest palette of colours. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
- With the latest XR 4K Upscaling and XR OLED Motion clarity enjoy 4K action that stays smooth, bright and clear with no blur
The A95K TV encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. With OLED XR Motion clarity powered by the Cognitive Processor XR™, the A95K series combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
- Enjoy best-in-class gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone and Auto Game Mode
The A95K TV is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed and enables more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes so that you enjoy ultra-smooth gaming, with clear movement
- Experience the Award Winning BRAVIA CORE, with the largest collection of IMAX enhanced movies with highest quality Pure Stream™ 80mbps exclusively and completely free on BRAVIA XR TVs
The BRAVIA Core app is a pre-loaded exclusively available in BRAVIA XR TVs movie service that allows for redemption of up to 10 new releases and 24 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
7.Less glare and reflection, immersive viewing with beautiful colours from every possible angle
Glare and reflection make it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light the A95K OLED panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction. Watching TV from the sides has never been so satisfying. The next generation self-illuminating OLED panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.
8.Explore an array of fun new TV experiences with BRAVIA CAM (CES 2022 Best of Innovation Awards Honoree) including gesture control, proximity alert and Ambient Optimisation Pro’
Connect your A95K OLED TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including Gesture control, proximity alert, power saving, optimization, video chat and much more.
9.Create your own cinema at home with exceptional visual and audio experience with Dolby Vision, Dolby Atmos, IMAX Enhanced and Netflix Adaptive Calibrated Mode
For the ultimate in picture quality, the A95K pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With IMAX Enhanced this TV reproduces all the drama and excitement of the director’s imagination. Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
10.Enjoy picture and sound in complete harmony as screen is the speaker with Acoustic Surface Audio+ and XR Surround with 3D surround upscaling
The BRAVIA A95K OLED TV uses special actuators to turn the screen into a multi-channel speaker, so the sound matches precisely with what’s on screen. The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture, so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home. With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
11.Supreme pictures and sound in every environment with Ambient optimization, Light sensor and Acoustic auto calibration technology
The A95K with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment. The acoustic auto calibration technology detects your position and optimizes sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. The OLED series also includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
12.Enjoy superfluid Google TV user interface with handsfree voice search offering endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit
Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA XR OLED A95K, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from their phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place.
Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your OLED TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support. With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. All you need is to say, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.
13.Dual Style viewing position with immersive edge futuristic design and flush surface metal bezel helps to focus on what’s important, the stunning picture
The A95K OLED TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. The premium metal bezel is so narrow that your eyes naturally focus on the picture and not what’s around it. The living decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
14.With BRAVIA, enjoy Sony’s advance engineering for sustainability in every scene
Sony is committed to sustainability from the development process all the way through to the viewing experience. This year select models use Sony-developed SORPLAS™, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).8 Additionally, BRAVIA CAM can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.
Price and Availability:
Model Best Buy (in Rs.) Availability Date
369,990/- 08th August 2022 onwards
This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.
Motorola Revou2 Smart TVs Launched with Android 11 and Dolby Vision
Motorola announced the launch of its Revou2 range of Smart TVs with ‘Sound by boAt’ on Flipkart, India’s homegrown e-commerce marketplace, ahead of the festive season and the Big Billion Days. With this launch, customers will be able to experience Motorola’s immersive TV viewing along with superior audio experience tuned and optimized by India’s leading audio brand boAt’s very own boAt Labs.
The new range of Revou2 Smart TVs powered by Android 11 is available in 32 inch in HD, 40 inch and 43 inch in Full HD and 43 inch Ultra HD variants with powerful speakers and the latest MediaTek Quadcore processor for a superior content audio and viewing experience.
Equipped with Dolby Vision and HDR 10 support, the Revou2 Smart UHD TVs range brings with it a sharp and vibrant viewing experience to one’s living room, making for a natural and engaging experience. The new range of TVs is equipped with the latest MediaTek Quadcore processor with dedicated GPU and 2GB RAM provides for an elevated gaming experience. Powered by the Android 11 platform, the TV delivers a complete home entertainment experience with unified access to a plethora of content across applications and a host of features. The Auto Low Latency Mode (ALLM) feature ensures lag-free viewing, making gaming, watching sports and fast action content more enjoyable. The Motion Estimation & Motion Compensation (MEMC) feature reduces blur and keeps movement smooth ensuring the fast-moving visuals, such as that of sporting matches, remain seamless.
In order to help reduce strain on the eyes, the UHD range also comes with a low blue light feature with various modes that can be adjusted according to the lighting in the room.
Both the HD and FHD range of TVs come equipped with 24W speakers with Dolby Audio sound for a theatre-like audio experience while the UHD range comes with Dolby Atmos. The price of the UHD models start at INR 22,999*, while the HD and FHD models start at INR 9,899*.
Mr. Prashanth Mani, Executive Director, Motorola Asia Pacific, said, “At Motorola, we believe in creating innovative products that deliver meaningful customer experiences and the launch of our Revou2 Smart TV range packed with boAt’s state-of-the-art audio optimizations will provide consumers with an exceptional entertainment experience. With class-leading features such as Dolby Vision, Dolby Atmos, ALLM and MEMC features in our new range of TVs, we are delighted to further expand our offerings this festive season and make it available to millions of customers through Flipkart in an affordable manner.”
Hari Kumar, Vice-President, Large Appliances at Flipkart, said “To address the evolving requirements of our customers, we are expanding the range of televisions available on the platform with the launch of Motorola Revou2 Smart TV range of TVs and providing access to millions of our consumers across the country in the run up to the festive season. The ongoing cricketing season coupled with the upcoming Big Billion Days, a significant drop in panel prices and access to attractive payment constructs such as Flipkart Pay Later, No Cost EMI will play a crucial role in enabling a seamless and affordable purchase for customers.
Upgrade Your Home Entertainment with Hisense’s New Future Ready Smart TVs
Hisense has launched its U7H TV & next generation A7H Tornado 2.0 TV series in India. Exquisitely designed U7H comes with a 4K 120Hz native panel equipped with Full Array Local Dimming, Quantum Dot Color, HDMI 2.1, Dolby Vision IQ, Dolby Atmos with e-ARC is a future-ready TV. For gamers, the TV has AMD Free Sync Premium, Auto Low Latency Mode (ALLM) provides a superior and enhanced experience with a faster response. Additionally, the Variable Refresh Rate (VRR) prevents any screen tearing effect. These features will make the entire gaming experience much more fun and seamless.
As an introductory offer, the U7H comes with a bundled Amazon Fire Tv stick 4K in the box. The product is exclusively available on Amazon during the Great Indian Shopping Festival.
U7H-Amazon Exclusive Launch
55U7H- Rs. 51,990/-
65U7H- Rs. 71,990/-
Hisense is also launching the successor to the widely popular Tornado series, the Tornado 2.0, now with Google TV and remote finder. The TV comes with a 6-speaker system with sound tuned by JBL, pumping out a staggering 102W sound output. The TV also comes with Dolby Vision, Dolby Atmos, and MEMC for a smooth viewing experience. In addition, Hisense is the official sponsor for FIFA World Cup 2022 Qatar and is offering every buyer a chance to win tickets to watch a live FIFA match in Qatar.
Tornado 2.0 A7H-Rs. 42,990/-
Rishi Tandon, COO Hisense India, talks about the launch, “We are overjoyed to share that Hisense TV has jumped to Global No 2 position in TV Global shipment in Q2 2022 with a market share of 12.1%. The credit goes to the innovative products that we bring to the market. Like our new launch the 120Hz QLED U7H exclusive launch on Amazon which sold out in 30 mins at launch on Amazon. As an inaugural launch offer, we have also bundled Fire TV stick 4K with every purchase of U7H and offering 3 Year comprehensive warranty on both U7H and new Tornado 2.0 A7H and other TV models with special prices just for this festive season. As Hisense is also the official sponsor of FIFA World Cup 2022, we are also giving our customers a chance to see FIFA 2022 world cup in Qatar. ”
Key features of the U7H TV
120Hz refresh rate ultra-motion with IPS Panel
The U7H has a native 4K 120Hz refresh rate with an IPS panel which provides a wide viewing angle and works much faster and refreshes 4x faster than 30Hz and 2x than 60Hz, thereby producing a smoother motion and transition in fast paced action sequences whether it is movies or games. The TV also comes equipped with HDMI 2.1 port with e-ARC support for the next generation gaming consoles.
Full Array Local Dimming
The U7H TV has a full-array LED lighting that is placed throughout the back of the set, instead of just having them along the edge. The feature allows enhanced dimming effect, reduces blooming effect and produces darker blacks and brighter bright’s in every scene for an ideal viewing experience.
Quantum Dot Colour
The Quantum Dot technology produces over a billion shades of colours which makes every scene pop with rich contrast levels and true colours.
Game Mode Pro with AMD Free Sync Premium- The TV also has an AMD Free Sync Premium, Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) that provides you with a superior and enhanced gaming experience with a faster response and prevent screen tearing effect.
Alexa & Google Assistant Built-In- The TV has also built-in support for smart assistants like Alexa and Google Assistant.
Key features of the Tornado 2.0 (A7H)
JBL Powered Audio- Tornado 2.0 comes with 102W powerful sound with 6 speaker system and audio tuned by JBL. Creating a dome of sound which envelops the user and puts them right in the action.
Google TV- The TV comes loaded with the latest operating system from Google, which has all the latest features, like content based on what you watch. One watchlist to add all your favourite content directly from your phone, anywhere, anytime. Built-in Chromecast and full support for Apple AirPlay and Apple Home Kit.
Dolby Vision and Atmos– This feature, or the Dolby Vision, works automatically to adjust the colour schemes and contrasts to bring the content to life. In addition, Dolby Atmos provides you right in the middle of the action with object-based audio with depth and clarity.
Remote Finder – The Tornado 2.0 has a remote that has a traceable tracker, which allows the user to locate the remote if it is misplaced within your home. Forget about the hassle of remembering where you last saw your TV remote.
Game Mode– The Tornado 2.0 also comes equipped with Auto Low Latency Mode (ALLM) & Variable Refresh Rate (VRR) which enhances the gaming experience.
This Festive Season, Upgrade Your Home Entertainment Experience with Xiaomi TVs
It’s that time of the year again! The festive season is around the corner, and tied with festivals is a shopping spree! It’s the perfect time to express your affection for your loved ones by giving them gifts. Gadgets have evolved into an everyday need in our lives, so it’s no surprise that they’re one of the best gifts you can give to your dear ones. We at Xiaomi, are bringing the biggest party alive by offering irresistible deals across our product portfolio. Grab your favorite Smart TVs at never-seen-before prices and make your TV viewing an enriching experience.
Redmi Smart TV Series – 32” | 43”
This is unquestionably the best gift for your entire family this Diwali!
The Redmi Smart TVs are available in two variants, 32 inch and 43 inches. With upto Full-HD Display backed by Vivid Picture Engine, the TVs provide life-like clarity in display. In terms of audio, this TV packs a powerful 20W Dolby Audio setup with premium codecs like DTS Virtual:X and DTS-HD. For an all-round entertainment experience, the Redmi Smart TV Series is powered by PatchWall, which completely immerses viewers in their preferred content by giving them access to a reservoir of curated content.
Built on AndroidTV 11, this TV ensures you’re always connected with your other devices with future ready connectivity features like Dual-Band Wi-Fi, Bluetooth 5.0, and a 3.5mm audio jack.
The Redmi TV will be available for a price of Rs. 9999 this Diwali.
Xiaomi Smart TV 5A Series 43” | 40” | 43”
This Diwali, bring home the box of entertainment.
Are you planning to purchase a TV that goes with your home aesthetics? The Xiaomi Smart TV 5A might be the one. With premium metal bezel-less design, this TV seamlessly merges with the room decor and gives an edge-to-edge viewing experience. The Xiaomi Smart TV 5A is available in 3 variants: 32, which is HD-Ready, while the 40 and 43 support Full-HD resolution. All the variants come with Xiaomi’s proprietary Vivid Picture Engine, which ensures vibrant colors and tunes contrast & depth to precision with every visual. The TV supports Dolby Audio, DTS-X, and DTS Virtual-X in addition to 24W on 40 and 43 inch variants and 20W on 32 inch variants, thus ensuring the viewer is at the center of all the action while viewing their favorite content. Built on AndroidTV 11, the TV is powered by PatchWall, thus giving you an unmatched viewing experience. The Xiaomi Smart TV 5A comes with enhanced connectivity features such as Dual-band Wi-Fi and Bluetooth 5.0.
With a significant discount, Xiaomi Smart TV 5A Series will be available for INR 10,999 over the festive season.
Xiaomi Smart TV 5X 43”
Get a personalized cinematic experience this festive season with a Mi Smart TV 5X 43. With a discount of INR 4000, the Mi TV 5X series is brimming with high-end features that are intended to provide flawless aesthetics, excellent picture quality, an immersive audio experience, and an intelligent content experience.
The Mi TV 5X Series is the premium 4K television series from Xiaomi, which has a beautiful metal bezel-less design. The TV provides an unmatched display with Dolby Vision, Vivid Picture Engine 2 and adaptive brightness (which automatically adjusts screen brightness based on ambient light in your environment). To match the amazing display, it packs in powerful 40W speakers with Dolby Atmos and DTS-HD so that you get a serene surround sound experience. To make your content discovery and viewing experience comfortable, the TV comes with PatchWall, which has a plethora of features like Kids Mode, Universal Search, and IMDb integration. For connecting your favorite devices and consoles, it includes HDMI 2.1 ports for access to next generation tech like Auto Low Latency Mode for the lowest input lag and eARC support for an enhanced, premium audio experience,
The TV will be available at a significant discount over the festive season at a starting price of INR 27,999.
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