Sony India announced the new BRAVIA XR X90K series powered by the Next Gen Cognitive Processor XR. The newly launched series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality.
Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content
The new X90K series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the X90K TV uses a completely new processing method that goes beyond conventional AI. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.
While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster delivers supreme realism with deep blacks and intense brightness with wider colour gamut.
The BRAVIA X90K series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90K series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights. Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
With the latest XR 4K Upscaling and XR Motion Clarity technology enjoy 4K action that stays smooth, bright and clear with no blur
The X90K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. On some screens, sports and fast action scenes can seem to go by in a blur but with LED XR Motion Clarity technology in the X90K series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so that you won’t miss any detail.
Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC
The X90K series is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and auto Game Mode for responsive gameplay.
Create your own cinema at home with exceptional visual and audio experience with Dolby Vision, Dolby Atmos and IMAX Enhanced
For the ultimate in picture quality, the X90K pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With IMAX Enhanced this TV reproduces all the drama and excitement of the director’s imagination.
Introducing BRAVIA CORE, enjoy the largest collection of IMAX enhanced movies with highest quality Pure Stream 80mbps on BRAVIA XR TVs
The BRAVIA Core app is a pre-loaded movie service that allows for redemption of up to 5 current releases and classic blockbusters films, and 12 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Enjoy immersive sound experience that matches perfectly with visuals with technologies such as XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround upscaling
With new X90K, experience improved pictures and sound harmony. Under the XR Sound Position, the Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound. With XR Surround technology, offering the 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos. The BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience.
Supreme pictures and sound in every environment with Ambient optimization, Light sensor and Acoustic auto calibration technology
The X90K with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimises sound, so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.
Enjoy superfluid Google TV user interface with handsfree voice search offering endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit
Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA X90K, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place.
Apple Home Kit and AirPlay support seamlessly integrates your Apple devices like iPads and iPhones with your BRAVIA X90K TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support. With hands-free voice control built into Sony’s Google TVs, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. All you need is to say, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.
Explore an array of fun new TV experiences with BRAVIA CAM* including gesture control, video calls and much more
Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including Gesture control, proximity alert, power saving, optimization, video chat and much more.
Minimalist design with Flush Surface bezel so that all your focus is on what’s important; the stunning picture
The minimalist design of X90K maximises the screen and minimises the bezel so you stay focused on what’s important, which is the picture. A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it. The living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
Price and Availability
|Model||Best Buy (in INR)||Availability Date|
|XR-55X90K||129,990/-||6th June,2022 onwards|
|XR-65X90K||179,990/-||6th June,2022 onwards|
|XR-75X90K||–||To be announced soon|
This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.
Now Enjoy Theatre-like Experience at Home with Daiwa’s New Smart TVs
Daiwa introduces its first premium bezel-less designed with in-built voice assistant, HD and Full HD Smart TV’s in India. Both the 80cm (32) and 109cm (43) TVs include LED -backlit (DLED Panel) and the Android 9.0 operating system, as well as a metallic built for the 109cm (43).
The TVs come with built-in Voice Assistance, making operations smooth and seamless. Priced at Rs. 12990/- (D32HCVA1) & 22990/- (D43FCVA1) respectively, the Smart TVs are already available at leading retail stores in India with a 12 months complete warranty and additional 12 months on Panel warranty.
Engineered in super slim bezel less design, with 1366*768 pixel resolution for the 80cm (32) and 1920*1080 for the 109cm (43), A+ Grade DLED Panel and Quantum Luminit Technology along with 16.7 million colors in 80cm (32) and 1.07 billion colours in 109cm (43), the smart TVs exudes premium picture quality and looks.
The smart TVs support professional display technology – ADS display (Advanced Super Dimension switch) that offers higher transmittance, brightness and contrast. This enhances the picture quality with a wider visual angle. Supporting the Cinema Mode and Cricket mode, the Smart TVs enriches each picture by reproducing colors to create a cinematic and stadium experience.
With 20W Surround Sound Stereo speakers for 80cm (32) and Full HD stereo surround sound box speakers for 109cm (43) and 5 sound modes, Smart TVs become the best TV option for serious home cinema aficionados. On the connectivity front, the TVs feature 2 HDMI, 2 USB ports, Bluetooth, Wifi, Ethernet, optical output and cast function for screen mirroring.
Enhancing the user experience, the Smart TVs run on Cloud TV OS. The TVs come with its own user-friendly, UI – ‘The BIGWALL’ that offers bundle of applications on TV, worldwide content, and more. The UI brings 25,00,000+ hours of content, alongside unlimited free movies with movie box in multiple unique genres and languages tailored to every user.
The UI’s content discovery engine simplifies content search and displays trending material on the home screen. Prime Video, Disney+ Hotstar, Sony Liv, Zee5, Voot, Sun Nxt, Jio Cinema, Jio Pages, Eros Now, Hungama, Alt Balaji, Shemaroo me, Epic on, Docubay, Yupp TV, Gemplex, Flickstree, Watcho, Chaupal, Adda times and many more are among the certified apps. AI and OTA upgrades are also supported by the Smart TVs.
The Cloud TV powered Smart TVs run on Android 9.0 operating system and the A-53 Quad Core Processor, and include 1 GB RAM and 8 GB ROM of internal storage with a smooth refresh rate of 60 Hz for a seamless user experience.
Arjun Bajaj, CEO of Daiwa TV said, “We are pleased about the debut of our new Smart TVs in India. Daiwa’s new releases boast high-end features such as bezel-less design, voice assistance, Cloud TV OS, and more, all at a reasonable price. We are glad to announce that the new device’s technology and R&D was thoroughly researched in India.”
“Inspite of the Indian market seeing many challenges in terms of inflation, Daiwa is committed to bring out the best for our customers, tailored to their needs at the right price points.” he further adds.
The Smart TVs have a sleek and premium-designed voice remote that responds to voice commands. Goodbye, TV remote annoyances, and welcome, one simple voice controller. The remote also has dedicated hot keys for Prime Video and Disney+Hotstar.
Daiwa, in addition to the Voice assistance and Bluetooth connectivity line of Smart TVs, unveiled two new variations of non-voice assistant Smart TVs with the same power-packed features – D32HCA1 (32) and D43FCA1 (43)– to meet the rising demand for smart affordable TVs. Both televisions are priced at Rs. 12490/- and 21990/-, respectively.
Enjoy Theatre Like Experience at Home with Elista’s New Smart TVs with Dolby Audio
Elista announced the debut of its ultra-premium Smart LED TVs. Powered by webOS TV, these television feature a bezel-less design and offer an immersive viewing experience. Elista is recognized for providing cutting-edge technology at an affordable price point to its consumers, and these Smart LED TVs are a true embodiment of that.
Available in three screen sizes – 43-inch (109 cm), 50-inch (124 cm), and 55-inch (140 cm), Elista Smart LED TVs feature ThinQ AI which engages with consumers in a two-way conversation and makes it easy for the user to use the Smart TV through his mobile. With this technology, users can easily access the built-in Alexa and manage the device with voice commands. They can also browse their favourite OTT apps with voice commands.
The Elista Smart LED TVs powered by webOS TV come bundled with an intuitive, easy-to-use Magic remote with a dedicated hotkey for Netflix & Prime Video, allowing users to get to their favourite shows and apps faster. These TVs are packed in 400nits of peak brightness, 4K Quantum Lucent, and 1.07 billion colours. Users can enjoy truly blur-free visuals through Low-Frame rate content and MEMC @60HZ. This, coupled with Future-Ready Technology, ALLM (Automatic Low Latency Mode), gives less than 5 ms input lag for an outstanding action-packed viewing experience.
Commenting on the launch, Pawan Kumar, CEO, Elista said, “The Smart TV industry in India has been evolving at a fast pace. Consumers today are looking for a better experience, better technology and a seamless experience within their budget. Our success stems from focusing on delivering the best-performing products to consumers and offering them premium products that are within their reach. We are one of the fastest-growing companies in the smart TV category, and with the launch of our Elista Smart LED TVs, powered by webOS TV, we plan to take our success in this category a notch higher. We are hopeful that through our Smart LED TVs we will reach consumers willing to upgrade to an unparalleled viewing experience at a budget-friendly cost.”
Backed by Dolby audio, these three models enhance the music listening experience and feature high-fidelity surround sound. From a connectivity standpoint, Elista Smart LED TVs come with Dual-band Wi-Fi to support seamless streaming. All the three models are priced attractively at ₹48,990/- for 43-inch (109 cm) and ₹59,990/- for 50-inch (124 cm), and the 55-inch (140 cm) model will retail for ₹70,990/-. The Elista Smart LED TVs are available at all leading consumer electronics shops and online platforms.
Elista’s portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. The company’s initiatives are motivated by the dual objectives of ‘being vocal for local’ and ‘creating employment possibilities in India. As an Indian consumer electronics company, Elista is driven by the ambition to better people’s lives while establishing the brand.
LG Unveils New OLED TVs with Outstanding Picture Quality
LG Electronics announced the availability of its highly anticipated 2022 OLED TV lineup. Widely praised at CES 2022 for their outstanding picture quality, enhanced performance, and sleek designs, the latest products also promise an incredibly seamless experience with blazing and immersive visuals.
The 2022 OLED lineup introduces the widest range of OLED TVs, from the world’s biggest OLED 246 cm (97) extending to the world’s first 106 cm (42) OLED TV that is perfect for smaller room spaces and ideal for every gamer that seeks to be closer to the action. In addition to this, LG is also introducing the LD OLED evo in their C2 series.
Post the pandemic, the TV viewing habits of consumers have transformed to actively seeking advanced and holistic viewing experiences from the comfort of their homes. As a pioneer and global leader in OLED technology, LG has been constantly perfecting and elevating technology to meet the evolving consumer needs. Attributed to LG’s OLED leadership, this has enabled the invention of the first Rollable OLED TV, the LG Signature R OLED that pushes the boundaries of engineering and user-centric design to enhance any space and complement any lifestyle.
Hak Hyun Kim, Director- Home Entertainment, LG Electronics India said, “This year marks 25 years of our commitment to the Indian market, demonstrating our continuous efforts to amalgamate technology and design innovations to meet the evolving needs of our consumers. The unique offerings of our latest lineup demonstrate our perseverance to deliver differentiated user experience and a new way of thinking about our consumer’s home entertainment space while once again confirming LG’s leadership in the premium TV market. OLED TV portfolio is expanded to address various segments of consumers and with our new line up we are confident of strengthening our market leadership in OLED TV.”
Featuring the company’s acclaimed self-lit OLED technology, LG 2022 OLED TVs leverage precise pixel-level control to deliver the deepest blacks, incredibly realistic colors, and an infinite contrast ratio. Moreover, the new models have even more smart features for a personalized viewing experience.
LG OLED Evo
As part of the new range features LG’s new α (Alpha) 9 Gen 5 intelligent processor and unique picture algorithms, LG’s evo technology is built into the 2022 G2 series (LG OLED evo Gallery Edition) and C2 series, taking the home entertainment experience to new heights. Models from both series have been recognized with CES 2022 Innovation Awards for raising the bar with their excellent all-around performance. LG OLED evo TVs offer exceptional clarity and detail, for lifelike images that provide a real-life-like experience. Brightness is also enhanced by the new Brightness Booster Max technology, which makes the G2 series 30%2 brighter while making the C2 series 20%3 brighter, which is enabled by the increased processing power of the α9 Gen 5.
Widest Range of Screen Sizes Ever
LG’s new lineup also welcomes the world’s largest range of OLED TV screen size selections from the smallest display of 106 cm (42) to the largest 246 cm (97) to extend their consumers’ choice. The G2 series’, available in 139 cm (55) and 164 cm (65), refined Gallery Design lets users mount the TVs flush to the wall for a seamless, sophisticated look and better spatial integration in the viewing environment. LG’s C2 series offers the most screen sizes of the 2022 lineup with a total of six to choose from. Ideal as a smaller room TV or for those who enjoy console and PC gaming, the first-ever 106 cm (42) , OLED TV adds to the C2 series’ broad range of 246cm (97), 210 cm (83), 195cm (77), 164 cm (65), 139 cm (55), 121 cm (48) and 106 cm (42) models. Hence, no matter the size of the consumers’ home entertainment space, LG has an OLED TV to offer for all.
LG α9 Gen 5 Intelligent Processor
The new and improved LG α9 Gen 5 intelligent processor is equipped across the G2, C2, and Z2 series models. The α9 Gen 5 boasts the new Dynamic Tone-mapping Pro Algorithm, which individually processes over 5,000 areas on the screen, enhancing each to produce a more vivid and detailed image, in both brighter and darker parts of the picture. Housed with the latest processor to boost audio quality via the AI Sound Pro feature, the α9 Gen 5 AI processor will allow your OLED TV to up-mix 2-channel audio to a virtual 7.1.2 sound allowing you to hear sound from above and behind you. Completing the 2022 OLED TV line-up is the B2 OLED TV series in two screen sizes 164cm (65)-139cm (55)) and the A2 series in three screen sizes 164 cm (65), 139 cm (55), 121 cm (48)), both powered by the company’s self-lit technology, α7 Gen 5 processor with Dynamic Tone-mapping, AI Sound Pro and virtual 5.1.2 surround sound.
LG’s 2022 OLED TVs come with webOS 22, the newest version of LG’s innovative Smart TV platform. webOS 22 offers several new personalization options, including customizable user profiles that give the power to each member of the household to tailor their viewing experience to their preferred apps, and content services. Moreover, webOS 22 provide exceptional ease for Room To Room Share*, which enables users to mirror their favorite content via Wi-Fi from one TV to another in their homes And supported by the Always Ready* capability, the LG TV turns into a media display showcasing lifestyle and personal content when the TV is Off (applicable on 2022 models Z2, G2, and C2).
Acclaimed Picture Quality
LG OLED TVs continue to set the standard for picture quality to enrich the audio-visual experience for LG’s consumers. The panels used in this year’s lineup have been certified by Intertek for providing 100 percent color fidelity4 and 100 percent color volume5 – indicating that 2022 LG OLED TVs encompass accurate reproduction of color and express detailed tone and hue of the source, regardless of the brightness level of the onscreen action. To ensure the new range equips consumers with smart features to enrich their viewing, the line-up comprises of the 8K OLED TV in the Z2 series that is capable of displaying 33 million pixels and providing a profoundly immersive experience.
Dolby Vision IQ and Dolby Atmos
LG’s latest OLEDs are the first6 TVs to adopt Dolby Vision IQ with Precision Detail. This new technology unlocks additional features from Dolby Vision content, including Netflix, Disney+, Hotstar and many more have been implemented seamlessly to transform the users’ home entertainment space into a cinema. Further to this, the technology leverages the increased power of LG’s α9 Gen5 processor to deliver an immersive visual experience. For equally immersive audio, LG’s new OLED TVs deliver Dolby Atmos® spatial sound through their speaker system to provide consumers with a cinematic experience from the comfort of their homes.
Optimized for Gaming
Gaming enthusiasts will appreciate the Game Optimizer menu on LG OLED, where users can quickly select or switch between specialized gaming features and presets. The LG OLED TVs were the first TVs to be certified by NVIDIA as G-SYNC compatible and have been leading in this space ever since. This feature will allow gamers to use VRR with supporting gaming platforms in order to engage with the smoothest tearing-free gameplay. New for 2022, LG’s display presets for various game genres add a sports mode, joining the previously available options of first-person shooter, role-playing, and real-time strategy. One concern we gathered from our customers is when they play in a darker room, LG OLEDs can get rather bright, and for long gaming sessions, this can be tiring on the eyes. Hence to address this problem, 2022 LG TVs will incorporate a Dark Room Mode, when activated, it will adjust the picture’s brightness while maintaining the highlights and picture quality of the games.
OLED TV price range starts from INR 89990 and Rollable OLED TV is priced at INR 7500000.
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