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Realme Unveils Beard Trimmer Series and Hair Dryer

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Realme expanded its AIOT offerings with the launch of a variety of amazing products under its realme ‘TechLife’ universe – realme beard trimmer series, realme hair dryer, realme Buds 2 Neo and the first-ever products from ‘DIZO’, the first brand under realme TechLife ecosystem and also highlighted its entry into AIOT 2.0 development phase with an advanced ‘1+5+T’ strategy. The new ‘1+5+T’ strategy is an evolution from the previous ‘1+4+N’ strategy and further expands realme’s AIOT ecosystem and product portfolio. 

‘1+5+T’ is defined as: 

  • 1 smartphone, as realme’s smartphones are at the center of its AIOT ecosystem
  • 5 key categories for realme’s AIOT products, including the True Wireless Stereo (TWS), Wearables, Smart TV, Tablets and Laptops
  • stands forTechLife, realme’s open partner platform, which aims to support innovative and dynamic AIOT startups through the sharing of realme’s own sales channels and supply chains. TechLife focuses on three product categories: Smart Entertainment (e.g. TV boxes, projectors, speakers and game accessories); Smart Care (e.g. vacuum robots, air purifiers and body fat scales); and Smart Connect (e.g. smart sockets, smart light bulbs and cameras).

Commenting on the launch, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe said, “Through realme TechLife universe, we are aiming to make a difference in the world by bringing versatile technology products, as realme prides itself on being the Tech Trendsetter. AIOT is a key component of realme’s long-term vision and growth strategy as it is set to transform the way young people live and work in the future, and the launch of realme beard trimmer series, realme hair dryer and the first-ever products from ‘DIZO’ brand, is a testament in itself. We are also excited to announce our new advanced ‘1+5+T’ strategy in India which will further allow us to focus on providing high-performing tech lifestyle products for our customers to have a smart, free, trendsetting, and connected lifestyle.”

The realme Beard Trimmer series, through which realme is delivering two options – realme Beard Trimmer and realme Beard Trimmer Plus, which allow users to achieve long-term sharpness and have less skin friction to make trimming smooth and comfortable.

Combining style with precision, realme Beard Trimmer comes with a 10mm comb, 20 length settings, 0.5mm precision, full stainless-steel blade, which is washable. realme Beard Trimmer Plus, features 40 different length settings, 10mm & 20mm combs with 0.5mm precision, two full stainless-steel blades and IPX7 water resistance rating. Both the trimmers come with an 800mAh efficiency battery,    which can be used without a cord for 120 minutes. So, if one uses it for 10 minutes a day, he will get a battery life of up to 12 days. The trimmers also have a LED battery indicator that shows the battery level to the user continuously so that one knows when it’s time to charge the trimmer.

The ergonomically designed beard trimmers are made of skin-friendly ABS materials, makes them easy to hold and allows users a comfortable and flexible grip for trimming. The trimmers also feature a convenient Type-C port which allows users to charge their trimmer while using it and is super convenient, especially when the battery runs out.  Both realme Trimmer models operate at less than 68db sound providing users with a quiet and comfortable trimming experience. These Trimmers also come with a Travel Lock which can be operated with just one click, while putting the trimmer in their backpacks or suitcase for travel. realme Beard trimmer is priced at INR 1,299 and realme Beard trimmer Plus is priced at INR 1,999  and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart,  and will soon be available at mainline channels

realme Hair Dryer, your style expert, is designed to provide a five-minute quick-drying experience for long hair and is equipped with an efficient 1400 watts of power and a motor that spins up to 19,000 rpm, allowing the hair dryer to blow hot air up to 13.8m/s. 

realme Hair Dryer offers two wind speed levels to set the hair –  The soft wind setting that blows air at 50-55°C giving gentle warm airflow, and the strong wind setting that blows air at 55-60°C giving powerful warm airflow. These temperatures are healthy golden temperatures for hair care. It also features advanced negative ions technology, that generates 20 million negative ions per cubic centimeter, to give your hair more comprehensive and deeper care.  As we know, the static electricity in the hair causes the hair cuticle to open, which increases friction and accelerates moisture loss from the hair. The negative ions applied to the hair can reduce static electricity, help the hair cuticle to   close, reduce moisture loss in the hair, making the hair much softer and less frizzy, therefore improving the overall quality of the hair. The realme Hair Dryer comes with  a V-0 flame retardant ABS and PC high-grade material, which provides a good insulation structure to give users a completely safe experience.  realme hair dryer also consists of a three-layer mesh consisting of an air inlet grille, an inlet mesh, and a nylon mesh for safety. This design ensures that the hair doesn’t get sucked into the hair dryer. It comes with a minimalist design and is available in pure white colour, giving the dryer a premium and elegant look. realme Hair Dryer is priced at INR 1,999 and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkartand will soon be available at mainline channels.

realme also launched the latest version of its popular Buds series – realme Buds 2 Neo, a more affordable deep bass producing earphone, which is fashionable, tangle-free, easy to control and lets users enjoy the bass.

realme Buds 2 Neo, allows users to enjoy the bass, and features an 11.2mm dynamic driver, that makes the bass richer and deeper, delivering a crystal clear full-range sound. It is equipped with one simple button that controls various features remotely and with just one click, the user can play or pause the music and answer or end a call. It also consists of a 90-degree angle audio jack and a high-definition built-in microphone which ensures that a user has a clear and stable call experience anytime, anywhere. realme Buds 2 Neo is priced at INR 499 and will be up for sale on 1st July, 2:00 P.M. onwards on realme.com, Flipkart, Amazon and  mainline channels

Personal Care

boAt Brings Latest Misfit T150, T50 Lite and T30 Trimmers with Smart Features

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Thanks to the pandemic, personal grooming has seen a big change from salon to home. Be it face or body hair, the trimmer has now become more of a necessity than a monthly affair with your stylist. And with several self-grooming products available in the market, it’s pretty difficult to confirm quality and longevity. boAt is extremely happy to launch Misfit T150, T50 Lite and T30 trimmers. The new Misfit T150 incorporates smart features with a digital display that helps you with all the information you need concerning power, performance and maintenance. Misfit T50 Lite and T30 are built with similar performance blades and battery life of up to 120 minutes.

Aman Gupta, Co-Founder boAt exclaimed, “We are very eager to explore categories beyond audio. MISFIT by boAt is our newest and one of our most exciting projects this year and the reception has been excellent. Our latest Misfit Trimmers are for all those men who aren’t afraid of experimenting with their looks now and then. We will be introducing our range of personal and beauty appliances for women soon.”

The Misfit T150

The Misfit T150 is no ordinary trimmer. It is a next-level personal body-grooming kit that features new technology-driven intelligence that helps maintain itself while ensuring you get the best of what you own it for. The Misfit T150 is equipped with skin-friendly and corrosion-resistant Titanium-Coated Blades designed to offer a smooth and safe trimming experience. Get complete relief from any roughness, scratching, or irritation to your soft skin. The blades are detachable and can be instantly cleaned underwater or with a brush.

Ensuring that you look your best, the Misfit T150 is equipped with a 90-minute Li-ion Rechargeable Battery, which supports Fast USB Charging that tops up in under 1 hour. Now charge it using your smartphone adapter or simply plug it into your laptop, you will be ready to trim anywhere, anytime. And to ensure that you don’t be left mid-way, the Battery Indicator is at your disposal to keep you away from unpleasant surprises. And since it has a built-in Travel Lock feature, you can be assured you won’t be in for any unpleasant and accidental surprises.

The Misfit T150 cuts and trims with precision. Using the Titanium blades, its 40 length settings and 3 guided comb attachments, you can get a precision cut of 0.5mm, and a range between 0.5mm to 22.5mm. Be assured that you will get an even and defined trim for any look that suits your mood. And adding to the trimming length are Two-Speed Levels so you can choose to be precise or confident with Normal or Turbo Mode. Now you can have that perfect zero-trim or define your vibe with that cheek line, neckline and those perfectly done sideburns in a matter of minutes.

Making you always look smart also means being smart itself. The Misfit T150 has a smart Digital Display that indicates everything from power, to performance and maintenance, keeping it ready for action when you need it. The digital display keeps you notified about the trimmer and its needs such as oil-filing prompts, battery levels, travel lock activation and speed levels. The power is now in your hands with this grooming wizard — keep looking your best, always!

To make sure you have a lifetime personal grooming companion, the Misfit T150 is built to last. Sporting an IPX7 body that protects it from water, you can safely use it in your shower too. Wet or dry shave – you now have no option but simply use it.

The Misfit T50 Lite:

The Misfit T50 Lite is also a portable trimmer for those who require the best in hair styling. Featuring a long-lasting corrosion-free stainless-steel blade, the T50 Lite ensures you get the best of effortless grooming, trim after trim.

The Misfit T50 Lite also has you covered for an effortless look. Using its 5-level length settings and two guiding combs, you can get a clean trim ranging from 0.5mm to 12mm, depending on how you need to look for the occasion. And with its easy-to-use and ergonomic design, you can reach out to almost any difficult-to-reach corner and curves.

Additionally, the T50 Lite also features a safety travel lock so there won’t be any accidental switching on of the device. And lastly, there’s a cord/cordless feature that allows you to trim wherever and whenever you need it. The Misfit T50 Lite uses a standard micro-USB cable so you can charge and use it anywhere, anytime. Charge it or use it with any available USB port – a smartphone adapter or your reliable laptop and get up to 120 minutes of battery power for cord-free trim wherever you need it.

 The Misfit T30:

Get that Salon look anytime you need it. The Misfit T30 is yet another budget trimmer with all the bells and whistles of the T50. Featuring an ergonomic design to reach difficult corners and curves and four guiding combs that gives you 0.5mm to 12mm lengths, you can be ready for your business meetings or friends marriage within minutes.

The Misfit T30 also features corrosion-resistant stainless-steel blades that offers an effortless smooth cut without any skin rashes or itchiness for years to come. And lastly, the T30 also can be charged and powered using any USB outlet. Charge or run it directly from any USB port using a smartphone charger or your laptop and get your well-trimmed face ready for action within no time. The onboard battery can last you for a whole 60 minutes on a single charge. 

These Misfit Trimmers start at INR 599 and go all the way up to INR 1299. Misfit T150, T50 Lite and T30 Trimmers are now available on Flipkart as well as the boAt website.

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Personal Care

Realme’s Trimmer and Hair Dryers Goes on Sale on Flipkart

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Realme announced the availability and sales date for its AIOT offerings under realme ‘TechLife’ universe – realme Beard Trimmer series – realme Beard Trimmer and realme Beard Trimmer Plus, which allow users to achieve long-term sharpness and have less skin friction to make trimming smooth and comfortable. realme Hair Dryer equipped with an efficient 1400 watts of power and a motor that spins up to 19,000 rpm is designed to provide a five-minute quick-drying experience for long hair.

Starting 12 noon onwards on July 5, 2021, realme Beard trimmer priced at INR 1,299 and realme Beard trimmer Plus priced at INR 1,999 as well as realme Hair Dryer priced at INR 1,999 will be available on realme.com & Flipkart and will soon be available at mainline channels.

realme Beard Trimmer

Combining style with precision, realme Beard Trimmer comes with a 10mm comb, 20 length settings, 0.5mm precision, full stainless-steel blade, which is washable. realme Beard Trimmer Plus, features 40 different length settings, 10mm & 20mm combs with 0.5mm precision, two full stainless-steel blades and IPX7 water resistance rating. Both the trimmers come with an 800mAh efficiency battery,   which can be used without a cord for 120 minutes. So, if one uses it for 10 minutes a day, he will get a battery life of up to 12 days. The trimmers also have a LED battery indicator that shows the battery level to the user continuously so that one knows when it’s time to charge the trimmer.

The ergonomically designed beard trimmers are made of skin-friendly ABS materials, makes them easy to hold and allows users a comfortable and flexible grip for trimming. The trimmers also feature a convenient Type-C port which allows users to charge their trimmer while using it and is super convenient, especially when the battery runs out.  Both realme Trimmer models operate at less than 68db sound providing users with a quiet and comfortable trimming experience. These Trimmers also come with a Travel Lock which can be operated with just one click, while putting the trimmer in their backpacks or suitcase for travel.

realme Hair Dryer

realme Hair Dryer offers two wind speed levels to set the hair – The soft wind setting that blows air at 50-55°C giving gentle warm airflow, and the strong wind setting that blows air at 55-60°C giving powerful warm airflow. These temperatures are healthy golden temperatures for hair care. It also features advanced negative ions technology, that generates 20 million negative ions per cubic centimeter, to give your hair more comprehensive and deeper care.  As we know, the static electricity in the hair causes the hair cuticle to open, which increases friction and accelerates moisture loss from the hair. The negative ions applied to the hair can reduce static electricity, help the hair cuticle to   close, reduce moisture loss in the hair, making the hair much softer and less frizzy, therefore improving the overall quality of the hair. The realme Hair Dryer comes with a V-0 flame retardant ABS and PC high-grade material, which provides a good insulation structure to give users a completely safe experience.  realme hair dryer also consists of a three-layer mesh consisting of an air inlet grille, an inlet mesh, and a nylon mesh for safety. This design ensures that the hair doesn’t get sucked into the hair dryer. It comes with a minimalist design and is available in pure white colour, giving the dryer a premium and elegant look.

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Personal Care

boAt MISFIT T50 Trimmer Launched in India

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In a world turned upside down, who’d have guessed that DIY personal grooming products would become a necessity and an instrument for the well-being of so many. The pandemic and subsequent restrictions on movement have led to a change in consumer behaviour where people want to experiment with their looks and invest in self-grooming accessories such as razors, trimmers, grooming kits, and epilators. 

Sensing the opportunity, boAt has announced its entry into the personal grooming category with MISFIT. As part of its category expansion strategy, boAt will launch innovative grooming appliances such as beard trimmers, shavers, groomers and many more under ‘MISFIT’. Geared towards millennials, MISFIT will offer exciting and aspirational lifestyle products that are perfect to give that salon-style finish at home. With MISFIT, boAt is looking at breaking the clutter by introducing an exciting range of grooming and personal care products, that are innovative and value-driven. The brand will also launch a range of women’s personal care products in the Indian market soon.

According to Research and Markets, the Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11 percent to cross $1.2 billion by 2024. Buoyed by this growing interest in the personal care segment, boAt has already launched the T200 grooming kit and is expanding its portfolio with the all-new T50 standalone trimmer.

On foraying into the grooming category Aman Gupta, Co-Founder boAt said, “After having established our leadership in earwear and wearable category, we are all set to strengthen our lifestyle portfolio under the ‘MISFIT’ brand. With MISFIT, we want to bring in a fresh approach to the personal care category by designing products specifically for the Millennials.”  

About the trimmer

T50 comes with skin-friendly titanium-coated blades, which are corrosion-resistant and offer a smooth and safe trimming experience devoid of any roughness, scratching, or irritation on the skin. These blades are easily detachable and can either be washed or just cleaned with a brush in a jiffy. A long-lasting 160-minute lithium battery ensures that your battery woes do not come in the way of you looking your best. The MISFIT T50 has 40 length settings with 0.5 mm precision, which will always give you an even and defined trim for any look that suits your mood. Your desired beard style, from a stubble to a consistent beard is only trim away with the multiple length setting comb function of the T50.

Its ergonomic and efficient design makes it easy to use and helps you get a controlled trim in difficult-to-reach areas. T50 gives you a 100% charge in just 1.5 hours and comes with a Micro USB cord that can be easily connected to any USB adaptor, for easy and quick charging. T50 is also equipped with a safety lock that keeps the device from turning on unexpectedly and a handy travel pouch.

The MISFIT T50 will be available at an introductory price of Rs 899 on Flipkart and boAt website starting 28th June.

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