Realme expanded its AIOT offerings with the launch of a variety of amazing products under its realme 'TechLife' universe – realme beard trimmer series, realme hair dryer, realme Buds 2 Neo and the first-ever products from 'DIZO', the first brand under realme TechLife ecosystem and also highlighted its entry into AIOT 2.0 development phase with an advanced '1+5+T' strategy. The new '1+5+T' strategy is an evolution from the previous '1+4+N' strategy and further expands realme's AIOT ecosystem and product portfolio.
'1+5+T' is defined as:
Commenting on the launch, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe said, "Through realme TechLife universe, we are aiming to make a difference in the world by bringing versatile technology products, as realme prides itself on being the Tech Trendsetter. AIOT is a key component of realme's long-term vision and growth strategy as it is set to transform the way young people live and work in the future, and the launch of realme beard trimmer series, realme hair dryer and the first-ever products from 'DIZO' brand, is a testament in itself. We are also excited to announce our new advanced '1+5+T' strategy in India which will further allow us to focus on providing high-performing tech lifestyle products for our customers to have a smart, free, trendsetting, and connected lifestyle."
The realme Beard Trimmer series, through which realme is delivering two options – realme Beard Trimmer and realme Beard Trimmer Plus, which allow users to achieve long-term sharpness and have less skin friction to make trimming smooth and comfortable.
Combining style with precision, realme Beard Trimmer comes with a 10mm comb, 20 length settings, 0.5mm precision, full stainless-steel blade, which is washable. realme Beard Trimmer Plus, features 40 different length settings, 10mm & 20mm combs with 0.5mm precision, two full stainless-steel blades and IPX7 water resistance rating. Both the trimmers come with an 800mAh efficiency battery, which can be used without a cord for 120 minutes. So, if one uses it for 10 minutes a day, he will get a battery life of up to 12 days. The trimmers also have a LED battery indicator that shows the battery level to the user continuously so that one knows when it's time to charge the trimmer.
The ergonomically designed beard trimmers are made of skin-friendly ABS materials, makes them easy to hold and allows users a comfortable and flexible grip for trimming. The trimmers also feature a convenient Type-C port which allows users to charge their trimmer while using it and is super convenient, especially when the battery runs out. Both realme Trimmer models operate at less than 68db sound providing users with a quiet and comfortable trimming experience. These Trimmers also come with a Travel Lock which can be operated with just one click, while putting the trimmer in their backpacks or suitcase for travel. realme Beard trimmer is priced at INR 1,299 and realme Beard trimmer Plus is priced at INR 1,999 and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart, and will soon be available at mainline channels
realme Hair Dryer, your style expert, is designed to provide a five-minute quick-drying experience for long hair and is equipped with an efficient 1400 watts of power and a motor that spins up to 19,000 rpm, allowing the hair dryer to blow hot air up to 13.8m/s.
realme Hair Dryer offers two wind speed levels to set the hair – The soft wind setting that blows air at 50-55°C giving gentle warm airflow, and the strong wind setting that blows air at 55-60°C giving powerful warm airflow. These temperatures are healthy golden temperatures for hair care. It also features advanced negative ions technology, that generates 20 million negative ions per cubic centimeter, to give your hair more comprehensive and deeper care. As we know, the static electricity in the hair causes the hair cuticle to open, which increases friction and accelerates moisture loss from the hair. The negative ions applied to the hair can reduce static electricity, help the hair cuticle to close, reduce moisture loss in the hair, making the hair much softer and less frizzy, therefore improving the overall quality of the hair. The realme Hair Dryer comes with a V-0 flame retardant ABS and PC high-grade material, which provides a good insulation structure to give users a completely safe experience. realme hair dryer also consists of a three-layer mesh consisting of an air inlet grille, an inlet mesh, and a nylon mesh for safety. This design ensures that the hair doesn't get sucked into the hair dryer. It comes with a minimalist design and is available in pure white colour, giving the dryer a premium and elegant look. realme Hair Dryer is priced at INR 1,999 and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart, and will soon be available at mainline channels.
realme also launched the latest version of its popular Buds series – realme Buds 2 Neo, a more affordable deep bass producing earphone, which is fashionable, tangle-free, easy to control and lets users enjoy the bass.
realme Buds 2 Neo, allows users to enjoy the bass, and features an 11.2mm dynamic driver, that makes the bass richer and deeper, delivering a crystal clear full-range sound. It is equipped with one simple button that controls various features remotely and with just one click, the user can play or pause the music and answer or end a call. It also consists of a 90-degree angle audio jack and a high-definition built-in microphone which ensures that a user has a clear and stable call experience anytime, anywhere. realme Buds 2 Neo is priced at INR 499 and will be up for sale on 1st July, 2:00 P.M. onwards on realme.com, Flipkart, Amazon and mainline channels