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    Personal Care

    boAt MISFIT T50 Trimmer Launched in India

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    In a world turned upside down, who’d have guessed that DIY personal grooming products would become a necessity and an instrument for the well-being of so many. The pandemic and subsequent restrictions on movement have led to a change in consumer behaviour where people want to experiment with their looks and invest in self-grooming accessories such as razors, trimmers, grooming kits, and epilators. 

    Sensing the opportunity, boAt has announced its entry into the personal grooming category with MISFIT. As part of its category expansion strategy, boAt will launch innovative grooming appliances such as beard trimmers, shavers, groomers and many more under ‘MISFIT’. Geared towards millennials, MISFIT will offer exciting and aspirational lifestyle products that are perfect to give that salon-style finish at home. With MISFIT, boAt is looking at breaking the clutter by introducing an exciting range of grooming and personal care products, that are innovative and value-driven. The brand will also launch a range of women’s personal care products in the Indian market soon.

    According to Research and Markets, the Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11 percent to cross $1.2 billion by 2024. Buoyed by this growing interest in the personal care segment, boAt has already launched the T200 grooming kit and is expanding its portfolio with the all-new T50 standalone trimmer.

    On foraying into the grooming category Aman Gupta, Co-Founder boAt said, “After having established our leadership in earwear and wearable category, we are all set to strengthen our lifestyle portfolio under the ‘MISFIT’ brand. With MISFIT, we want to bring in a fresh approach to the personal care category by designing products specifically for the Millennials.”  

    About the trimmer

    T50 comes with skin-friendly titanium-coated blades, which are corrosion-resistant and offer a smooth and safe trimming experience devoid of any roughness, scratching, or irritation on the skin. These blades are easily detachable and can either be washed or just cleaned with a brush in a jiffy. A long-lasting 160-minute lithium battery ensures that your battery woes do not come in the way of you looking your best. The MISFIT T50 has 40 length settings with 0.5 mm precision, which will always give you an even and defined trim for any look that suits your mood. Your desired beard style, from a stubble to a consistent beard is only trim away with the multiple length setting comb function of the T50.

    Its ergonomic and efficient design makes it easy to use and helps you get a controlled trim in difficult-to-reach areas. T50 gives you a 100% charge in just 1.5 hours and comes with a Micro USB cord that can be easily connected to any USB adaptor, for easy and quick charging. T50 is also equipped with a safety lock that keeps the device from turning on unexpectedly and a handy travel pouch.

    The MISFIT T50 will be available at an introductory price of Rs 899 on Flipkart and boAt website starting 28th June.

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    Personal Care

    Get A New Look Everyday with Syska’s Latest UT1100 Uniblade Beard Trimmer

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    Syska Personal Care Appliances has announced the launch of the Syska UT1100 Uniblade Beard Trimmer. The new trimmer is designed to provide an all-in-one solution to the trimming, Shaving and Styling demands of men while addressing their aspiration to stay well-groomed. Syska is focused on building its personal care range in an effort to offer consumers quality products at competitive prices.

    With the festive season quickly approaching, men have started preparing for the look that is ideal for every occasion. Every occasion calls for a styling companion that makes switching up appearance hassle-free, be it a Diwali party at the office or Bhai Dooj festivities at home. Keeping this in mind, Syska is expanding its portfolio to cater to the evolving demands of consumers and the burgeoning male grooming market by introducing cutting-edge products. The Syska UT1100 Uniblade Beard Trimmer is launched to help men sport a new look every day of this festive season. Featuring an ergonomic design, the trimmer has a flexible, auto-adapt head making it look more premium and providing a comfortable experience while using it.

    Commenting on the introduction of the Syska UT1100 Uniblade Beard Trimmer, Mr. Gurumukh Uttamchandani, Executive Director, Syska Group said, “With the festive season getting close, men can now achieve a salon-like finish from the comfort of their home. Whether they want a full beard for a casual look, a styled beard for a party look, or stubble for a professional look- the new Syska UT1100 Uniblade Beard Trimmer makes all this and more possible. At Syska, we hope to bring a superior customer experience to every user’s grooming routine and this product is a step in that direction. Committed to delivering the best-in-class products, we believe our trimmer will exceed our customer’s expectations and create a new benchmark for suave looks this festive season.”

    Key features of Syska UT1100 Uniblade Beard Trimmer:

    • Fast Charge & Performance time:  With a fast charging Li-Ion battery, it offers 75 minutes of operational time
    • Travel lock function: The trimmer’s travel lock feature guards against accidental trimmer running
    • Washable head and body: Syska trimmer offers IPX-5 water resistance and allows users to clean the trimmer under running water
    • Dual blades – The trimmer can do it all,trim, shave and Style. Syska trimmer comes with dual edge Bi-Directional usage blades
    • Auto-adapt Head – The trimmer offers a flexible, auto-adapt head for a smooth and comfortable grooming experience

    The Syska UT1100 trimmer is available in two colours Metallic Grey and Military Green. The product package includes a trimmer, three stubble combs (1mm, 3mm and 5mm), a cleaning brush, a USB Cord, a user manual and a warranty card of two years from the date of purchase.  The trimmer can be purchased from leading online and retail stores for just INR 1,999/-

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    Personal Care

    Keep Your Hair Perfectly Styled with New Hair Styling Products from Philips

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    Philips unveiled the launch of its premium range of hair styling tools in India. As the company expands its female grooming portfolio, it launches a range that comes with breakthrough features that redefine care and protection for hair in the space of styling.

    The products are Philips UV Protect Hair Straightener 7000 series (BHS732/10) and Philips UV Protect Hair Dryer (BHD399/00) with mineral ionic care feature to lower UV damage, Philips Hair Straightener 5000 series (BHS520/00) with 2x ionic care to minimize heat damage and Philips 5000 Series Heated Straightening Brush with Ionic feature (BHH885/10).

    Driven by their purpose to improve lives with meaningful innovations, this range from Philips caters to the evolving needs of its consumers, with technology that lowers UV and heat damage, which allows hair to be cared for while it is styled. The Philips UV Protect Hair Straightener 7000 Series BHS732/10 and Philips UV Protect Hair Dryer BHD399/00 come with revolutionary technology of mineral ionic care which help lower UV damage to hair styled with these devices.

    The straightener range, BHS732/10 and BHS520/00 also come with advanced Thermoshield Technology that gives ultimately even styling in a single glide. The two hair straighteners come equipped with Argan oil-infused ceramic plates that glide smoothly through hair to give a shiny and smooth look.

    Keeping active care at the core of its new launches, the Philips UV Protect Hair Dryer BHD399/00 releases mineral ions that help in lowering UV damage and keeps hair smooth and shiny. It also features a 1800W motor for powerful drying along with a dual ionic system for extra care. The compact & light-designed hair dryer provides a double-layer nozzle and simple slider control for a smooth hair drying experience.

    The New Philips 5000 Series Heated Straightening Brush BHH885/10 is a great upgrade over their current hairbrush, with an ionic care feature that helps manage frizzy hair while helping achieve naturally straight hair in just 5 minutes. It also comes with Argan oil infused bristles for a smooth and shiny look. Serving diverse consumers with different types of hair, this straightening brush is designed to suit colored hair as well.

    Commenting on the launch, Vidyut Kaul Head, Personal Health, Philips Indian Subcontinent said, “Consumer needs are constantly changing, and people are now becoming more mindful of products they prefer to use. Offering meaningful innovations to our consumers lies at the core of Philips India. Keeping up with this promise, we have launched this new range of female grooming products that aim to provide active care to the consumer’s hair while still giving a premium styling experience. With the game-changing UV protection technology, we want to ensure that the hair health of our consumers remains intact while offering them perfectly styled hair. We are confident that these products will provide a salon-like but quick and comfortable at-home hair styling experience to the consumers.”

    The products will be available at a price range starting from Rs. 4,495/-. While the UV Protect Range including BHS732/10 hair straightener and BHD399/00 hair dryer will be launched with Nykaa and Myntra, BHS520/00 hair straightener will be launched across online platforms including Amazon. BHH885/10 hairbrush will be available across online platforms and offline stores.

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    Personal Care

    Want Salon-quality Grooming? Check Out Syska’s Latest HT350 Pro Trimmer

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    Syska Personal Care Appliances announced the launch of the Syska HT350 Pro Trimmer. With this ergonomically designed lightweight product, all style conscious men can look well-groomed by using it within the comfort of their home.

    The newly launched trimmer is a must for all multi-tasking men who want salon-quality grooming at their fingertips. The trimmer has integrated self-sharpening stainless-steel blades and is easy to hold. The Syska trimmer easily creates any sophisticated style envisioned, including beardstache, goatee, textured cut, side art, and stubble.

    Commenting on the launch of the Syska HT350 Pro Trimmer, Mr Gurumukh Uttamchandani, Executive Director, Syska Group said, We are delighted to introduce this fascinating product as a part of the BeardPro series basis the encouraging response from the end users across the country. The newly launched trimmer is the perfect blend of technology, design, and quality providing an immaculate grooming experience for all the gentlemen. At Syska, we are constantly working on developing innovative technologies to offer superior and premium quality products that cater to customer aspirations.”

    Key features of Syska HT350Pro Hair Trimmer:

    Length setting and precision: Syska trimmer includes a fine adjustment jog dial wheel with 20 length settings and offers a 0.5mm precision trimming for a perfectly groomed look.

    Cutting length: The Syska trimmer provides a 10mm cutting length to suit every customer’s unique style needs.

    Cordless use:Trimmer battery can be charged for up to 6 hours to give 45 minutes of continuous working. The USB cable offers flexible charging via computer or any USB adaptor.

    Syska HT350 Pro Trimmer has a warranty period of two years from the date of purchase. The product includes a hair trimmer, charging cable, stubble comb, cleaning brush, user manual and warranty cardThe trimmer can be purchased for onlyINR 999/ from leading retail stores.

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