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Elica Launched Inverter Chimneys in India

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Elica PB Whirlpool Kitchen Appliances Private Limited has introduced its latest range of Advanced Inverter chimneys named “i-SMART Kitchen Hoods” which for now come fitted with a Brushless DC motor. With several first-of-its-kind technology and features the i- SMART chimneys offer massive Power Savings up to 60% and can also operate under Flexible Voltage scenarios ranging from 40V to 280V (including home inverters). Both these key features are of extreme importance in the Indian market as consumers seek more efficiency and convenience without compromise in style and performance.

In addition to its key Power Saving and Flexi-Voltage operation the i-SMART range boasts of a 5 Star performance with many more first-in-class features. Like Elica’s highly successful EDS range, the i-SMART chimneys are also Super Quiet with Elica’s patented Deep Silence 2.0 Technology which has been proven to reduce air-flow noise drastically; a feature loved by consumers worldwide. And building further on its promise of performance, the i-SMART range delivers powerful suction up to 30 feet of ducting along with the Intelli-Speed feature which auto-adjusts speed up to 2500.

R.P.M. for consistent suction at all times. And that’s not all. The range comes with state-of-the-art features such as Motion Sensors and Capacitive Touch Control along with the promise of Lifetime Warranty and being Made in India.

Elica i-SMART kitchen hoods come a variety of stylish designs and sizes equipped with LED lamps to lend an elegant touch to every kitchen. They are also available in Baffle Filter and Filterless Heat Auto-Clean options.

Commenting on the launch of the new i-SMART range Mr. Pralhad Bhutada, CEO and Director, of the company said “The Indian market is evolving rapidly and people are looking for a holistic package when it comes to chimneys be it in terms of aesthetics or latest features, i-SMART Kitchen Hoods are packed with all these elements. This product is a result of a thorough R&D and as it is made in India, we have kept in mind the features that suits both Indian cooking and needs of a modern- day kitchen accessory.”

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TV

Enjoy Unmatched Viewing Experience with Sony Sony BRAVIA X80K TV Series

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Sony India announced the launch of BRAVIA X80K television series with gorgeous picture quality and amazing sound. The new X80K series takes vision and sound to the next level and offers world of entertainment with Google TV, brought to life in beautiful color by the realism of our picture and sound technology. 

*Experience exceptional picture quality with X1 4K HDR Picture Processor

Sony’s new TV series available in 189 cm (75), 165 cm (65), 140 cm (55), 126 cm (50) and 108 cm (43) for X80K series. Sony X80K encompasses of X1 4K HDR picture processor delivering an immersive viewing experience with Object-based HDR remaster, the color in individual objects on-screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

The  new X80K series with TRILUMINOS™ Pro display reproduces life like colour experience  

The X80K series comes with a wide color gamut and unique TRILUMINOS PRO™ algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You’ll enjoy colors that are closer to those seen in the real world. 

With X80K series, just say what you want to see with Handsfree voice search feature

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing, you just have to ask. The built-in microphones on the TV will allow viewers to have a truly hands-free experience. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote 

Enjoy the immersive sound experience with X-Balanced Speaker in X80K series

X-balanced speaker feature is designed in X80K series to complement the sound quality and slimness of the televisions with its unique new shape, the drives movies and music with clear sound. 


Experience supreme picture and sound in every environment with Ambient optimization and Sound optimization technology

The X80K with ambient optimization technology with light sensor automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Transform your gaming experience with HDMI 2.1 compatibility, Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping and Auto Genre Picture Mode

With Auto Low Latency Mode in HDMI 2.1, the X80K recognises when a console is connected and powered on and automatically switches to low latency mode. You’ll enjoy smoother, more responsive game play which is vital for fast-moving, high-intensity games. With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s  initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen. The TV will automatically switch into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on picture processing for more expressive scenes.

Enjoy the thrills of the cinema with Dolby Vision™ and Dolby Atmos™ 

The new BRAVIA X80K lineup powered with Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home bringing scenes to life with striking highlights, deeper darks, and vibrant colours. With Dolby Atmos, sound from the new BRAVIA X80K 4K televisions come from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.  

Experience an incredibly smart user experience with  Google TV voice search powered by google Assistant offer endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit*

Now seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. With BRAVIA X80K, browse content from across your apps, intelligently organized just for you. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place. BRAVIA X80K support Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming. 

Explore an array of fun new TV experiences with BRAVIA CAM* including gesture controls and much more

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

With Minimalist Flush surface design, living decor feature and sleek smart remote X80K seamlessly blends with your living room 

In X80K the bezel is extremely narrow, so your eyes naturally focus on the picture, not what’s around it. It also has a versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves. The Living decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Price and Availability:

ModelBest Buy (in INR)Availability Date
KD-43X80KTo be announced soon
KD-50X80KTo be announced soon
KD-55X80K94,990/-20th  May 2022 onwards
KD-65X80KTo be announced soon
KD-75X80KTo be announced soon

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Appliances

Now Enjoy the Taste of Fresh Water with Sharp’s Newly Launched Smart Water Purifier

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SHARP launched its newly designed water purifier WJ-R515V-H for the Indian market. The new smart and intelligent water purifier from Sharp uses a powerful and durable 6-stage filtration process and is designed to purify water with variety of impurities and sources. With its unique AF Disruptor Technology, the purifier ensures the highest standard of purification, consistently providing pure, healthy and safe drinking water.

With an all-black exterior and a compact form factor, the new water purifier easily adapts to the interiors of any Indian household. Sharp offers high-grade filtration systems for superior quality and one-of-a-kind purification that removes most impurities, including large and small particles, bacteria, microbes, chemicals, cysts and toxins, and adds to the taste of the water. Moreover, the filters get automatically blocked to indicate the need for replacement, ensuring the water it releases are always pure.

To ensure that more water is saved, the Sharp water purifier uses a high-quality RO membrane that helps recover more than 50% of the water and adds to the water’s quality and taste. Sharp has also added a UV lamp in the tank to ensure the stored water is treated at routine intervals, providing only fresh drinking water is available round the clock.

Commenting on the launch, Managing Director of Sharp Business Systems (India) Private Limited Mr. Shinji Minatogawa said, “Sharp has continuously invested in creating products and solutions that support and encourage safe and healthy living. Drinking water is one of the most critical needs in our daily lives, and we recognize the depth of challenges and concerns people have around the safety and purity of drinking water. Our new water purification system equipped with advanced filtration and AF disruptor technology ensures that only the highest quality drinking water is made available at every instance, providing users with the confidence of purity and complete health”.

This newly launched water purifier from Sharp has been priced at INR 35,500. The product will be marketed and sold in India exclusively through the Direct Selling Network of Vestige Marketing Private Limited, a leader in Direct Selling spaces.

Mr. Gautam Bali, Managing Director, Vestige Marketing India Private Limited, said, “Sharp has established trust among consumers with its strong product quality, consistency, and performance benchmarks. We’re proud to build on our existing partnership and take this new advanced water purification system to users across the country. We are confident that this new offering will complement our efforts to provide holistic solutions for health and wellness to an expanding set of consumers across regions.”

The Sharp water purifier can be mounted on the wall or placed as a countertop as per requirement. The LED flash Indicators have been added to help identify the filter life, current water tank levels, and the machine’s operation status.  The water purifier offers a warranty of 12 months from the installation date. All electrical and electronic parts are covered in the warranty except the filters and exterior parts.

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Refrigerators

Realme Launches Single and Double Door Refrigerators, Starting at Rs. 23,490

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Realme announced its foray into the fast-growing refrigerator category with Flipkart, as summers peak across the country. With a rising demand for powerful and energy-efficient cooling appliances, realme has introduced a versatile portfolio of Single and Double-door refrigerators, catering to the differentiated needs of the customers. The launch of the refrigerator range with advanced cooling technology, premium design aesthetics, and a wide array of storage capacity will augment the smart life experience for consumers. The Single and Double-door variants are available on Flipkart from INR 12,490 and INR 23,490 onwards respectively.

The new range is designed to suit the changing needs of the consumers and fulfills the demand for large capacity models with minimalistic design. While the single door refrigerators are available in 195 litre, and 215 litre with 2 and 3-star variants in Floral Patterns, the double door refrigerators are available in 260 litre, 280 litre, 308 litre, and 338 litre capacities in premium Black Uniglass finish.

With a mission to deliver an enhanced customer experience that exceeds expectations with every product, the 9 variants categorized under Single Door and Double Door have been designed keeping the Indian summers in mind. The models offer superlative cooling efficiency and feature faster cooling with the Copper Capillaries taking freezer temperatures up to -23* degrees Celsius. The Cooling Adjustment Knob guarantees optimal cooling in every season by allowing for external temperature-based monitoring and control, resulting in maximum energy savings. The new range also offers stabilizer-free operations which are designed and tested to operate under electric voltage fluctuations in the range of 160~260 volts.

realme’s foray into refrigerators comes after a successful portfolio expansion into ACs and washing machines with Flipkart early this year to cater to a wide range of requirements of millions of customers across the country.

Commenting on the launch, Mr. Madhav Sheth, CEO – realme India, Vice President – realme, President – realme International Business Group, said, “As the fastest-growing technology brand in the world, we envision creating a connected, smart life ecosystem for consumers. The foray into the refrigerator segment re-affirms this and  strengthens our commitment to bring cutting-edge, segment-leading technology products at the most versatile price points. Through collaboration with Flipkart, we are confident of reaching out to aspiring buyers across Tier 1 to Tier 3 cities and addressing the growing need for smart home and cooling appliances. We recently launched an all-new air-conditioner range, in association with Flipkart, and have seen an enthusiastic response from our fans. We are confident of replicating the same success with the refrigerator range.”

Hari Kumar, Vice-President, Large Appliances at Flipkart, said, “As India goes through a severe heatwave, Flipkart through its widest selection of cooling appliances and state-of-the-art supply chain, has been fulfilling customers’ demand for powerful and energy efficient cooling appliances at their doorsteps. In the past few months, we have witnessed a significant increase in demand for cooling appliances by over 25% as against the same period last year across cities including New Delhi, Chennai, Kolkata and Ahmedabad. This has also driven the demand for smart appliances which offer bacteria free, odour free and quick chill capabilities and the launch of realme’s range of refrigerators aims to meet these evolving demands of customers across the country.”

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