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Amazon Unveils New Fire TV Cube in India

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Amazon announced the all-new Fire TV Cube, the hands-free, Alexa-enabled Fire TV experience, and the fastest and most powerful Fire TV ever at INR 12,999 in India. The all-new streaming media player features far-field voice control built into the device. This signature Fire TV device combines the capabilities of Amazon’s best-selling line of Fire TV streaming media players with the Alexa features. With Fire TV Cube, customers can voice control their entertainment system including compatible TV, Set Top Box, Smart Home devices, A/V receivers, etc.

“We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. We have combined the far field voice technology of Echo devices with the much loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver theater like experience at home.’’ said Parag Gupta, Head of Amazon Devices, India.

With Fire TV Cube, you can watch your favorites from Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, and others. Plus, tune to live TV channels with cable or set-top box providers. Fire TV Cube gives you access to tens of thousands of channels, apps, and Alexa skills. The vast Fire TV catalog combined with powerful voice control makes it easier than ever to enjoy TV. Simply say, “Alexa, open Netflix” or “Alexa, find music videos on YouTube” or “Alexa, watch Pokemon on Voot Kids”.

The Fastest, Most Powerful Fire TV Ever

Featuring an ultra-powerful hexa-core processor, the all-new Fire TV Cube delivers a fast, fluid experience, with instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second. You will enjoy the brilliant color of Dolby Vision and HDR, and HDR 10+, as well as the audio clarity of Dolby Atmos on the all-new Fire TV Cube.

Easy Control of All Your Entertainment

Hands-free voice control means convenience. The all-new Fire TV Cube features cutting edge far-field voice recognition with eight microphones and advanced beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV. When combined with the powerful new processor, you can easily search and navigate content using just your voice, whether it’s through your cable or set-top boxes; streaming apps like Prime Video, YouTube, Netflix, Disney+ Hotstar, Zee5, SonyLiv and more. From across the room, just say, “Alexa, switch on the TV” or “Alexa, watch Mirzapur ” and Alexa will respond to your request.

Fire TV Cube uses multi-directional infrared technology, cloud-based protocols, and HDMI CEC, that when combined with Alexa, lets you control your compatible TV, sound bar, A/V receiver, cable, select set-top boxes, as well as other smart home devices. Fire TV Cube lets you dim the lights, check the weather, listen to the news, and more—even with the TV off with the built-in speaker.

Always Getting Smarter

The Alexa service is always getting smarter with new features, device control capabilities, and hands-free voice functionally currently supports enhanced in-app voice controls on Fire TV Cube, giving you more ways to use your voice while navigating through content.

Pricing and Availability

Fire TV Cube comes with an Ethernet adapter, Alexa Voice Remote, and IR extender cable and is available for customers in India at INR 12,999 starting today on Amazon.in and select Croma and Reliance outlets. To connect Fire TV Cube, customers can purchase an HDMI cable separately, which is available at no extra cost along with the device as an introductory offer.

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iFFALCON 4K UHD and QLED TVs Now Available on Amazon

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iFFALCON from the house of TCL has announced that it will sell its range of smart TVs, including the 4K UHD K71 and QLED H71 on Amazon.in. Consumers will now have another touch-point to access iFFALCON’s superior offerings at exciting prices. 

To begin the journey, iFFALCON will be displaying two of its 4K UHD and QLED models:

K71 4K UHD Android TV

The TV comes with stunning display features such as Dolby Vision, 4K upscaling, and dynamic color enhancement for truly immersive TV viewing. It also supports Dolby Audio that ensures high quality surround sound experience in the living room, redefining entertainment for consumers. Available in 43-inch, 55-inch and 65-inch the models are priced at INR 26,999, INR 36,999, and 52,999 respectively. 

H71 4K QLED Android TV

It has all the features that K71 comes equipped with. Besides, it provides HDR 10+, quantum dot technology, and IPQ engine for enhanced viewing experience along with Dolby Atmos and DTS-HD sound technologies for superior sound out. Available in 55-inch and 65-inch, the TVs are priced at INR 49,999 and INR 83,999, respectively. 

Common Features 

Both the aforementioned TVs come with hands-free voice control, allowing users to play their favorite shows/movies or use apps from the Google Play Store using simple voice commands; and a smart interconnectivity feature that enables other smart home devices to get connected and controlled by the TV itself. 

Speaking on the launch, Mike Chen, General Manager, TCL India said, “It brings us immense pleasure to associate with a leading e-commerce platform like Amazon and provide users with another touchpoint where they can access our products at affordable rates and discounts. The partnership will also help us expand our reach across India and reach out to more consumers, both existing and prospects, with our superior products and take their entertainment levels to a new high. We will soon be launching more products on Amazon.in and give our consumers new reasons to buy our products.”

Nishant Sardana, Director – Mobile Phones & Televisions, Amazon India said, “We are excited to expand and strengthen our relationship with TCL and launch their iFFALCON range of products on Amazon.in. TCL has constantly innovated to provide the best quality products to customers. The new range of iFFALCON Android TVs promise a new, more immersive TV experience at affordable & competitive price points. With this partnership, we continue to build a strong portfolio in the television category providing customers with a vast selection, great value, fast & reliable delivery with easy exchange and installation.”

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Daiwa Launches New 4K UHD Smart TV in India

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Daiwa announced its new affordable range of 50inch (126cm) 4K Smart TV ‘D50162FL’with its premium frame-less design. The Smart TV explores a multitude of possibilities, enhancing both the viewing and listening experience. The Made in India TV shall be priced for Rs. 39990/- and will be available with leading retail stores in India.

Making it the ideal value for money, is the all-new frame-less design display. Daiwa has cut down on the bezels to achieve a 96% percent screen-to-body ratio and 178 degrees of viewing angle. The 4K Ultra HD TV with 3840*2160 resolution comes with Quantum Luminit Technology along with 1.07 billion colors and HDR10 thereby creating a real picture, closer to that seen by human eyes. It also enables a wider range of colors as well as depth in contrast between lighter and darker shades. The 20W Box speakers with 5 sound modes and dbx-tv audio technology, enables the surround sound experience to songs and dialogues in clear audio, sound bar – quality audio from built in TV speakers. Its psycho acoustic algorithms fill the room with sound while AI volume control automatically reduces the level of loud commercials, producing the clearest and best possible sound. Picture modes such as Cricket Mode & Cinema Mode uses a combination of optimized brightness and a variety of picture settings for a reel to real viewing experience.  

Powered by Cloud Tv certified AOSP the smart TV comes with Daiwa’s own ‘The BigWall’ UI – with  25,00,000+ hours of content with several official Apps like Disney+, Hotstar, Zee5, Sony Liv, Zee5, Voot, along with a movie box which presents 15,000+ free movies in 16 different languages. It also has its own content discovery engine – a universal search to find shows/movies across the app library with just one click. Users can also live stream news from news apps that are available on the BigWall or across multiple apps. The UI also shows trending content on the Home screen along with dedicated powered AI and OTA updates. The Smart TV (from next month onwards) will come with voice assistance facility which enables command based search and functionality, simply by pressing the mic on the remote control.

Daiwa’s newest launch 50inch 4K smart TV runs on Android 9.0 version and A-55 Quad core processor, that comes with 2 GB RAM & 16GB ROM. For connectivity, the TV comes with 3 HDMI ports, 2 USB, Wifi, 1 Optical Output, Ethernet, 2AV In, 1 Ear phone out and E-share for screen mirroring and using your smart phone as an air mouse. The Bluetooth technology will enable viewers to connect their wireless headphones, music systems to the television set.

This Daiwa 50” 4K Premium Smart TV comes With 1 year warranty along with a 1 year additional warranty on Panel; if users register the product on ‘MyDaiwa’ app, available on Google Play Store. Daiwa TV users also have the benefit of using ‘My Daiwa app’, for any service-related queries (installation and repair). 

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Sony Launches its Latest BRAVIA X75 Android TVs in India

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Sony India announced the new X75 Android television series with 4K Ultra HD LED display. These next generation televisions are defined by delivering a personalized and true-to-life viewing experience. With X75, enter the world of Android TV and experience thrilling games, movies in beautiful color and incredible 4K clarity with clear and natural sound.

Experience beautiful colours, contrast and fine details with X1™ 4K Processor

The new BRAVA X75 series is available in 126 cm (50) and 108 cm (43) sizes. the powerful X1™ 4K processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast.


The X75 series supports Live Color feature to make viewing experience more vivid and lively 

The X75 series comprises of Live Color feature which offers lifelike picture experience with natural colors with no smudging or dulling of the image. The feature expands colors to let you experience your favorite content with more vividness and liveliness.

Experience Android TV powered by Google Assistant for endless entertainment on BRAVIA X75 series

The new lineup of X75 televisions features Sony’s Android TV, which offers users easy access to content, services and devices via its extensive platform. This Smart Android TV lets you enjoy movies and shows from apps and broadcast in an instant. The X75 lets you connect your TV with popular smart devices like Google Home or Amazon Echo, which allow viewers to control the TV and stream content on it just by asking smart speakers.

Exceptional resolution, real world detail and texture with 4K X-Reality™ PRO

With BRAVIA X75, 4K television see glorious 4K pictures, rich with real world detail and texture. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database.  


Experience powerful sound with Dolby Audio and Open Baffle Speaker in X75 series

The X75 series also offers an exceptional sound experience with Dolby Audio technology. It is also powered Open Baffle Speaker delivers impressive sound that’s well suited to movies, sport and music. The television is designed to ensure highly efficient sound reproduction, delivering punchy bass without compromising detail and clarity.

X75 series is designed to perform in the toughest conditions

new BRAVIA X75 series built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection, they also pass the highest standards of Sony’s lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer

Price and Availability 

The newly launched X75 series will be available across all Sony Centers, major electronic stores and e-commerce portals in India from 21st April 2021 onwards.

ModelBest Buy (in INR)Availability Date
KD- 50X7572,990/-21st April 2021
KD- 43X7559,990/-21st April 2021

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