Projects like Digital India, GST Migration, Smart Cities had given strong momentum for this market to grow further. Even the affordability of smart products is fuelling its adoption rate among common consumers. With growing market size, brands are very much aggressive in taking the lead for huge opportunities. ECS, one of the biggest market leaders in offering wide range of innovative products has been offering many products to take advantage of the emerging opportunities. LIVA from ECS is one of the innovative PC solutions which is helping many customers in starting digital journey at a very effective price point. Rajshekhar Bhatt, Country Manager, ECS, is the man behind brands huge success in the region, has outlined his channel and product plan for new calendar year. In an exclusive chat with DT, Mr. Bhat discloses all his business plans for Indian market.
DT: How has been the year 2018 for ECS in Indian market?
Mr. Rajshekhar: 2018 was very interesting year and we expect 2019 to be equally interesting and challenging. Based on market conditions and situations we aligned our product offering which would offer right fit for end client and will also insure decent margin to all concerns in our value chain. Mini PC LIVA continue to be area of focus along with Motherboard targeted for different applications and verticals. We introduced many new products based on final application where it is being used at different price segment.
DT: Please brief about your channel ecosystem in India. How are you currently working with your partners to strengthen your market position?
Mr. Rajshekhar: RP Tech is our exclusive distributor and service provider in India for more than a decade. We also have set of few MNC SI as well as local SI using our different products to make their final product offering they at times source locally or from our HQ. Under our distributor we have strong set of SI partners who are using our products & offer ideal solutions to their end clients, we engage with them directly & educate them about our product roadmaps & various applications where these can be used. In certain market we have key channel partners who keep stocks of our different products mainly Motherboard & in turn do value additions by offering the same to their partners.
DT: What is your overall roadmap to escalate your growth further in CY 2019?
Mr. Rajshekhar: LIVA mini PC will continue to be our focus area along with Motherboards. We shall also be offering IPC (Industrial) Motherboards & mini PC. All products will carry exclusive 3 years warranty. We will also be introducing smart headsets and Content Access Point targeting different verticals. Based on target segment we will work with concern SI partners to make our product offering reach the end client. We will continue to support Govt of India's initiative for Digital India. All our offering will continue to make India a better place to live with less pollution be it is Noise, eWaste, low power resulting into negligible or no pollution. Finally we want to offer "Zero defect with no Side effect" kind of products to India market.
DT: What are your suggestions to policy makers to counter any existing business challenges in ICT market?
Mr. Rajshekhar: Somewhere Government need to put strict policy to get latest and best products in India. We respect the policy for BIS and have all models selling in India BIS certified. They are funding various department for modernization and computerization but seems they are been utilized properly. We appreciate effort for eWaste but sometimes feel sad that nothing much is done to stop eWaste of other countries being dumped in India, the rule and punishment need to be stronger. Government has great vision and direction but implementation and execution is very slow.
