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Vivo Pledges 10 Crores Aid to Support India’s Fight Against COVID-19

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India is witnessing the second wave of Covid-19 infections, which has put extreme pressure on domestic healthcare. With its steadfast commitment to India, vivo has announced aid worth INR 10 crores to extend support for COVID relief efforts. This also includes a donation of INR 2 crores that vivo had announced recently.  

As part of the ‘vivoCares’initiative, vivo has undertaken several initiatives to help out those in need during this devastating second wave of COVID-19. vivo will donate oxygen concentrators worth INR 6 crores that  will be distributed to various government hospitals to support the COVID relief measures.  

Reiterating vivo’s commitment to India and its people, Nipun Marya, Director, Brand Strategy, vivo India, said, “We are facing one of the worst crises in the history of humanity, and it is important for all of us to support each other in these unprecedented times. vivo is committed to its people, and these initiatives are  just a small step to extend our support to the communities. We all are in this together and will get through by helping each other.” 

The company has partnered with ISKCON to distribute 1,00,000 free cooked mealsat the doorsteps of  covid stricken patients and families in Gurgaon. Furthermore, in association with The Akshaya Patra  Foundation, the world’s largest (not-for-profit run) Mid-Day Meal Programme provider, vivo will give out a  ‘Happiness Kit’ for all 500+ students of a government school for six months in Delhi. The 6-months long happiness project will support nutrition through food items, education through books and stationery, and hygiene through daily essentials. It has also pledged to donate 2 ambulances fitted with cardio-ventilator machine.

As a responsible corporate, vivo has remained steadfast in its commitment to support the government’s efforts to fight the pandemic. During the last year, vivo had donated over 9 lakh masks, 15,000 PPE suits, and 50,000 litres of sanitizer to the state and central government agencies.

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LG Becomes ‘Most Desired TV Brand’ In India In 2021

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LG Electronics has once again been recognized for its innovative design, upgraded performance and unparalleled, life-like picture quality delivered through its TVs. Previously LG TVs have been awarded as the Most Trusted in 2019 and 2020, and this year, LG has been acclaimed as the ‘Most Desired Brand’ for TVs, in Trust Research Advisory (TRA)’s India’s Most Desired Brands 2021 Report, an independent syndicated study conducted with  2,000 consumer influencers released by the TRA Research (formerly known as Trust Research Advisory). It has also been honored with 2021 CES Innovation Awards, receiving praise on an international platform. 

LG TVs were ranked No. 1in India in their respective categories, in the study that spanned across 16 Indian cities, amongst 3000 unique brands across industries and categories, out of which 1000 top brands were listed in the report. 

The report is a result of primary research with consumers and other stakeholders based on TRA’s proprietary 36-attribute Brand Desire Matrix. The report assists business decisions and gives brand insights on solutions to consumer behavior. TRA Research is the publisher of TRA’s Brand Trust Report and of India’s Most Desired Brands. TRA’s Brand Trust Report also provides Competitive Intelligence Reports mined from its 11 million data points on brand intangibles of 20,000 brands. 

Commenting on the occasion, Mr. Hak Hyun Kim, Director – Home Entertainment, LG Electronics India said, “To be endowed with such a high honor for three consecutive years validates our strong commitment towards the Indian market. The kind of immense recognition we have gained is truly inspiring and constantly drives us in the direction of innovating better with each upcoming product for our buyers. Our collection of TVs offer great diversity that is suitable to all kinds of consumer groups, without compromising on quality and ultra-modern features. We have always placed our focus on understanding the needs and desires of Indian consumers in great detail and we persistently strive to adapt and adept.”

“LG has always aimed at undertaking original yet, responsible inventions that are in tandem with consumer aspirations and benefits, and this has undoubtedly helped us gain support and confidence of the Indian market,” he added.

N. Chandramouli-CEO, TRA Research said, “To lead in consumer desire in a category as competitive as televisions comes only when the innovations meet and exceed customer expectations. This achievement of LG by becoming India’s Most Desired Television Brand shows the deep impact that the brand has on the consumer and shows brand LG’s ability to arouse the audiences’ interest and create a magnetic pull towards itself. TRA congratulates LG on leading the TV category in India.”

The pandemic confined everyone within their homes which consequently made TV the primary mode of entertainment. Consumers began to look for something that is more than just a display device and focus soon shifted on technical details, modern technology, and up-to-date features. The wide range of televisions offered by LG catered to the changing demands, thereby making it the perfect choice for watching movies, Sports & Playing Games.

LG is always leading in Display technologies for the past years via OLED display. The LG OLED TVs comes with self-lit pixels technology. It produce infinite contrast and perfect blacks for an enhanced viewing experience. It takes entertainment to the next level – equipped with Dolby Vision IQ and Dolby Atmos.

The whole new range of 8K and 4K LG OLED TVs are not only designed to deliver stunning picture quality but it also provide artificial intelligence-enabled features & latest Gaming Support.

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Airtel Customers Can Now Purchase Kaspersky Security Solutions on Thanks App

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Global cybersecurity company Kaspersky has partnered with Bharti Airtel (“Airtel”) – India’s premier communications solutions provider, to ensure instant security for internet users in India.

The collaboration between the two companies will allow Airtel customers to purchase Kaspersky Total Security solution directly from the Airtel Thanks app in a matter of few clicks. What’s more! Airtel customers also enjoy exclusive deals on these advanced solutions from Kaspersky.

Airtel customers simply need to download the latest version of Airtel Thanks app> Go to ‘Shop’ section> Go to lifestyle offers> Click on the Kaspersky banner and get started. Airtel Thanks also enables seamless payments through cards, net banking and UPI.     

The alliance is formed with the aim to increase the cybersecurity awareness amongst Indian internet users and encourage them to practice cyber safety in the wake of growing cyberthreats.

Cyberthreats are constantly evolving and cybercriminals in the past 2 years have been actively targeting internet users in India. In the first quarter of 2021 Kaspersky products detected 37,650,472 different Internet-borne cyberthreats. Mobile users are also at risk as cybercriminals are constantly targeting them for financial gains, as well as to obtain important private data. Mobile threats in India have drastically increased since 2019 and are becoming more targeted and sophisticated in nature. India ranked 7th amongst the countries attacked with Mobile Threats in 2020.

The top mobile threats targeted at the smartphone users globally were, Adware which topped the list with 57% (3,254,387 detections).Talking about the other threats, the number of backdoors detected almost tripled from 28,889 in 2019 to 84,495 in 2020. The number of detected Android exploits increased seventeen fold, and the number of Trojan- Proxy threats had increased by twelve times. Kaspersky solutions detected 156,710installation packages for mobile banking Trojans in 2020, which is twice the number of attacks detected in 2019. However, a decline in ransomware trojans was witnessed as we found 20,708 installation packages for ransomware Trojans in 2020, a decrease of 3.5 times as compared to the previous year.

Eugene Kaspersky, CEO of Kaspersky, said: “We’re very much looking forward to supporting Bharti Airtel, the leading global telecommunications company and one of the biggest mobile service providers, in its goal to protect their users, create a more secure internet, and build a safer digital world together with Kaspersky. I’m convinced that this partnership will further contribute to establishing Airtel as an innovational pioneer and a leader in its industry.”

Pradipt Kapoor, CIO, Bharti Airtel said: “As customer lifestyles become increasingly integrated with digital platforms, it becomes paramount for all of us to secure these journeys with the right solutions. Airtel is working round the clock to deliver a secure network experience through world-class infrastructure and partnerships. We are delighted to partner with Kaspersky and make their solutions easily accessible for Airtel customers, who can purchase and install these in a matter of minutes and enjoy complete peace of mind.”  

“Malicious apps, to spyware, mobile banking trojans, adware, phishing attacks, ransomware attacks, etc, are some of the most risky threats that a smartphone user has to be safe and secure from at all times. In a time when data privacy has become one of the most supreme criteria of our lives, smartphones become the greatest and most important source of our personal and sensitive data. Keeping this in mind, protecting our phones from the various online threats should be our highest priority. The first and the easiest step towards practicing cyber safety is by installing a reliable security solution to our devices. Increasing our cyber maturity and being aware of the constantly evolving threats is also the responsibility of an online user, in order to protect themselves from the nefarious cybercriminals”, said Mr. Dipesh Kaura, General Manager, Kaspersky (South Asia).

Mr. Dipesh added, “Our association with Airtel is not only a strategic business partnership for us, but is also an important collaboration in order to increase cyber awareness amongst the growing number of smartphone users, who also may be potential targets of cybercriminals. With an affordable and accessible internet connection available today, we have opened our gates to a great digital future, and we have taken yet another step towards securing this digital future with the help of Airtel. We look forward to our association with them, and hope to instil an increased sense of cyber awareness amongst Indian users as much as possible”.

Through this association with Airtel, Kaspersky looks forward to a positive reaction from the users, and hopes to encourage them to take a step forward towards securing themselves. Both the companies are trying to ensure instant security to the users and contribute towards making Digital India a lot more safe and secure.

Consumers can now conveniently avail of Kaspersky Total Security solution on the Airtel Thanks app and move closer to achieving cybersecurity.

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Realme MagDart Magnetic Wireless Charger to Launch on 3rd August

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Realme will introduce Android’s first magnetic wireless charging MagDart ​​at the realme Magnetic Innovation Event on Tuesday, August 3rd at 5:30 P.M. IST.

MagDart will be the world’s fastest magnetic wireless charging technology, bringing magnet wireless charging to a fast-charging era. The first Android magnetic wireless charging smartphone, realme Flash, will also be introduced at the event. Besides realme Flash and the MagDart chargers realme aims to build a promising MagDart ecosystem.

The launch will be held online and can be viewed on realme official social media platforms- YouTube, Twitter and Facebook.

Realme has always been committed to bringing leap-forward technology to global young users. In July 2020, realme introduced the world’s leading 125W SuperDart. Now MagDart will bring magnetic wireless charging to a new speed era. Stay tuned!

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