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Tech India Transformation Convention 2021 Successfully Concluded



Tech India Transformation Convention (TITC), one of the most influential business-to-business shows highlighting significance of technology in the Next Normal in the country was concluded successfully on September 18, virtually in presence of industry veterans and thought leaders. Conceptualized by Industry Live, the convention witnessed participation from over 500 brands from the tech industry along with more than 800 delegates.

Presented by KartmaX by GreenHonchos, supported by VR/AR Association, with Sugarbox Networks and Ambab Infotech as the session partners, the unique TITC forum brought together all the stakeholders across the industry on one platform to deliberate on trends, areas of growth and innovation, and the future course of action to revive and thrive in the post-COVID times.

The media partners for the convention were CIO Review India, Digital Terminal, DeviceNext, Electronics Maker, NFA Post, BIS Infotech, Smart State India, Techmezine, IndiaTechOnline, Proche &

The convention kick-started with a keynote address by Mr Jagdish Mitra, Chief Strategy Officer & Head of Growth, Tech Mahindra who shared his thoughts on Connecting India to Bharat through AI – Leveraging AI to Create a $5 trillion Economy. 

Further, the day was replete with a power-packed agenda distributed over Eleven different sessions on various topics such as Silver lining for the tech industry in India in the New Normal; AI, IoT, Machine Learning – Powering the Digital Future; Drones & Robotics – An Emerging Solution in the New Normal; Transforming Health Care with a Jab of Technology; The Serious Business of Digital Gaming; Pandemic Fuels Tech Inclusion in the Financial Sector; How AR/VR technology is helping in addressing the challenges posed by the COVID Pandemic?; Building the Digital Trust (Cyber Curve); How ecommerce is leveraging deep tech to unlock seamless growth? and Challenges to solve while scaling up your D2C business online.

The sessions were joined by eminent industry leaders including the likes of Mr Amit Malik, MD, Global Service Provider Segment, Cisco Asia Pacific, Japan & Greater China; Mr Saurabh Saha, Head Product Management, NASSCOM FutureSkills; Mr Pradeep Khanna, Executive Director Asia Pacific & CEO, VR AR Association (VRARA) & Global Mindset; Mr Navin Joshua, Founder/Director, GreenHonchos & KartmaX; Mr Rohit Paranjpe, Co-founder & CEO, SugarBox Networks; Mr Jitendra Joshi, CEO, Ambab Infotech; Mr Rohit Dhar, President – Products & Technology, upGrad; Dr Puneet Agarwal, Chief Technology Officer, Zensar Technologies Ltd.

Mr Ankush Sabharwal, Founder & CEO, CoRover.Ai; Mr Rahul Narvekar, Founder CEO, The India Network, Startup Studio & India Angel Fund; Mr Sachin Punyani, Business Development Lead (AI/ML, Analytics, IoT), Amazon Internet Services; Mr Vincent Lau, Managing Director of International Operations, Huobi Global; Mr Srini Sandaka, CTO, MOURI Tech; Mr Rahul Prasad, Co-Founder, CTO, Bobble AI Technologies; Mr Ajay Agrawal, Senior Vice President & Head of CoE – AI/Analytics, Happiest Minds; Mr Yashoraj Tyagi, Chief Technology Officer, CASHe; Mr Rohit Purohit, CEO, ViitorCloud Technologies; Mr Raman Kalra, Chief Digital Officer, ReNew Power; Mr Ankit Mehta, Co-founder & CEO, ideaForge; Mr Kanav Kumar, Business Head & Director, Better Drones; Mr Smit Shah, Director, Drone Federation of India (DFI).

Ms Payal Rajpal, Founder, Robotex India; Mr Nikhil Malhotra, Chief Innovation Officer, Tech Mahindra; Dr. Geetha Manjunath, Founder & CEO, NIRAMAI Health Analytix; Mr Deepak Tuli, Co-founder & COO,; Mr Arjun Choudhary, Chief Business Officer, mfine; Mr Saurabh Arora, Co-founder, Plum; Mr Yash Sehgal, Co-Founder & COO, BeatO; Mr Luke Coutinho, Co-Founder, RESET; Mr Nitin Goel, Country Manager – Indian Sub-Continent, Gameloft; Mr Ashish Gupta, AVP, Lead Games Ecosystem, Jio Platforms Ltd; Mr P.R. Rajendran, Co-Founder and CEO, Next Wave Multimedia; Mr Karan Baweja, Co-founder, Cosmos Video; Mr Prakash Kumar, Co-founder & CTO, KartmaX; Mr Anurag Khurana, CEO & Co-Founder, Newgen Gaming; Mr Jay Sayta, Technology & Gaming Lawyer.

Mr Yashwant Lodha, Co-Founder, PayNearby; Mr Nirav Choksi, Co-Founder & Chief Executive Officer, Credable; Ms Meghna Suryakumar, Founder & CEO, Crediwatch; Mr Irfan Mohammed, Chief Business Officer- Financial Services, CredAvenue Private Limited; Mr Rajorshi Chanda, Director, Alvarez & Marsal India; Mr Reuben Pandian, Global Chief Product Officer, Rezolve Limited; Mr Abhishek Mitra, Director & CEO, Indian Cyber Security Solutions; Ms Satyavathi Divadari, CTO, CyberRes Cloud; Ms Alisha Malik, VP – eCommerce & Marketing, Metro Brands; Ms Anshu Grover Bhogra, VP – Planning & eCommerce, Forever New; Mr Siddharth Dungarwal, Founder, Snitch (4M Clothing LLP) and Mr Shobhit Gupta, Head – MPL Sports, Mobile Premier League.

The event concluded with Tech India Transformation Awards. Celebrating the best in the Indian tech and the allied industries, the entire fraternity joined hands to celebrate excellence and to raise a toast to outstanding achievements in the industry so far and keep the businesses going in the difficult times of the pandemic. A vastly experienced jury panel comprising Mr Amit Malik, MD, Global Service Provider Segment, Cisco Asia Pacific, Japan & Greater China; Mr Saurabh Saha, Head Product Management, NASSCOM FutureSkills and Mr Pradeep Khanna, Executive Director Asia Pacific & CEO, VR AR Association (VRARA) & Global Mindset judged winners across 40+ categories.

Few of the renowned Winners at the ceremony were – Amazon Web Services was conferred with the “Best Cloud Service Provider of the Year” award; upGrad won the “EdTech of the Year” award; CropIn was awarded the “Agri Tech of the Year”; GreenHonchos was conferred with the “D2C Enabler of the Year” award; Khatabook won the “App of the Year” award; MOTOVOLT was awarded the “Best in Innovation”; RESET was conferred with the “Best Tech Start-Up of the Year (Fitness & Wellness)” award; CCAvenue (Infibeam Avenues Ltd) won the “Fintech of the Year” award; Zensar Technologies was awarded the “Tech Company of the Year”.

KartmaX by GreenHonchos was conferred with the “Best Tech Start-up of the Year- Ecommerce” award; Altorum Leren won the “Best Tech Start-Up of the Year (IOT)” award; MY JEN AI PVT. LTD was awarded the “Best Tech Start-Up of the Year- Artificial Intelligence”; Samaaro was conferred with the “Best Tech of the Year (Web Conferencing/Virtual Meeting Platform)” award; Orion Security Solutions Private Limited won the “Best Tech of the Year (Security)” award; Nexus Engineering was awarded the “Best Tech of the Year (Manufacturing)”; Mr. Manan Shah; Founder & CEO; Avalance Global Solutions was conferred with the “Young Trailblazer of the Year” award; Dr. Geetha Manjunath, Founder, CEO & CTO, NIRAMAI won the “Difference Maker of the Year” award to name a few.

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Samsung Brings Smart Touch Call Service to Offer Enhanced Customer Experience



Customers calling Samsung’s Customer Care will have the option to switch to a synchronized voice and screen interface instead of a traditional call center experience. Smart Touch Call is an intuitive service experience that captures the caller’s needs and enables them to interact with the system.

Using this digital self-service option, customers will be able to find a resolution to most of their common queries such as locating the nearest service centre from them, repair tracking, software updates, spare part pricing, warranty information, in-home service reservation, appointment booking, order status, product registration and several Do It Yourself product troubleshoots.

“The Smart Touch Call service has been intelligently designed keeping in mind the current needs of our customers, helping them save their time as they juggle between multiple personal and professional roles. At Samsung, we believe in creating innovative customer-centric solutions to meet the changing needs of our users and we are confident that this new service will reduce call wait time and provide customers quick self-service options for their queries,” said Sunil Cutinha, Vice President, Customer Service, Samsung India.

How Smart Touch Call Works

Any customer who dials in to Samsung’s Customer Care (1800-5-7267864) and opts for Smart Touch Call will get an SMS or a pop-up menu while being on call. Customers can select the self-help option or select their preferred communication mode like email support, WhatsApp support, chat support or voice support. Callers can fill out a form with their details and concerns even before getting connected with a customer service agent, for faster resolution.

With Smart Touch Call, customers can expect a lower call wait time and a faster call transfer time that is caused due to wrong menu selections.

To help customers resolve their product service issues without stepping out of their homes. Samsung has recently expanded its contactless service offerings in the country with a new pick-up and drop service for smartphone and tablet devices. Customers visiting Samsung service centers can also opt for drop-only service to get their mobile devices delivered to their home post repair. The pick-up and drop service I currently available in 46 cities and can be availed by connecting with Samsung customer service on Whatsapp number 1800 5 7267864.

In addition, customers who want to visit any of Samsung’s service centres to get their smartphones and tablets repaired can book their appointments online on or through the Samsung MyGalaxy App and the Samsung Members App, for a preferred day, time and location.

Samsung also offers several digital service options to its customers, helping them resolve their issues without stepping out of their homes. Customers can opt forWhatsApp, Remote Support, Live Chat, technical assistance through the call center or access do-it-yourself videos on the Samsung Website and on YouTube.

At the service centres, apart from all hygiene measures being taken at the entry points – temperature checks and hand sanitization – service counters have been equipped with sneeze guards and queue management is in place allowing only limited customers in at one time.

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Buy Affordable Smartphones at Amazon’s ‘Budget Bazaar Store’



Adding up to the festive cheers, announces ‘Budget Bazaar Store’, a one-stop-shop destination for affordable electronics, appliances, and smartphones. During Amazon Great India Festival, customers can get up to 70% off across categories on products like smartphones, laptops, TVs, refrigerators, washing machines, air conditioners and more. Customers can get their hands on the latest products from top brands like OnePlus, Samsung, Xiaomi, OPPO, Tecno, Bosch, Godrej, IFB, LG, Whirlpool and more.

At Budget Bazaar Store, customers can shop for budget & feature smartphones starting INR 6,799 & INR 649 respectively. They can also get up to 60% off on TVs and Appliances and up to 70% off on Electronics and Accessories. TVs are available starting INR 7,499 and Refrigerators and Washing Machines starting INR 6,790.

Additionally, customers can avail No Cost EMI and Pay on Delivery option along with additional benefits like Extended Warranty. Prime members can enjoy free screen replacement up to 6 months, pay on delivery options and a total protection plan starting at INR 199 with a 10-day replacement guarantee. Click here for more details

Here are some of the products you can choose from Budget Bazaar Store during ‘Amazon Great Indian Festival’ with some great deals and offers from sellers:


Oppo A31 – Featuring a 2.3GHz Octa-Core Processor, OPPO A31 runs smoothly during games and video playback, with reduced power consumption. With a 4230mAh battery, you can watch videos, play games and listen to music all day long. You can watch HD videos online for up to 14 hours or play games for up to 7 hours. OPPO A31’s three lenses inspire you to capture images in more ways than ever before. A 12MP Main Camera gives you clear and bright images while a Macro Lens lets you dive deeper into the tiniest details by capturing objects as close as 4cms to the lens. Additionally, the Depth Camera helps create stunning portraits. Get this stunner for INR 11,490.

Redmi 9A – Redmi 9A’s super sleek design can impress anyone! It comes with 13MP rear camera with AI portrait, 16.58 centimeters (6.53 inch) HD+ multi-touch capacitive touchscreen with 1600 x 720 pixels resolution, 2GB RAM and 32GB internal memory which is expandable up to 512GB. Get this smartphone for INR 6,799.

Samsung Galaxy M12 – Samsung Galaxy M12 is truly a Monster Reloaded as it comes with features like a monstrous 6000mAH lithium-ion battery, 48MP+5MP+2MP+2MP Quad camera setup. It also boasts 16.55 centimeters (6.5-inch) HD+ TFT LCD – infinity v-cut display for an immersive viewing experience. Get this beast for INR 9,499.


MI TV 4A Pro, 32 Inches HD ready – This HD ready TV by Xiaomi brings a host of essential Smart TV features like Built-In Wi-Fi, PatchWall, Netflix, Prime Video, Disney+Hotstar and more. MI TV 4A Pro features a Vivid Picture Engine that delivers exceptional colors, significant depth, and deeper contrasts. Get the Mi TV 4A Pro for INR 14,999. Get additional savings with 10% Instant discount on select bank cards.

Redmi 80 cm (32 inches) HD Ready Android Smart LED TV– Experience incredible clarity and sharp imaging with Redmi 80 cm HD Smart LED TV. It comes with a 20W Stereo Speakers with Dolby Audio support that ensures premium sound quality. Its powerful 64-bit Quad-core Processor with Mali G31 MP2 – GPU and 8 GB Storage + 1 GB RAM promises you a better viewing experience. Get this TV for INR 14,499.

Samsung 32 Inches Wondertainment Series – The 32 Inch Samsung Wondertainment Series HD Ready TV comes with 20W Speaker Output with Dolby Digital Plus Support and smart TV features like Personal Computer, Screen Share, Music System, Content Guide, Connect Share Movie. The PurColour display technology enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience. It comes at a starting price of INR 17,490. You can get Additional savings with coupons and Instant Bank discount with select bank cards


AmazonBasics 6 Kg Fully Automatic Top Loading Washing Machine – It is equipped with 8 Pre-Set Wash Programs, a compact cabinet with a massive tub and fuzzy logic. It boasts some smart features like an automatic water level, cloth amount and its imbalance sensor make every day washing hassle-free and convenient. Its advanced waterfall technology ensures effective cleaning and extra care of delicate fabrics. Get this fully automatic top loaded washing machine for INR 10,299.

LG 190 L 4 Star Inverter Direct-Cool Single Door Refrigerator – LG 190 L4 comes with inverter technology that gives you unmatched performance, great savings, super silent operation and stabilizer free operation. It makes ice in just 108 minutes. The revolutionary smart connect technology helps you connect your refrigerator to home inverter in case of power cuts. Thus, providing you the convenience of storing food for long without spoilage. It comes with a base stand drawer for extra storage. Get this refrigerator with Smart Inverter Compressor Technology for INR 15,490.

Samsung 198 L 5 Star Inverter Direct-Cool Single Door Refrigerator : Samsung 198 L 5 Star is economical and provides cooling without fluctuation. It comes with warranty of 1 year on product, 10 years on compressor, Spill proof toughened glass and base stand drawer. It has a 5-star energy rating, capacity of 198 Liters and is suitable for families with 2-3 members or bachelors. Get it for INR 17,190.

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Western Digital Brings New Drive Architecture to Help Customers Meet Exponential Demand for Data Storage



Western Digital Corp. introduced a new flash-enhanced drive architecture that breaks traditional boundaries of storage. Building on the company’s unique ability to innovate with HDD and flash, the new storage architecture with OptiNAND™ technology optimizes and integrates HDDs with iNAND® embedded flash drives. This gives customers – like hyperscale cloud, CSPs, enterprises, smart video surveillance partners, NAS suppliers and more – a solution to meet the exponential growth in data creation by delivering the capacity, performance and reliability needed to store vast amounts of data today and well into the future.

Leveraging industry-first technologies including triple-stage actuator (TSA) and HelioSeal® technology, the first products featuring the new drive architecture will deliver an unsurpassed 2.2TB per platter, extending capacity gains on proven ePMR technology. Setting a new industry milestone, Western Digital has shipped samples of new nine-disk, 20TB ePMR flash-enhanced drives with OptiNAND technology to select customers.

“Western Digital has a history of hard drive architecture innovations, such as when HGST (now part of Western Digital) first hermetically sealed and shipped helium HDDs in 2013,” said Ed Burns, research director for hard disk drives at IDC. “Driven by the growth of AI, ML, blockchain, IoT, sensors and more, there’s no doubt that new storage innovations are needed to store and protect today’s data growth, especially at scale. As the only company manufacturing both flash and HDDs, Western Digital can uniquely leverage their in-house capabilities to extend the areal density curve of ePMR drives for generations to come, helping customers meet the growing demands of a digital economy.”

“This new architecture is a natural extension of Western Digital’s strengths and capabilities, delivering a new evolution of storage to the market,” said Billy Chen, vice president of New H3C Group, president of Compute and Storage Product Line. “As an early customer, the OptiNAND technology is exciting as it will help us meet our storage needs for years to come.”

New Flash-Enhanced Drive with OptiNAND Technology

Unlike a hybrid drive where flash is used to store user data, the new architecture is a breakthrough in storage that works differently, enabling advances on multiple dimensions of storage capability. By adding vertically integrated iNAND to its world-class HDDs, and with enhanced firmware algorithm and SoC innovations, Western Digital’s flash-enhanced drives with OptiNAND technology deliver improved capacity, performance and reliability to help customers meet growing storage demands. A technology brief can be found here.  Highlights include:

  • Capacity: The drive works smarter, with enhanced firmware algorithms taking advantage of expanded metadata that has been offloaded to the iNAND, enabling more tracks per inch (TPI) with resulting increased areal density.
  • Performance: Drive latency is improved with proprietary optimizations to drive firmware focused on requiring fewer adjacent track interference (ATI) refreshes and reducing the need for write cache flushes in write cache-enabled mode.
  • Reliability: Nearly 50x more customer data can be retained in the event of an emergency power off (EPO) scenario, and with Western Digital’s unique capabilities in vertically integrated supply, design, development, testing and qualification of flash-enhanced drives, customers can count on the drive’s reliability.

“With our IP and world-class development teams in HDD and flash, we are able to continuously push the boundaries of innovation to improve our customers’ storage infrastructure,” said Siva Sivaram, president of Global Technology and Strategy, Western Digital. “We have had an extraordinary journey of HDD innovation. We changed everything with HelioSeal in 2013; were first to ship energy-assisted HDDs in volume in 2019; and now we’re going to lead again with OptiNAND technology. This architecture will underpin our HDD technology roadmap for multiple generations as we expect that an ePMR HDD with OptiNAND will reach 50TB in the second half of the decade.” 


The new flash-enhanced drive architecture with OptiNAND technology will be available across the company’s portfolio of drives and storage platforms. It will also serve as the foundation for future designs and innovations, with further advances to come in intelligence, reliability, capacity and time-to-market value. The company will begin announcing market-specific, purpose-built products across its portfolio later this year.  

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