The ninth edition of The Big Billion Days (TBBD), Flipkart’s annual flagship event, achieved a significant milestone of over 1 billion customers visiting the platform during the 8-day long festival, delivering immense value for the entire ecosystem, driven by the levers of innovation, affordability, inclusion, value, and convenience. It demonstrates a strong adoption of ecommerce across the country with more than 60% of customers coming from Tier-2 and -3 cities.
Flipkart served millions of customers in the remotest parts of the nation such as Khonsa in Arunachal Pradesh, and Port Blair, Medinipur, Bankura, Puri and Bhagalpur being among the top 10 Tier-3 cities from where Flipkart’s customers shopped the most. Customers, sellers, kiranas and artisans alike have found synergy with Flipkart’s compelling value proposition, with the company’s unveiling of its new and innovative offerings.
Manjari Singhal, Senior Director – Customer, Growth, and Events, Flipkart, said, “As a homegrown e-commerce marketplace, we understand the aspirations of both our and sellers. We are constantly striving to uplift the entire ecosystem through our tailored offerings and innovations. This Big Billion Days has already fostered immense growth opportunities for our sellers, brands, transport and Kirana delivery partners, with the help of bespoke financial offerings accessible on the platform, better revenue-generating avenues for them, and expanded reach across the nation. In its ninth year now, The Big Billion Days has evolved into an experience that nationwide customers and sellers look forward to, and we will continue to make concerted efforts to create value for the entireecosystem.”
Creating value for the entire ecosystem
Sellers: More than 50% of Flipkart’s transacting sellers saw a 1.5x increase in their business. TBBD 2022 marked more than 100% increase in crorepati sellers on the marketplace since the last edition, underscoring the positive impact partnering with Flipkart has had on their business.
Kiranas: Kiranas witnessed greater participation, and in the first few days of TBBD, the Kirana partners have delivered millions of shipments and are making 10% higher deliveries.
Samarth: The number of artisans, weavers and entrepreneurs debuting under the Flipkart Samarth program this year has grown by 5X, and they have seen their revenue increase by 400%, showcasing the success of Flipkart’s efforts towards bringing underserved communities, businesses, and entrepreneurs into the mainstream economy. Handmade furniture and handicraft products emerged as some of the popular items showcased by Samarth artisans, weavers and entrepreneurs.
India truly upgraded this Big Billion Days with categories like Mobiles, Electronics, and Large Appliances witnessing a growth of over 70% and 30% each, respectively, in the uptake of premium products over the last BBD.
● Fashion and lifestyle continued to be a big attraction in Tier-2 and -3 cities, with suitcases, running shoes, men’s jeans and footwear being some of the top-selling products, drawing in 45% more customers over last year. The segment saw 3 sarees and 2 kurtis being sold every second. As many as 250 shoes, 200 kids’ clothing & fashion wear and 7 t-shirts and 4 Bottomwear (jeans + trousers) were sold every minute.
● Electronic devices, including laptops, true wireless audio devices and smartwatches, saw over 20% growth, with the student community driving the majority of the demand.
● Beauty and general merchandise categories saw a 30% jump, with diapers, wipes, moisturizers, toothpastes, pressure cookers, gas stoves and double bed sheets being the most bought products. Close to 25% of users who browsed for Makeup products, used the Virtual Try-On feature.
● Grocery witnessed a 2.3x increase in new customers using the platform; the number of cities shopping for groceries more than doubled to almost 1,700 this TBBD. Nearly 70% of the grocery demand was recorded from Tier-2 and -3 cities including Guwahati, Indore, Lucknow, Nagpur, Patna and Vijayawada.
● Furniture retained its status as a fast-growing category, with 35% increase in customers in TBBD 2022. Of those who bought bed mattresses, kids tables and kitchen trolleys, 40% chose the affordability construct .
● Large Appliances saw TVs, washing machines and refrigerators as the top choice, while small home appliances such as juicer-mixer-grinders, induction cooktops and fans saw signiﬁcant traction. Customers, choosing the ‘product exchange’ option, grew 20%.
● Healthcare, food and nutrition products such as Whey Protein, health food drinks, chyawanprash, dry fruits, chocolates, tea, peanut butter and olive oil saw high interest from customers. Vitamins and gummies drew a strong demand, especially in metros.
● Premium mobile phones costing Rs. 20,000 and upwards comprised almost 50% of the total mobiles sold. More than 44% of the buyers of premium mobile phones came from Tier-2 and Tier-3 cities.
● Several D2C brands saw 200-300% growth in customers this TBBD with Grooming, Food and Nutrition, Lifestyle and Travel driving growth.
Flipkart app scores high
As India prepared their wishlist for the festive shopping, 35 million app downloads happened in the run-up to the TBBD (on Android and iOS play store), with 1 in 5 new customers choosing the vernacular experience. Brand Mall and Virtual Try saw an adoption of over 22% and 40% respectively, while there were more than 55 million visits on the unique 3D AR viewing catalogue across various categories
Financial constructs drive affordability, convenience and inclusivity
The EMIs constructs drove 2x of average order value compared to credit card full swipe, enabling shoppers to make high-value purchases across the Large Appliance, Furniture, Mobiles & Electronics categories.
Flipkart Axis Bank Credit Card with the Instant Discount & Unlimited Cashback proposition witnessed 2x increase in overall spending and customers using the credit card when compared to last year’s TBBD. Flipkart Gift Cards registered a growth of 80% in sales and 28% in redemption when compared to TBBD 21.
Travel gets a boost
A 140% increase observed for advance bookings for travel next year is reflective of the strong desire for Indians to step out and travel. Bhubaneswar, Goa and Jaipur were among the most popular domestic destinations, while Bangkok, Maldives and Singapore topped the international travel of choice. Tourism for destinations such as Shirdi and Varanasi also saw a rising interest. Bookings for 4- and 5 star properties were 350% higher, signifying how customers are moving towards luxury travel and hence such demand.
Health goes strong
The availability of Medicines on Flipkart, powered by Flipkart Health+, has seen positive adoption. Over 65% of orders for medicines and healthcare products on Flipkart Health+ and Medicines on Flipkart were from Tier-2 and Tier-3 cities.
New offerings and games excite
To reach out to Tier-2 and beyond cities and help customers discover the wide selection on Flipkart, more than 150 million personalised and curated Whatsapp messages were shared with Flipkart shoppers. Additionally, ~10Mn personalised video messages in Hindi and English were sent, featuring Alia Bhatt, addressing users by their name and sharing a sneak peek into the best of offers on Fashion & Lifestyle products. 38% of these customers visited the app to know more.
Shopsy, Hypervalue ecommerce platform, sees strong adoption in Bharat
This TBBD, Shopsy has scaled by 5X with a strong adoption from Tier-2 and -3 cities. The platform observed heightened participation from Bharat, with nearly 60% consumers and local sellers coming from Tier-3 cities.
Jeeves makes its mark
Flipkart’s service arm, Jeeves, completed 2 lakh installations across 19,000 pin codes during TBBD. Jeeves provides customers hassle-free end-to-end post-purchase solutions across 40+ product categories.
Enjoy up to 40% off on Smartphones During Amazon Smartphone Upgrade Days
Amazon.in announces Smartphone Upgrade Days, bringing together a host of deals and offers on a range of the latest smartphones and its accessories. Customers can enjoy up to 40% off on their favourite smartphones from brands including OnePlus, Xiaomi, Samsung, Oppo, iQOO, realme, and Tecno amongst others. The latest OnePlus Nord 2T, realme Narzo 50A Prime, Redmi Note 11 and iQOO Neo 6 5G among others will be available with exciting bank and No cost EMI offers. Smartphone Upgrade Days will be live until 15th November 2022.
Customers can enjoy a 10% instant discount using Bank of Baroda and Federal Bank cards till 15th November 2022. Customers can avail 10% discount up to INR 1,000 on credit cards on Smartphones for a min. transaction of INR 5,000 on Federal Bank card & INR 8,000 on Bank of Baroda card.
Here are some of the latest smartphones and its accessories on Amazon.in with offers and deals from sellers.
Samsung Smartphones: Samsung Galaxy M13 will be available for INR 9,499 including cashback of INR 1,000 on select bank credit and debit cards. Samsung Galaxy M53 5G & Samsung Galaxy M32 Prime will be available for INR 21,999 & INR 11,999 respectively. It also includes 3, 6 months of no cost EMI offer. Samsung Galaxy M33 5G & Samsung S20 FE 5G will be available for INR 14,999 & INR 28,740 respectively.
Xiaomi Smartphones: Xiaomi smartphones will be available with additional bank offers to make the deals even sweeter these Upgrade Days. Customers can get Redmi Note 11T 5G for INR 16,999; Redmi 10 Power for INR 11,499. Redmi 9 Activ, Redmi Note 11, Redmi K50i is available for INR 8,550, INR 12,499, INR 24,999 respectively.
iQOO smartphones: There will be some amazing deals on iQOO smartphones with great offers bank and EMI options. iQOO Neo 6 5G will be available starting INR 24,999 and also includes 3, 6 months of no cost EMI offer.
OnePlus smartphones: The Upgrade days will see fantastic discounts and EMI options on OnePlus models. OnePlus Nord CE 2 and OnePlus 10R Prime will be available starting INR 23,499 and INR 29,499 respectively which includes up to INR 1,500 and INR 3,000 bank cashback respectively.
realme smartphones: Customers can enjoy irresistible offers and discounts on realme smartphone models. realme Narzo 50 4G will be available for INR 9,999 and realme Narzo 50i will be available for INR 5,749 inclusive of cashback offers along with 6 months no cost EMI offers available on both. The smartphones come with features like 5000 mAh Mega Battery, powerful processor and so much more.
Tecno Smartphones: Get amazing offers on Tecno smartphones during the Smartphone Upgrade Days. Tecno Pop 6 Pro will be available for INR 5,399 including a cashback of INR 599 on select bank credit and debit card. It also includes 6 months no cost EMI offer as the smartphone comes with powerful, valuable and stylish design.
Avail Up to 70% Off on Winter Essentials During Amazon’s Hope Shopping Spree
Get winter must-haves under one roofwith‘Home Shopping Spree’ onAmazon.in. Customers can avail a host of exciting offers and up to 70% off on winter essentials including home & kitchen appliances ranging from air purifiers, room heaters, geysers, blankets, comforters, dohar, thermals, flasks, casseroles, ovens, kettles, air fryers, carpets, rugs, doormats, barbeque, charcoal grills, riding gloves & much more on 12th November and 13th November 2022.
During the ‘Home Shopping Spree’ on Amazon.in, customers can also get an additional 10% instant discount on Federal and Bank of Baroda card & EMI. In addition, they can collect coupons here and get 10% cashback up to INR 150 on purchase of INR 1500 & above. Along with this, customers get to save on some of the best brands such as Vega, Bajaj, Havells, Crompton, Milton, Philips, Eureka Forbes, Usha, Livpure, Sleepy Cat, Mortein, Plantex, Green Soul and much more.
Additionally, with Children’s Day just around the corner, surprise your kids with everything they need for their room, school and hobbies from Kids Carnival Store.
Here are some of the offers by participating sellers:
Top offers on winter appliances
- Up to 50% off | Instant Geysers
- Up to 50% off | Storage Geysers
- Starting at INR 599 | Immersion Rods
- Up to 40% off | Room Heaters
- Up to 40% off | Air Purifiers
- Up to 40% off | Kettles, Ovens and Air Fryers
- Up to 40% off | Egg Boilers
- Up to 40% off | Ovens
- Up to 50% off | Barbeque Grills
Top offers on kitchen & home appliances
- Up to 40% off | solar lights
- Up to 40% off | thermal flasks
- Up to 60% off | baking products
- Casseroles starting 299 | Serve hot and fresh
- Starting INR 499 | Dinner Sets
- Starting INR 99 Decorative Lights
- Up to 10% off | Coffee Machine
- Up to 40% off | Coasters
- Up to 20% off | Cleaning tissues
- Best deals on home products from top brands like Milton, Philips, Usha, & more
Top offers on home décor, furnishings & furniture
- Best deals on Furniture from top brands like Duroflex, Sleepy Cat, Hometown, Home Centre, The Sleep Company, & more
- Up to 60% off | sofas & recliners
- Up to 60% off on Beds | Snuggle in the cozy comfort of your beds
- Up to 60% off on Mattresses | Snuggle in the cozy comfort of your mattresses
- Up to 70% off | Blankets, Comforters, Dohars and more
- Up to 70% off | Carpets, Rugs and Doormats
- Up to 60% | Amazon Solimo Blankets and Comforters
- Up to 60% off | cloth storage for winter
Top offers on home improvement
- Up to 40% off | Multipurpose cleaning sprays
- Up to 25% off | Waterproofing Solutions for Homes
- Up to 50% off | Mops
- Up to 40% off | Hot & Cold Water Dispensers
Top offers on sports & automobiles
- Up to 40% off | World cup Official Footballs (FIFA)
Top offers on Auto:
- Up to 40% off | Riding Gear
- Up to 30% off | Helmets from Vega and Steelbird
- Up to 60% off | Riding Gloves
- Up to 50% off | Vehicle cleaning products
Top offers on lawn & garden supplies:
- Up to 50% off | live plants
- Up to 40% off | mosquito & insect repellents
Avail Up to 60% Off on TVs and Cricket Gears to Celebrate This Cricket World Cup
As the cricket frenzy spreads across the country, getready to experience the game with your family and friends from the comfort of your homes with the Cricket World Cup Festival on Amazon.in. Cricket enthusiasts can enjoy the ongoing World Cup with exciting offers on cricket accessories, sportswear, TVs, appliances, video games, clothes, shoes, furniture and much more and unlock great deals from November 4 till November 6.
Catch the cricket fever by enjoying exciting deals with up to 60% off on wide selection of products from top brands like DSC, SG, SS, GM Puma, Adidas, Nikeamong others.
Fans can cheer the loudest for their favorite team as they stay updated this cricket season with Alexa on any Echo, Fire TV or other Alexa-enabled devices. Just ask Alexa for player trivia, cricket updates, fun quizzes, and more by using simple voice commands like “Alexa, what is the score?”, “Alexa, when is India’s next match?”, “Alexa, who is the cricketer of the day?” or “Alexa, open Daily Cricket Trivia”. Listen to the live commentary by Digital2Sports during India’s matches with Alexa on Echo or Fire TV devices, or on the go via the Alexa mobile app or the Amazon shopping app (Android). Just say “Alexa, start live cricket commentary.”
Here are some products customers can choose during Cricket World Cup Festival on Amazon.in for cricket fans with offers & deals from participating sellers.
Play like your favorite cricketer
- DSC Belter Wood Kashmir Willow Cricket Bat Short Handle Mens – The superior quality bat is made up of the finest Kashmir willow, hard-pressed, and traditionally shaped for superb strokes. The handle of this bat is made of Singapore cane with special 3-way insertion of rubber in between splits for enhanced flexibility and shock absorption. Get this on Amazon.in for INR 1,138.
- SG Club Cricket Ball Leather(Red) Standard Size – SG Club Cricket Ball made from quality tanned leather will elevate your cricket playing experience. The ball ensures durability with high-bouncing and is built with portuguese cork wound with 100 percent wool. Buy this on Amazon.in for INR 625.
- SG Economy Cricket Kit – Full Kit – Train to be the next generation of top-class cricketers with SG Economy Cricket Kit that carries every essential gear that one can dream of consisting of the finest quality bat, batting leg guard, batting gloves, kitbag, super pack backpack, thigh guard, arm guard, abdo guard, and many more. You can get it on Amazon.in for INR 6,236.
- Adidas Mens CRI Rise V2 Shoes – Buy Adidas Mens CRI Rise V2 Shoes and opt for these comfortable, durable, and breathable gear to take your game up a notch from a renowned brand Adidas. It is available on Amazon.in starting from INR 6,973.
- Noise ColorFit Pulse Grand Smart Watch with 1.69″(4.29cm) HD Display, 60 Sports Modes, 150 Watch Faces, Fast Charge – Get the rich immersive viewing experience on the 1.69″ LCD display.;60 sports modes: Take your pick from a wide range of 60 sports modes. Enjoy more than a day’s worth/25 hours of battery in just 15 minutes of charge. Get this on Amazon.in for INR 1,799.
- boAt Wave Lite Smartwatch with 1.69″ HD Display, Sleek Metal Body, HR & SpO2 Level Monitor, 140+ Watch Faces, Activity Tracker – Get sharper color resolution that brightens your virtual world exponentially. It’s ultra slim and lightweight design of the watch is ideal to keep you surfing your wave all day! Track your daily activity, to seamlessly monitor your health. Get this on Amazon.in for INR 1,799.
Cricket World Cup Fan Corner|Cheer for your team
- ICC Classic Backpack – Get the best deals on fan gear this season with ICC T20 Merchandise and wear your love for team India while cheering for them to become the Ultimate Champion. The contemporary backpack will be a constant companion as the super team set out on a journey to victory. Buy this on Amazon.in for INR 1,437.
- Cotton Printed Tshirt – Cheer the men in blue in style wearing this classic T-Shirt will never fail you while lounging around. It is designed for comfortable wear for sports and street style and can upgrade your look in seconds. Get this on Amazon.in starting INR 649.
- Adidas Men’s Shorts – Buy premium quality men’s cricket shoes that are available in the store. Opt for these comfortable, durable, and breathable cricket shoes to take your game up a notch from a renowned brand Adidas. It is available on Amazon.in starting from INR 6,973.
- Men’s Camo Sweatpants – Tracks are the embodiment of comfortability. Puma’s Sweatpants feature comfortable cutlines, functional fabrics to keep you cool and comfortable. So, this IPL season, gear a sporty look and enjoy your game with these track pants. Get this on Amazon.in for INR 1,679.
Bring home the theater experience this world cup
- HP 15s,11th Gen Intel Core i3-1115G4 8GB RAM/512GB SSD 15.6-inch – Enjoy watching cricket and step a notch higher with the HP 15s-fr2514TU Intel Core i3 11th Generation Laptop. Having a powerful Intel Core i3 processor, that provides quicker instructions to the computer to complete multiple tasks at hand. Buy this on Amazon.in for INR 44,490.
- iAir Bluetooth Ozo TWS in-Ear Wireless Earbuds with Rich Bass and Mic, Passive noice Cancelation for Mobile, Laptop,Audio Player – These Earbuds can be paired with Bluetooth. Along with in line microphone, it also has durable multi-function buttons. They are lightweight and compact with a magnet making them comfortable, flexible, and convenient to carry. Get this on Amazon.in for INR 1,399.
- Newly Launched Noise Buds VS104 Pro Truly Wireless Earbuds with 40-Hours of Playtime, Quad Mic with ENC, Instacharge – With hours of playtime, Buds VS104 Pro is powered for more entertainment. A movie’s worth of playtime in a jiffy. Get up to 150 mins of playtime in just 10 minutes of charge. Now attend your calls in the busiest surroundings, no more looking for a quiet corner. Get this on Amazon.in for INR 1,699.
- DIGITEK® (DTR 260 GT) Gorilla Tripod/Mini 33 cm (13 Inch) Tripod for Mobile Phone with Phone Mount & Remote – The Gorillapod mobile tripod is made of high-quality ABS. Making it a very heavy duty product and giving it an exponentially longer life, as compared to other plastic based camera tripod. Ensuring that even with a very rough usage your mobile phone, camera, phone, DSLR and tripod stand are safe. Get this on Amazon.in for INR 399.
- LG 164 cm 4K Ultra HD Smart LED TV: Enjoy the ultra-viewing experience with an intelligent and smart television which comes with a large ultra-HD display crafted with good picture quality and clarity enhancement. The LG 4K Ultra Smart LED TV gives the picture a vibrant quality so that you can have an immersive viewing experience. The TV is available for INR 1,59,990.
- Redmi 108 CM 4K Ultra HD Android Smart LED TV: Enjoy the amazing features by getting the Realme 108cm (43 Inch) Full HD LED Android Smart TV online. This television has been intended to give exceptional audio and video clarity, as well as the best possible movie and music viewing experience for you and your family. Buy this on Amazon.in for INR 26,999.
- Sony Bravia 164 cm (65 inches) XR Series 4K Ultra HD Smart OLED Google TV (Black): Redefine your entertainment as soon as you buy SONY 55A80K 139 cm (55 inch) 4K OLED Android TV Hands-free Voice Search which comes loaded with various exciting features. Having a modern look that draws you to the purest picture. This 55-inch large display tv comes loaded with amazing features. Buy this on Amazon.in for INR 2,42,240.
Trending deals on appliances
- LG 190 L 5 Star Smart Inverter Direct-Cool Single Door Refrigerator – Keep your favorite food items fresh with this LG Start Single Door Refrigerator that comes with the Smart Connect technology. Its Toughened Glass Shelves can accommodate heavy utensils, while its Base Stand Drawer can be used to store vegetables and fruits like potatoes, onions, and fruits that don’t need refrigeration. Buy this on Amazon.in for INR 18,190 approximately.
- LG 1.5 Ton 3 Star Hot & Cold DUAL Inverter Split AC – Get your hands on split AC with inverter compressor which adjusts power depending on heat load. It is most energy efficient and has lowest-noise operation. Get uninterrupted cooling on Amazon.in for INR 38,941.
- Samsung 345 L 3 Star Digital Inverter Frost Free Double Door Refrigerator – This Samsung convertible 5 in1 is powered by the Twin Cooling Plus Technology, this refrigerator has 5 conversion modes to take care of all your refrigeration needs. Get uninterrupted cooling on Amazon.in for INR 37,540.
Bring stadium home with this setup
- Good Hope M.S. Dhoni The Finisher Poster for Room and Office, Rolled (Matte Paper 300 GSM, 13 X 19 Inch, Multicolour) – For all the cricket lovers add this poster to your bedroom walls, which is easy to stick & frame. It comes with Matte Lamination. Get this on Amazon.in for INR 189.
- Encasa Homes 4 pcs Chair Pads 40×40 cm – Lime Green – Dyed Canvas Square Seat Cushions – Watch the cricket matches with utmost comfort and ease. Filled with the perfect amount of cotton so that it holds its shape and is comfortable to sit on for many hours. It is made with a thick textured 100% cotton canvas. Get this on Amazon.in for INR 1,298.
Enjoy Match Time with munchies | Up to 45% off, INR 150 back on first Fresh order
- Pringles Sour Cream & Onion Flavour – Relish Pringles Sour Cream & Onion flavored Potato Chips, crispy snack, loved by everyone for its delicious taste and crispy texture. Pringles Sour Cream & Onion flavor potato Chips are seasoned from edge to edge. Buy this on Amazon.in for INR 170.
- Ferrero Rocher Moments – Unwrap the golden wrapper and discover a delicious combination of textures and flavors. Perfect to share when meeting your loved ones. Buy this on Amazon.in for INR 160.
- Unibic Assorted Cookies 75g (Pack of 10) – Assorted pack contains 10 different cookies, tasty options in each packet, there’s sure to be something appealing for all ages and something everyone can enjoy. Indulge in the bundle of Premium Assorted Cookies. Buy this on Amazon.in for INR 285.
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