GROHE and American Standard, has always been at the forefront of design, technology and innovation in the bathroom space. On World Water Day, the company has launched a one-of-a-kind, online virtual experience studio, and has taken a bold new step towards a more Digital future – a future in which customers, architects and designers are not restricted by the limitations of a physical world, especially one which is becoming increasingly distanced in the post-pandemic environment.
The virtual platform, which is based on The LIXIL Studio (TLS) – a state-of-the-art, 13000 sq.ft. innovation and experience center located in Bengaluru, is a unique portal that showcases the best that GROHE and American Standard have to offer; featuring the most iconic, innovative, and ground-breaking products and solutions from the company.
Users can access and navigate through the 3D environment, from the comfort of their homes or offices, or even on the go through their mobile devices, viewing the various display zones and bathroom concepts in full HD realism. They can view each zone from different angles, zoom in to see products up close, or zoom out to view the entire concept or configuration. Architects and designers can take clients on guided tours without ever having to leave their offices.
What’s more, all of this can be done at any time of the day, making the virtual studio accessible 24×7 – another physical world barrier LIXIL has broken down with the virtual platform.
Perhaps the most customer-centric feature of the platform is the ability to interact live with Inside Sales agents from LIXIL, who are happy to assist users with their queries and provide additional information on products and solutions to help design their ideal bathroom.
Speaking on the launch of the virtual studio, Mr. Bobby Joseph, Leader, LIXIL Water Technology (LWT), India & Sub-Continent, observed, “As we all know, Digitization is not just a trend for the future, but also an inevitable reality of the present. Events like the recent pandemic have only accelerated the adoption and integration of Digitization into most aspects of our lives and work. There is no reason why the bathroom industry should be left behind.”
“As a leading brand in the industry, it is our vision to spark a Digital revolution in bathroom design and specification. We want to leverage the power of Digitization to make our world-class products and solutions easily accessible to all, anytime, anywhere – regardless of distance from the nearest showroom or social distancing norms.”, Mr. Joseph added. “With pioneering initiatives like the virtual studio and our proficient Inside Sales team, we will be able to remotely and efficiently cater to customer needs from anywhere across the country. This truly is an important milestone in our journey towards using Digitization to get closer to our customers.”
Anvidha Technologies to Launch New Entity “EyeMyEye”
‘Vision’ is what drives businesses around the world. With a vision towards creating its own niche in the eyewear market, Anvidha Technologies Private Limitedwill be introducing a new entity – ‘EyeMyEye’ in India. Streamlining their vision with a fresh start, is the team that ledtheir earlier brand to become one of the largest online optical players in India’s Eyewear Market. Eyemyeye.com will be launched under the aegis of Mr. Ganesh Iyer, Founder & CEO, Anvidha Technologies Private Limited.
With a team size of 150+ members, bringing forth vital knowledge & experience in their armor, EyeMyEye is a leap to success. Further, the brand’s 70,000 sq. ft. warehouse cum office space in Gurugram and the capacity to furnish 5000+ orders per day, elevates it to a growth stage.
The new entity is likely to take the VC route. Commenting on the development, Mr. Ganesh Iyer, Founder & CEO, Anvidha Technologies Private Limited said, “As of today, we hold 100% ownership in EyeMyEye, however, there has been substantial interest from the investor community envisioning the current market size plus the success of our last venture. We became one of the second largest players in the category in a short span and this time we plan to expand all our boundaries. We are open to investments and are currently in discussion with a couple of Global International Partners.”
The EyeMyEye team is anchored by its members’ diverse and robust domestic and international experience in the eyewear industry. By being a part of a global network for over 6+ years, the team is focused on giving Indian audience, the best quality products at unmatched prices, which is currently a challenge in the domestic market. Their global exposure in the past will give them a great upper hand at maintaining quality standards while their Pan India experience will help them to cater to Indian customer’s pockets and preferences.
Launching in May 2021, withIndia’s largest media campaign,Eyemyeye.com will have the largest share of voice in the market. The brand also plans on bringing-in big bang offers & never seen before prices for the customers.
Buy Anything from Vijay Sales by Paying Only 10% Under Partial Booking Offer
With the pandemic testing people’s spirits, Vijay Sales have come up with something exciting to look forward to. Vijay Sales brings partial booking to the market. Under this offer, customers can pay a 10% amount upfront to book any item from their website and pay the remaining amount when the deliveries are back in order. This offer is only applicable in those cities where deliveries are restricted due to the lockdown.
Commenting on the notable offer, Karan Gupta, Director, of Vijay Sales, said, “Instead of paying the entire amount in one go to book their favourite appliances, our latest offer will enable the customers to book any product from our website by paying 10% and be assured of lightning-fast deliveries once deliveries are back on track. We at Vijay Sales believe in staying committed to our customers by providing them with a hassle-free shopping experience”.
Vijay Sales is a renowned consumer retail brand in India, which operates via 107 outlets and a website. The company offers the latest range of products to its customers, including smartphones, laptops, household appliances, and more.
Trell Introduces Week Long #IMEMYWEEK Campaign
A majority of people often add things to their wishlist or leave them in their cart for several days while shopping online simply because they feel guilty to splurge or are sceptical of treating themselves at that particular moment. On the contrary, everyone deserves to celebrate life’s little wins and indulge in some retail therapy every now and then. To emphasize the importance of this self-care, Trell, India’s largest lifestyle social commerce platform, is conducting a week-long #IMEMYWEEK campaign on its app, featuring lucrative deals on notable brands on the Trell Shop, every month. The campaign, that would be running every month in the salary week, commenced on 1st May and will be running till 7th May, so as to enable its customers to treat themselves in their pay week.
#IMEMYWEEK refers to individuals in the first person to create a connection and drives the compelling notion that everyone should be open to splurging on themselves, guilt-free, from time to time. The campaign provides an opportunity to customers to finally fulfil their wishes by ticking items off their wishlist that they’ve been eyeing be it that new perfume, the lipstick in that trending shade, or the set of skincare products they’ve been contemplating to purchase for a while now. Eminent makeup, grooming, skincare, health and wellness, and fragrance brands including Lakmé, Mamaearth, Bombay Shaving Company, Plum Goodness, Khadi Natural, OGX, and LetsShave and premier brands such as Mercedes Benz, Bentley, Jaguar, and Mirabelle Korea, amongst others, would be offered at attractive prices throughout the week. The campaign is aimed at encouraging people to indulge in what they wish for, post receiving their salaries, as they have earned that purchase and deserve to spend on themselves.
Commenting on the campaign, Pulkit Agrawal, Co-Founder, and CEO of Trell said, “Trell’s #IMEMYWEEK is a way to convey to individuals that splurging on themselves is important in these tough times to keep themselves motivated and energised. Much to the contrary, it should be perceived as celebrating their professional achievements at the start of the month. With the concept of self-care gaining immense importance in recent times, Trell’s campaign is a way of encouraging people to indulge in some much awaited shopping for themselves, every month.`
The Campaign would be running on Trell Shop, which has over 500+ brands, across categories for customers pan India.
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