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Airtel Customers Can Now Purchase Kaspersky Security Solutions on Thanks App

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Global cybersecurity company Kaspersky has partnered with Bharti Airtel (“Airtel”) – India’s premier communications solutions provider, to ensure instant security for internet users in India.

The collaboration between the two companies will allow Airtel customers to purchase Kaspersky Total Security solution directly from the Airtel Thanks app in a matter of few clicks. What’s more! Airtel customers also enjoy exclusive deals on these advanced solutions from Kaspersky.

Airtel customers simply need to download the latest version of Airtel Thanks app> Go to ‘Shop’ section> Go to lifestyle offers> Click on the Kaspersky banner and get started. Airtel Thanks also enables seamless payments through cards, net banking and UPI.     

The alliance is formed with the aim to increase the cybersecurity awareness amongst Indian internet users and encourage them to practice cyber safety in the wake of growing cyberthreats.

Cyberthreats are constantly evolving and cybercriminals in the past 2 years have been actively targeting internet users in India. In the first quarter of 2021 Kaspersky products detected 37,650,472 different Internet-borne cyberthreats. Mobile users are also at risk as cybercriminals are constantly targeting them for financial gains, as well as to obtain important private data. Mobile threats in India have drastically increased since 2019 and are becoming more targeted and sophisticated in nature. India ranked 7th amongst the countries attacked with Mobile Threats in 2020.

The top mobile threats targeted at the smartphone users globally were, Adware which topped the list with 57% (3,254,387 detections).Talking about the other threats, the number of backdoors detected almost tripled from 28,889 in 2019 to 84,495 in 2020. The number of detected Android exploits increased seventeen fold, and the number of Trojan- Proxy threats had increased by twelve times. Kaspersky solutions detected 156,710installation packages for mobile banking Trojans in 2020, which is twice the number of attacks detected in 2019. However, a decline in ransomware trojans was witnessed as we found 20,708 installation packages for ransomware Trojans in 2020, a decrease of 3.5 times as compared to the previous year.

Eugene Kaspersky, CEO of Kaspersky, said: “We’re very much looking forward to supporting Bharti Airtel, the leading global telecommunications company and one of the biggest mobile service providers, in its goal to protect their users, create a more secure internet, and build a safer digital world together with Kaspersky. I’m convinced that this partnership will further contribute to establishing Airtel as an innovational pioneer and a leader in its industry.”

Pradipt Kapoor, CIO, Bharti Airtel said: “As customer lifestyles become increasingly integrated with digital platforms, it becomes paramount for all of us to secure these journeys with the right solutions. Airtel is working round the clock to deliver a secure network experience through world-class infrastructure and partnerships. We are delighted to partner with Kaspersky and make their solutions easily accessible for Airtel customers, who can purchase and install these in a matter of minutes and enjoy complete peace of mind.”  

“Malicious apps, to spyware, mobile banking trojans, adware, phishing attacks, ransomware attacks, etc, are some of the most risky threats that a smartphone user has to be safe and secure from at all times. In a time when data privacy has become one of the most supreme criteria of our lives, smartphones become the greatest and most important source of our personal and sensitive data. Keeping this in mind, protecting our phones from the various online threats should be our highest priority. The first and the easiest step towards practicing cyber safety is by installing a reliable security solution to our devices. Increasing our cyber maturity and being aware of the constantly evolving threats is also the responsibility of an online user, in order to protect themselves from the nefarious cybercriminals”, said Mr. Dipesh Kaura, General Manager, Kaspersky (South Asia).

Mr. Dipesh added, “Our association with Airtel is not only a strategic business partnership for us, but is also an important collaboration in order to increase cyber awareness amongst the growing number of smartphone users, who also may be potential targets of cybercriminals. With an affordable and accessible internet connection available today, we have opened our gates to a great digital future, and we have taken yet another step towards securing this digital future with the help of Airtel. We look forward to our association with them, and hope to instil an increased sense of cyber awareness amongst Indian users as much as possible”.

Through this association with Airtel, Kaspersky looks forward to a positive reaction from the users, and hopes to encourage them to take a step forward towards securing themselves. Both the companies are trying to ensure instant security to the users and contribute towards making Digital India a lot more safe and secure.

Consumers can now conveniently avail of Kaspersky Total Security solution on the Airtel Thanks app and move closer to achieving cybersecurity.

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Grab New Realme Pad Now on Flipkart, Starting at 15,999

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Realme announces the availability and sales date of its first-ever tablet, the realme Pad, an ultra-thin and light tablet with WUXGA+ display. Available in two trendsetting and unique colors of Real Grey and Real Gold, realme Pad is an ideal device which provides an opportunity to enjoy technology-connected life anywhere, anytime.

Available in two storage and connectivity variants for this sale – 3GB+32GB (Wi-Fi + 4G) and 4GB+64GB (Wi-Fi + 4G), realme Pad is priced at INR 15,999 and INR 17,999 respectively. This slim and stylish designed device will go on sale starting September 16, 2021, 12 noon onwards on realme.com, Flipkart & Mainline channels. 

realme Pad

realme Pad is the slimmest WUXGA+ and marathoner Pad and is powered by an octa-core MediaTek Helio G80 gaming processor which is the most powerful chipset in this price segment and provides strong performance which will take the gaming experience to the next level. It comes with a 10.4-inches WUXGA+ (Widescreen Ultra eXtended Graphics Array Plus) full screen, up to 2000×1200 pixels screen resolution, and a screen-to-body ratio of 82.5%, for a more immersive viewing experience with crystal-clear details. realme Pad comes with a trend-setting ultra-slim metallic design body and is as thin as 6.9 millimetres and weighs only 440 grams.

Realme Pad is equipped with a 7100mAh large capacity battery for whole day endurance. It delivers power beyond expectations – enough for 65 days in standby or 12 straight hours of video viewing. It is equipped with an 18W quick charge, this is the fastest charging in this segment, for quickly recharging and it supports reverse charging too. On the camera part, it features an 8MP ultra-wide-angle front camera that takes clear and bright selfies and also features a 105° ultra-wide-angle which will let you capture more of your surroundings when you take a selfie or attend video conferences. 

Realme Pad comes with the brand new realme UI for Pad based on Android 11, which is fun to use, feels smooth, and packs lots of amazing features, which makes it not only suitable for entertainment but to get some light work done too. It also features ‘Smart Connect’ which allows users to use your realme Band or Watch to unlock realme Pad instantly, and the option ‘Nearby Share’ allows users phones and tablets to share the files and images immediately. It also features Dolby Atmos® enabled Quad speakers and provides the best stereo surround sound and amazing sound quality in this segment. realme Pad is available in two eye-catching and quite unique colours – Real Grey and Real Gold. 

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Xiaomi’s Premium Products to be Renamed from ‘Mi’ to ‘Xiaomi’

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Xiaomi India announced a refreshed visual identity for its premium range of products. With an aim to unify its global brand presence and close the perception gap between the brand, its premium “Mi” series products will now be replaced with the new “Xiaomi” logo.

With the new brand identity introduction, there will be two distinct product series under the parent corporate brand. The corporate brand will continue to be represented by the “Mi” logo. Continuing to convey the liveliness and youthfulness of Xiaomi, the company earlier this year had introduced some changes to its corporate logo, adopting a softer, rounder contour on the corners of the previously squared logo, along with a redesigned “Mi” typography.

The earlier “Mi” brand representing the pinnacle of technology and offering premium experience across categories will now be rebranded to the “Xiaomi” series. While “Redmi”,  known for bringing breakthrough technology at an affordable price point, will continue with the same logo. The naming convention — Xiaomi and Redmi — will also be applied across both brands’ TV, Laptop, and IoT offerings.

Commenting on the announcement Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, said, “As a consumer-centric brand, our focus has always been on bringing new and innovative technology across segments that cater to the consumers evolving needs. We have been receiving an excellent response for our premium product range from consumers and Xiaomi fans. According to CounterPoint in May 2021, Xiaomi India captured ~14% market share in the 20K-45K category. This empowered us to push the boundaries of technology and innovation further to elevate the consumer experience.”

“Being a leading technology brand with a strong presence across the globe, our aim is to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products. The new Xiaomi logo will be used for our premium products that represent the pinnacle of technology and offer a premium experience. Ushering in the festive season, Xiaomi’s premium product series ‘Mi’ will be renamed to ‘Xiaomi’”. “

With a clear focus on providing innovation for all and expanding the presence to premium users, this new identity will propel Xiaomi forward in the upcoming years.

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Explore Professional Grade Sports Products at Amazon ‘Professional Sports Store’

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Amazon.in announced the launch of the ‘Professional Sports Store’ which brings the best-in-class premium experience to customers through a curated selection of professional grade products. Customers can look forward to shop from brands such as Yonex, Nivia, Wilson, Speedo, Hero, Firefox, New Balance and many other.

Customers can choose from an array of options ranging from badminton racquets, cricket bats, basketballs, footballs, tennis balls, bicycles, swim wear and much more from the comfort of their homes. The store will also help customers upgrade their playing level by providing the necessary information to find the right sporting gear through buying guides, detailed information and tips and tricks from sports enthusiasts.

Here are some picks from Amazon.in’s Professional Sports Store. All offers & deals are from participating sellers.

For Cricket Professionals

New Balance DC 480 Kashmir-Willow Cricket Bat with Bat Cover: The bat comes with Singapore cane handle and a grip to hold the bat firmly along with rubber toe guard for defense against moisture. It is designed and shaped with large edges and sweet spot for providing maximum acceleration to ball with minimum jarring of the hands and forearms. It is ideal for teens/adults; and suitable to play with leather balls. Get this on Amazon only for INR 2,607.

Ball Sports

Nivia Engraver Basketball: Red colored basketball, that is suitable for indoors, and ideal for training/match. The material comprises of rubber and the core/bladder material is latex. It comes with machine stitched construction type, and 14 panel. The ball is waterproof, and suitable for hard surface, wooden flooring & indoor synthetic surface. Get this for INR 562.00 – INR 1,999.00.

Nivia Shining Star Football: Latex bladder offers optimum air retention and high bounce, 32 panel stitched construction. The ball is easy to control – also under wet and moist conditions. It is a match ball for hard and rough surfaces. It comes with rubber bonded fabric lamination. You can get this for INR 799.

Racquet Sports

Wilson Championship Tennis Ball: It has optivis felt as material type and contains 3 balls. The ball has excellent performance and durability on all court surface types. You can get this for INR 420.

DONIC Waldner 700 Table Tennis Bat: The DONIC 2.0 mm comes in wooden material, the bat has an adjustable balance point and an ergonomic handle which fits anatomically perfect to the hand. Get this for INR 1,383.

Li-Ning Windstorm-72 Carbon-Fiber Badminton Racquet (Black/Gold): Li-Ning Windstorm-72 Carbon-Fiber Racquet available in black and gold is a perfect fit for you if you’re a budding badminton player. Available for INR 8,762.

Yonex Voltric Z Force II Professional Badminton Racquet with free Full Cover – This badminton racquet features the thinnest ever shaft and improved tri-voltage system which boosts the smash energy. The single-pass grommet hole construction provides more grommet holes for a more high-performance stringing pattern. Invest in this ergonomically designed racquet from yonex and smash your way to victory and feel the adrenaline rush that befits a champion! Get this on Amazon for INR 10,479

Cycling, Swimming & More

Firefox Bikes Grunge – D, 27.5T Mountain Cycle (Black/Orange): This bicycle comes with an alloy disc brake which generates an incredible amount of stopping power, usually far more than is necessary to adequately stop a road bicycle. These bicycles are without derailleur gears, hub gearing or other methods for varying the gear ratio of the bicycle. While most fixed-gear bicycles are technically single speed, the term single-speed generally refers to a single gear ratio bicycle with a freewheel mechanism to allow it to coast. Get this on Amazon only for INR 13,049.

Hero Lectro Kinza 27.5T SS Single Speed Electric Cycle – 18″ Frame, 95% assembled (No-Cost EMI Available): Kinza electric bicycles are tailored to offer you a comfortable riding experience, and at the same time leave no footprint on the environment. This bike will ensure that you have a seamless experience while commuting on city roads as well as rough terrains. Kinza electric bikes are packed with inbuilt features and are bound to become your prized possession. The Kinza electric bicycle comes with a powerful motor which ensures that you have enough power back-up while commuting on tough terrains. The diameter of tires on the Kinza electric bike is of 27.5 inches. The stylish design, high quality components, and robust build on the Kinza electric bike will provide you with an amazing experience in your commute. Get this on Amazon for INR 24,999.

Speedo 811315B976 Blend Futura Biofuse Goggles (Black/Smoke): Whether you’re swimming for fitness or fun, Speedo goggle allows you to enjoy and get more from your swim. It provides ultimate comfort and make you feel confident in the water. Its flexible frame adapts to the contours of your face for an individual fit and strong internal frame is wrapped in a soft gel-like skin, ensuring stability on your face. It comes with anti-fog coated lens with UV protection. Get this for INR 1,703.

Speedo Unisex-Adult Silicon Flat Swimcap: Speedo’s swim caps are ideal for regular swimming and create a smooth, sleek outline in the water. Made from a wide range of materials so you can find the one that suits you best. It is designed for regular swim sessions and comfortable and easy to fit. The material silicone is durable for long lasting wear and won’t snag or pull hair. The cap also helps protect hair against chlorine. Get this on Amazon for INR 529.

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