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9X Media Adds More Happiness to New Year Celebration with Its ‘Happy New Ear’ Song 

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9X Media has created a catchy song titled ‘Happy New Ear!’ to celebrate and welcome 2020. Featuring the iconic animated characters from 9X Media the Song is shot in a 3D music video format. Starting 26th December, ‘Happy New Ear!’ will air across all the five music television channels operated by 9X Media, till the end of January 2020.

‘Happy New Ear!’ is a unique network ident starring 9XM’s Bade-Chote, 9X Jalwa’s Halkat-Sawaal, 9X Jhakaas’ Chochya, 9X Tashan’s Ullu Da Pattha and 9XO’s O Bot. The foot tapping music perfectly complements the humorous lyrics of the Song.

So catch the song on 9X Media’s music television channels and also on the channels’ digital pages. You can also watch the song here – https://www.youtube.com/watch?v=1WxypAH55JI

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Trell Introduces Week Long #IMEMYWEEK Campaign

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A majority of people often add things to their wishlist or leave them in their cart for several days while shopping online simply because they feel guilty to splurge or are sceptical of treating themselves at that particular moment. On the contrary, everyone deserves to celebrate life’s little wins and indulge in some retail therapy every now and then. To emphasize the importance of this self-care, Trell, India’s largest lifestyle social commerce platform, is conducting a week-long #IMEMYWEEK campaign on its app, featuring lucrative deals on notable brands on the Trell Shop, every month. The campaign, that would be running every month in the salary week, commenced on 1st May and will be running till 7th May, so as to enable its customers to treat themselves in their pay week.

#IMEMYWEEK refers to individuals in the first person to create a connection and drives the compelling notion that everyone should be open to splurging on themselves, guilt-free, from time to time. The campaign provides an opportunity to customers to finally fulfil their wishes by ticking items off their wishlist that they’ve been eyeing be it that new perfume, the lipstick in that trending shade, or the set of skincare products they’ve been contemplating to purchase for a while now. Eminent makeup, grooming, skincare, health and wellness, and fragrance brands including Lakmé, Mamaearth, Bombay Shaving Company, Plum Goodness, Khadi Natural, OGX, and LetsShave and premier brands such as Mercedes Benz, Bentley, Jaguar, and Mirabelle Korea, amongst others, would be offered at attractive prices throughout the week. The campaign is aimed at encouraging people to indulge in what they wish for, post receiving their salaries, as they have earned that purchase and deserve to spend on themselves.

Commenting on the campaign, Pulkit Agrawal, Co-Founder, and CEO of Trell said, “Trell’s #IMEMYWEEK is a way to convey to individuals that splurging on themselves is important in these tough times to keep themselves motivated and energised. Much to the contrary, it should be perceived as celebrating their professional achievements at the start of the month. With the concept of self-care gaining immense importance in recent times, Trell’s campaign is a way of encouraging people to indulge in some much awaited shopping for themselves, every month.`

The Campaign would be running on Trell Shop, which has over 500+ brands, across categories for customers pan India.

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Vivo Pledges 10 Crores Aid to Support India’s Fight Against COVID-19

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India is witnessing the second wave of Covid-19 infections, which has put extreme pressure on domestic healthcare. With its steadfast commitment to India, vivo has announced aid worth INR 10 crores to extend support for COVID relief efforts. This also includes a donation of INR 2 crores that vivo had announced recently.  

As part of the ‘vivoCares’initiative, vivo has undertaken several initiatives to help out those in need during this devastating second wave of COVID-19. vivo will donate oxygen concentrators worth INR 6 crores that  will be distributed to various government hospitals to support the COVID relief measures.  

Reiterating vivo’s commitment to India and its people, Nipun Marya, Director, Brand Strategy, vivo India, said, “We are facing one of the worst crises in the history of humanity, and it is important for all of us to support each other in these unprecedented times. vivo is committed to its people, and these initiatives are  just a small step to extend our support to the communities. We all are in this together and will get through by helping each other.” 

The company has partnered with ISKCON to distribute 1,00,000 free cooked mealsat the doorsteps of  covid stricken patients and families in Gurgaon. Furthermore, in association with The Akshaya Patra  Foundation, the world’s largest (not-for-profit run) Mid-Day Meal Programme provider, vivo will give out a  ‘Happiness Kit’ for all 500+ students of a government school for six months in Delhi. The 6-months long happiness project will support nutrition through food items, education through books and stationery, and hygiene through daily essentials. It has also pledged to donate 2 ambulances fitted with cardio-ventilator machine.

As a responsible corporate, vivo has remained steadfast in its commitment to support the government’s efforts to fight the pandemic. During the last year, vivo had donated over 9 lakh masks, 15,000 PPE suits, and 50,000 litres of sanitizer to the state and central government agencies.

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Samsung Donates INR 37 Crores for India’s Fight Against Covid-19

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Samsung has pledged USD 5 million (INR 37 Crores) as its contribution to India’s fight against the current surge of Covid-19, providing donations to central and state governments, and boosting the healthcare sector with essential medical equipment for hospitals, as part of its citizenship initiatives.

The decisions have been taken after due consultations with various stakeholders in India and assessing the immediate needs of local administrations.

Samsung will donate USD 3 million to the Centre as well as to the states of Uttar Pradesh and Tamil Nadu.

In addition, to help the healthcare system that has been stretched over the last few weeks, Samsung will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and one million LDS syringes. These will be offered to the states of Uttar Pradesh and Tamil Nadu.

LDS or Low Dead Space syringes minimize the amount of drug left in the device after injection, optimizing vaccine usage. Existing products have a large amount of the vaccine remaining in the syringe after use. The technology has demonstrated up to 20% greater efficiency and if existing syringes were to deliver one million doses, LDS syringes could deliver 1.2 million doses with the same amount of vaccine. Samsung has helped the manufacturer of these syringes increase production capacity.

Additionally, as part of its people initiative, Samsung will cover the vaccination costs for over 50,000 eligible employees and beneficiaries in India, with an aim to safeguard their lives, as vaccine doses become available. This will also include all Samsung Experience Consultants, who work at electronics retail stores across the country.

At Samsung, employee health, safety and well-being are our absolute priority. To help employees and their families with information and access to medical supplies as well as hospital facilities and home-care, we have set up in-house facilities and teams across the country.

In April 2020, Samsung had contributed INR 20 crore to India’s fight against the pandemic. This included a donation to the Central government and support to local administration in Noida, where the Company had provided hospitals with medical equipment required in the preventive drive against the pandemic such as thousands of Preventive Masks and Personal Preventive Equipment (PPE) kits.

Samsung salutes all professionals working tirelessly on the frontline of this battle. The Samsung family, which includes our employees across India and our partners and their employees, stand together in this battle against Covid-19.

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