Amazon revealed how India consumed entertainment on Fire TV devices in 2020. Since launching in 2017, Amazon Fire TV has entertained millions of customers in India, transforming the way entertainment is consumed in the living room.
2020 was a year that posed extraordinary challenges. Customers adapted to the new normal, streaming more of their favourite content on Fire TV devices, making it their preferred place for all the entertainment needs.
"With the best selection of TV shows, movies and originals from all popular content providers, Fire TV is now an integral part of the customer's living room. In 2020, customers loved the Fire TV experience for everything from entertainment, originals, fitness, gaming, sports and much more. With Alexa, voice quickly became the simplest way to find and watch your favourite content; with Fire TV's universal search customers do not have to switch through multiple apps." said Parag Gupta, Head, Amazon Devices, India. "We are thrilled to see the response from customers from across India and will continue to provide an intuitive, simple and transformative Fire TV experience," he added.
Here are some fascinating streaming trends that show how customers across India did so much more than just watch movies and TV shows on Fire TV devices in 2020.
Fire TV in Demand
Stay Home, Stay Entertained with Fire TV
Beyond Movies and TV shows
Just #AskAlexa on Fire TV
In a challenging year, Amazon Fire TV continued to bring entertainment to customers. There are tens of millions of customers all over the globe streaming billions of hours of content every month on Fire TV. Fire TV continues to get better with new features and functionality added regularly.
*All data and trends indicated above are for installed Fire TV devices across India for 2020. Definition of time periods: Lockdown (24th March to 30th May) | Pre-Lockdown (24th Jan to 24th March) | Recent Past (1 Nov to 31st Dec)