F5's latest report Curve of Convenience 2020 Report: The Privacy-Convenience Paradox uncovers that 43 percent of Asia Pacific consumers expect businesses to protect their data, while another 32 percent believe it's the responsibility of the government. Meanwhile, more than nine in 10 (96 percent) consumers say they would choose convenience and frictionless or seamless application user experiences over security. These findings reveal a delicate balancing act between security and convenience that businesses and governments are being held responsible for.
Today's challenging environment, especially in the face of COVID-19, and corresponding changes in digital habits has left many systems – and users – exposed, pressuring businesses and governments to fortify their security frameworks and further tighten regulations and compliance policies
According to industry expert, Ankit Saurabh, Assistant Lecturer, School of Engineering and Technology at PSB Academy, "With COVID-19 changing various aspects of our routine, most of us have been adapting to the new normal of working-from-home , and online banking, entertainment, shopping and food delivery applications have become our primary means of accessing goods and services today. During this critical time, businesses need to work even harder towards improving their security postures to protect customer and organizational data."
To remain competitive under these circumstances, businesses must consistently deliver unique, high-performing, and secure digital experiences, all while adhering to complex compliance and security requirements as well as ensuring a convenient, frictionless, and user-friendly experience. To help achieve this goal, businesses should turn to a largely untapped resource: the customer.
The Curve of Convenience 2020 Report shows that 27 percent of respondents are not even aware of breaches to government sites or high-use applications, making it more important than ever to view customers as allies, working towards the common goal for a delightful, yet secure, digital experience. Users, if armed with the right information, can increase vigilance when sharing their data, or even demand for more transparency on how their data will be used. "It is imperative for businesses to not only train and equip their workforce with the necessary skills, but to also involve the consumers in this security-convenience journey to stop cyber threats in their tracks," said Saurabh.
"The current pandemic has accelerated the digital journey for both businesses and users in India and apps are transforming the way consumers interact with products and services. To ease the constant tension between security and convenience, businesses should proactively involve consumers in the security journey," said Dhananjay Ganjoo, Managing Director of India and SAARC at F5. "With increased application consumption and security vulnerabilities, businesses have been forced to go digital without the best security practices and standards in place. However, there is a significant opportunity for businesses to partner with consumers, and together with their digital partners, create solutions that deliver secure and frictionless experiences for users at all times."
While consumers have chosen to cede responsibility for their own digital safety to brands and the government, it is critical that these organizations continue to educate and partner with users about the consequences of choices they make when they choose to trade data or privacy to gain more seamless experiences. With this partnership in place, organizations across the board can further utilize next-level technology solutions to implement robust security postures while also delivering the frictionless experiences that consumers have come to expect.