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TAIT Hosts Panel Discussion with Industry Veterans on ‘How to Survive the Competitive Online Market’

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The Trade Association of Information Technology (TAIT) recently hosted an insightful panel discussion as part of their ‘Market Adda’ initiative.

The event brought together industry veterans from across the IT Ecosystem, to discuss and share insights on how IT retailers and traders can survive the competitive online marketplace and evolve their business. Held at the Avion Hotel, Vile Parle, the event was a major success, with members passionately participating in Q&A’s and engaging with speakers post the event.

With leading e-commerce marketplaces like Amazon and Flipkart announcing mega sale ahead of the festive season, the panel discussion was hosted by TAIT at a strategic time. With the competitive online marketplaces offering huge discounts, fear of losing the business and most of all, becoming eventually irrelevant, were some of the genuine questions that the ‘Market Adda’ addressed through the panel discussion.

The panel discussion began with the introduction of the stellar set of speakers, namely Mr. Rakesh Shah, Director, Best IT World, India (Director, i-Ball); Mr. Dushyant Mehta, Mediaman Infotech Pvt. Ltd. (A prominent Personality in the IT Channel industry); Mr. Gurbir Singh Bhatia, Prime A B G B Pvt. Ltd.; Mr. Shrenik Shah, Options Computers, and Mr. Devendra Sayani, D. C. Infotech. The discussion, expertly moderated by Mr. Devang Thakore, touched upon multiple facets of online Vs traditional business models, including weather online, really is a threat or an opportunity?; How can a traditional business survive in this environment?; Do we need a transition?; What skillsets/ tools training is required to equip oneself for the virtual marketplace?; and lastly, is e-commerce/ M-commerce the way forward? Discussing these questions, the panellists gave elaborate and insightful observations and guided the members as to how they can proceed to survive and thrive in the current scenario. Key takeaways from the session were:

  1. Seek Opportunity:E-commerce and the virtual marketplace is here to stay and members need to learn to see the opportunity in the platform, instead of viewing it as a threat
  2. Add Value: It is important for traditional businesses to add value to their customers who have remained loyal to them. Hence, traditional business in the era of online marketplaces needs to adopt a service-oriented approach that offers the customers a superior understanding and positive interaction opportunities apart from the prompt response and several other value additions
  3. Focus on a Niche: While conducting business in the traditional format, it will be beneficial for SI’s and traders to identify niche products and service that are NOT available online and create a strong positioning in that area. While e-commerce is growing stronger day by day, it currently only accounts for about 20% total IT sale, translating into a huge opportunity to create a strong offline presence with niche products
  4. Have an online identity: Lastly, with online transactions practically taking over every aspect of our lives and the next generation literally growing up with a ‘digital’ aptitude, e-marketplaces are bound to grow and flourish. For traditional businesses, it thus important to remain relevant by creating a basic online identity to ensure the presence is recorded. A more adventurous set of traders many even try creating a standalone e-commerce platform for selling their own niche products and services, thus leveraging the ‘digital’ as a gen-next opportunity

Highlighting the need for discussions on topics that directly impact the business of member partners, Mr. Sameer Parekh, President, TAIT said “This was yet another event organised with the objective of assisting growth of the member organisations, and I am happy to have received a good response from all members. The tips shared by IT Trade leaders, who are known and followed for their wisdom on the subject, are immensely helpful and I am sure all members would benefit from these.”

Sharing his view on the topic, moderator Mr. Thakore said, “Today’s consumer is increasingly busy than ever before, so their convenience of having access to products online is definitely an important parameter in deal closure. Yet the traditional preference of see-feel-touch and on-ground experience is yet not dead.”

Further, each panelist shared a distinct message for members on the one thing they need to focus on, above all else, to remain relevant and successful in their business. Summarising their message, Mr. Rakesh Shah, Director, Best IT World, (Director, i-Ball) India added, “Members/ partners need to realize they are much more than just box sellers. They need to evolve and create their own identity in order to survive.” Mr. Dushyant Mehta, Mediaman further added, “The partners need to focus on the customer and understand his needs and requirements and scan for possible opportunities to grow and succeed. As a basic rule for any successful enterprise, customer centricity is the key to a profitable business.” Mr. Gurbir Singh Bhatia, Managing Director, Prime A B G B Pvt. Ltd. pointed out, “My message to the members would be to ‘evolve’ and to ‘innovate’– two basic things they need to consistently do in order to survive in their business.” Adding to this, Mr. Sherink Shah, Partner, Options,said, “The channel partners need not worry about the online threat. Though it is here to stay, the traditional, offline business is also bound to stay and it not a threat to their online business.” Lastly, summing up the entire discussion, Mr. Devendra Sayani, Partner, DC Infotech, pointed out, “Every business has their own USP and strength. It may be service, credit period, niche products, anything. It is important for members to identify their USP, focus on it, and nurture it so they can survive the competition.”

The insightful discussion ended on a high note and was followed by an equally engaging LaunchPad Pro Session by Mr. Nikesh Jain, Director, NeoSoft – a premier trading enterprise for computer peripherals and accessories. Highlighting his 17 years long association with the IT trade industry, Mr. Nikesh shared his heartfelt gratitude to all members and went ahead to showcase the latest range of Cabinets, mouse, keyboards and other peripherals and Computer speakers. His aesthetic and reasonably priced products were well received and appreciated.

This was followed by a brief informative session by TAIT Board Members, where future events, including the TAIT IT Cricket Tournament and TAIT Annual Networking Meet, held during the winter months, were announced. Over a hearty dinner and dessert, the Market Adda event wrapped up as a largely engaging and successful evening!

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It’s Time to Win Big with CRED This IPL

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The excitement for India’s marquee cricket event Indian Premier League 2021 is increasing as we inch closer to the daily nail-biting thrillers. To make the experience unforgettable for its members, CRED, the official sponsor of the event, is back, making it more rewarding not just for players but members too. CRED has introduced thrilling rewards every day that will allow the members to make the most of their CRED Coins, much more than ever. All the members have to do is pay their credit card bills on time to earn CRED coins that they can then use to make these deals sweeter during the 16-day carnival, starting September 19 onwards. 

More the merrier

The rewards are so exciting that CRED members will look forward to paying their credit card bills on time as they will be rewarded with CRED Coins. Spending their CRED coins will help them get access to deals and discounts on in-app products such as CRED pay, CRED rewards, CRED travel and CRED Store members stand to earn mind-blowing prizes every day from till September 25. These prizes range from an elegant BMW G310R sports bike to a Bitcoin worth INR 5 lakh. CRED has partnered with premium brands, including BMW Bikes, Tanishq, Coins DCX, Stockal, Home Centre, among others, to bring the best experience to its members to enjoy the sporting season from the safety of their homes. And it does not end here! From September 27, members will stand a chance to win even more unbelievable rewards as CRED will reveal its upcoming, and the biggest ever, flagship campaign. Stay tuned!

Growing community

Since IPL 2021 was paused in May, CRED and its community have grown together. After the ongoing season was brought to a halt due the second wave of the Covid-19 pandemic, CRED members joined hands to support the ones who were affected through its Oxygen campaign to deploy 1 billion litres of oxygen to healthcare foundations and hospitals. Later in August, CRED members came together again to provide over 1 million dry ration kits to underprivileged families who were majorly affected by the pandemic. CRED members donated their CRED coins for these important and timely initiatives to help the community when needed most. 

Kunal Shah, Founder & CEO, CRED said, “The second instalment of IPL 2021 is kicking off, and we wanted to make it rewarding for the CRED members tuning in. Members stand a chance to win big by using their CRED coins, which they are rewarded with for good financial behaviour. Such exciting rewards are what makes a mundane task like paying credit card bills in a timely manner more exciting. The celebration is going to be bigger on the CRED App.” 

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Windows 11 Update Coming to These ASUS Laptops

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ASUS announced that it is partnering with Microsoft to ensure users of new and existing ASUS PCs are primed for the launch of Windows 11 after it is available.

As an internationally-respected and trusted manufacturer of Windows PCs, ASUS is proud to be a leading proponent of Windows 11 — the forthcoming latest version of the world’s most popular operating system. In preparation for this exciting launch, ASUS is readying a raft of new and existing devices for a free upgrade to Windows 11.

From today, all newly-purchased ASUS Windows 10 devices that are featured on our upgrade list, along with many existing eligible ASUS Windows 10 devices, will qualify for an upgrade after Windows 11 is released. As an example, both existing users and new purchasers of Zenbook Pro Duo 15 OLED (UX582), Zenbook Duo 14 (UX482), Zenbook Flip 13 OLED (UX363) and Zenbook 13 OLED (UX325) models will all be eligible for an upgrade to Windows 11 — so prospective buyers can buy today safe in the knowledge that a free upgrade is just around the corner.

Hundreds of other ASUS models that shipped with Windows 10 will also qualify for a free upgrade to Windows 11, including ProArt Studiobook, Zenbook and Vivobook laptops, ROG Strix, ROG Zephyrus and ROG Flow gaming laptops and TUF Gaming laptops and desktops. Many ExpertBook laptops and ExpertCenter desktops will also be eligible, along with many Zen AiO and Vivo AiO models and ASUS Mini PCs.

Windows 11: Get a fresh perspective

With the upcoming launch of Windows 11, Microsoft is set to introduce a new Windows experience that will bring users closer to the people and things they love. For more information on Windows 11, go to the Windows blog.

Prepare to upgrade: Simple steps to ready ASUS PCs for the new operating system

Windows 11 isn’t here yet, but it will be coming later this year. We know that users of ASUS devices will be excited by this prospect, and would wish to prepare for its arrival. There are a number of things owners can do in order to get ready.

  • See if a PC can upgrade

Use the PC Health Check app to see if an existing PC meets the requirements to run Windows 11. If so, it is possible to get a free upgrade after it starts to roll out.

  • Shop for a new PC

Need a new PC now? Great! ASUS has an extensive range of Windows 10 PCs that can upgrade for free after Windows 11 rolls out.

  • Perform a PC backup

It’s so much easier to transfer to a new PC when files and photos from a current PC are backed up to OneDrive.

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VingaJoy GVT-298 Junior Tower Bluetooth Speaker Launched in India

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VingaJoy has announced the launch of its all new GVT-298 Junior Tower Bluetooth Speaker, priced at Rs 2,999. The speaker comes with an elegant design and premium look and also offers USB playing for ease. It is a compact and lightweight bluetooth speaker and thus is ideal to be carried along. Designed for music lovers, VingaJoy GVT-298 is a real treat with a powerful combination of crystal-clear highquality sound and long-lasting battery life. The speaker is available in 3 different colours so that you can pick the one that suits your requirement.

This new speaker comes with the latest Bluetooth feature V5.0 and the device can be connected to bluetooth devices within 11 metres of range. It is backed by a 1200 mAh battery which is rechargeable and delivers up to 5 hours of music playing. It is compatible and can easily be paired with iPhone, Android devices, and laptops as well. This speaker has multiple pairing mode options, such as FM Radio/Aux/TF Function and USP playing. The Junior Tower VingaJoy Bluetooth Speaker is a hassle-free companion for your parties or leisure time.

Commenting on the launch, Mr. Lalit Arora, Co-Founder, VingaJoy said, “We are extremely happy to expand our Bluetooth Speaker portfolio with the launch of our Junior Tower Bluetooth Speaker. It is specially designed keeping in mind the music requirements of the millennial. The Bluetooth Speaker looks good, sounds great and is enriched with features that suit the expectations of our customers.”

Available with 6 months’ warranty, VingaJoy GVT-298 Junior Tower Bluetooth Speaker will be available at your nearest retail store as well as online platforms.

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