Sify Technologies Limited recently completed 20 years on NASDAQ. To commemorate this milestone, Sify has unveiled a Coffee Table Book to narrate its Corporate Story and, interestingly, this book is styled to look like a Tintin comic.
An innovator and disruptor in the field of ICT, Sify is now emerging as one of India’s best known evangelists of Digital Transformation.
Why a comic book? Traditionally, the regular communication tools in the B2B industry rely on case studies, electronic mailers, opt-in mailers, event touch points, conferences and the likes. The problem with such units is that all of them are either optional or secured/stopped by firewalls. Hence in recent years, open rates for mailers have fallen to drastic level. The objective of designing this comic book has been to create an unputdownable tool. One that will reminisce the past, be present in its context and display the capabilities for the future.
Let’s flip through the pages – The book has been designed by Sify’s in-house communication’s team and executed in Tintin comic style. The book tells the story of a group of kids who are led by a guide on a trek. The book is a metaphor – the kids for the employees, the milestones for the projects, the trek for the journey and the guide for the leader. Every instance of the story is logical and tied into a problem, which mirrors a business problem, solution or benefit. The emotional maturity of the kids mirrors the balance in a multi-cultural environment like Sify.
The book has been hand-drawn by a team of 4 illustrators and 2 colorists over a period of 6 months. The book has been printed using a special printing process called metallic ironing. The book is already in its second reprint.
M P Vijay Kumar, CFO, Sify Technologies said, “We are pleasantly surprised with the reaction to our Coffee Table Book. Both clients and investors have sought to understand the motive behind the effort. The book has succeeded in attracting attention and provoking questions from both clients and investors. The idea was to stitch a cohesive narrative that tied all client projects into one read-worthy adventure. The challenge was telling the story interestingly and making a long-term impact.”
Commenting on the uniqueness of this coffee table book, Praveen Krishna – Head Communications, Sify Technologies said, “By going old school, we were assured of a physical touch point with our audience. We have deliberately made the book larger than the standard A4 format for it to stand out; this itself became a conversation starter. When the stakeholders flip the pages expecting to find client stories, they are pleasantly surprised to see a comic book, where client projects are intelligently sewn into the narrative of the story. Investors typically have a confusing mountain of information to sift from. It is heartening to know that our risk taking on the coffee table book was met with overwhelming approval.”
Windows 11 Update Coming to These ASUS Laptops
ASUS announced that it is partnering with Microsoft to ensure users of new and existing ASUS PCs are primed for the launch of Windows 11 after it is available.
As an internationally-respected and trusted manufacturer of Windows PCs, ASUS is proud to be a leading proponent of Windows 11 — the forthcoming latest version of the world’s most popular operating system. In preparation for this exciting launch, ASUS is readying a raft of new and existing devices for a free upgrade to Windows 11.
From today, all newly-purchased ASUS Windows 10 devices that are featured on our upgrade list, along with many existing eligible ASUS Windows 10 devices, will qualify for an upgrade after Windows 11 is released. As an example, both existing users and new purchasers of Zenbook Pro Duo 15 OLED (UX582), Zenbook Duo 14 (UX482), Zenbook Flip 13 OLED (UX363) and Zenbook 13 OLED (UX325) models will all be eligible for an upgrade to Windows 11 — so prospective buyers can buy today safe in the knowledge that a free upgrade is just around the corner.
Hundreds of other ASUS models that shipped with Windows 10 will also qualify for a free upgrade to Windows 11, including ProArt Studiobook, Zenbook and Vivobook laptops, ROG Strix, ROG Zephyrus and ROG Flow gaming laptops and TUF Gaming laptops and desktops. Many ExpertBook laptops and ExpertCenter desktops will also be eligible, along with many Zen AiO and Vivo AiO models and ASUS Mini PCs.
Windows 11: Get a fresh perspective
With the upcoming launch of Windows 11, Microsoft is set to introduce a new Windows experience that will bring users closer to the people and things they love. For more information on Windows 11, go to the Windows blog.
Prepare to upgrade: Simple steps to ready ASUS PCs for the new operating system
Windows 11 isn’t here yet, but it will be coming later this year. We know that users of ASUS devices will be excited by this prospect, and would wish to prepare for its arrival. There are a number of things owners can do in order to get ready.
- See if a PC can upgrade
Use the PC Health Check app to see if an existing PC meets the requirements to run Windows 11. If so, it is possible to get a free upgrade after it starts to roll out.
- Shop for a new PC
Need a new PC now? Great! ASUS has an extensive range of Windows 10 PCs that can upgrade for free after Windows 11 rolls out.
- Perform a PC backup
It’s so much easier to transfer to a new PC when files and photos from a current PC are backed up to OneDrive.
VingaJoy GVT-298 Junior Tower Bluetooth Speaker Launched in India
VingaJoy has announced the launch of its all new GVT-298 Junior Tower Bluetooth Speaker, priced at Rs 2,999. The speaker comes with an elegant design and premium look and also offers USB playing for ease. It is a compact and lightweight bluetooth speaker and thus is ideal to be carried along. Designed for music lovers, VingaJoy GVT-298 is a real treat with a powerful combination of crystal-clear highquality sound and long-lasting battery life. The speaker is available in 3 different colours so that you can pick the one that suits your requirement.
This new speaker comes with the latest Bluetooth feature V5.0 and the device can be connected to bluetooth devices within 11 metres of range. It is backed by a 1200 mAh battery which is rechargeable and delivers up to 5 hours of music playing. It is compatible and can easily be paired with iPhone, Android devices, and laptops as well. This speaker has multiple pairing mode options, such as FM Radio/Aux/TF Function and USP playing. The Junior Tower VingaJoy Bluetooth Speaker is a hassle-free companion for your parties or leisure time.
Commenting on the launch, Mr. Lalit Arora, Co-Founder, VingaJoy said, “We are extremely happy to expand our Bluetooth Speaker portfolio with the launch of our Junior Tower Bluetooth Speaker. It is specially designed keeping in mind the music requirements of the millennial. The Bluetooth Speaker looks good, sounds great and is enriched with features that suit the expectations of our customers.”
Available with 6 months’ warranty, VingaJoy GVT-298 Junior Tower Bluetooth Speaker will be available at your nearest retail store as well as online platforms.
iQOO to Launch the iQOO 7 Series in India Soon
iQOO announced to extend partnership with BMW M Motorsport. iQOO became premium partner of BMW M Motorsport in 2020. It is a true testament of how both the brands aim to offer ultra-performance & speed. Inspired by track spirt, iQOO launches iQOO 7 Legend. The flagship device under iQOO 7 Series will feature the iconic tri-color racing stripes, engraved with the slogan “Fascination Meets Innovation”.
Staying true to its brand philosophy, “I Quest On and On”, iQOO hopes to bring the joy of adventure to users through technology. By focusing on delivering unmatched performance and unique experiences, iQOO aims to empower a generation of challengers to break through boundaries and exploring new possibilities. BMW M Motorsport on the other hand represents the ultimate pursuit of speed and performance, which coincides with iQOO’s brand concept. The sponsoring partnership aims to offer ultra-fast technology and high-performance experience to young and tech-savvy customers.
Commenting on the partnership, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we greatly resonate with what BMW M Motorsport stands for which is an unparalleled passion to bring unprecedented monster performance for our consumers. With this, we aim to fulfil the ever-growing need of consumers for the ultimate speed and consistent performance.”
He further added, “We are thrilled to bring the upcoming iQOO 7 Series, iQOO 7 Legend has been created to deliver a unique experience to next-gen consumers who are naturally inclined towards superior performance. Powered by top-notch gaming and photography capabilities, the upcoming devices from the iQOO 7 series – iQOO 7 Legend and iQOO 7 will fit with the fast-paced lifestyle of modern youth.”
The two-year premium partner sponsorship started in 2020, with the iQOO BMW M4 DTM participation in the spectacular 2020 DTM season. This year, iQOO sponsored car will compete in the 2021 24H Nürburgring race in June.
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