Connect with us

News

Sify Technologies Introduces a Coffee Table Book to Narrate its Corporate Story

Avatar

Published

on

Sify Technologies Limited recently completed 20 years on NASDAQ. To commemorate this milestone, Sify has unveiled a Coffee Table Book to narrate its Corporate Story and, interestingly, this book is styled to look like a Tintin comic.

An innovator and disruptor in the field of ICT, Sify is now emerging as one of India’s best known evangelists of Digital Transformation.

Why a comic book? Traditionally, the regular communication tools in the B2B industry rely on case studies, electronic mailers, opt-in mailers, event touch points, conferences and the likes. The problem with such units is that all of them are either optional or secured/stopped by firewalls. Hence in recent years, open rates for mailers have fallen to drastic level. The objective of designing this comic book has been to create an unputdownable tool. One that will reminisce the past, be present in its context and display the capabilities for the future.

Let’s flip through the pages – The book has been designed by Sify’s in-house communication’s team and executed in Tintin comic style. The book tells the story of a group of kids who are led by a guide on a trek. The book is a metaphor – the kids for the employees, the milestones for the projects, the trek for the journey and the guide for the leader. Every instance of the story is logical and tied into a problem, which mirrors a business problem, solution or benefit. The emotional maturity of the kids mirrors the balance in a multi-cultural environment like Sify.

The book has been hand-drawn by a team of 4 illustrators and 2 colorists over a period of 6 months. The book has been printed using a special printing process called metallic ironing. The book is already in its second reprint.

M P Vijay Kumar, CFO, Sify Technologies said, “We are pleasantly surprised with the reaction to our Coffee Table Book. Both clients and investors have sought to understand the motive behind the effort. The book has succeeded in attracting attention and provoking questions from both clients and investors. The idea was to stitch a cohesive narrative that tied all client projects into one read-worthy adventure. The challenge was telling the story interestingly and making a long-term impact.”

Commenting on the uniqueness of this coffee table book, Praveen Krishna – Head Communications, Sify Technologies said, “By going old school, we were assured of a physical touch point with our audience. We have deliberately made the book larger than the standard A4 format for it to stand out; this itself became a conversation starter. When the stakeholders flip the pages expecting to find client stories, they are pleasantly surprised to see a comic book, where client projects are intelligently sewn into the narrative of the story. Investors typically have a confusing mountain of information to sift from. It is heartening to know that our risk taking on the coffee table book was met with overwhelming approval.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Smartphone

iQOO to Launch the iQOO 7 Series in India Soon

NDM Network

Published

on

iQOO announced to extend partnership with BMW M Motorsport. iQOO became premium partner of BMW M Motorsport in 2020. It is a true testament of how both the brands aim to offer ultra-performance & speed. Inspired by track spirt, iQOO launches iQOO 7 Legend. The flagship device under iQOO 7 Series will feature the iconic tri-color racing stripes, engraved with the slogan “Fascination Meets Innovation”.

Staying true to its brand philosophy, “I Quest On and On”, iQOO hopes to bring the joy of adventure to users through technology. By focusing on delivering unmatched performance and unique experiences, iQOO aims to empower a generation of challengers to break through boundaries and exploring new possibilities. BMW M Motorsport on the other hand represents the ultimate pursuit of speed and performance, which coincides with iQOO’s brand concept. The sponsoring partnership aims to offer ultra-fast technology and high-performance experience to young and tech-savvy customers.

Commenting on the partnership, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we greatly resonate with what BMW M Motorsport stands for which is an unparalleled passion to bring unprecedented monster performance for our consumers. With this, we aim to fulfil the ever-growing need of consumers for the ultimate speed and consistent performance.”

He further added, “We are thrilled to bring the upcoming iQOO 7 Series, iQOO 7 Legend has been created to deliver a unique experience to next-gen consumers who are naturally inclined towards superior performance. Powered by top-notch gaming and photography capabilities, the upcoming devices from the iQOO 7 series – iQOO 7 Legend and iQOO 7 will fit with the fast-paced lifestyle of modern youth.”

The two-year premium partner sponsorship started in 2020, with the iQOO BMW M4 DTM participation in the spectacular 2020 DTM season. This year, iQOO sponsored car will compete in the 2021 24H Nürburgring race in June.

Continue Reading

Enterprise News

Tata Tele business service hosts a Successful discussion with CXOs for resilience & business growth in Post COVID world

Avatar

Published

on

By

Tata Tele Business Services (TTBS), hosted CXO Round Table Discussion with industry leaders on building a new mindset for business resilience and growth. The discussion centered around Respond, Reboot and Reinvent as key imperatives; with large Enterprises reinventing their business models as they continue to respond effectively to the aftershocks of the crisis.

 While the potential requirement for many organizations is to build digital competency, the larger goal is to be data-driven and leveraging the cloud capabilities. Moreover, witnessing variable cost structures, agile operations, and automation which could create stronger capabilities with digital presence and security.

According to an IDC report, ‘By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.’

Industry representatives such asUpkar Singh, Director IT, Fidelity Information Services India Ltd., Raj Neravathi – Head of Technology, Titan, Yogesh Kothari – Sr. Vice President, Quatrro Business Support Solutions shared their expertise upon business agility, examples from their professional career and how they are successfully driving the digital transformation journey for their organization.

Addressing the session, Mr. Shibhu Davies, Sales Head – North and East, Tata Communications Ltd. said, “There is a plethora of technology available in the market, understanding the most suitable one for a particular business is the key factor. To thrive in the next normal, companies must be data driven to make critical and timely decisions. While there is an uptick in the businesses investing in data and nimble technologies like cloud and AI, many are still struggling to maintain momentum. Businesses need to get out of cultural obstacles, address data privacy and governance challenges to enhance their degree of business transformation.” 

Elaborating further on increasing adoption of Cloud communication, Mr. Shibhu Davies explained, “Cloud Communication suite like Smartflo being offered by Tata Teleservices are inherently designed for a digital or hybrid environment and is well-equipped to deal with the growing overlap between digital technology and enterprise operations. Besides enhanced efficiency and operational flexibility, it offers more robust security to your business with a pre-configured unified threat management system.”

Mr. Upkar Singh, Director IT, Fidelity Information Services India Ltd said “Covid has created an unprecedented impact across all regions – organizations that are flexible both from technology and operational perspective have been able to RESPOND in time, REBOOT their functions and are now REINVENTING result oriented approach”

Mr. Raj Neravathi – Head of Technology, Titan said, “During times of catastrophes, leadership plays a very important role in adoption to change. Composure, calmness, honoring and supporting every internal and external stakeholder through thick and thin helps revive business and defines leadership by example.” 

Mr. Yogesh Kothari – Sr Vice President, Quatrro Business Support Solutions said, “Challenges that enterprises are facing in the current times is resistance to change. There is a lack of vision for creating a digital journey for the customer and technology know how for their business” 

Highlights of discussion: 

Challenges in Technology Adoption 

The key challenges faced by enterprises for adopting new technologies extend both towards the changing customer experience along with employee pushback. Merely purchasing and implementing a solution in response to a localized issue does not equate to technology adoption and agility. Organizations are considering two key points, recognizing and responding to the shifting trends in consumer behavior and avoiding the initiatives that target specific issues.

The post-covid world has led to unexpectedly increased customer readiness towards trying new channels for interacting with businesses. 

Organizations adopting to technology, lead to driving changes strategically through an ongoing process where being receptive to changing consumer trends helps in the formulation of effective roadmaps. These roadmaps can then be used to build better value propositions by leveraging the right technological advancements, leading to business growth and benefits.

Role of Leadership In Bringing Organizational Change

Leadership plays a very critical role while dealing with catastrophes. From healthcare solutions to virtual classrooms, from facilitating remote work and learning, from re-imagining online business models and digital revenue lines, to stepping up the cyber security, organizations are working on new challenges.

The pandemic has accelerated transformation multifariously for businesses in India. Organizations are re-imagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption. 

Organizations are simplifying and enhancing their IT landscape, architecting systems for integration, balancing operational and capital expenses using the cloud. Investments are being made towards intelligent systems that provide incremental learning abilities. 

Technology Investments for a Digital Future

Over the last couple of months, it has become increasingly evident that digital adoption is not negotiable. Having the right technology to power up digital strategies is fundamental in today’s business world. It is a business requirement without which organizations are not able to grow in a rapidly evolving market landscape.

A good business continuity solution that delivers digital workspaces to access critical applications, have accelerated the performance of organizational applications on remote connections. With right platform and solutions clubbed with excessive trainings, organizations have managed to continue with their operations without major loss in productivity or efficiency.

Digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer. Today’s consumers are constantly connected and aware of what they can do with technology. Bringing the employees up to speed to cater to the new age customers has been one of the key form of investments for various organizations. 

Respond, Reboot and Reinvent – The New Mindset for Growth

Organizations have taken immediate actions focused on keeping people safe and essential business functions operating. This has been relatively marked with high effort and possibly chaotic activity.

Organizations are adopting to the wholistic approach, recognizing evolving customer demand, channels of information consumption, building continued incremental intelligence including technology that provides agility. Agile decision making and strategy setting by enterprises have outsized performance and established a lead over the competition that sustains long after the initial disruption. By reinventing themselves, organizations have learnt to conduct operational processes and workflows in new, repeatable, and scalable ways.

Key Takeaways

  • Gaining New perspectives, relooking at business models and embracing new models of harnessing technology have become business priorities.  
  • Reinvent on an ongoing basis to build an agile, adaptive & resilient enterprise for a sustainable future. 
  • Uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points is of critical importance.

Continue Reading

Uncategorized

Best tech gifting ideas for valentine’s day on Amazon

Avatar

Published

on

By

Everyone around the world is geared up for a week filled with love and romance ahead of Valentine’s Day. People are looking forward to finding ways to make their better halves feel special. If you are looking to surprise your tech-loving partner with some latest gadgets or wish to treat yourself with the coolest tech products, Amazon.in has you covered. Amazon.in brings the ‘Valentine’s Day Store’ to help you find the best gifts for your loved ones, bringing together a host of deals and exciting offers on a range of tech products like Smartphones, Laptops, Headphones, Speakers and much more.

Customers can shop for the latest gadgets and accessories from top brands like OnePlus, Samsung, Apple, Xiaomi, HP, Lenovo, Sony, TCL, LG, Mi, Amazfit, Fujifilm, boAt, JBL and much more. Customers can enjoy up to 40% off on smartphones & wearables and up to 25% off on laptops & tablets.

Here are some handpicked products customers can choose from on Amazon.in’s Valentine’s Day Store with offers and deals from sellers.

Top -of -the-line Gadgets and latest tech buys for the special ones 

OnePlus 8T 5G: There can be nothing better than the OnePlus 8T, especially when you have to woo your special one with a gift. OnePlus 8T 5G comes loaded with 2.86GHz Qualcomm Snapdragon 865TM with Adreno 650GPU quad core processor, 5G connectivity, 120Hz fluid AMOLED display and much more. With the popular Oxygen OS based Android v11 operating system, the 4500 mAH lithium-polymer battery is designed to go all day. 8GB and 12GB RAM variants makes sure the smartphones never compromise on anything. This beast is available for INR 45,999.

Samsung Galaxy M02s:  Samsung Galaxy M02s is a perfect option to gift in mid-range smartphones. Its Infinity display provides truly immersive viewing experience by maximized screen size. It is ideal for gaming, watching videos, multi-tasking/browsing and more as it comes with massive 5000mAh battery. It is available for INR 9,999.

Redmi 9 Power: Redmi Note 9 comes with an Octa-core Qualcomm Snapdragon 662 processor. It hosts a 6000mAH battery and 18W charging support that will allow you to consume your favorite content for hours. It comes with 48 MP Quad Rear camera setup along with 8MP front camera. Gift your loved one the Redmi 9 Power available for INR 10,999. 

boAt Stone 200 3W Bluetooth Speaker: boAt Stone 200 Bluetooth speaker is the most affordable gift one can gift. It comes with a powerful battery which helps in delivering powerful sound. Get it for INR 999 and enjoy soothing music with your loved one.

HP Pavilion Gaming 9th Gen Intel Core i5 Processor 15.6-inch Laptop: Experience high-grade graphics and processing power for gaming and multitasking, plus improved thermal cooling for overall performance and stability. Immerse yourself in the game with a narrow bezel display and custom-tuned audio. The perfect balance between work and play, so you can do it all. Get it for INR 59,990. 

Best handpicked tech gifts for him and her 

boAt Airdopes 281 Bluetooth TWS Earbuds: With boAt Airdopes 281 TWS earbuds, get closer to your loved ones by talking to them whole day while away in a truly wireless way. The TWS Airdopes 281 comes equipped with 6mm Titanium alloy drivers for immersive, HD sound. The latest Bluetooth v5.0 offers seamless instant connectivity. With a battery capacity of 40mAh for each earbud, indulge in blissful audio experience for up to 3.5 hours in a go. It is IPX5 rated to offer resistance against sweat and water scares. Get it for INR 1,699.

New Apple Watch SE (GPS, 44mm) – Space Grey Aluminium Case with Black Sport Band: Surprise your better half with his favourite Apple Watch SE. Get the premium experience with Apple Watch that comes with an expansive Retina display. It will help you remain connected with your partner when you are on the go and will track your daily activities to help you stay fit. Gift this watch to make your partner feel good and is available for INR 32,900.

Wacom CTL-4100WL/K0-CX New Intuos Small Bluetooth Pen Tablet: The Wacom Intuos gives you all the tools you need to enhance your creativity. It is so versatile and easy to use that you can customize Wacom Intuos to fit your own way of working. Get it for INR 7,599.

Lenovo Legion Y540 9th Gen Intel Core i5 15.6-inch Full HD Gaming Laptop: Surprise your gaming enthusiastic boyfriend with the Lenovo Legion Y540. This sleek, portable 15.6-inch laptop pushes gaming performance to a new level. Its latest-generation specs guarantee you serious power. Thermally optimized to run cooler and quieter with a full-sized white-backlit keyboard, the Lenovo Legion Y540 Laptop is primed for those who demand gaming wherever life takes them. This amazing laptop is available for INR 63,000

Fujifilm Instax Mini 11 Instant Camera: Capture all your precious memories with your special one on Fujifilm Instax Mini 11. The high-performance flash automatically calculates surrounding brightness and adjusts the shutter and provides more clear, compact and stylish images. It is available for INR 5,990.


Mi Smart Band 5: The fitness band comes with a 1.79 cm full AMOLED display magnetic charging and 11 sports mode. Its personal Activity Intelligence will help you go further. Get the Mi Smart Band 5 for INR 2,499.

Kindle (10th Gen): Perfect gift for all the bookworms, the All-new Kindle comes with a built-in adjustable front light so you can read indoors and outdoors and at more times of the day. With a glare-free touchscreen display that reads like real paper, even in direct sunlight, you can now discover great reads and Kindle exclusives for INR 7,999. 

Samsung Galaxy Tab A 10.1: The Samsung Galaxy Tab A 10.1 tablet features a 10.1 inches (25.65 cm) touchscreen for your daily needs and runs Android v9.0 (Pie) operating system to quickly open apps and games. The device is powered by a Octa core (1.8 GHz, Dual core, Cortex A73 + 1.6 GHz, Hexa Core, Cortex A53) processor paired with 2 GB of RAM to further enhance the user’s experience. It also has a 6000 mAh battery. Get it for INR 13,499.

boAt Bassheads 100 in Ear Wired Earphones with Mic (Furious Red): Celebrate the colour of love by gifting these beautiful red colored boAt Earphones to your girlfriend. Compatible with Android and iOS both, you can get these at INR 379 on Amazon

Continue Reading

Best Buyer Guide

Gadgets2 days ago

Top 5 Best Earphones Under Rs 1,000 in India

In today’s world, budget in-ear earphones are an essential piece of accessory required by every individual. Headphones have become an...

Gadgets4 days ago

Check out These Top Accessories for Ideal Work From Home Setup

As it gets common now a days that people work and school from home, it’s essential to setup an environment...

Devices1 week ago

Here Are The Best Sustainable Commercial PCs

In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the...

Gadgets1 week ago

Need More Storage? Here Are The Best Storage Devices for You

For the last five years, consumers across the globe – on any operating system have relied on limited internal phone...

Gadgets1 week ago

The Best Back-up and Storage Solutions to Buy in 2021

In the fast-moving digital world, backing up precious personal data and keeping it secure has become a very challenging task....

TV2 weeks ago

Here are The Best TVs to Recreate Theatre Experience At Home

Every day there is an increase in the number of reported cases in India and the only alternative left is...

Smart Home2 weeks ago

Top Six Smart Tech Gadgets for a Smart Home

Technology is embedded into every pocket of our daily lives. From watching television, to working, to working out — smart...

Gadgets3 weeks ago

Top 5 Tech Gadgets to Help You Stay Fit & Healthy

With gyms and fitness centres being the first ones to shut down during the pandemic, the trend to religiously workout...

Gadgets3 weeks ago

Kingston NV1 NVMe PCIe SSD Launched in India

Kingston Technology announces the launch of the NV1 NVMe™ PCIe SSD. With efficient performance in a single-sided M.2 design, NV1...

Smartphone3 weeks ago

Best 5G Smartphones to Buy in 2021

In the past few years, the demand for a stable and fast network has increased exponentially. And with 59% Indian...

Advertisement

Trending