Samsung launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.
Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young millennials in India to share up to 60-second videos of their vision of Real India that will break any stereotypes that may exist about the country in the world.
A recent survey conducted by Samsung found several stereotypes about India exist in the minds of foreigners. To them, the Taj Mahal or river Ganga are the only major tourist attractions in the country, food means spice and curries and entertainment is only Bollywood and Cricket. There is little awareness of the other possibilities in Real India.
“At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” Ranjivjit Singh, Chief Marketing Officer, Samsung India, said.
“Our recently launched Galaxy A series smartphones and Samsung Smart TVs enable people to move from an Era of Selfie to an Era of Live, where people foster more authentic and meaningful connections,” he added.
The campaign, which has been initiated through the launch of a campaign video (https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be), has been conceptualized by Samsung’s creative agency Cheil India.
While there has been an exponential growth in video consumption over the years, led by Gen Z and young millennials, this generation of Indians is also leading content creation. Priding themselves on spontaneity and creativity, these digital natives don’t just shoot stills, but create videos. They’re adding filters and experimenting with AR effects and are sharing their life stories through videos across multiple social platforms.
With #IndiaReadyAction, this generation will be empowered to showcase Real India through their unique videos.
Participants can share their view of Real India through short videos on themes such as food, places, entertainment and culture. Participants can shoot videos using any smartphone and post on their Instagram accounts tagging @SamsungIndia, using the hashtags #IndiaReadyAction, #City and #Theme.
The videos that participants post on Instagram will be populated on an interactive map of India that is hosted on a Samsung India microsite (www.samsung.com/in/IndiaReadyAction). This will create a map of Real India, through the eyes of Gen Z and young millennials.
Every week, Samsung will announce 7 lucky participants who will get the latest Galaxy A70 smartphone that comes with a host of disruptive features, including a 32MP triple rear camera capable of shooting stunning super slow-mo videos, a massive 4500mAh battery with 25W super-fast charging capability and a 6.7 inch sAMOLED Infinity U display to give young consumers the freedom and convenience to share, stream and play all day long.
There’s more. At the end of the campaign, 20 of the most interesting videos will be rewarded with Galaxy A80 smartphones and Samsung 43 inch Smart TVs.
Galaxy A80 is designed for digital natives who want to interact, play and share in the moment and comes with Samsung’s revolutionary 48MP rotating camera enabling consumers to shoot same quality videos from both sides. Galaxy A80 comes with innovative features such as 3D Depth camera capable of shooting Live Focus videos & Ultra-wide camera with super steady mode.
Samsung has also launched its latest Smart TVs with industry first benefits such as Home Cloud that allow users to store their favourite moments on their smartphones wirelessly to the USB drive connected to the TV and Live Cast that empowers consumers to seamlessly stream live moments from any remote location on to their Smart TV.
As part of the #IndiaReadyAction campaign, Samsung will also be organizing a Consumer Workshop in partnership with Instagram at the iconic Samsung Opera House in Bengaluru on May 17, where consumers can learn how to create good videos. Consumers across the country can also view the workshop on Facebook from May 18.
“For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.
iQOO to Launch the iQOO 7 Series in India Soon
iQOO announced to extend partnership with BMW M Motorsport. iQOO became premium partner of BMW M Motorsport in 2020. It is a true testament of how both the brands aim to offer ultra-performance & speed. Inspired by track spirt, iQOO launches iQOO 7 Legend. The flagship device under iQOO 7 Series will feature the iconic tri-color racing stripes, engraved with the slogan “Fascination Meets Innovation”.
Staying true to its brand philosophy, “I Quest On and On”, iQOO hopes to bring the joy of adventure to users through technology. By focusing on delivering unmatched performance and unique experiences, iQOO aims to empower a generation of challengers to break through boundaries and exploring new possibilities. BMW M Motorsport on the other hand represents the ultimate pursuit of speed and performance, which coincides with iQOO’s brand concept. The sponsoring partnership aims to offer ultra-fast technology and high-performance experience to young and tech-savvy customers.
Commenting on the partnership, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we greatly resonate with what BMW M Motorsport stands for which is an unparalleled passion to bring unprecedented monster performance for our consumers. With this, we aim to fulfil the ever-growing need of consumers for the ultimate speed and consistent performance.”
He further added, “We are thrilled to bring the upcoming iQOO 7 Series, iQOO 7 Legend has been created to deliver a unique experience to next-gen consumers who are naturally inclined towards superior performance. Powered by top-notch gaming and photography capabilities, the upcoming devices from the iQOO 7 series – iQOO 7 Legend and iQOO 7 will fit with the fast-paced lifestyle of modern youth.”
The two-year premium partner sponsorship started in 2020, with the iQOO BMW M4 DTM participation in the spectacular 2020 DTM season. This year, iQOO sponsored car will compete in the 2021 24H Nürburgring race in June.
Tata Tele business service hosts a Successful discussion with CXOs for resilience & business growth in Post COVID world
Tata Tele Business Services (TTBS), hosted CXO Round Table Discussion with industry leaders on building a new mindset for business resilience and growth. The discussion centered around Respond, Reboot and Reinvent as key imperatives; with large Enterprises reinventing their business models as they continue to respond effectively to the aftershocks of the crisis.
While the potential requirement for many organizations is to build digital competency, the larger goal is to be data-driven and leveraging the cloud capabilities. Moreover, witnessing variable cost structures, agile operations, and automation which could create stronger capabilities with digital presence and security.
According to an IDC report, ‘By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.’
Industry representatives such asUpkar Singh, Director IT, Fidelity Information Services India Ltd., Raj Neravathi – Head of Technology, Titan, Yogesh Kothari – Sr. Vice President, Quatrro Business Support Solutions shared their expertise upon business agility, examples from their professional career and how they are successfully driving the digital transformation journey for their organization.
Addressing the session, Mr. Shibhu Davies, Sales Head – North and East, Tata Communications Ltd. said, “There is a plethora of technology available in the market, understanding the most suitable one for a particular business is the key factor. To thrive in the next normal, companies must be data driven to make critical and timely decisions. While there is an uptick in the businesses investing in data and nimble technologies like cloud and AI, many are still struggling to maintain momentum. Businesses need to get out of cultural obstacles, address data privacy and governance challenges to enhance their degree of business transformation.”
Elaborating further on increasing adoption of Cloud communication, Mr. Shibhu Davies explained, “Cloud Communication suite like Smartflo being offered by Tata Teleservices are inherently designed for a digital or hybrid environment and is well-equipped to deal with the growing overlap between digital technology and enterprise operations. Besides enhanced efficiency and operational flexibility, it offers more robust security to your business with a pre-configured unified threat management system.”
Mr. Upkar Singh, Director IT, Fidelity Information Services India Ltd said “Covid has created an unprecedented impact across all regions – organizations that are flexible both from technology and operational perspective have been able to RESPOND in time, REBOOT their functions and are now REINVENTING result oriented approach”
Mr. Raj Neravathi – Head of Technology, Titan said, “During times of catastrophes, leadership plays a very important role in adoption to change. Composure, calmness, honoring and supporting every internal and external stakeholder through thick and thin helps revive business and defines leadership by example.”
Mr. Yogesh Kothari – Sr Vice President, Quatrro Business Support Solutions said, “Challenges that enterprises are facing in the current times is resistance to change. There is a lack of vision for creating a digital journey for the customer and technology know how for their business”
Highlights of discussion:
Challenges in Technology Adoption
The key challenges faced by enterprises for adopting new technologies extend both towards the changing customer experience along with employee pushback. Merely purchasing and implementing a solution in response to a localized issue does not equate to technology adoption and agility. Organizations are considering two key points, recognizing and responding to the shifting trends in consumer behavior and avoiding the initiatives that target specific issues.
The post-covid world has led to unexpectedly increased customer readiness towards trying new channels for interacting with businesses.
Organizations adopting to technology, lead to driving changes strategically through an ongoing process where being receptive to changing consumer trends helps in the formulation of effective roadmaps. These roadmaps can then be used to build better value propositions by leveraging the right technological advancements, leading to business growth and benefits.
Role of Leadership In Bringing Organizational Change
Leadership plays a very critical role while dealing with catastrophes. From healthcare solutions to virtual classrooms, from facilitating remote work and learning, from re-imagining online business models and digital revenue lines, to stepping up the cyber security, organizations are working on new challenges.
The pandemic has accelerated transformation multifariously for businesses in India. Organizations are re-imagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption.
Organizations are simplifying and enhancing their IT landscape, architecting systems for integration, balancing operational and capital expenses using the cloud. Investments are being made towards intelligent systems that provide incremental learning abilities.
Technology Investments for a Digital Future
Over the last couple of months, it has become increasingly evident that digital adoption is not negotiable. Having the right technology to power up digital strategies is fundamental in today’s business world. It is a business requirement without which organizations are not able to grow in a rapidly evolving market landscape.
A good business continuity solution that delivers digital workspaces to access critical applications, have accelerated the performance of organizational applications on remote connections. With right platform and solutions clubbed with excessive trainings, organizations have managed to continue with their operations without major loss in productivity or efficiency.
Digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer. Today’s consumers are constantly connected and aware of what they can do with technology. Bringing the employees up to speed to cater to the new age customers has been one of the key form of investments for various organizations.
Respond, Reboot and Reinvent – The New Mindset for Growth
Organizations have taken immediate actions focused on keeping people safe and essential business functions operating. This has been relatively marked with high effort and possibly chaotic activity.
Organizations are adopting to the wholistic approach, recognizing evolving customer demand, channels of information consumption, building continued incremental intelligence including technology that provides agility. Agile decision making and strategy setting by enterprises have outsized performance and established a lead over the competition that sustains long after the initial disruption. By reinventing themselves, organizations have learnt to conduct operational processes and workflows in new, repeatable, and scalable ways.
- Gaining New perspectives, relooking at business models and embracing new models of harnessing technology have become business priorities.
- Reinvent on an ongoing basis to build an agile, adaptive & resilient enterprise for a sustainable future.
- Uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points is of critical importance.
Best tech gifting ideas for valentine’s day on Amazon
Everyone around the world is geared up for a week filled with love and romance ahead of Valentine’s Day. People are looking forward to finding ways to make their better halves feel special. If you are looking to surprise your tech-loving partner with some latest gadgets or wish to treat yourself with the coolest tech products, Amazon.in has you covered. Amazon.in brings the ‘Valentine’s Day Store’ to help you find the best gifts for your loved ones, bringing together a host of deals and exciting offers on a range of tech products like Smartphones, Laptops, Headphones, Speakers and much more.
Customers can shop for the latest gadgets and accessories from top brands like OnePlus, Samsung, Apple, Xiaomi, HP, Lenovo, Sony, TCL, LG, Mi, Amazfit, Fujifilm, boAt, JBL and much more. Customers can enjoy up to 40% off on smartphones & wearables and up to 25% off on laptops & tablets.
Here are some handpicked products customers can choose from on Amazon.in’s Valentine’s Day Store with offers and deals from sellers.
Top -of -the-line Gadgets and latest tech buys for the special ones
OnePlus 8T 5G: There can be nothing better than the OnePlus 8T, especially when you have to woo your special one with a gift. OnePlus 8T 5G comes loaded with 2.86GHz Qualcomm Snapdragon 865TM with Adreno 650GPU quad core processor, 5G connectivity, 120Hz fluid AMOLED display and much more. With the popular Oxygen OS based Android v11 operating system, the 4500 mAH lithium-polymer battery is designed to go all day. 8GB and 12GB RAM variants makes sure the smartphones never compromise on anything. This beast is available for INR 45,999.
Samsung Galaxy M02s: Samsung Galaxy M02s is a perfect option to gift in mid-range smartphones. Its Infinity display provides truly immersive viewing experience by maximized screen size. It is ideal for gaming, watching videos, multi-tasking/browsing and more as it comes with massive 5000mAh battery. It is available for INR 9,999.
Redmi 9 Power: Redmi Note 9 comes with an Octa-core Qualcomm Snapdragon 662 processor. It hosts a 6000mAH battery and 18W charging support that will allow you to consume your favorite content for hours. It comes with 48 MP Quad Rear camera setup along with 8MP front camera. Gift your loved one the Redmi 9 Power available for INR 10,999.
boAt Stone 200 3W Bluetooth Speaker: boAt Stone 200 Bluetooth speaker is the most affordable gift one can gift. It comes with a powerful battery which helps in delivering powerful sound. Get it for INR 999 and enjoy soothing music with your loved one.
HP Pavilion Gaming 9th Gen Intel Core i5 Processor 15.6-inch Laptop: Experience high-grade graphics and processing power for gaming and multitasking, plus improved thermal cooling for overall performance and stability. Immerse yourself in the game with a narrow bezel display and custom-tuned audio. The perfect balance between work and play, so you can do it all. Get it for INR 59,990.
Best handpicked tech gifts for him and her
boAt Airdopes 281 Bluetooth TWS Earbuds: With boAt Airdopes 281 TWS earbuds, get closer to your loved ones by talking to them whole day while away in a truly wireless way. The TWS Airdopes 281 comes equipped with 6mm Titanium alloy drivers for immersive, HD sound. The latest Bluetooth v5.0 offers seamless instant connectivity. With a battery capacity of 40mAh for each earbud, indulge in blissful audio experience for up to 3.5 hours in a go. It is IPX5 rated to offer resistance against sweat and water scares. Get it for INR 1,699.
New Apple Watch SE (GPS, 44mm) – Space Grey Aluminium Case with Black Sport Band: Surprise your better half with his favourite Apple Watch SE. Get the premium experience with Apple Watch that comes with an expansive Retina display. It will help you remain connected with your partner when you are on the go and will track your daily activities to help you stay fit. Gift this watch to make your partner feel good and is available for INR 32,900.
Wacom CTL-4100WL/K0-CX New Intuos Small Bluetooth Pen Tablet: The Wacom Intuos gives you all the tools you need to enhance your creativity. It is so versatile and easy to use that you can customize Wacom Intuos to fit your own way of working. Get it for INR 7,599.
Lenovo Legion Y540 9th Gen Intel Core i5 15.6-inch Full HD Gaming Laptop: Surprise your gaming enthusiastic boyfriend with the Lenovo Legion Y540. This sleek, portable 15.6-inch laptop pushes gaming performance to a new level. Its latest-generation specs guarantee you serious power. Thermally optimized to run cooler and quieter with a full-sized white-backlit keyboard, the Lenovo Legion Y540 Laptop is primed for those who demand gaming wherever life takes them. This amazing laptop is available for INR 63,000
Fujifilm Instax Mini 11 Instant Camera: Capture all your precious memories with your special one on Fujifilm Instax Mini 11. The high-performance flash automatically calculates surrounding brightness and adjusts the shutter and provides more clear, compact and stylish images. It is available for INR 5,990.
Mi Smart Band 5: The fitness band comes with a 1.79 cm full AMOLED display magnetic charging and 11 sports mode. Its personal Activity Intelligence will help you go further. Get the Mi Smart Band 5 for INR 2,499.
Kindle (10th Gen): Perfect gift for all the bookworms, the All-new Kindle comes with a built-in adjustable front light so you can read indoors and outdoors and at more times of the day. With a glare-free touchscreen display that reads like real paper, even in direct sunlight, you can now discover great reads and Kindle exclusives for INR 7,999.
Samsung Galaxy Tab A 10.1: The Samsung Galaxy Tab A 10.1 tablet features a 10.1 inches (25.65 cm) touchscreen for your daily needs and runs Android v9.0 (Pie) operating system to quickly open apps and games. The device is powered by a Octa core (1.8 GHz, Dual core, Cortex A73 + 1.6 GHz, Hexa Core, Cortex A53) processor paired with 2 GB of RAM to further enhance the user’s experience. It also has a 6000 mAh battery. Get it for INR 13,499.
boAt Bassheads 100 in Ear Wired Earphones with Mic (Furious Red): Celebrate the colour of love by gifting these beautiful red colored boAt Earphones to your girlfriend. Compatible with Android and iOS both, you can get these at INR 379 on Amazon
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