The Indian smart home devices market continues to show an impressive growth on the back of evolving technology consumption habits amongst the consumers and variety of affordable data connectivity options available in India. As per IDC’s Worldwide Quarterly Smart Home Device Tracker , Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring/security products, digital media adapters, amongst other connected devices for homes, saw a healthy year over year growth of 107% to reach at 1.4 million shipments in 2018Q2.
Video entertainment category which includes smart TVs, streaming sticks and set-top boxes grew 81% year over year, and the category continues to dominate with 85% unit share within the portfolio of various smart home products. Xiaomi, which debuted in the smart TV market in the first quarter of2018, tripled its shipments in 2018Q2 and became the leading brand in this category. While, Amazon remains the clear leader in the streaming stick category, with almost 8 out of 10 streaming devices sold in the country being Amazon Firestick.
“The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience. To drive the growth, companies are upgrading their product portfolios with smart SKUs, relooking at the pricing, and adding new channels to sell their devices” says Jaipal Singh, Associate Research Manager, Client Devices, IDC India.
He further adds “OTT content players like Netflix, Amazon, Hotstar, Sony Liv and a host of other streaming services are spending aggressively on marketing and local content availability to hook new customers in an attempt of luring them away from incumbent DTH and TV Cable services. Many of these platforms are also partnering with telcos and broadband providers to get the existing data users onboard by offering free bundled subscriptions. These sustained efforts combined with maturing Indian audience is driving the increased demand for smart as well as devices with new form factors”
Smart speakers, a three-quarters young category in India is also seeing healthy traction, with a 43% sequential growth in 2018Q2. Amazon with its Echo range of smart speakers leads this category with 59% market share, closely followed by Google for the 2nd position. To give a further boost, Google and Amazon are providing special offers on online platforms, spending substantially on marketing to create mass awareness, and are adding partners on board to make the smart speakers as one of the mostsought-after and novel devices for the Indian households.
“Although, the initial usage of smart speakers are currently limited to few use cases, as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment,” says Navkendar Singh, Associate Research Director, IDC India. “Vendors are making efforts for building an ecosystem around the smart speakers, so as to provide superior consumer and connected home experience. As this category continues to gain traction, users are getting acquainted with the voice assistants and opting for it as a single platform to control all their smart home devices needs” adds Singh.
In the commercial segment, a few verticals are playing a critical role in driving the consumer awareness today by introducing them to these smart devices. They are getting familiar to control appliances and completing tasks on a voice assistant for the first time. These new initiatives are going to smoothen the adoption cycle for the smart speakers in India” ends Singh
International Data Corporation (IDC ) India today published results from its newest Tracker research program covering the fast-growing market of Smart Home Devices. In this publication, the Worldwide Quarterly Smart Home Device Tracker focuses on market sizing and forecasting of IP-connected devices used in the home, inclusive of smart TVs, smart speakers, digital media adapters, lighting, thermostats, and more. The historical data is accompanied by a five-year forecast that offers insight into upcoming trends and the ever-evolving market.
It’s Time to Win Big with CRED This IPL
The excitement for India’s marquee cricket event Indian Premier League 2021 is increasing as we inch closer to the daily nail-biting thrillers. To make the experience unforgettable for its members, CRED, the official sponsor of the event, is back, making it more rewarding not just for players but members too. CRED has introduced thrilling rewards every day that will allow the members to make the most of their CRED Coins, much more than ever. All the members have to do is pay their credit card bills on time to earn CRED coins that they can then use to make these deals sweeter during the 16-day carnival, starting September 19 onwards.
More the merrier
The rewards are so exciting that CRED members will look forward to paying their credit card bills on time as they will be rewarded with CRED Coins. Spending their CRED coins will help them get access to deals and discounts on in-app products such as CRED pay, CRED rewards, CRED travel and CRED Store members stand to earn mind-blowing prizes every day from till September 25. These prizes range from an elegant BMW G310R sports bike to a Bitcoin worth INR 5 lakh. CRED has partnered with premium brands, including BMW Bikes, Tanishq, Coins DCX, Stockal, Home Centre, among others, to bring the best experience to its members to enjoy the sporting season from the safety of their homes. And it does not end here! From September 27, members will stand a chance to win even more unbelievable rewards as CRED will reveal its upcoming, and the biggest ever, flagship campaign. Stay tuned!
Since IPL 2021 was paused in May, CRED and its community have grown together. After the ongoing season was brought to a halt due the second wave of the Covid-19 pandemic, CRED members joined hands to support the ones who were affected through its Oxygen campaign to deploy 1 billion litres of oxygen to healthcare foundations and hospitals. Later in August, CRED members came together again to provide over 1 million dry ration kits to underprivileged families who were majorly affected by the pandemic. CRED members donated their CRED coins for these important and timely initiatives to help the community when needed most.
Kunal Shah, Founder & CEO, CRED said, “The second instalment of IPL 2021 is kicking off, and we wanted to make it rewarding for the CRED members tuning in. Members stand a chance to win big by using their CRED coins, which they are rewarded with for good financial behaviour. Such exciting rewards are what makes a mundane task like paying credit card bills in a timely manner more exciting. The celebration is going to be bigger on the CRED App.”
Windows 11 Update Coming to These ASUS Laptops
ASUS announced that it is partnering with Microsoft to ensure users of new and existing ASUS PCs are primed for the launch of Windows 11 after it is available.
As an internationally-respected and trusted manufacturer of Windows PCs, ASUS is proud to be a leading proponent of Windows 11 — the forthcoming latest version of the world’s most popular operating system. In preparation for this exciting launch, ASUS is readying a raft of new and existing devices for a free upgrade to Windows 11.
From today, all newly-purchased ASUS Windows 10 devices that are featured on our upgrade list, along with many existing eligible ASUS Windows 10 devices, will qualify for an upgrade after Windows 11 is released. As an example, both existing users and new purchasers of Zenbook Pro Duo 15 OLED (UX582), Zenbook Duo 14 (UX482), Zenbook Flip 13 OLED (UX363) and Zenbook 13 OLED (UX325) models will all be eligible for an upgrade to Windows 11 — so prospective buyers can buy today safe in the knowledge that a free upgrade is just around the corner.
Hundreds of other ASUS models that shipped with Windows 10 will also qualify for a free upgrade to Windows 11, including ProArt Studiobook, Zenbook and Vivobook laptops, ROG Strix, ROG Zephyrus and ROG Flow gaming laptops and TUF Gaming laptops and desktops. Many ExpertBook laptops and ExpertCenter desktops will also be eligible, along with many Zen AiO and Vivo AiO models and ASUS Mini PCs.
Windows 11: Get a fresh perspective
With the upcoming launch of Windows 11, Microsoft is set to introduce a new Windows experience that will bring users closer to the people and things they love. For more information on Windows 11, go to the Windows blog.
Prepare to upgrade: Simple steps to ready ASUS PCs for the new operating system
Windows 11 isn’t here yet, but it will be coming later this year. We know that users of ASUS devices will be excited by this prospect, and would wish to prepare for its arrival. There are a number of things owners can do in order to get ready.
- See if a PC can upgrade
Use the PC Health Check app to see if an existing PC meets the requirements to run Windows 11. If so, it is possible to get a free upgrade after it starts to roll out.
- Shop for a new PC
Need a new PC now? Great! ASUS has an extensive range of Windows 10 PCs that can upgrade for free after Windows 11 rolls out.
- Perform a PC backup
It’s so much easier to transfer to a new PC when files and photos from a current PC are backed up to OneDrive.
VingaJoy GVT-298 Junior Tower Bluetooth Speaker Launched in India
VingaJoy has announced the launch of its all new GVT-298 Junior Tower Bluetooth Speaker, priced at Rs 2,999. The speaker comes with an elegant design and premium look and also offers USB playing for ease. It is a compact and lightweight bluetooth speaker and thus is ideal to be carried along. Designed for music lovers, VingaJoy GVT-298 is a real treat with a powerful combination of crystal-clear highquality sound and long-lasting battery life. The speaker is available in 3 different colours so that you can pick the one that suits your requirement.
This new speaker comes with the latest Bluetooth feature V5.0 and the device can be connected to bluetooth devices within 11 metres of range. It is backed by a 1200 mAh battery which is rechargeable and delivers up to 5 hours of music playing. It is compatible and can easily be paired with iPhone, Android devices, and laptops as well. This speaker has multiple pairing mode options, such as FM Radio/Aux/TF Function and USP playing. The Junior Tower VingaJoy Bluetooth Speaker is a hassle-free companion for your parties or leisure time.
Commenting on the launch, Mr. Lalit Arora, Co-Founder, VingaJoy said, “We are extremely happy to expand our Bluetooth Speaker portfolio with the launch of our Junior Tower Bluetooth Speaker. It is specially designed keeping in mind the music requirements of the millennial. The Bluetooth Speaker looks good, sounds great and is enriched with features that suit the expectations of our customers.”
Available with 6 months’ warranty, VingaJoy GVT-298 Junior Tower Bluetooth Speaker will be available at your nearest retail store as well as online platforms.
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