Huawei Consumer BG announced that its smartphone shipments for the 2018 year have exceeded 200 million units, thanks to the enthusiastic support of consumers and partners around the world, as well as the strength of the smartphone products, including the Huawei P20 and Mate 20 series.
These 200 million shipments constitute a new record for Huawei.
In the past eight years, Huawei Consumer BG has persisted in the concept of "consumer-centric" and using innovation to create value for its customers. The company has also led a number of the industry's most popular, innovative, and competitive technological fields, such as photography, battery life, communication, and AI. This innovation has won the favor of consumers around the world.
It is important to remember that a smartphone serves as the bridge between the physical and virtual worlds, and to continue to play that role, it must constantly store and protect more and more information. Therefore, Huawei believes that the privacy and security of its users is just as important as making outstanding and appealing products; this is an issue of trust between us and our consumers around the world. Huawei has thus put the issue of privacy protection ahead of basic commercial interests, and complies with Generally Accepted Privacy Principles (GAPP) for privacy protection, the most stringent privacy technology framework in the world, as well as all requirements set forth in the EU's General Data Protection Regulation (GDPR). Huawei also applies Privacy by Design principles throughout all of its product development, design, verification, sales, services, and procurement activities. Huawei has also built onto the open ARM chip architecture and its underlying Google Android system to further enhance security for both devices and users
Huawei smartphone shipments from 2010 to 2018 (in millions of units)
In the past eight years, Huawei's smartphone shipments have increased from 3 million units in 2010 to 200 million units in 2018, reflecting approximately a sixty-six-fold growth. In the global smartphone market, Huawei has gone from being dismissed as a statistical "Other" to ranking among the top three players in the world. Moreover, in the second and third quarters of 2018, Huawei became the world's second largest smartphone manufacturer, with a global market share of 14.6%.
At present, more than 500 million consumers in more than 170 countries around the world are using Huawei smartphones. According to a report by IPSOS, one of the industry's leading third-party research institutions, the Huawei brand has already become associated with the idea that it keeps on progressing, and has strong innovation ability and trustworthiness in the eyes of its global consumer base.
Richard Yu, CEO of Huawei Consumer BG, stated, "Looking to the future, Huawei's consumer business will focus on the core concept of 'consumer-centric', and will dare to keep innovating, and make every effort to become a pioneer and leader in the next wave of the smartphone revolution, as well as constantly create new value for consumers, let our consumers better enjoy their lives, and truly make Huawei a brand that is beloved by consumers the world over."