Xiaomi announced the launch of a new campaign #ScreenSahiTohSceneSahi that showcases the importance and impact of the Super AMOLED display on Redmi Note 11 Series in a quirky way.
The campaign film released across social media platforms has been conceptualized by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.
Amidst today’s enhanced digital penetration and mobile-first economy, consumers demand an immersive viewing experience like never before. Therefore, Xiaomi India collaborated with storytelling maestro Anurag Kashyap for this video that highlights the fact that great content needs a Super AMOLED viewing experience.
With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones they deserve a premium viewing experience that can only be enjoyed on a Super AMOLED screen because ‘#ScreenSahiTohSceneSahi’. Secondly, with this creative screenplay, Xiaomi India intends to let all content producers and creators know that ‘We got you’ by providing consumers with device offerings consisting of technologically innovative Super AMOLED displays.
A Xiaomi India spokesperson said, “Display technology has taken center stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Mr. Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with Redmi Note 11 series.”
The campaign film has been created in collaboration with DDB Mudra with creatives by Mr. Sooraj R Pillai and Aditi Rao Saxena. Commenting on this campaign, Mr. Sooraj R Pillai, Senior Creative Director, DDB Mudra said, “Content makers put their heart and soul into their craft. But, the way content is being consumed today has drastically changed. And that’s where we found an opportunity. The idea was just calling out a simple fact. That, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice towards those who made them.”
Super AMOLED displays offers a holistic experience to viewers with exceptional picture quality, expansive color gamut, and higher refresh rates, which means users experience a faster, smoother, and more responsive screen. Consumers can experience the magic of great screenplay coming to life with the value-for-money Redmi Note 11 Series starting at just Rs. 13,599 and adorning the much-warranted Super AMOLED screens. Powered by Snapdragon 685 on the Redmi Note 11 Pro+ 5G and MediaTek Helio G96 on the Redmi Note 11 Pro, both devices come with gorgeous designs and brilliant displays.
With its beautifully crafted glass backs, this series is built to reflect the next level of Redmi’s EVOL design, EVOL Pro. Both the smartphones come with a main 108-megapixel camera along with a 5000 mAh battery with support for 67W Fast Turbocharging. Redmi Note 11 and Redmi Note 11S come with a flat-edge body design, an industry-leading Super AMOLED display, and 33W Pro fast charging speed on a 5,000mAh large battery. The consumers can watch the campaign video here.
Chingari Celebrating Ganesh Chaturthi with its Creators
Chingari powered by $GARI has been celebrating Ganesh Chaturthi with zeal this year. The 11 days long celebration will have Chingari users witness new and amazing content related to the Ganesh Utsav, curated by its associations and creators across India. With its various collaborations, Chingari is set to take Ganpati celebrations a notch higher this year.
Chingari is running an in-house campaign for its 160 million+ users called#ChingariBappa. For this activity, creators can make short videos featuring their Ganpati stories, as well as create fun and entertaining content on various activities such as home decorations, making Modak, preparing delicacies, bringing home Bappa, going live during the auspicious Aarti, and dancing, frolicking around during the Visarjan procession.
Every Chingarian will be able to share their Ganpati experience and enjoyment of the festival through short videos that will be viewed by users all over India. The best #ChingariBappa videos will receive an amazing gift hamper from Growfitter, India’s largest incentivised wellness programme, as well as the chance to win $GARI Tokens.
To give its viewers the impression and vibe of massive Ganesh celebrations, Chingari has additionally associated with some of the most famous Ganpati Pandals across Mumbai- that witnesses a swarm of devotees every year and are known for their unique Murtis and decoration themes.
This list includes one of the most celebrated Ganpati of Mumbai- Lalbaugcha Raja. The iconic Lalbaugcha Raja will be commemorating its 89th anniversary this year, and as Big FM’s digital partner, Chingari will showcase the premium content of the celebration through the app’s recently launched LIVE feature for its users.
“Ganpati celebrations have been three-fold this year and the enthusiasm amongst the public to celebrate the festival is spectacular. The energy and the overwhelming response that we have witnessed on our Ganpati campaigns so far have been just incredible.
We are also delighted to have the opportunity of being a part of the most iconic Lalbaugcha Raja and have a chance to cover the massive event through our LIVE feature which will allow our 160M+ Indian users to get a live darshan in Chingari App, without having to wait for hours in the long queues leading to the physical darshan. This will also help maintain the social distancing norms”, said Sumit Ghosh, Co-founder & CEO, Chingari App.
Joining the ChingariBappa celebrations, Saregama has curated a special playlist giving a devotional touch to Chingari users, helping them to enhance their videos celebrating Ganesh Utsav and giving away Saregama Bhakti Carvaan to select users.
Overall, Ganpati festivities have undoubtedly returned to its full glory, and team Chingari takes this opportunity to wish all of its users a very Happy and Green Ganesh Chaturthi.
Chingari Encourages Users to Create Videos Celebrating India’s 75th Independence Day
Chingari is encouraging its users to make videos dedicated to #HarGharTiranga campaign under the Azadi ka Amrit Mahotsav program launched by the Ministry of Culture. Chingari app is urging its users to make videos promoting the HarGharTiranga initiative amplifying the celebration of India’s 75th Independence Anniversary. These videos will be made and promoted under the app’s ongoing campaign #FreedomToEarn.
India is entering its 75th year of independence, and the government is commemorating ‘Azadi Ka Amritmahotsav’ to mark the country’s glorious journey since 1947. The Ministry of Culture recently released a soul-rendering anthem – a melodious tribute to the Tricolor and initiated the HarGharTiranga campaign.
The initiative encourages people to bring the ‘Tiranga’ home and hoist it in celebration of India’s 75th year of independence. To amplify this further Chingari App is urging its users to make short videos of them celebrating this Independence Day by hoisting our Tiranga at their homes and glorifying our national pride.
In honor of our 75th Independence anniversary, Chingari is also motivating its users to create and upload videos that set their talent free under the #FreedomToEarn campaign. The app has made every effort to boost the creator’s economy and give them a platform to showcase their talents.
“We are delighted to have this opportunity to promote HarGharTiranaga, a wonderful initiative by the government to unite the citizens of India and celebrate our National Flag (Tiranga) on the glorious occasion of our 75th Independence Anniversary,” said Sumit Ghosh, Co-founder and CEO, Chingari. “We are encouraging our 160 million+ users to create videos for the HarGharTiranga initiative, as well as to showcase their talents on our platform, which stands for Indians, made by Indians. We look forward to a great response from our users on this campaign and contribute as much as we can in amplifying this national celebration”
MyGov will feature the best HarGharTiranga videos created and uploaded on Chingari App on their social platforms in order to recognise and appreciate the creators’ creativity.
RummyCulture Collaborates with Vijay Devarakonda Upcoming Movie ‘Liger’
RummyCulture has associated with Vijay Devarakonda’s upcoming Hindi debut ‘Liger’ to strengthen the culture of champions. With this association, the brand launched the ‘Liger Tournament’ on the RummyCulture app which will be live till August 14, 2022. The initiative looks at strengthening the brand’s philosophy that all of us can be champions with the right skills, tactics, judgement, and willpower. It also aims at reiterating
RummyCulture’s emphasis on safety, security, and technology, thereby bringing the game to a newer generation of players.
An upcoming Indian sports action film, Liger is centred on an MMA fighter who fights against all odds to become a champion. With this association, RummyCulture ties into the film’s never-say-die spirit and restates the importance of utilising one’s strategic skills, mental acumen, and concentration in the game of rummy, resulting in a competitive sportsman spirit.
As part of the Liger tournament, a few winners will get a chance to meet the star cast of Liger which includes Ananya Pandey and Vijay Devarakonda. The association will also see a co-branded film which will be launched on Television, Facebook, YouTube, and other digital mediums.
Amit Kushwaha, Head of Brand Strategy, Gameskraft, said, “Our association with Liger seeks to strengthen our brand ethos of resilience and acumen. RummyCulture fosters skill-based gaming and encourages every player to have the true spirit of a gamer. We have always believed that anybody can be a champion with the right focus, preparation, and mindset. Liger’s message resonates with our values, and we are very happy to partner with the movie and celebrate our rummy stars.”
Speaking on the occasion, Apoorva Mehta, CEO of Dharma Productions said, “Our film Liger revolves around a sportsman and his courage to chart his own success story after overcoming various challenges. The spirit of true sportsmanship resonates with the game and brand RummyCulture at large. This association depicts a synergy of champions which is profoundly displayed by the character in the film.”
Vishu Reddy, CEO and Executive Producer of Puri Connects shared his perspective, “The film Liger brings together an amalgamation of thoughts associated with the process of becoming champions, which is shown through an MMA fighter. This determination of being the front-runners ought to be there in every player, and that is how we closely relate to RummyCulture for the game rummy.”
Produced jointly by Dharma Productions and Puri Connects, Liger is helmed by Puri Jagannadh and will be released in five languages—Hindi, Telugu, Tamil, Kannada, and Malayalam. The film is scheduled for theatrical release on August 25.
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