Voot has been successfully working towards creating a wholesome entertainment ecosystem to cater to its diverse audience needs with hours of exciting content across formats and genres. The platform’s brand solutions arm, Voot Studio, has now partnered with leading German international broadcaster, Deutsche Welle, to stream the progressive series ‘HER- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent. The series will stream exclusively on VOOT from 11th June, 2021.
With topics ranging from online dating to beauty, ‘HER- Women in Asia’ comprises of six episodes, each 15-minutes long, highlighting the stories of women from different walks of life residing in Indonesia, Malaysia, India, Pakistan, and Taiwan. The series focusses on telling universal, existential and deserving stories with each episode showcasing three women who share their experiences about online dating, marriage, career, beauty and more.
Speaking about the association, Chanpreet Arora, Head AVOD (Voot), Viacom18 Digital Ventures, said: “As an effective partner of choice for brands, VOOT Studio has been successful in driving a brand’s message and reach by providing the right platform and relevant audience engagement opportunity. Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step further in this direction to bring forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot.”
Commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, said: “We are excited to be joining hands with a partner like Voot to reach out to India’s diverse audience which is interested in both entertainment as well as informative and valuable content. Our goal is to promote versatility and ensure that real life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience’s expectations of being a credible news destination, but also to create motivating stories and educational programs for curious minds.”
“HER celebrates the freedom of expression for women, and at DW, we believe there is demand for high-quality ‘infotainment’ formats which give voice to serious messages. We’re very thrilled to launch “HER” on Voot; it’s a perfect amalgamation of synergies giving us the right platform to reach our desired target audience,” said Jaya Oberoi, DW Distribution Representative for India, Sri Lanka, Afghanistan and Bangladesh. “India is a key market which offers tremendous opportunities. We aim to focus on co-production collaborations to provide digital content which is relevant and to steadily grow in the regional space,” she concluded.
With an aim to showcase thought provoking stories of Asian women from different parts of the society, the series will make viewers ponder upon the challenges they face while highlighting what makes them unique. ‘HER- Women in Asia’ will be available to stream on Voot from 11th June, 2021.
Tata Sky Binge Delivers OTT Aggregation Across 11 Streaming Apps
Tata Sky is delivering OTT aggregation with the introduction of Tata Sky Binge. ThinkAnalytics’ Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app.
Binge subscribers now benefit from personalized recommendations across 11 premium streaming apps as well as thousands of titles from the Tata Sky VOD library, including all TV shows aired over the previous seven days. The solution operates in the AWS Cloud and recommends content across 30+ languages with support for mo re languages expected in the future.
Binge aggregates content from popular streaming services such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Sony Liv, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids and CuriosityStream. It gives subscribers an affordable way to access OTT content on their smart TV using Tata Sky Binge on Amazon Fire TV stick – Tata Sky edition, while the mobile app lets each existing Binge customer access the service on up to three registered iOS and Android devices. Tata Sky recently launched more affordable mobile only plan giving more flexibility to the consumers to select a pack of their choice.
Tata Sky benefits from an impressive array of ThinkAnalytics machine learning algorithms and techniques for recommendations, as well as numerous use cases to meet the business requirements for the Binge SVOD service. The extensive selection of use cases includes: personalized banners; new releases; catch-up for you; movies/TV shows for you; because you watched this; and personalized genre rails spread across multiple sections on the platform. By combining algorithms and techniques in a single use case, Tata Sky believes it can create dynamic user experiences personalized for every viewer on a choice of screens, reducing churn while boosting satisfaction, loyalty and engagement.
Think360’s ThinkMetadata solution also allows Tata Sky to apply AI and machine learning to generate multi-dimensional tags across the Binge service that define the DNA of each asset at a granular level – for example, the different elements of a plot, narrative styles, formats and moods. This boosts viewer engagement.
Tata Sky first deployed Think360 in May 2019 on the Tata Sky mobile app for its live and VOD DTH service. The ThinkAnalytics platform has delivered an impressive array of viewer metrics including increase in average watch time.
Talking about the service, Pallavi Puri, Chief Commercial & Content Officer, Tata Sky said, “Discovering content-of-choice from across OTT platforms is one of the key offering of Tata Sky Binge. ThinkAnalytics’ tools have helped us deliver personalized recommendations to every Binge subscriber across devices. Our shared vision and collaboration have not only accelerated viewer engagement, but have also made Binge a valued product for our subscribers.”
“Boosting subscriber loyalty and engagement while reducing the risk of churn is essential in today’s competitive market. Tata Sky’s Binge aggregation service allows subscribers to benefit from Think360’s personalized recommendations across a massive catalog of regional and international content from numerous sources for the ultimate tailored viewing experience on their screen of choice,” added Peter Docherty, Founder and CTO, ThinkAnalytics.
Chingari and Radio City Come Together to Promote the Exceeding Demand Of Digital Content
Radio City partnered with Chingari to promote the exceeding demand of digital content for a niche user base. This collaboration between the renowned social media app and popular broadcast media house has been formulated with the purpose of providing wholesome entertainment to the people amidst the pandemic and expanding the brand presence for both the media hubs. The two renowned brands consist of talented content creators with different content ideas and an amalgamation of these will only work wonders for the audiences, as they now have a different outlook, as both the platforms will have an influx of new energy and ideas.
This collaboration will take the two leading media moguls’ collective love of entertainment forward, thereby providing a wholesome package of endless fun and learning for the audience. Additionally, on World Music Day, Chingari also organized a music concert, with Radio City as the event’s Radio Partner. The objective of the event was to help those affected by Covid-19. Hence, 100% of the profit made from the concert went in support of the country’s fight against COVID-19.
Speaking on the expansion plans with Radio City, Sumit Ghosh, Co-founder & CEO, Chingari said, “Radio City is a brand that resonates authenticity, creativity and entertainment in the true sense which stands in line with our brand principles. Therefore, the collaboration is completely focused towards creating an environment of robust entertainment that will remain in the hearts of the audience for a long time. Chingari has always focused on becoming the voice of the independent content creators and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. Vice versa it will attract the audience on our platform to interact with the amazing radio shows on Radio City.”
Adding his thoughts on this collaboration, Ashit Kukian, CEO, Radio City said, “For us at Radio City, our main aim is to connect with the masses with music and entertaining content. It was a wonderful experience to partner with Chingari, to promote the exceeding demand of digital content. Radio City has always been at the forefront to bring about a positive change in the minds of listeners, society and nation at large, and this association with Chingari is in line with our brand philosophy of Rag Rag Mein Daude City.”
Furthering the conversation about the collaboration, Deepak Salvi, Co-founder & COO, Chingari said, “Having Radio City join hands with us in a partnership is a privilege. The two brands have forever focused on helping the audience in one or the other way. This collaboration will help us do even more for all the independent artists. While the audience will get unlimited entertainment to relieve them of their stress during the current times, at the same time they will also get extended exposure and a chance to interact with new faces.”
In line of entertainment & creativity, Chingari has always been in tune with the pulse of Bharat, with its association and partnership with brands such as Celebyte, TrueFan and Unlu Classes. This brings in a fresh new wave of celeb quotient such as Kareena Kapoor, Manoj Bajpai and Johnny Lever. The brand’s popularity has been growing ever since. Further, strong alliances with music labels such as Merchant Records, Indie Music, Gringo Entertainments and MorningStars, brings in versatile flavours of artists across walks of life. Having Radio City as an equal partner in the event, is giant step towards creating history that will help our nation. Additionally, it will foster the growth of creators on the platform.
Lionsgate Play to Offer Jason Statham Starrer ‘Wrath of Man’
Lionsgate Play is taking the app by storm with critically acclaimed titles like Normal People, The Girlfriend Experience, The Gentlemen, Chaos Walking and many more. With an announcement of yet another exciting, direct-to-digital premiere of the most awaited American action thriller, Wrath of Man on 23rd July 2021. Directed by Guy Ritchie, the riveting plot of the movie is based on the 2004 French film Cash Truck by Nicolas Boukhrief.
The most talented Jason Statham, Josh Hartnett and Scott Eastwood is in the lead star-cast. The movie is co-scripted by Ivan Atkinson and Marn Davies. The action film is packed with spectacular stunts and loads of entertainment. The movie has received rave reviews globally and has earned 7.2 on IMDb. Known for its curated content, Lionsgate Play app can be downloaded on Google Play Store, Apple app store and Amazon Firestick at a nominal fee of Rs 99 monthly and Rs 699 yearly.
In the movie, the protagonist Jason Statham is playing the character of a mysterious security guard for a cash truck. He surprises his co-workers when he displays his unusual skills during an ongoing heist which leaves everyone astounded with his stunt. The movie takes a dramatic turn of events once his intent is revealed. His ultimate quest to settle old scores, propels the story forward.
Elated at the announcement, Amit Dhanuka, Executive Vice President, Lionsgate said “After a long wait, we are ecstatic to release the American action thriller, Wrath of Man direct-to-digital on our platform for the India audiences. The movie is a non-stop action suspense from the legendary filmmaker Guy Ritchie, and we are sure it will keep the audience hooked through the entire film.”
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