Tata Sky is delivering OTT aggregation with the introduction of Tata Sky Binge. ThinkAnalytics’ Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app.
Binge subscribers now benefit from personalized recommendations across 11 premium streaming apps as well as thousands of titles from the Tata Sky VOD library, including all TV shows aired over the previous seven days. The solution operates in the AWS Cloud and recommends content across 30+ languages with support for mo re languages expected in the future.
Binge aggregates content from popular streaming services such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Sony Liv, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids and CuriosityStream. It gives subscribers an affordable way to access OTT content on their smart TV using Tata Sky Binge on Amazon Fire TV stick – Tata Sky edition, while the mobile app lets each existing Binge customer access the service on up to three registered iOS and Android devices. Tata Sky recently launched more affordable mobile only plan giving more flexibility to the consumers to select a pack of their choice.
Tata Sky benefits from an impressive array of ThinkAnalytics machine learning algorithms and techniques for recommendations, as well as numerous use cases to meet the business requirements for the Binge SVOD service. The extensive selection of use cases includes: personalized banners; new releases; catch-up for you; movies/TV shows for you; because you watched this; and personalized genre rails spread across multiple sections on the platform. By combining algorithms and techniques in a single use case, Tata Sky believes it can create dynamic user experiences personalized for every viewer on a choice of screens, reducing churn while boosting satisfaction, loyalty and engagement.
Think360’s ThinkMetadata solution also allows Tata Sky to apply AI and machine learning to generate multi-dimensional tags across the Binge service that define the DNA of each asset at a granular level – for example, the different elements of a plot, narrative styles, formats and moods. This boosts viewer engagement.
Tata Sky first deployed Think360 in May 2019 on the Tata Sky mobile app for its live and VOD DTH service. The ThinkAnalytics platform has delivered an impressive array of viewer metrics including increase in average watch time.
Talking about the service, Pallavi Puri, Chief Commercial & Content Officer, Tata Sky said, “Discovering content-of-choice from across OTT platforms is one of the key offering of Tata Sky Binge. ThinkAnalytics’ tools have helped us deliver personalized recommendations to every Binge subscriber across devices. Our shared vision and collaboration have not only accelerated viewer engagement, but have also made Binge a valued product for our subscribers.”
“Boosting subscriber loyalty and engagement while reducing the risk of churn is essential in today’s competitive market. Tata Sky’s Binge aggregation service allows subscribers to benefit from Think360’s personalized recommendations across a massive catalog of regional and international content from numerous sources for the ultimate tailored viewing experience on their screen of choice,” added Peter Docherty, Founder and CTO, ThinkAnalytics.
Hubhopper Studio Brings ‘Power of Podcast’
Hubhopper Studio are delighted to announce Power of Podcasts. A new project supporting NGOs, activists, educators, mental health experts, content creators and entrepreneurs to share their vision with the world through podcasts. Developed in the run up to International Podcast Day on the 30th September the project is currently open to submissions for anyone who’d like to feature their podcasts.
Podcasts have one of the most engaged audiences of all content platforms. With over 57.6 M+ podcast listeners in India alone, they represent one of the best ways to get our message out there and spread positive change.
The Power of Podcasts hopes to harness the strength of podcasts to amplify positive and meaningful conversations. Organizations are invited to take part by encouraging their community or members to create new podcasts and Hubhopper will support them with tutorial videos and self-help decks. Once 10 members from a community have submitted a podcast they will be on-boarded as Hubbhopper Co-Curators.
Hubhopper Co-Curator’s content will be highlighted across a range of promotional material as well individual members being invited to a virtual summit to celebrate their work and discuss ways to further their messages. All the nominated podcasts will be highlighted on the Power of Podcasts playlistreleased on International Podcast Day
As India’s largest podcasting platform Hubhopper Studio has given a voice to thousands of creators across India including changemakers such as Women in Labour which asked why Indian women are dropping out of the workforce faster than ever; or What’s A Man? Which addressed important issues around gender inequality in India. Through the Power of Podcasts Hubhopper hopes to continue supporting and promoting meaningful and impactful content.
Alongside The Power of Podcast, Hubhopper are launching a series of events and activations to celebrate International Podcast Day including The Podcast Awards 2021, an open competition to find the best podcastsers in India.
Talking about the initiative, Gautam Raj Anand, Founder & CEO, Hubhopper says “We are delighted to be launching this initiative, Podcasts are such an engaging medium and it is important for us to support the country using this medium for positive change. Alongside this we are continuing to support young podcasters thought partnerships with educational institutions such as UPES School of Modern Media, Dehradun”
Now Sync Philips Hue with Spotify to Make Your Lights React to Music
Signify announces that Philips Hue has created the first deep integration of lighting and music, providing consumers around the globe with an immersive light and music experience like no other. Thanks to Philips Hue + Spotify, the Philips Hue system is enriched with a new algorithm that analyzes the metadata of each song in real time to make the lights flash, dim, brighten, and color change right along with the beat, mood, genre and tempo of any music on Spotify.
Advanced light scripts for every song
Philips Hue and Spotify have teamed up to go far beyond what other integrations can do and enabled the experience through the Philips Hue app itself. With Philips Hue + Spotify, the Hue app analyzes the metadata for each Spotify song in real time, resulting in a light script that on top of incorporating the beat of the song, now also reflects its mood, genre, tempo, segments, loudness, pitch and more.
Whether you’re relaxing on the couch for a cozy night in, having friends over for a get-together, or doing your chores along to a custom playlist, you’ll experience music like never before.
Thanks to the new Sync tab in the Philips Hue app, the experience can even be easily personalized. Users can start and stop sync, change the brightness and intensity of the lights, or choose a palette to change the colors of the lights.
“As a world leader in smart lighting, we are constantly looking for new ways to keep offering our Philips Hue users the most advanced smart lighting experience. Entertainment, of which audio is an important ingredient, is a key focus for Philips Hue. By innovating with Spotify as a leading industry partner, we are proud to offer our users an immersive integration of music and light in a way never done before,” said Jasper Vervoort, Business Leader Philips Hue at Signify.
How Philips Hue + Spotify works
The Philips Hue and Spotify integration is free to use with the Philips Hue App – you only need a Hue Bridge and color-capable Philips Hue lights to enjoy the experience, such as White and color ambiance smart bulbs, a Hue Go, or the new ambiance gradient lightstrip. As the integration is embedded in the Philips Hue app, it does not require a microphone to react to the music. This ensures that the lights can react to the music without any interfering background noise and provides you full flexibility in using your phone for other purposes at the same time.
The integration works with any Spotify-compatible audio device, such as a speaker, smartphone, or computer. To experience this immersive light and sound integration at home, link your Philips Hue and Spotify accounts in the Philips Hue app, and then play a song from any device that’s logged in to your Spotify account.
“At Spotify, we’re always working to create the best listening experience for every moment, via any device, throughout your day,” said Sten Garmark, VP of Consumer Experience at Spotify. “We’re looking forward to introducing our innovative integration with Philips Hue, where smart lighting will add another dimension to enhancing your next listening session.”
The Philips Hue + Spotify integration will start rolling out globally as an early access program to Philips Hue App 4 users from September 1, 2021 onwards. Once the feature is available for your account, which can take up to 7 days, you will notice a What’s New update with the Spotify card. Enable Early access and follow the instructions to be one of the firsts to try out the new experience. After October 2021, the feature will be a permanent part of the Hue App 4.
Now Create More Engaging Videos on Chingari with Popular Songs
TPZ Records, a music label vertical by Talentpromoterz, has partnered with Chingari to promote its original songs on the short-video sharing platform. It will allow Chingari users to create exclusive musical engagements. TPZ Records will reach a larger audience through the popular short videos format.
Chingari is aggressive in exploring the growing short-video sharing market, esp. in smaller cities & towns. This tie-up will allow their users to legally access the Indian music catalogue for creating exciting short videos. TPZ Records is confident that this alliance will help them in reaching out to the masses in an engaging fashion.
“TPZ Records has now collaborated with Chingari. It would be a great collaboration for promoting our songs through the short videos format. Also, we love to entertain & motivate the audience through our music. And the set-up of the short videos would be the best way and also to reach out to a much larger audience,” reveals Pinkeesh Devedaa, Owner & Head of Digital Marketing, TPZ Records.
“The Indian short-video market has seen a steep new users spike in the last few months. Chingari has managed to get its fair share of users too. Our objective is to ensure new users keep rising in numbers, along with maintaining our user base. This partnership with TPZ Records will be the deal-breaker for both of us in reaching out to the masses and keep them engaged,” reveals Mr Sumit Ghosh, Co-founder & CEO, Chingari App.
Mr. Deepak Salvi, Co-founder & COO, Chingari App, adds, “Chingari is keen on exploring the engagement factor legally and entertainingly. Amidst increasing competition, such tie-ups will be engaging and offer options that are safe for us & our users. TPZ Records, in the last few years, has created song music videos in various Indian languages with mass appeal. And Chingari is a short-videos sharing platform meant for the masses. We had to come together.”
Chingari is one of India’s leading short-videos sharing platforms that offers users the option of downloading & uploading videos, chatting with friends, interacting with new people, sharing content, browsing through the feed. It has gained popularity since its launch and has dedicated users even beyond India.
Talentpromoterz, the parent company of Delhi-based TPZ Records, is an established name in the advertising, TV & film industry for the last eight years. This new venture, a state-of-the-art recording studio, has been created to identify & launch emerging talents, singers, musicians, composers, music bands & voice-over artists, along with giving those opportunities on the global music platform. The music label company is heavily into releasing music worldwide, Bollywood & Punjabi Music, Indi Pop and music publishing company. Their seven YouTube channels include TPZ Records, TPZ Beatz, TPZ Haryanvi, TPZ Bhakti, TPZ Gurbani and TPZ Gujarati. The collaboration between Chingari and TPZ Records will guarantee their respective markets will be thoroughly engaged and entertained.
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